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Pet Snacks & Treats Market Research Report Information by Type (Chewable, and Eatable) Pet (Dogs, Cats, Birds, Fish, and Others) Category Distribution Channel (Store, and Non-Store) Region (North America, Europe, Asia-Pacific, RoW) Global - Global Forecast till 2030


ID: MRFR/AGR/5964-HCR | 90 Pages | Author: Snehal Singh| August 2025

Pet Snacks & Treats Market Summary

As per Market Research Future Analysis, the Pet Snacks & Treats Market is projected to reach USD 101.3 Billion by 2030, growing at a CAGR of 5.65% from 2022 to 2030. This market segment is gaining traction due to the increasing pet adoption rates and the growing affection of owners towards their pets. The market is segmented by type (chewables and eatables), pet (dogs, cats, birds, fish, and others), category (conventional and organic), distribution channel (store-based and non-store-based), and region. North America is expected to dominate the market, driven by rising pet ownership and care focus, while Asia-Pacific is anticipated to register the highest CAGR due to changing lifestyles and increasing disposable incomes. However, market growth faces challenges from allergies related to active ingredients in pet snacks.

Key Market Trends & Highlights

The pet snacks and treats market is evolving with notable trends.

  • Market Size: USD 22 Billion by 2034; Growth Rate: 5% annually.
  • Sustainability: Eco-friendly packaging and upcycled ingredients are gaining popularity.
  • Health Focus: Nutrient-rich treats with vitamins and probiotics are in demand.
  • Recent Developments: Hill's Pet Nutrition launched insect protein treats in July 2023.

Market Size & Forecast

2022 Market Size: USD 101.3 Billion
Forecast CAGR: 5.65%
Largest Regional Market: North America

Major Players

Mars Incorporated (US), Nestlé S.A. (Switzerland), Colgate-Palmolive Company (US), The J. M. Smucker Company (US), LUPUS Food (Santa Luzia), Diamond Pet Foods (US), Charlee Bear Products (US), Addiction Foods (US)

Pet Snacks & Treats Market.jpg

The market players are anticipated to witness lucrative opportunities during the forecast period due to the rising demand for pet treats and snacks incorporated with functional ingredients having a positive impact on immune system, cognitive health, gut health, heart, skin & coat, joints, calming or motion sickness and dental care or oral health.

Pet Snacks & Treats Market Segmentation

The global pet snacks & treats market has been segmented based on type, pet, category, distribution channel, and region.

By type, the global pet snacks & treats industry has been classified as chewable, and eatables.

On the basis of pet, the global pet snacks & treats market has been divided into dogs, cats, birds, fish, and others.

The global market has also been segregated, on the basis of category, into conventional, and organic.

By distribution channel, the global pet snacks & treats market has been classified as store based and non-store based. The store based segment is further segregated into supermarket and hypermarket, specialty stores, specialty stores, and others.

The global pet snacks & treats industry has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American pet snacks & treats market has further been segmented into the US, Canada, and Mexico. The European pet snacks & treats market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The pet snacks & treats market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The pet snacks & treats industry in the rest of the world has been segmented into South America, the Middle East, and Africa.

Regional Market Summary

Global Pet Snacks & Treats Market Share (%), by Region, 2021

Global Pet Snacks & Treats Market Share (%), by Region, 2021

Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

North America is expected to dominate the market for pet snacks & treats during the forecast period owing to the increasing number of pet ownership in the region. The increasing focus on pet care in the region is driving the growth of North America pet snacks & treats market. Europe is also expected to hold a significant share of the global pet snacks & treats market due to the rising concerns regarding pet health, as pets are considered as a crucial family member rather than an animal. The market in Asia-Pacific is projected to register the highest CAGR during the forecast period due to the changing lifestyle of people, rising disposable income, and growing pet care industry.

Key Players in the Global Market

  • Mars Incorporated (US)
  • Nestlé S.A. (Switzerland)
  • Colgate-Palmolive Company (US)
  • The J. M. Smucker Company (US)
  • LUPUS Food (Santa Luzia)
  • Diamond Pet Foods (US)
  • Charlee Bear Products (US)
  • Addiction Foods (US)

Recent Developments

Pet snack and treat market is booming, with pet owners increasingly spoiling their furry companions. Here's a look at the latest trends:

Eco-Conscious Choices: Sustainability is a growing concern for pet parents. Eco-friendly packaging and treats made with upcycled ingredients are gaining traction.

Nutrient Powerhouse Treats: Pet owners are seeking treats that go beyond just a reward. Products enriched with vitamins, probiotics, and omega-3 fatty acids are popular choices, promoting pet health and well-being.

Market on the Rise: Industry analysts predict a steady growth rate of 5% for the pet snack and treat market, reaching a value of over $22 billion by 2034

Here are some specific examples from recent months:

July 2023: Hill's Pet Nutrition launched a new line featuring treats made with insect protein and MSC-certified pollock, catering to pets with sensitive stomachs.

New Facility Investment: Mars Incorporated, a major pet food player, opened its first Asian research and development center in April 2023. This signifies a growing focus on pet nutrition innovation across the globe The pet snack and treat industry is evolving to meet the demands of health-conscious and environmentally responsible pet owners. We can expect to see even more innovative and specialized products emerge in the coming months.

Pet Snacks & Treats Market Industry Developments

  • Q2 2024: Mars Petcare Launches New 'Greenies Immune Health' Dog Treats Mars Petcare announced the launch of 'Greenies Immune Health' dog treats, expanding its functional treat portfolio with a product designed to support canine immune systems using natural ingredients.
  • Q2 2024: Nestlé Purina Opens New $550 Million Pet Food and Treats Facility in Georgia Nestlé Purina inaugurated a new manufacturing facility in Hartwell, Georgia, dedicated to producing pet snacks and treats, aiming to meet growing demand in the U.S. market.
  • Q3 2024: General Mills Acquires Pet Treats Brand 'Bocce’s Bakery' General Mills completed the acquisition of Bocce’s Bakery, a premium pet treats company, to strengthen its Blue Buffalo pet segment and expand its natural treat offerings.
  • Q3 2024: J.M. Smucker Sells Private Label Pet Treats Business to Post Holdings The J.M. Smucker Company announced the sale of its private label pet snacks and treats business to Post Holdings, as part of a strategic focus on its core branded pet products.
  • Q4 2024: Wellness Pet Company Launches 'Core Bowl Boosters' Functional Dog Treats Wellness Pet Company introduced 'Core Bowl Boosters,' a new line of functional dog treats formulated to support digestive and joint health, available nationwide.
  • Q4 2024: Freshpet Announces $200 Million Expansion of Pet Treats Production Facility Freshpet revealed plans to invest $200 million in expanding its Ennis, Texas facility, increasing capacity for its fresh pet snacks and treats to meet surging consumer demand.
  • Q1 2025: Mondelez International Enters Pet Treats Market with 'GoodBites' Launch Mondelez International launched 'GoodBites,' its first line of pet snacks, marking the company’s entry into the pet treats sector with a focus on natural and sustainable ingredients.
  • Q1 2025: Blue Buffalo Debuts 'True Chews' Plant-Based Dog Treats Blue Buffalo, a General Mills brand, introduced 'True Chews' plant-based dog treats, targeting the growing demand for sustainable and alternative protein pet snacks.
  • Q2 2025: Petco Partners with Wild Earth to Offer Cultivated Protein Dog Treats Nationwide Petco announced a partnership with Wild Earth to distribute cultivated protein-based dog treats in all U.S. stores, expanding its range of alternative protein pet snacks.
  • Q2 2025: Chewy Launches Private Label 'Tails & Treats' Snack Line Chewy, Inc. launched 'Tails & Treats,' a new private label line of dog and cat snacks, aiming to capture a larger share of the fast-growing pet treats market.
  • Q2 2025: PetDine Announces $50 Million Series C Funding to Expand Pet Treats Manufacturing PetDine secured $50 million in Series C funding to scale up its pet snacks and treats manufacturing capabilities and invest in new product development.
  • Q3 2025: Nestlé Purina Appoints New Head of Pet Treats Division Nestlé Purina named a new executive to lead its global pet treats division, signaling a renewed focus on innovation and international expansion in the pet snacks sector.

Pet Snacks & Treats Market Segmentation Analysis

Global Market, By Type

    • Chewables
    • Eatables

Global Market, By Pet

    • Dogs
    • Cats
    • Birds
    • Fish
    • Others

Global Market, By Category

    • Conventional
    • Organic

Global Market, by Distribution Channel

    • Store-Based
      • Supermarket and Hypermarkets
      • Specialty Stores
      • Others
    • Non-Store-Based

Global Market, by Region

    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • Italy
      • Spain
      • UK
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • China
      • India
      • Australia and New Zealand
      • Rest of Asia-Pacific
    • Rest of the World (RoW)
      • South America
      • Middle East
      • Africa

Intended Audience

    • Pet snacks & treats manufacturers
    • Raw material suppliers and distributors
    • Pet snacks & treats subcomponent manufacturers
    • Traders, exporters, and importers
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Frequently Asked Questions (FAQ):

Based on type, the eatable segment, based on pet, the dogs’ segment, based on category, the conventional segment, and based on distribution channel, the store based segment, holds the major share in the global pet snacks & treats market.

Rising demand and favourable outcomes of consumption of functional ingredients on animal’s immune system & cognitive health, are major tailwinds pushing the growth of the global pet snacks & treats market.

North America holds the largest share in the global pet snacks & treats market, followed by Europe and the Asia Pacific, respectively.

Mars, Incorporated (US), Colgate-Palmolive Company (US), Nestlé S.A. (Switzerland), The J. M. Smucker Company (US), Diamond Pet Foods (US), LUPUS Food (Santa Luzia), Addiction Foods (US), and Charlee Bear Products (US), are some of the top players operating in the global pet snacks & treats market.

Strategic initiatives such as mergers & acquisitions, collaborations, expansion, and technology/ product launch are some of the growth strategies that players operating in the global pet snacks & treats market adopt to gain a larger competitive advantage.

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