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Shrink Packaging Market Share

ID: MRFR//2911-HCR | 185 Pages | Author: Pradeep Nandi| April 2024

Amid the dynamic nature of the Shrink Packaging Market, firms engage in many trade and marketing positioning strategies to bolster their base and gain a competitive advantage. One widespread method is differentiation, where companies underline one of the mode specific features of their shrink packaging solutions and take an advantage of this to differentiate themselves from the competition. These disparities will need resolving through the use of cutting edge supplies, reduced carbon footprint packaging, or advancements of technologies that can improve shrink-wrapping.

In addition, cost leadership is vital where companies seek to lead low-cost providers in the market. Through process improvement, supply-chain adjustment and scale-efficiency attainment, businesses can offer comparatively low prices without product quality lapse. Such technique particularly suits those industries where cost factor is the main concern and customers are eager to cut down on the cost of packaging.

Enormously strategic alliance and partnerships become irreplaceable in determining your market share positions. The business will in most cases partner with suppliers, distributors, and rival in attempt to boost their market positions. Striving for those collaborations, companies can utilize joint assets, expand sales markets, and apply each other's advantages. Together pack productions would be another instance when a partnership might be pursued as the project would be shortened consequently making it possible for researchers to introduce new and peerless shrink packaging solutions to the market more rapidly.

Another conditional factor that contributes to the success of Shrink Packaging market is segmentation of the market. When a company defines the specific target markets or customer groups it can find its product to be appropriate for a particular industry or region, and therefore it makes sense for it to be tailored to that group. The tailored approach, in-turn, helps businesses to be more efficient with marketing and attain a proper balance between customer demands and marketing strategies, thus paving way towards higher market share.

Customer-oriented strategies involve approaching customer at an emotional level which is a pivotal step of understanding both their needs and tastes. It calls for delivering highly reliable customer support, personalization chances, and uninterrupted link. A thriving business is driven by contented customers who are more likely to be loyal, recognized by existing and potential customers as brand ambassadors, and are a source of favorable word of mouth marketing and positive brand reputation. These are key components in gaining a market share.

Innovation is the key force that takes the shrink packaging system to the hypersensitivity of market share positioning. With the continuously growing level of the competition, the companies that fill their assets with research and development to make new cutting-edge technologies, materials or designs, can take leadership position. Regardless of the innovation in question, whether it is the sustainable packaging method or the smart packaging with tracking capabilities, it calls the attention of customers desiring fresh and efficient shrink packaging.


Shrink Packaging Market Synopsis


shrink packaging market is expected to grow USD 15,500 million at a CAGR of 5.70% in the coming years.


The report for Global Shrink Packaging Market of Market Research Future comprises extensive primary research along with detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain a deeper insight into the market and industry performance. The report gives a clear picture of the current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macroeconomic and other governing factors of the market. The report provides detailed information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.


Global shrink packaging market is expected to grow at a CAGR of 4.9% in the coming years. There are many factors affecting the growth of shrink packaging market. In last few years, the market of shrink packaging has been increasing due to increasing demand for products like food & beverage, cosmetics, pharmaceutical items in the developing countries. This is mainly due to the rising disposable income of people and chnaging lifestyle resulting in the consumption of packaged food products.


Moreover, rapid industrialization and urbanization in countries such as China, Japan, and Indonesia are likely to impact the growth of the market positively. The ability of shrink packaging to wrap items of different shapes, sizes and volumes may also be a reason for the growth of the market. Polyolefin is also used as a raw material for manufacturing shrink films due to its easy recyclability as well as superior printability. This quality of polyolefin triggers the people to use of it. However, high cost of shrink wrapping machines may result in their slower adoption and can act as a restraint to the market of shrink packaging.


Regional Analysis of Global Shrink Packaging Market


On the basis of region, the global shrink packaging market has been covered in Asia-Pacific, North America, Europe and the rest of the world. Asia-Pacific is responsible for the largest market share of shrink packaging market. Major countries, particularly China and India, are expected to be the leading consumers because of the growing food & beverage industries and emerging e-commerce platforms in this region. Another reason for growing market in this area is the increasing demand for consumer goods because of the growing population along with the rise in disposable income.


Europe is also expected to be a key revenue contributor during forecast period because of growth in consumables market such as meat and other food products. North America is anticipated to register a healthy growth rate. The growth in this region can be attributable to the presence of many consumer goods manufacturing companies.


Key Players & Industry News


List of the prominent companies in the shrink packaging market include


Deufol SE (Germany), Dow Chemical Company (US), Aakriti Packaging (India), Amcor Ltd (Australia), Bonset America Corporation (US), American Eagle Packaging Corporation (U.S), Bemis Company, Inc. (US), Berry Global, Inc. (US), Printpack Incorporated (US), and others.


In Oct. 2010, Bonset America Corporation announced to establish a new plant as the subsidiary of Bonset near Montevideo, Uruguay. The new plant has additional capacity and is also the first high-quality heat shrinkable film manufacturing facility in South America.


In June 2014, Bemis Europe, a division of Bemis Company Inc., increased its shrink bag range and developed ClearShield PRO. This is a PVC-free fully coextruded bag which offers 100% surface protection with abrasion and extremely high puncture resistance.


Segmentation of Shrink Packaging Market


Segmentation of Shrink Packaging Market


Source: MRFR Analysis


Global shrink packaging market has been segmented based on material, product, application, and region. On the basis of material, the market of shrink packaging is segmented as linear low-density polyethylene (LLDPE), low-density polyethylene (LDPE), polyvinyl chloride (PVC). The material segment of the market is dominated by low density polyethylene due to its flexibility and superior transparency. Majority of shrink films are made up of  low-density polyethylene (LDPE). Linear low-density polyethylene (LLDPE), on the other hand, is expected to be the fastest growing segment by material because of its high tensile strength and durability. Polyvinyl chloride (PVC) is a dense material, commonly used in countries like India for manufacturing shrink films. This is because, it is comparatively inexpensive, durable, and has a good shrink ratio.


Based on product, shrink film hoods are expected to register the highest growth rate in the forecast period. The growth is expected to be driven by the increasing demand for hoods in industrial packaging and consumer goods packaging. On the basis of applications, the market is segmented into food packaging, beverages, paper & textile products, and others. Beverages are expected to dominate the application segment of the market owing to increased consumption of beverages on a global level.


Shrink packaging is basically used for a single or bundle of products to protect them from dust and dirt along with moisture damage or weathering. Shrink packaging tends to bind the components or products, especially small items, together. It is one of the best ways to protect the product during transportation and storage from surface damage. Heat is a very important part of overall shrink packaging process.The major components required for shrink packaging are heat machine and shrink wrap. Shrink wrap is a polymer plastic wrap which is made up of polyethylene, polyolefin and polyvinyl chloride (PVC). Polyolefin is a highly consumed raw material in shrink wraps. These wraps or films are also available in a wide array of variants depending on the degree of clarity, strength, shrink ratio and thicknesses. Shrink packaging is done by wrapping and sealing the film tightly around the item or bundle of items by heat gun or a heat tunnel.

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