Probiotic Cosmetics Market Research Report - Global Forecast till 2028

Global Probiotic Cosmetics Market Research Report: Information by Product Type (Skin Care and Hair Care) Distribution Channel (Store-Based and Non-Store Based), and by Region - Forecast till 2028

ID: MRFR/CR/9073-HCR | April 2021 | Region: Global | 90 pages         

Probiotic Cosmetics Market

According to Market Research Future, the global probiotic cosmetics market size is expected to surpass US$ 302.9 Mn in 2022. Between 2022 and 2030, the market is expected to exhibit a compound annual growth rate (CAGR) of 6.12%.


By Product Type Skin Care Hair Care
By Distribution Channel Store-Based Non-Store Based

Key Players

  • Esse Skincare (US)
  • Glowbiotics Inc. (US)
  • Unilever PLC (London)
  • Tula Life Inc. (US)
  • Aurelia Skincare Ltd. (UK)
  • The Clorox Co. (US)
  • LaFlore Probiotic Skincare (US)
  • Eminence Organic Skincare (Canada)
  • Estee Lauder Companies Inc. (US)
  • Lโ€™Oreal S.A. (Paris)


  • Rise in awareness regarding organic cosmetic product
  • Emergency of various e-commerce platforms
Speak to Analyst Request a Free Sample

Market Overview

Probiotic cosmetic products are the various beauty products that help to increase the benefits of microorganisms that are present in the skin of the human body. These products mostly remain high in demand because they are able to control the immunity of the skin and create a better and strong immunity. The market for probiotic cosmetic products is increasing gradually due to certain benefits that help to maintain good and bright skin. Such products also help in preventing various issues that are related to the skin.

The probiotic cosmetic products market size is estimated to reach a valuation of USD 442.5 Million by the end of the forecast period at a CAGR rate of 6.8%. The popularity of the use of skincare elements and treatments is expected to create hype in the sales of probiotic cosmetic products. Acne is very common in adolescents and adults. Hence, there has been a rise in the need for treating acne and anti-aging creams and solutions in order to maintain the equilibrium. The key players are constantly investing in the market for probiotic cosmetic products which are driving the growth of the market.

COVID-19 Analysis

The outbreak of the COVID-19 pandemic has affected various industries across the world. The market for probiotic cosmetic products witnessed a huge lag in its growth rate. Governments of all the countries have enforced lockdown and social distancing norms to stop the spread of the virus. This has led to a sudden stoppage of the production facilities of the market. The market of various countries has been affected including the market of probiotic cosmetics in Australia.

In order to revive the economy and increase the growth rate of the market for probiotic cosmetic, various countries are lifting the lockdown restrictions up to a specific extent. During the lockdown, many people started using skincare products. This can lead to the tremendous growth of the market. However, it is expected that after the lockdown, the market will start recovering.

Market Dynamics


There is a sudden rise in awareness regarding organic cosmetic products among the consumers such as microbiome cosmetic products. This has become a driving factor for the market. Moreover, implementing effective marketing strategies and the emergence of various e-commerce platforms have been driving the market for probiotic cosmetic.


The market for probiotic cosmetic products is witnessing a huge growth rate due to its excessive benefits. However, the use of probiotic lactobacillus in cosmetics is very helpful in treating acne. This can serve as a great opportunity for the market.


Along with the various factors that are driving the market for probiotic cosmetic market, there are a few restraining factors as well. There has been an increase in the cost of raw materials which stands as a major restraining factor because there will be an increase in the product as well and so people may prefer switching to other brands. Regulatory constraints are another major factor that is hampering the growth of the market.


The outbreak of the COVID-19 pandemic posed a huge challenge for the global probiotic cosmetic market. During this time, most users started using different types of skincare products but the production facilities were reduced due to lockdown and social distancing norms. However, it is expected that post the COVID-19, the market will boost its growth rate.

Cumulative Growth Analysis

The key companies which are responsible for holding major shares are implementing new strategies and launching new products to maintain the growth of the market. The launch of different types of creams which include skin microbiota-targeted benefits has also been the driving factor of the market. With such developments, the probiotic cosmetic products industry will show huge growth in the coming years and the valuation may reach USD 442.5 million by the end of 2028 if the CAGR rate is 6.8%.

Value Chain Analysis

The market for probiotic cosmetic products has launched both skincare and hair care products. The skincare brands have been currently focusing on the supply side. The supermarket and hypermarket distribution channels are also responsible for dominating the market in 2019 but after the outbreak of the COVID-19 pandemic online shops have become more prevalent. The key players are trying to implement FDA approved probiotic strain cosmetics for maintaining the quality of the products and also to ensure customer satisfaction.

 Segment Overview

According to the probiotic cosmetic products market research, the market for probiotic cosmetic market has been segmented into two major categories. They are by distribution channel and by product type. Here are the major segments along with their sub-segments.

By Distribution Channel

  • Store-based

  • Non-Store based

By Product Type

  • Hair Care

  • Skin Care

Regional Analysis

The probiotic cosmetic products market size is segmented into five regions which include Europe, North America, Latin America, Asia Pacific, and the Middle East and Africa. North America, among these regions, is expected to witness the largest market share in the market for Market. There is a huge growth in the awareness of probiotic cosmetics regarding the benefits of health among Americans. This is a major reason for the growth in the region of North America.

Europe is another region that is estimated to hold the second-largest market share in the market. Germany, France, Spain, and the UK are some of the major countries that are responsible for focusing on anti-aging products. Most Europeans also use the probiotic mask that helps their skin to remain hydrated for a long time. Competitive Landscape

The global probiotic cosmetic market is full of national and international companies which are competing against each other for acquiring the key position in the market. For achieving a great position in the market, the manufacturers of the market are constantly trying to launch new products that are not only affordable for the people but also will have a good impact on the skin of the users.

L’Oreal S.A., Esse Skincare, Unilever PLC, and Aurelia Skincare Ltd. are some of the top players that are responsible for enhancing the growth of the market for probiotics cosmetic products. These companies are also responsible for investing in various development and research activities in order to enhance the quality of the products. Various mergers and acquisitions are also formed by the companies that helped them to strengthen their position.

 List of Key Companies:

  • Esse Skincare (US)

  • Glowbiotics, Inc. (US)

  • Unilever PLC (London)

  • Tula Life, Inc. (US)

  • Aurelia Skincare Ltd. (UK)

  • The Clorox Co. (US)

  • LaFlore Probiotic Skincare (US)

  • Eminence Organic Skincare (Canada)

  • Estee Lauder Companies, Inc. (US)

  • L’Oreal S.A. (Paris)

Recent Developments

  • In March 2019, the company Laboratoire Synbionyme launched its first product in the US which was based on a probiotic skincare brand. The brand offers an excellent formulated mixture of both prebiotic and probiotic extracts that are known for providing great dermal health.

  • In August 2019, a company named Mother Dirt partnered with Harvey Nichols which is a luxury retailer and introduced its product portfolio in Ireland and UK.

Report Overview

Based on probiotic cosmetic products market research, this report outlines the growth along with the factors that are affecting the growth such as the drivers, opportunity, challenges, and restraints. The impact of COVID-19 on this market is also portrayed in this report. A detailed competitive and regional analysis is done based on the market for market. This report also consists of the key cosmetic companies that are responsible for increasing the market share and segmentation of the market is also clearly shown in this report after a detailed qualitative and quantitative research on the market.

Report Detail

  • Historic Period: 2020

  • Base Year: 2021

  • Forecast Period: 2021 – 2028

By Geographically

  • Europe

  • North America

  • Latin America

  • Asia-Pacific

  • The Middle East and Africa

Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

The market for probiotic cosmetic products market is expected to rise rapidly at a CAGR rate of 6.8%. Rising at such a rate may lead the market to reach a valuation of USD 442.5 million during the forecast period.

The product segment of the probiotic cosmetic products market is further divided into two categories. They are skin care and hair care. The skincare product segment is expected to witness the largest market share due to the increase in awareness regarding probiotic cosmetics products. These products have very few side effects which are responsible for driving the market growth. Although, the hair care segment has also been the fastest-growing product segment in the market and is expected to rise rapidly during the forecast period.

The increasing popularity of skincare treatment programs, the emergence of e-commerce platforms, and the rise in awareness for organic cosmetic products have been the major drivers of the market. The implementation of innovative marketing strategies has also been one of the major driving factors of the market.