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Rice Flour Market Share

ID: MRFR//5976-HCR | 90 Pages | Author: Snehal Singh| May 2024

The dynamic and competitive rice flour market is centered on creative market share positioning techniques to obtain a competitive advantage. Businesses in this region use a variety of strategies to increase and seize market share, which helps to foster sustainable growth. One well-known tactic is isolation, in which businesses highlight special qualities or attributes of their rice flour goods to set them apart from competitors. This might involve emphasizing certain nutritional advantages, product designs, or the source of premium rice grains. Bring leadership is another important tactic, where businesses focus on attracting the lowest-cost customer in the market. To provide competitive prices, this entails streamlining the procurement of raw materials, attaining economies of scale, and optimizing product processes. Cost leadership enables businesses to draw in a larger customer base, which makes it an appealing strategy, particularly in markets where prices are sensitive. Market segmentation is essential to positioning tactics in the rice flour industry, in addition to cost leadership and isolation. Businesses pinpoint certain target audiences based on attributes like demographics, psychographics, or location. By creating products that address the unique requirements and tastes of different markets, businesses may establish a presence in a variety of client categories.
Businesses are working less together and forming strategic alliances to strengthen their standing in the market. Creating alliances with distributors, retailers, and other force chain players can help to increase accessibility and availability. Similar partnerships may strengthen distribution networks, ensuring that customers can easily get rice flour goods through a variety of vibrant channels. Additionally, innovation has a key role in determining market share positioning in the rice flour industry. Businesses spend money on research and development to launch cutting-edge goods that cater to shifting market tastes. To reach a wider audience, this might entail creating gluten-free varieties, offering fortified choices, or adding new tastes. In market share positioning strategies, branding and marketing are also essential components.
Building a solid brand image contributes to customer loyalty and trust. Successful offline and online marketing juggernauts are crucial for influencing customer comprehension and increasing product awareness. Businesses commonly use social media, digital platforms, and other marketing tools to engage with customers and convey the distinctive benefits of their rice flour goods. Another strategy for increasing market share is worldwide expansion. Businesses investigate opportunities in international residences in addition to looking at local markets. This calls for adapting items to fit various aesthetic tastes, adhering to various legal requirements, and setting up efficient distribution networks in international marketplaces.
Client-centric techniques are beginning to rise in prominence. It is essential to comprehend and react to customer preferences and comments in order to preserve and grow market share. Businesses that put the needs of their customers first by providing exceptional customer service, timely communication, and constant improvement tend to build a loyal customer base that increases their market share over time.

Global Rice Flour Market Overview


Rice flour market is projected to reach USD 1090.7 Million by 2030 at a 7.5% CAGR over the forecast period.


Rice flour is prepared by grinding rice kernels into coarse or fine powder. Rice flour is used commonly as substitute to wheat flour, as wheat flour contains gluten. At the same time, rice flour is used in soups, sauces and gravies as a thickening agent. Rice flour contains choline, it is required to maintain vital components of the membranes. Rice flour is used in the preparation of bakery products, rice noodles and deserts. All these factors are expected to drive the Rice Flour Market in near future.


Rice Flour Market has been growing due to its gluten-free properties. The increasing prevalence of celiac disease and rising adoption of gluten-free diet is resulting in manufacturers substituting ingredients high in gluten with rice flour. Moreover, the health benefits of rice flour have attracted the attention of the health-conscious consumers. 


Rice Flour Market Segmentation

Rice Flour Market has been segmented by source, category and application.


By source, the global market has been classified as white rice and brown rice.


The global market has also been segregated, on the basis of category, into organic and conventional.


On the basis of application, the global market is further segmented into bakery & confectionary, breakfast cereals & premixes, baby foods, sweet & savory snacks and others.


The global market has been studied among four key regions—North America, Europe, Asia-Pacific, and the Rest of the World (RoW).


The North American rice flour market has further been segmented into the US, Canada, and Mexico. The European rice flour market has been classified as the UK, Germany, France, Italy, Spain, and the Rest of Europe. The rice flour industry in Asia-Pacific has been divided into China, India, Japan, and the rest of Asia-Pacific. The rice flour industry in the RoW has been segmented into South America, the Middle East, and Africa.


Regional Market Summary


Global Rice Flour Market Share (%), by Region, 2021


Rice Flour Market


Source: Secondary Sources and MRFR Analysis


Asia Pacific is expected to dominate the market for rice flour during the forecast period owing to the increasing adoption of gluten-free diet. Rising incidences of gluten intolerance and celiac disease in Australia and Japan are a major driver for the growth of the global market in Asia Pacific. North America is also expected to hold a significant share of the global rice flour industry due to rising demand in bakery applications. The US and Canada are the major contributors to the growth of the North American market. The market in Europe is projected to register a high CAGR during the forecast period with Germany and UK being the largest country-level markets for rice flour in the region. The use of rice flour in the preparation of various dishes is likely to drive market growth in the rest of the world.   


Global Rice Flour Market, by Source



Global Rice Flour Market, by Category



  • Organic

  • Conventional


Global Rice Flour Market, by Application



  • Bakery & Confectionary

  • Breakfast Cereals & Premixes

  • Baby Foods

  • Sweet & Savory Snacks

  • Others


Global Rice Flour Market, by Region




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe




  • Asia-Pacific

    • Japan

    • China

    • India

    • Rest of Asia-Pacific




  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Key Players in the Global Rice Flour Market

  • Associated British Foods PLC (UK)

  • Ebro Foods, S.A. (Spain)

  • Ingredion Incorporated (US)

  • Archer-Daniels Midland Co. (US)

  • Wilmar International Limited (Singapore)

  • Bunge Ltd. (US)

  • Whitworth Bros. Ltd. (UK)

  • The Soufflet Group (France)

  • Shipton Mill Ltd. (UK)

  • KRÖNER-STÄRKE GmbH (Germany)

  • Belourthe SA (Belgium)

  • Bressmer & Francke (GmbH & Co.) KG (Germany)

  •  EDME Food Ingredients Limited (UK)


Intended Audience



  • Rice Flour producers/processors

  • Food & beverage manufacturers

  • Raw material suppliers and distributors

  • Traders, exporters, and importers

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