ID: MRFR/CnM/4435-HCR | February 2021 | Region: Global | 100 pages
Polyvinylpyrrolidone (PVP), also known as polyvidone or povidone, is a polymer derived from N-vinylpyrrolidone monomer. PVP is available in liquid or solid state under different forms such as powder, aqueous, and organic solutions. It is soluble in water and other polar solvents and offers excellent film forming, anti-microbial, moisture holding, and non-allergic properties.
The global polyvinylpyrrolidone market is primarily driven by the increasing demand for polyvinylpyrrolidone as an excipient and binder from pharmaceuticals and cosmetics industry. The increasing demand for cosmetics owing to the hair and skin concerns is also expected to propel the market growth. Polyvinylpyrrolidone is used as a food additive and stabilizer which is anticipated to drive the polyvinylpyrrolidone demand in food & beverage industry over the assessment period. Approval from the U.S. Food and Drug Administration has further augmented the adoption of polyvinylpyrrolidone in the food & beverages industry.
Furthermore, the increasing adoption of polyvinylpyrrolidone in various applications such as water treatment, membrane distillation, gas separation, pollutants removal, and bioethanol recovery to block the polyvinylidene difluoride (PVDF) membrane and to avoid nonspecific binding is likely to boost the market growth. Increasing demand for the product for manufacturing adhesives is projected to contribute to the bolstering market growth during the review period. It is also used in paints & coatings, detergents, printing inks, and photography which may aid the market growth. However, the volatility in the availability of raw materials and their prices may challenge the market growth. The use of hyaluronate in place of polyvinylpyrrolidone in skin care and Intracytoplasmic Sperm Injection is likely to restrain the market growth. Some of the trends noted among major players in the global polyvinylpyrrolidone market are expansions and mergers. For instance, in January 2015, BASF SE invested around USD 65 million for the expansion of their production by 6000 tons to improve its PVP manufacturing facilities in the U.S. and Germany. Additionally, the company plans to add a PVP production facility at their Shanghai facility to expand its business in Asia Pacific region.
Global Polyvinylpyrrolidone Market, by Application (%)
Source: MRFR analysis
The global polyvinylpyrrolidone market is segmented into five regions: Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa.
North America is the leading region in the global polyvinylpyrrolidone market owing to the high demand from various end-use applications such as pharmaceuticals, cosmetics, and food & beverage. The mature healthcare sector and the high demand for cosmetics and food & beverage due to the changing lifestyle is driving the regional market. Approval from the Food & Drug Administration has augmented the product demand in the food & beverage industry.
Asia Pacific is the fastest emerging region on account of the growing end-use industries including pharmaceuticals, cosmetics, agrochemicals, food & beverage in countries such as India and China. Furthermore, the necessity of water treatment in Asia Pacific is indirectly encouraging the adoption of polyvinylpyrrolidone, thus driving the market in the region.
Europe is substantially growing, owing to the changing consumption patterns and the high demand for various generic drugs in the region. The geriatric population and growing health-related issues are expected to fuel the product demand in this region during the forecast period.
The Middle East & Africa and Latin America region is anticipated to offer opportunities for expansion in the untapped market region over the assessment period.
The global polyvinylpyrrolidone market is segmented by grade and application.
Based on the grade, the market is segmented into PVP K-15, PVP K-30, PVP K-60, PVP K-90, and PVP K-120.
The global polyvinylpyrrolidone market is segmented on the basis of application as pharmaceuticals, cosmetics, food & beverage, adhesives, and others.
Some of the manufacturers operating in the global polyvinylpyrrolidone market are Ashland (U.S.), BASF SE (Germany), Zhangzhou HuaFu Chemical Co., Ltd. (China), Hangzhou Motto Science & Technology Co., Ltd. (China), Shanghai Yuking Water Soluble Material Tech Co., Ltd (China), Alfa Aesar, Thermo Fisher Scientific (U.S.), Merck KGaA (Germany), The Dow Chemical Company (U.S.), Jh Nanhang Industrial Co., Ltd (China), and NIPPON SHOKUBAI CO., LTD (Japan).
Frequently Asked Questions (FAQ) :
Polyvinylpyrrolidone (PVP), also known as polyvidone or povidone, is a polymer derived from N-vinylpyrrolidone monomer. PVP is available in liquid or solid state under different forms such as powder, aqueous, and organic solutions.
PVP comes in K-15, K-30, and K-60 grades, among others.
The increasing demand for stabilizers and binders in the cosmetics and food and beverage industries is the major driver for the PVP market.
North America is the leading regional market for PVP.
Leading players in the PVP market include Ashland, BASF, and Thermo Fisher Scientific, among others.