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Soap Market Research Report Information By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Online Channel, and Others (Convenience Stores and Department Stores)), By Application (Household and Commercial), By Form (Solid and Liquid), By Product Type (Bath & Body Soaps, Kitchen Soaps and Laundry Soaps), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) โ€“Market Forecast Till 2032


ID: MRFR/CR/10948-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

Global Soap Market Overview


Soap Market Size was valued at USD 43.9 Billion in 2022. The soap market industry is projected to grow from USD 46.75 Billion in 2023 to USD 77.37 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2023 - 2032). Rising living standards and awareness of personal hygiene are two key market drivers that will propel market expansion.


Soap Market Overview


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Soap Market Trends



  • Growing Concern for Personal and Domestic Hygiene to Drive the Market Growth


Keeping things clean is essential to stop illnesses caused by unhygienic behaviour from occurring and spreading. By cleaning hands, utensils, and clothes to get rid of infectious bacteria, you can reduce the transmission of germs. For instance, according to the World Health Organization's article titled "Forgetting to Wash Your Hands Can Cost Lives" published in May 2017, over 400,000 babies and 30,000 moms die each year owing to diseases brought on by poor sanitation and hand washing techniques. Additionally, campaigns like " Handwashing Day" (15 October), "World Hand Hygiene Day" (5 May), and "World Toilet Day" (19 November) encourage the usage of these items. With the help of these programs, more people are becoming aware of how crucial it is to wash their hands with a surfactant product before and after using the restroom, before and after eating, and before and after cooking. By practicing good hand hygiene, infectious disease prevalence can be considerably decreased, including that of SARS, pneumonia, and other illnesses like diarrhea. Moreover, companies like Dial, Safeguard, and Dettol are working on antibacterial soaps to address the problem of infectious disorders brought on by bacteria and viruses, such as the flu and upset stomach. As a result, it is anticipated that the expansion of the market will be supported by the rising awareness of cleanliness over the forecast period.


To draw clients, key players are emphasizing the introduction of unique solutions like fragrance-free deodorants and clear soap scrubs. Market companies are also working to employ vegan and organic components as well as focusing on developing eco-friendly packaging options in order to move toward sustainable products. For instance, Dove, a brand of Unilever, declared in October 2019 that all of its beauty bar products would be free of plastic by the end of 2020. Additionally, businesses are taking steps to reduce their use of plastic by using recycled plastic more frequently and switching to packaging made of paper and metal, which is more environmentally friendly. Furthermore, the growing trend for natural and handmade goods has the potential to dramatically accelerate market expansion. Several groups, including the Handcrafted Soap and Cosmetic Guild, are making efforts to offer training for producing handmade washing and bathing surfactant products. Strong commercial prospects should result from this, particularly for female entrepreneurs.


Due to the fact that most solid bars get slimy in water but not liquids, the invention of bathing surfactants and liquid washing products has contributed to increasing product demand across the globe. Additionally, customers believe that liquids are cleaner when used by numerous people and are also simpler to store. They can also last longer because only a small amount of liquid is required to create foam. In addition, more tours and travel have raised demand for travel-sized bottles of bathing surfactant and liquid cleaning solutions as well as portable soap paper strips that are more practical than solid bars. As a result, customer preferences are changing, and the expansion of the soap market is anticipated to be boosted by the increasing utility of goods in the liquid category. Thus, driving the soap market revenue.


Soap Market Segment Insights


Soap Distribution channel Insights


The soap market segmentation, based on distribution channel, includes Supermarkets/Hypermarkets, Pharmacies, Online Channel, and Others (Convenience Stores and Department Stores). The supermarkets/hypermarkets category generated the most income. The consumer is drawn to these stores by the variety of goods offered, as well as the lower prices and holiday specials. These markets also allow customers to examine and contrast perfumes and other product elements, which is fueling the segment's expansion.


Soap Application Insights


The soap market segmentation, based on application includes Household and Commercial. The household segment dominated the market. This category contains, among other things, dishwashing soaps, laundry soaps, and all-purpose cleaning soaps. Numerous drivers, such as the rising demand for convenience and efficacy in cleaning products for the home, the creation of novel and inventive product formulations, and the rising acceptance of natural and environmentally friendly cleaning products, can be credited for the expansion of the household soap market.


Soap Form Insights


The soap market segmentation, based on form includes Solid and Liquid. The solid segment dominated the market. The development of new and inventive product formulas, rising customer desire for convenience and cleanliness, rising health and wellness consciousness, and other reasons all contribute to this increase. Additionally, producers are spending money on R&D to develop novel liquid soap solutions to satisfy consumers' changing demands and tastes.


Figure 1:  Soap Market, by Form, 2022 & 2032 (USD Billion)


Soap Market, by Form, 2022 & 2032 (USD Billion)


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Soap Product Type Insights


The soap market segmentation, based on product type includes Bath & Body Soaps, Kitchen Soaps and Laundry Soaps. The bath & body soaps segment dominated the market. The majority of uses for the items in the bath & body soaps section are bathing and hand washing. Since alternatives like face wash or shower gels are typically more expensive, bathing goods are in high demand. Additionally, manufacturers are incorporating cutting-edge perfumes into these products in addition to classic scents like rose and sandalwood, which is luring customers with the promise of a revitalizing bathing experience.


Soap Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American soap market area will dominate this market because of a number of variables, including as the high level of cleanliness awareness among customers, the existence of multiple major soap producers, and the rising acceptance of natural and organic soap products. With a sizeable portion of the worldwide soap market, the United States is the largest market in North America. As people try to preserve cleanliness and hygiene in their daily lives, the high degree of hygiene awareness among North American consumers has resulted in an increase in the demand for soap products.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  SOAP MARKET SHARE BY REGION 2022 (USD Billion)


SOAP MARKET SHARE BY REGION 2022 (USD Billion)


Source Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe soap market accounts for the second-largest market share. Europe's market is distinguished by the presence of a conscientious and more sensitive populace toward hygiene, which is willing to pay more for upholding sanitation. Additionally, the industry is expanding as a result of the region's growing male population and the rising millennial generation. Further, the German soap market held the largest market share, and the UK soap market was the fastest growing market in the European region.


The Asia-Pacific Soap Market is expected to grow at the fastest CAGR from 2023 to 2032 because the region contains very populous nations like China and India. The region's rising literacy rate is also anticipated to increase people's awareness of the value of cleanliness and consequently increase demand for related products. Additionally, companies like Unilever and the United Nations Children's Fund (UNICEF) have started "handwashing with cleansing and lubricating products" campaigns in rural areas of nations like India to raise awareness of sanitation, which is increasing the demand for the product. Moreover, China’s soap market held the largest market share, and the Indian soap market was the fastest growing market in the Asia-Pacific region.


Soap Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the soap market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, soap industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the soap industry to benefit clients and increase the market sector. In recent years, the soap industry has offered some of the most significant advantages to medicine. Major players in the soap market are attempting to increase market demand by investing in research and development operations includes Procter & Gamble Co. (U.S.), Unilever (U.K.), Natura & Co. (Brazil), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Ecolab Inc.(U.S.), Beiersdorf AG (Germany), Colgate-Palmolive Co.(U.S.), and Henkel AG & Co. KGaA (Germany).


Skin care and self-adhesive product solutions are developed and sold by Beiersdorf AG (Beiersdorf). Deodorants, skin care, body care, lip care, plaster and wound care, scent compositions, hand care, and hair care items are all included in the company's product line. For industry, craft enterprises, and consumers, it also offers self-adhesive goods and services. The business provides services to the construction, pharmaceutical, printing & paper, electrical engineering, and automotive industries.


Ecolab Inc. (Ecolab) offers energy, water, and hygiene solutions and services. Offerings include pest control services, equipment maintenance and repair, cleaning and sanitizing programs and products, and other solutions and services. The business focuses on providing products to the foodservice, food and beverage processing, healthcare, retail, government and education, hotel, textile care, and commercial facilities management sectors.


Key Companies in the soap market include



  • Procter & Gamble Co. (U.S.)

  • Unilever (U.K.)

  • Natura & Co. (Brazil)

  • Kao Corporation (Japan)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Reckitt Benckiser Group plc (U.K.)

  • Ecolab Inc.(U.S.)

  • Beiersdorf AG (Germany)

  • Colgate-Palmolive Co.(U.S.)

  • Henkel AG & Co. KGaA (Germany)


Soap Industry Developments


March 2023 The company Reliance Industries Limited unveiled a range of personal and home care items. The portfolio's personal care section comprises items for cleanliness, beautification, and natural soap. The company's product portfolio in the area of personal care will be expanded due to the introduction of the new product.


September 2022 A merger between the personal care goods producer Hand in Hand and Pacha Soap Co. was announced. The company would benefit from increased client reach and improved product development thanks to the merger.


April 2022 The J.R. Watkins Company announced the introduction of its effective and pure foaming dish soap. The item will be accessible nationwide in both physical and online outlets.


Soap Market Segmentation


Soap Distribution Channel Outlook (USD Billion, 2018-2032)



  • Supermarkets/Hypermarkets

  • Pharmacies

  • Online Channel

  • Others (Convenience Stores and Department Stores)


Soap Application Outlook (USD Billion, 2018-2032)



  • Household

  • Commercial


Soap Form Outlook (USD Billion, 2018-2032)



  • Solid

  • Liquid


Soap Product Type Outlook (USD Billion, 2018-2032)



  • Bath & Body Soaps

  • Kitchen Soaps

  • Laundry Soaps


Soap Regional Outlook (USD Billion, 2018-2032)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Attribute/Metric Details
Market Size 2022 USD 43.9 Billion
Market Size 2023 USD 46.75 Billion
Market Size 2032 USD 77.37 Billion
Compound Annual Growth Rate (CAGR) 6.50% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Distribution Channel, Application, Form, Product Type, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Procter & Gamble Co. (U.S.), Unilever (U.K.), Natura & Co. (Brazil), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Ecolab Inc.(U.S.), Beiersdorf AG (Germany), Colgate-Palmolive Co.(U.S.), and Henkel AG & Co. KGaA (Germany)
Key Market Opportunities Rising consumer desire for natural and handcrafted goods and rising use of liquid soaps
Key Market Dynamics Increase in new offerings from major players. Increased awareness of health and hygiene


Frequently Asked Questions (FAQ) :

The soap market size was valued at USD 43.9 Billion in 2022.

The market is projected to grow at a CAGR of 6.50% during the forecast period, 2023-2032.

North America had the largest share in the market.

The key players in the market are Procter & Gamble Co. (U.S.), Unilever (U.K.), Natura & Co. (Brazil), Kao Corporation (Japan), Johnson & Johnson Services, Inc. (U.S.), Reckitt Benckiser Group plc (U.K.), Ecolab Inc. (U.S.), Beiersdorf AG (Germany), Colgate-Palmolive Co. (U.S.), and Henkel AG & Co. KGaA (Germany).

The household category dominated the market in 2022.

The supermarkets/hypermarkets category had the largest share in the market.

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