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Security Inks Market Share

ID: MRFR//6386-HCR | 140 Pages | Author: Anshula Mandaokar| May 2024

Within the printing business sector, the security inks market is among the key segments that employ different strategies for market share positioning as one way of gaining a competitive advantage. One common strategy that companies use in markets is product differentiation, where security inks are made in unique ways to occupy different spaces in the consumers' minds. Moreover, another alternative strategy includes adopting cost leadership, whereby companies focus on reducing their costs through efficient production processes while still ensuring the quality of their products. This allows them to target segments like price-conscious buyers who prefer low-cost safety solutions. Gaining a larger portion of customers, especially in regions with price-sensitive consumers, might be achieved through employing such tools as 'low-cost leadership'.
Also, market segmentation is important to market share positioning in the Security Inks Market. Companies can customize their products according to industry-specific needs by understanding the unique demands of varied customer segments. Furthermore, collaborations and strategic partnerships are other ways through which market share positioning is done in the Security Inks Market. It may be desirable for a company to collaborate with printer manufacturers, security solutions providers, or even governments to increase credibility and product reach. Expanding into new territories remains one of the primary strategies used by security ink manufacturers to boost their market shares. By identifying and entering emerging markets, companies can take advantage of the rising demand for secure printing solutions. Additionally, this allows them to serve international clients and adapt regulations in different countries, thus further strengthening their position.
In addition, market share positioning within the Security Inks Market is highly driven by continuous innovation. Research and development investments made by companies help them stay ahead of counterfeit threats that are constantly evolving and challenges associated with counterfeiting efforts, such as forgery. Finally, effective marketing and brand management are key components of market share positioning. Many businesses in the Security ink market invest heavily in extensive marketing campaigns aimed at creating awareness of their products while establishing a strong brand identity. To sum it up, there are several factors involved in market share positioning within the Security Inks Market: product differentiation, cost leadership, market segmentation, collaboration, geographical expansion, continuous innovation, and effective marketing strategies.

Security Inks Market Overview

The Security Inks Market has aimed to meet the security inks market size of USD 0.7 billion for the year 2019. Further, it is predicted to register 4.1% of the CAGR for the forecast period of 2030. In general, the security ink market is also known as anti-counterfeit printing ink. This is also considered a significant part of anti-counterfeit technology. Security inks are widely used in the various security printing industry because it prevents counterfeiting, tampering, or forgery of confidential and private documents like passports, checks, security labels, and stock certificates.

Further, the type segment has been classified into 10 factors fluorescent, invisible, thermochromic, biometric, infrared, optically variable, reactive, magnetic, and erasable. The application segment is based on tax banderoles, official identity documents, banknotes, security labels, consumer packaging, and others. The printing method segment has been categorized into intaglio, letterpress, flexographic, silkscreen, offset, and others.

Regionally, the global Security Inks Market has been spread across various areas like Asia-Pacific, Latin America, the Middle East & Africa, Europe, North America, and other parts of the world. The Asia-Pacific regional market is predicted to be the fastest-growing region in 2018. Further, the European and North American market is expected to grow faster during the forecast period due to the rising awareness about document security and high instances of forgery and counterfeiting.

COVID 19 Analysis

The global COVID 19 has brought a halt for the entire global security inks market in one or another ways. The demand for security Ink has been reduced due to the shutdown of chemical plants and factories in the global lockdown. Moreover, this lockdown has suppressed the sales count and brought huge losses in production.

The security inks market overview report mentions that COVID-19 was a negative impact on the entire market. But the continuous efforts of the global key players have the ability to stand the global market in its position, and the demands are slowly accelerating yet again. 

Market Dynamics

  • Major Drivers Of The Market

In the financial and banking sector, counterfeiting and forgery activities are increasing day by day, which is the major growth driver of the security inks market. The continuous flow of confidential and private information requirements is forcing these industries to adopt the security ink product. Along with that, the increasing current flow due to the economic conditions improvements of the people is growing the demand of the security inks. Also, the increasing concerns among the customers regarding the legitimacy of the legal document are increasing the demands of the security ink products.

Moreover, the adoption of smart labeling by retailers and government agencies to track the supply chain movements is driving the global security inks market growth during the research period.

  • Significant Opportunities For The Market

Several techniques like biometric identifier, barcode, embossing stamp, reversed out text ink stamp, photo integration, fluorescent serial number, and iFADO are estimated to find out the forgery, which is predicted to increase the security inks demand across the world. Hence, this brings more opportunities for the global market.

The global security inks market has brought lucrative opportunities for manufacturers and industrialists. So the industrialist and manufacturers are taking strategic growth initiatives to strengthen their positions by introducing new products and making partnerships. Further, the continuous efforts of the market well-wisher are generating a higher security inks market share in the upcoming years.

  • Market Restraints

The security inks market growth might get hampered due to the increasing adoption of digitalization, for example, the increasing use of cashless transactions.

The security inks market analysis report explains that the global key players focus on hindering market growth from developing its strength and opportunities in the upcoming years.

  • Market Growth Challenges

The global COVID 19 was the biggest challenge for the global market as it has reduced the products demand due to the shutdown of chemical plants and factories in the global lockdown. Along with that, the security inks market prices and the increasing adoption of digitalization might be another challenge for the security inks market.

Hence, the global key players' continuous efforts can stand the global market in its position, and the security inks market demand is slowly accelerating yet again. 

  • Cumulative Growth Analysis

The global security inks market has aimed to achieve USD 0.7 billion to increase the security inks market size for the reviewed period. Further, the global market has estimated to register a CAGR of 4.1% for the forecast period of 2030.

Further, the collective efforts are predicted to grow higher security inks market share.

Segment Overview

  • By Type

The security inks market is classified into various types such as fluorescent, thermochromic, invisible, biometric, optically variable, infrared, magnetic, reactive, erasable, and others based on the type segment.

In 2016, the Indian government suddenly announced the demonetization, which has increased the demand for security inks in the Asia Pacific region. Here, some of the preferable security Ink types have been chosen for the work process.

  • By Printing Method

According to the printing method segment, the security inks market has been segmented into various methods such as intaglio, flexographic, letterpress, offset, silkscreen, and others.

These printing methods are unique and widely preferred by various industrialists.

  • By Application

The global security inks market is classified into tax banderoles, banknotes, official identity documents, consumer packaging, security labels, and others based on the application segment.

Different applications ensure that the customers get their preferable type of Security ink easily without any hassle. 

Regional Analysis

Looking into the regional classification, the security inks market has spread its helping hand to many regions, like Asia-Pacific, the Middle East & Africa, Latin America, North America, Europe, and other parts of the world.

The security inks market forecast report explains that the Asia-Pacific region is considered the fastest-growing region for the global market in 2018. Moreover, the Indian government has announced the demonetization without any notice, which has increased the security inks demand in this region. Along with that, North America and the European region are expected to grow at the fastest rate for the forecast period due to the high instances of counterfeiting and forgery and increasing awareness pertaining to document security. Further, due to less adoption of the product, the Latin America and the Middle East & African regions are growing at a moderate rate.

Competitive Landscape

According to the security inks market overview report, the global key players are enhancing the demand for the product by applying promotional methods. These key players are:

  • Microtrace

  • Kao Collins Corporation (US)

  • Chromatic Technologies Inc. (US)

  • SICPA HOLDING SA (Switzerland)

  • Sun Chemical (US)

  • The Cronite Company (US)

  • Naigai Ink Mfg. Co. Ltd (Japan)

  • Gleitsmann Security Ink GmbH (Germany)

  • Chroma Inks (US)

  • Guangzhou Mingbo Anti-Forgery Technology Co. Ltd (China).

The security inks industry report explains that the global key players focus on hindering market growth from developing its strength and opportunities in the upcoming years.

Recent Developments

In October 2021

A dealership contract has been signed between prominent players like West Star and CCX Technologies. This deal was aimed to enhance the U.S.-based cyber security solutions dealer network of CCX. It states that West Star Aviation will maintain, sell, and install the onboard products portfolio that offers flight data and actionable security capabilities.

Report Overview

The security inks market analysis report has analyzed that the increasing passports and visas demand and the increasing tourism activities are increasing the growth of the global product. This report has highlighted the market overview, recent developments, competitor analysis, market segmentation, and regional analysis.

Further, the global market is fighting with the challenges and restraints to uplifts its business across the regions. So the global market has involved more key players in generating more market revenue in the upcoming years.

Segmental Table:

By Types:

  • Fluorescent,

  • Thermochromic,

  • Invisible,

  • Biometric,

  • Optically variable,

  • Infrared,

  • Magnetic,

  • Reactive,

  • Erasable,

  • Others

By Printing Method:

  • Intaglio,

  • Flexographic,

  • Letterpress,

  • Offset,

  • Silkscreen,

  • Others

By Applications:

  • Tax banderoles,

  • Banknotes,

  • Official identity documents,

  • Consumer packaging,

  • Security labels,

  • Others

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