Plasticizer Market Size was valued at USD 20.92 billion in 2024. The plasticizer industry is projected to grow from USD 22 Billion in 2025 to USD 34.63 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2025 - 2034). Increased demand for flexible PVC in various applications, increased use of non-phthalate and high molecular weight phthalate plasticizers, and expansion in the packaging sector are the key market drivers for the worldwide plasticizer market.
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
One of the industries with the fastest growth is the cosmetics and personal care sector. There are several different business divisions in it, including those for skincare, fragrances, and hair care. They are used in the cosmetic and personal care industries to increase the adhesion of nail paint and hair spray and extend the shelf life of scented goods like lotions, body washes, and shampoos. The personal market in the US is expected to reach US$ 716.6 billion by 2025, rising at a CAGR of 5.9%, according to Acme-Hardesty, one of the top distributors of castor oil and palm oil derivatives. The personal care occupation in the US is projected to rise by 34% between 2019 and 2029, according to the Center for Disease Control and Prevention, showing a rising need in the personal care business. Thus, it is projected that increased demand for it would result from the rise of the cosmetic and personal care industries. Thus, this factor is driving the market CAGR.
Figure 1: Total sales of beauty & personal care industry in US
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
Additionally, plasticized PVC films keep meat fresh by encouraging a high transfer of oxygen and water vapor. Due to their compatibility with fast packing machines and their clarity for displays, they are both cost-effective and useful. They have excellent cling properties, are easily heat-sealed, and have strong elastic rebound, making them suitable for handling. For catering and household use, there are thinner films that nevertheless maintain the same levels of cling, transparency, and strength but use less plasticizer. Furthermore, it improves the packaging's aesthetic appeal. India's packaging market is predicted to reach US$204.81 billion by 2025, according to the Packaging Industry Association of India (PIAI). As a result, the packaging sector's expansion will undoubtedly boost PVC demand, which in turn will drive the plasticizer market's expansion.
Furthermore, eco-friendly plasticizers are being utilised more frequently to avoid dangerous phthalate plasticizers like DOP, DBP, BBP, and DEP. Environmentally friendly plasticizers have a range of qualities, including waterproofing with strong electrical resistivity, resistance to the elements, increased mechanical strength, and good thermal stability. These reasons are leading to the replacement of phthalate plasticizers with eco-friendly plasticizers. Plasticizers that are kind to the environment are polymer additives that increase a material's plasticity. Due to the rising need for eco-friendly plasticizers to protect both human health and the environment, the market for eco-friendly plasticizers is expanding quickly on a scale. These are mostly utilised in producing films and cables and have low toxicity and good compatibility, propelling the plasticizer market's expansion. Thus, it is anticipated that this aspect will accelerate plasticizer market revenue ly.
The plasticizer market segmentation, based on type, includes Phthalate Plasticizer and Non-Phthalate Plasticizer. The phthalate plasticizer segment held the majority share in 2022 in the plasticizer market data due to phthalate use limits imposed by the Registration, Evaluation, and Authorization of Chemicals (REACH) rules.
Figure 2: Plasticizer Market, by Type, 2022 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
The plasticizer market segmentation, based on application, includes Flooring & Wall Covering, Wire & Cable, Packaging, Consumer Goods, Medical & Healthcare, Toys and Others. The wire & cable segment dominated the market growth in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030 due to the growing popularity of electronic gadgets in various emerging nations in Asia-Pacific and LAMEA, this region is anticipated to be a major market driver. In order to produce flexible and soft polyvinyl chloride (PVC), known as plasticizers, are required. PVC, or polyvinyl chloride, has a number of inherent properties that make it a great choice for a wide range of applications. All cables, whether they are used for industrial or domestic purposes, must adhere to strict safety standards.
Plasticizer Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The Asia Pacific Plasticizer market accounted for USD 8.5 billion in 2022 with a share of around 45.80% and is expected to exhibit a significant CAGR growth during the study period. Several end-use sectors in this region, including electrical & electronics, aerospace, building & construction, automotive, and more, are increasing their demand, which is primarily responsible for this expansion. The Asia Pacific region's need for electrical and electronic components is being further boosted by India's rising mobile phone adoption.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: PLASTICIZER MARKET SHARE BY REGION 2022 (%) 
Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review
North America plasticizer market accounts for the second-largest market share. The market has grown quickly, notably in this area, because to the use of corrugated cardboard. The enormous development projects underway in the area are another major factor in the regional market's expansion. Further, the US plasticizer market held the largest market share, and the Canada plasticizer market was the fastest growing market in the region
Europe Plasticizer Market is expected to grow at the fastest CAGR from 2022 to 2030 due to quick industrialization and significantly rising polymer demand from diverse end-sectors. Italy, Russia, France, the UK, and Germany make up the remaining divisions of the region. The robust automotive industry in the region is primarily responsible for the market's expansion. Moreover, UK plasticizer market held the largest market share, and the Germany plasticizer market was the fastest growing market in the region
Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the plasticizer industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the plasticizer industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, plasticizer industry has provided medicine with some of the most significant benefits. The plasticizer market major player such as BASF SE (Germany), DIC Corporation (Japan), LG Chem (South Korea), Evonik (Germany), Exxon Mobil Corporation (US), Lanxess AG (Germany), Nan Ya Plastics (Taiwan), KAO Corporation (Japan), Polynt SPA (Italy), KLJ Group (India), Polyone Corporation (US), Jiangsu Zhengdan Chemical Industry Co. Ltd. (China), OXEA GmbH (Germany), Vertellus Holdings LLC (US) and Dahin Co. (Taiwan).
Japanese chemical business DIC Corporation specialises in the discovery, production, and marketing of inks, pigments, polymers, speciality plastics and compounds, and biochemicals. In August 2022, the United States Department of Agriculture has certified the polyester plasticizer GLOBINEXRW-1810-BIO, which is now made entirely from biomass, as a biobased product, according to DIC Corporation.
In Essen, North Rhine-Westphalia, Germany, Evonik Industries AG, a speciality chemicals business, is headquartered. It is among the top speciality chemicals firms in the world and the second-largest chemicals company in Germany. As a result of the restructuring of the mining and technology group RAG, it was created on September 12, 2007, and the RAG Foundation owns the majority of it. In January 2022, the plasticizer product ELATUR DINCD was recently introduced by Evonik. The excellent low-temperature flexibility and UV resistance of this novel product make it more durable.
LANXESS plans to introduce Mesamoll, a plasticizer, with a notably lower product carbon footprint (PCF) in 2023. Consumers will still get the same level of quality from the products, plus an enhanced sustainability profile. The Polymer Additives (PLA) business unit of specialty chemicals manufacturer LANXESS has made a significant advancement in the sustainability of its plasticizer portfolio by providing a more environmentally friendly alternative for its plasticizer Mesamoll.
Evonik introduced ELATUR DINCD, a new and revolutionary plasticizer, in 2022. ELATUR DINCD, a cyclohexanoate, possesses a number of highly desired qualities, such as strong UV resistance and exceptional low-temperature flexibility.
Leading polyol producer Perstorp is introducing Pevalen Pro, a new renewable-based polyol ester (non-phthalate) plasticizer, in 2019. According to reports, this will make flexible PVC an even more appealing plastic option because it has a far smaller carbon impact than alternative materials and technologies. Pevalen Pro, a renewable, real non-phthalate plasticizer with 40% renewable content, offers PVC better performance qualities while also improving the environment.
BASF SE (Germany)
DIC Corporation (Japan)
LG Chem (South Korea)
Evonik (Germany)
Exxon Mobil Corporation (US)
Lanxess AG (Germany)
Nan Ya Plastics (Taiwan)
KAO Corporation (Japan)
Polynt SPA (Italy)
KLJ Group (India)
Polyone Corporation (US)
Jiangsu Zhengdan Chemical Industry Co. Ltd. (China)
OXEA GmbH (Germany)
Vertellus Holdings LLC (US)
Dahin Co. (Taiwan)
Plasticizer Type Outlook
Phthalate Plasticizer
Non-Phthalate Plasticizer
Plasticizer Application Outlook
Flooring & Wall Covering
Wire & Cable
Packaging
Consumer Goods
Medical & Healthcare
Toys
Others
Plasticizer Regional Outlook
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
| Attribute/Metric | Details |
| Market Size 2024 | USD 20.92 billion |
| Market Size 2025 | USD 22 billion |
| Market Size 2034 | USD 34.63 billion |
| Compound Annual Growth Rate (CAGR) | 5.20% (2025-2034) |
| Base Year | 2024 |
| Market Forecast Period | 2025-2034 |
| Historical Data | 2020 - 2024 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Application and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and Rest of the World |
| Countries Covered | The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | BASF SE (Germany), DIC Corporation (Japan), LG Chem (South Korea), Evonik (Germany), Exxon Mobil Corporation (US), Lanxess AG (Germany), Nan Ya Plastics (Taiwan), KAO Corporation (Japan), Polynt SPA (Italy), KLJ Group (India) |
| Key Market Opportunities | The development of eco-friendly and bio-based plasticizers is providing a crucial opportunity for the growth of its market. |
| Key Market Dynamics | Plasticizers help in making the polymers soft and flexible which further makes the end-products more durable |
Plasticizers Market Highlights:
Frequently Asked Questions (FAQ):
The plasticizer market size was valued at USD 17.98 Billion in 2023.
The market is projected to grow at a CAGR of 5.20% during the forecast period, 2025-2034.
Asia Pacific had the largest share in the market
The key players in the market are BASF SE (Germany), DIC Corporation (Japan), LG Chem (South Korea), Evonik (Germany), Exxon Mobil Corporation (US), Lanxess AG (Germany), Nan Ya Plastics (Taiwan), KAO Corporation (Japan), Polynt SPA (Italy), KLJ Group (India).
The non-phthalate plasticizer category dominated the market in 2022.
The wire & cable had the largest share in the market.
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Senior Research Analyst With an experience of over five years in market research industry (chemicals & materials domain), i gather and analyze market data from diverse sources to produce results, which are then presented back to a client. also, provide recommendations based on the findings. as a senior research analyst, i perform quality checks (qc) for market estimations, qc for reports, and handle queries and work extensively on client customizations. also, handle the responsibilities of client proposals, report planning, report finalization, and execution
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