Polyvinyl Alcohol (PVA) Market Research Report By Grade (Partially Hydrolyzed, Fully Hydrolyzed), By End-Use Industry (Food Packaging, Textile, Paper, Medical, Construction, Electronics) - Forecast till 2030

Polyvinyl Alcohol (PVA) Market Overview

The Polyvinyl Alcohol (PVA) Market is estimated to acquire a market value of USD 1,986.3 Million while expanding at a CAGR of 4.76% by 2030.

Polyvinyl alcohol is a colourless and water-soluble synthetic material. It is a type of polymer that is useful for many purposes. It comes with exceptional performance and adhesion capabilities. The production of polyvinyl alcohol is unique. Polymerizing vinyl and hydrolyzing are common techniques in the market. This chemical is used in several sectors such as paper, food packaging, and textiles. 

The market for polyvinyl alcohol has three major segments. The polyvinyl alcohol is diversified by grade, end-user, and region. The small amount of this chemical in detergents. Also, this chemical is used widely in water treatment chemicals and agrochemicals. Today, most of the dyes contain possible polyvinyl alcohol films. These chemicals and polyvinyl particles are biodegradable that is used for applications. Cleansing water is possible through the use of these chemicals.

Further, Polyvinyl alcohol film is prevalent in laundry bags and embroidery packages. It is a sector that is water-soluble. Paper packaging is gaining more traction in recent years. It is the sector that accounts for 40% of all packaging material. Countries such as China use these packages more. Rising environmental awareness of recyclable packages is rising. This increased the use of polyvinyl alcohol adoption. There are more than 15 countries across the globe having a high demand for this product. All these factors will contribute to high polyvinyl alcohol market value. 

Covid analysis 

Covid-19 has had a damaging impact on many industries since 2020. Polyvinyl alcohol is used in paper manufacture as a co-binder and optical bonding agent. The pandemic has adverse impact on the paper production industry. Various paper-consuming segments such as newspapers have a declining market demand. However, the use of packaging in the food industry has increased. Demand for polyvinyl alcohol is increasing in some regions.

In the short term, rising demand for caulks and sealants in the construction sector as less use of polyvinyl. Like any other market, the polyvinyl alcohol market is facing plenty of losses in this period. Supply chain disruptions are huge that affects the growth rate. In the forecast period, the declining growth trend will continue. However, there is high scope for development in post covid 19 scenarios. By 2021, there is an increase in demand and supply of the product. The adoption rate is expected to surge further. 

Market dynamics 

• Crucial market drivers 

The rising demand for bio-based polyvinyl alcohol is a crucial driver. During the forecast period, there is surging demand for bio-based PVA products. This rising demand will enhance the Polyvinyl Alcohol (PVA) Market revenue. PVA is widely used for a variety of industrial purposes. Especially electronics, coatings, textiles, and the cosmetic market have increased use. During the forecast period, the food packaging industry and the construction sector are expected to contribute to increasing the Polyvinyl Alcohol demand.

 Furthermore, there are strict restrictions in several countries to use bio products. Due to this sustainable product packaging is gaining traction. There is great scope for the market in the next few years. Especially fit is used as a binding and coating agent in the food packaging sector. It is utilized as a film coating agent in applications due it its moisture resistance and other exceptional features. 

PVA protects the active food ingredients from moisture, oxygen, and other elements. It stops factors that can affect flavour and odour. It makes ingesting and swallowing effortless. Furthermore, because of its low viscosity PVA coating agents are used on many products. It is applied to tablets, capsules, and other forms where film coatings. These entire crucial drivers polyvinyl alcohol industry.

• The market growth opportunities 

Growing demand for bio-based polyvinyl will create exceptional market growth opportunities. There are plenty of components in synthetic polyvinyl that can harm the environment. However, bio-based alternatives are gaining high traction in the market. The awareness about polyvinyl alcohol is high among many end-users. Many key industries are rapidly adapting to these organic chemicals. The emergence of bio-based polyvinyl will create exceptional developments. Demand from the emerging markets will create high growth. Especially, the polarizer application has a high need among the end-users. 

In the case of polarizer application, the polyvinyl alcohol film is used to manufacture polarizer film which is used in LCD panels, lenses and optical filters etc. LCD panels hold a 95% consumption share of global polarizer production. The market of polyvinyl alcohol film is widely used for LCD panel based polarizer film.

Also, monopolizes are gaining more demand among the Japanese manufacturers. Key companies have their production plants in Japan. In recent years, they are increasing their production due to high investments. Developing manufacturers manufacturing facilities are present in countries such as South Korea, Japan, Taiwan or Japan. The demand from these emerging markets is creating exceptional polyvinyl alcohol market growth. 

• The market restraints 

The toxicity of polyvinyl alcohol will act as a market restraint. The Polyvinyl Alcohol Market Growth is expected to be declined due to toxic waste generation. PVA products have adverse impact on human health over the projected period. They are not suitable for many countries. They can pollute the environment and cause side effects in many individuals. The production facilities of the market are facing many restrictions due to the release of toxins. 

• The market challenges 

Stringent governmental regulations are significant challenges in the market. PVA production restrictions are major factors hampering growth. In many regions, consumption and production have high restrictions. Various rules and the need to abide by may reduce the expansions.

Further, high raw materials price is another crucial driver of this market. The raw materials for the product are growing. Due to covid 19, there are high fluctuations in the raw material price. These market challenges can affect the profitability of this market. All these factors can reduce the supply rates of this market. 

• Cumulative growth analysis

The polyvinyl alcohol market trends are stable for the forecast period. Water-soluble applications of the market will witness high demand among the end-users. Ease of use in detergents another water-soluble ap0plciation will cause this growth. The growing demand for bio-based polyvinyl will create exceptional growth.

The rising features of polyvinyl alcohol application will create more demand. Polarizing market applications will have high popularity among end-users. However, stringent government rules and environmental harm can affect growth. Still, growth opportunities of the market lead to a substantial surge in the demand. 

• Value chain analysis 

The Asia Pacific is the leading regional player with Polyvinyl Alcohol Market Share. Polyvinyl alcohol films for water-soluble applications have large scale big quantities in Asia-Pacific. It is the first region before North America to have the highest consumption of this product. Asia- Pacific's shares are estimated as 60%. Asia-Pacific has the fastest growth.

As the region's PVA film consumption is expected to expand at an exponential pace. In the next five years, demand is massive. The majority of polyvinyl alcohol film is used for package detergents and agrochemicals. The Asia Pacific is the greatest consumer of agrochemical packaging. Water treatment chemical packaging, needlework, and washing bags are other water-soluble applications in the market. 

Segment overview 

Polyvinyl Alcohol Market by Grade

• Partially Hydrolyzed


• Low Foaming Grades


• Sub-partially Hydrolyzed


• Fully Hydrolyzed


• Certified Grades 


• Fine Particle Grades

Polyvinyl Alcohol Market by End User

• Food Packaging


• Printing


• Construction


• Electronics


• Paper Manufacturing


• Textile Manufacturing


• Medical

By Geography

• Asia-Pacific


• China


• India


• Japan


• South Korea


• Rest of Asia-Pacific

North America

• Mexico


• United States


• Canada

Europe

• Germany


• United Kingdom


• Italy

Competitive landscape 

The competition in the polyvinyl market is facing high competition. The competition is rising due to a wide range of expansions, mergers, collaborations and partnerships in the market. 

Regional analysis 

The regional players of the polyvinyl alcohol market are fragmented into Asia Pacific, Europe and North America. The Asia Pacific is expected to lead the Polyvinyl Alcohol Market during the forecast period. Due to rising industrialization growth of the market is high. The food and beverage industry is another key end-user of the market. Also, the cosmetics business is expected to contribute to the market's growth. Another important factor that is predicted to boost growth is the growing adoption of bio-based polyvinyl alcohol. Due to the rising demand for the product as a polymerization aid, the demand in North America is massive. Furthermore, the rising demand for bio-based PVA products is expected to be a major contributor to growth. Also, the exceptional features of PVA are expected to boost overall revenue in this market. 

The key players in polyvinyl alcohol market are 

• OCI COMPANY Ltd.


• Merck KGaA


• Sekisui Chemical Co., Ltd.


• KURARAY CO., LTD.


• Japan Vam & Poval Co.,Ltd.


• Chang Chun Group.


• China Petroleum & Chemical Corporation


• Anhui Wanwei Group.


• The Nippon Synthetic Chemical Industry Co., Ltd

Recent Developments

October 2021- the prominent player in professional 3D printing, Ultimaker, disclosed at an inaugural bi-annual Showcase event of its own that the firm is willing to add a professional PVA Removal Station to the company's Ultimaker Platform. On top of the company's materials, software, printers, and customer support, this latest PVA Removal Station implies that 3D printers can build prototypes faster. Users can rapidly bring their products to market, boosting the overall product building procedure.

September 2021- Emballator, the packaging solutions manufacturer, announced the launch of its latest water-soluble packaging obtained from polyvinyl alcohol (PVOH) that can easily dissolve post its use in a move to lower plastic waste.
PVOH refers to a polymer with a hydrogen, carbon, and oxygen base, which dissolves when it comes to contact with water. Emballator said that this polymer could be transformed into carbon dioxide and water by bacterial microorganisms in the environment.

November 2020- A new magnetic spray, which is made of polyvinyl alcohol, gluten, and iron particles, can turn objects into robots that can be controlled by magnets. As per the experts, the innovation could be used to deliver drugs to the body.

October 26, 2018 -KURARAY POVAL, the world's largest polyvinyl alcohol manufacturer is extending its reach to new markets by the launch of products such as MOWIFLEX and customer-specific solutions. KURARAY POVAL, has added capacity by acquiring regional companies in the U.S. which will serve the expanding customer base. KURARAY POVAL, has taken a customer centric strategy by providing customised products so as to strengthen its position and develop a close relationship by integrating customers in its manufacturing process. The company is tapping the high premium and demand for products tailored to specific applications and is developing products with individual properties, exemplified by MOWIFLEX 3D 2000 which is engineered for 3D printing.

Report overview 

1. Market overview highlights 


2. Analysis based upon COVID 19


3. Explanation upon the Market Dynamics


4. Value chain analysis


5. Market segmentation overview


6. The regional analysis

Report Scope:

Report Attribute/Metric	Details
Market Size	2030: USD 1,986.3 Million
CAGR	4.76% (2021–2030)
Base Year	2019
Forecast Period	2021-2030
Historical Data	2018
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Grade, End-Use Industry and Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Merck KGaA,OCI COMPANY Ltd.,The Nippon Synthetic Chemical Industry Co., Ltd,Sekisui Chemical Co., Ltd.,KURARAY CO., LTD.,Anhui Wanwei Group.,Chang Chun Group.,Japan Vam & Poval Co.,Ltd.,China Petroleum & Chemical Corporation
Key Market Opportunities	Electronics Sector to Offer Significant Opportunity to Expand the Market
Key Market Drivers	Growing Demand for Bio-Based PVA Products to Boost the Market Growth

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