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US Pet Snacks & Treats Market

ID: MRFR/Agri/19207-HCR
128 Pages
Garvit Vyas
October 2025

US Pet Snacks Treats Market Size, Share, Industry Trend & Analysis Research Report: By Type (Chewable, and Eatable) - Forecast to 2035.

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US Pet Snacks & Treats Market Summary

As per analysis, the US Pet Snacks Treats Market is projected to grow from USD 8.8 Billion in 2025 to USD 14.42 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.23% during the forecast period (2025 - 2035).

Key Market Trends & Highlights

The US Pet Snacks Treats Market is experiencing a dynamic shift towards health-conscious and premium products.

  • Health-conscious treats are gaining traction as pet owners increasingly prioritize their pets' well-being.
  • E-commerce continues to expand, providing convenient access to a wider variety of pet snacks and treats.
  • The premiumization trend is evident, with consumers willing to invest in higher-quality products for their pets.
  • Major market drivers include the health and wellness trends and the humanization of pets, influencing purchasing decisions.

Market Size & Forecast

2024 Market Size 8.23 (USD Billion)
2035 Market Size 14.42 (USD Billion)
CAGR (2025 - 2035) 5.23%

Major Players

Nestle Purina PetCare (US), Mars Petcare (US), Hill's Pet Nutrition (US), Spectrum Brands (US), Diamond Pet Foods (US), Blue Buffalo (US), WellPet (US), Merrick Pet Care (US), PetSmart (US)

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US Pet Snacks & Treats Market Trends

The US Pet Snacks Treats Market is currently experiencing a dynamic evolution, driven by changing consumer preferences and an increasing focus on pet health and wellness. Pet owners are becoming more discerning, seeking high-quality, nutritious options for their furry companions. This shift is reflected in the growing demand for natural and organic ingredients, as well as functional treats that offer health benefits. Additionally, the rise of e-commerce has transformed the way pet snacks are purchased, with online platforms providing convenience and a wider selection of products. As a result, brands are adapting their strategies to cater to this new landscape, emphasizing transparency and sustainability in their offerings. Moreover, the US Pet Snacks Treats Market is witnessing a surge in innovation, with companies exploring unique flavors and formats to capture consumer interest. The trend towards premiumization is evident, as pet owners are willing to invest in higher-priced products that promise superior quality and health benefits. This inclination towards premium treats is likely to continue, as pet owners increasingly view their pets as family members deserving of the best. Overall, the market appears poised for growth, with evolving consumer demands shaping the future of pet snacks and treats in the United States.

Health-Conscious Treats

There is a noticeable trend towards health-conscious pet snacks, as owners prioritize the nutritional value of the treats they provide. This includes a preference for natural ingredients, organic options, and treats that support specific health needs, such as dental health or weight management.

E-Commerce Growth

The rise of e-commerce is significantly impacting the US Pet Snacks Treats Market. Pet owners are increasingly turning to online shopping for convenience and access to a broader range of products. This shift is prompting brands to enhance their online presence and optimize their distribution strategies.

Premiumization of Products

The trend of premiumization is evident in the market, with consumers willing to pay more for high-quality, gourmet treats. This reflects a growing perception of pets as family members, leading to increased demand for unique flavors and artisanal products that offer a luxurious experience.

US Pet Snacks & Treats Market Drivers

E-Commerce Expansion

The rapid expansion of e-commerce platforms is transforming the landscape of the US Pet Snacks Treats Market. Online shopping offers convenience and a wider selection of products, allowing consumers to easily access various brands and types of pet treats. Recent statistics indicate that online sales of pet snacks have increased, with many consumers preferring to purchase these products from the comfort of their homes. This trend is further supported by the rise of subscription services that deliver pet treats directly to consumers, enhancing customer loyalty and repeat purchases. As e-commerce continues to grow, it is likely to play a crucial role in shaping the distribution strategies of companies within the US Pet Snacks Treats Market.

Humanization of Pets

The humanization of pets is a notable driver in the US Pet Snacks Treats Market. As pets are increasingly viewed as family members, owners are more inclined to purchase treats that mirror human food trends, such as gourmet flavors and health-oriented options. This phenomenon has led to a rise in the demand for treats that are not only palatable but also nutritious. Market data indicates that pet owners are seeking products that align with their own dietary preferences, such as vegan or gluten-free options. This trend is likely to influence product development and marketing strategies, as companies strive to cater to the evolving expectations of pet owners within the US Pet Snacks Treats Market.

Health and Wellness Trends

The increasing focus on health and wellness among pet owners is a pivotal driver in the US Pet Snacks Treats Market. Consumers are becoming more discerning about the ingredients in pet snacks, favoring natural, organic, and functional treats that promote health benefits. This trend is reflected in the market, where sales of grain-free and high-protein treats have surged, indicating a shift towards healthier options. According to recent data, the demand for functional pet treats, which may include supplements for joint health or digestive support, is expected to grow significantly. This shift towards health-conscious choices is likely to shape product development and marketing strategies within the US Pet Snacks Treats Market.

Premiumization of Pet Products

The trend of premiumization is significantly influencing the US Pet Snacks Treats Market. Pet owners are increasingly willing to invest in high-quality, gourmet treats that offer unique flavors and superior ingredients. This shift is evident in the growing market share of premium brands, which often emphasize artisanal production methods and sustainable sourcing. Data suggests that consumers are prioritizing quality over price, leading to a rise in sales of premium pet snacks. This trend not only reflects changing consumer preferences but also encourages manufacturers to innovate and differentiate their products in a competitive market. The premiumization trend is likely to continue shaping the US Pet Snacks Treats Market in the coming years.

Sustainability and Ethical Sourcing

Sustainability and ethical sourcing are becoming increasingly important in the US Pet Snacks Treats Market. Consumers are more aware of the environmental impact of their purchases and are seeking products that are produced sustainably. This trend is driving demand for treats made from responsibly sourced ingredients and eco-friendly packaging. Recent surveys indicate that a significant portion of pet owners is willing to pay a premium for products that align with their values regarding sustainability. As a result, companies are adapting their sourcing and production practices to meet these expectations, which may enhance brand loyalty and consumer trust. The emphasis on sustainability is likely to continue influencing the US Pet Snacks Treats Market.

Market Segment Insights

By Product Type: Chewy Treats (Largest) vs. Dental Chews (Fastest-Growing)

In the US Pet Snacks Treats Market, the leading segment is Chewy Treats, which commands a significant share of the market. These treats are favored by pet owners for their texture, which not only satisfies pets' chewing instincts but also promotes dental health. Following Chewy Treats, Crunchy Treats hold a notable position, providing an alternative texture that many pets enjoy. Soft Treats and Dental Chews are also prominent, catering to specific needs of pets; Soft Treats appeal to older pets or those with dental issues, while Dental Chews are increasingly recognized for their health benefits. The growth trends in the US Pet Snacks Treats Market reveal a dynamic landscape. Chewy Treats continue to thrive thanks to their established consumer base, while Dental Chews are emerging as the fastest-growing segment, driven by pet owners’ increasing focus on dental health solutions for their pets. The preference for natural ingredients and functional benefits continues to shape market developments, with an increasing number of companies introducing innovative formulations aimed at providing health benefits alongside satisfaction and enjoyment for pets.

Chewy Treats (Dominant) vs. Dental Chews (Emerging)

Chewy Treats reign supreme in the US Pet Snacks Treats Market, catering to a broad spectrum of pet preferences with their appealing textures and flavors. Their dominance stems from their versatility, as they are suitable for dogs of all ages and sizes, making them a staple in pet households across the country. These treats not only fulfill the cravings of pets but also contribute to their overall well-being, reinforcing their popularity. On the other hand, Dental Chews are quickly becoming the emerging star of the market, designed specifically to address dental health issues in pets. As pet owners become more informed about oral hygiene for their furry companions, the demand for Dental Chews is surging, making them an attractive category for new product launches and innovations within the pet snacks sector.

By Pet Type: Dogs (Largest) vs. Cats (Fastest-Growing)

In the US Pet Snacks Treats Market, the market is predominantly driven by dog treats, which hold the largest share in terms of volume and sales. Dogs represent a significant portion of pet ownership in the United States, leading to a robust demand for specialized snacks that cater to their dietary needs. On the other hand, cat treats have been gaining momentum and are recognized as the fastest-growing segment, reflecting an increase in cat ownership and consumer willingness to invest in premium products for their feline companions.

Dogs: Dominant vs. Cats: Emerging

Dogs have long been regarded as the dominant segment in the US Pet Snacks Treats Market, characterized by a wide variety of products ranging from biscuits to chews and functional treats targeting health benefits. This segment benefits from the strong emotional bond between dog owners and their pets. Conversely, the cat treats segment is emerging quickly, driven by changing pet ownership dynamics and increased discretionary spending on cats. Pet owners are seeking diverse and nutritious options for their cats, leading manufacturers to innovate and develop specialized treats that address health concerns, flavor preferences, and even environmental sustainability.

By Ingredients: Meat-Based (Largest) vs. Grain-Free (Fastest-Growing)

The US Pet Snacks Treats Market shows a diverse range of ingredient preferences among consumers. Meat-Based snacks hold the largest market share, as pet owners prioritize protein-rich options that appeal to their pets' natural dietary preferences. Following meat-based products, Vegetable-Based and Organic snacks are popular but have a smaller share compared to meat options. Grain-Free treats have surged in popularity due to increasing awareness of pet allergies and dietary sensitivities, making them a noteworthy consideration in this segment. The growth trends in the ingredients segment reflect shifting consumer behaviors and preferences. The surge in demand for Grain-Free treats is driven by growing pet wellness trends, with owners increasingly seeking healthier options for their pets. Organic snacks are also gaining traction as pet owners become more conscious of the quality and sourcing of ingredients. This trend indicates a broader movement towards healthier, natural pet food, influencing product development and marketing strategies in this segment.

Meat-Based: Dominant vs. Grain-Free: Emerging

The Meat-Based segment is the dominant force in the US Pet Snacks Treats Market, characterized by its appeal to pet owners who prioritize protein and flavor for their pets. These products often feature high-quality meats that provide essential nutrients, aligning with the natural feeding instincts of pets. On the other hand, the Grain-Free segment is emerging rapidly, attracting consumers who are increasingly concerned about their pets' health and dietary restrictions. Grain-Free treats are formulated to avoid common allergens, appealing to a health-conscious demographic. This emerging segment is not only addressing the need for dietary flexibility but also capturing the attention of pet owners looking for innovative products that support their pets' well-being.

By Packaging Type: Bags (Largest) vs. Pouches (Fastest-Growing)

The US Pet Snacks Treats Market features a diverse array of packaging types, with bags leading the sector in market share. Bags are preferred for their convenience and ability to preserve product freshness, making them a staple among retailers and consumers alike. Following bags are pouches, boxes, and bulk formats, with the latter two holding smaller shares. While boxes provide a premium appeal and bulk offers cost savings, their uptake is slower than bags and pouches. In recent years, pouches have emerged as the fastest-growing packaging option due to their lightweight nature and resealability, which caters to the on-the-go lifestyles of pet owners. The rising trend of pet humanization also drives this growth as consumers seek convenient and functional packaging. With sustainability on the minds of many, eco-friendly packaging options are gaining traction, influencing buying decisions and leading to a shift among traditional formats toward more innovative solutions.

Bags (Dominant) vs. Boxes (Emerging)

Bags dominate the US Pet Snacks Treats Market due to their practicality and cost-efficiency. Their design is optimized for storage and display, appealing to both consumers and retailers. Consumers often associate bags with freshness, as they frequently come equipped with features like zip-locks that enhance usability. In contrast, boxes, while less prevalent, present an emerging alternative for brands looking to create a premium feel. The use of high-quality graphics and unique shapes can differentiate products on the shelves. While their market share is smaller, boxes are carving a niche among discerning consumers who prioritize aesthetic appeal and unique packaging. In an evolving market, both bags and boxes cater to distinctive consumer preferences and shopping habits.

By Distribution Channel: Online Retail (Largest) vs. Pet Specialty Stores (Fastest-Growing)

In the US Pet Snacks Treats Market, the distribution channels reveal a diverse array of purchasing options for consumers. Online Retail has established itself as the largest segment, capturing a significant share of pet owners looking for convenience and variety. Pet Specialty Stores, while smaller in overall share, are gaining traction as more consumers prioritize specialized products tailored for their pets' unique needs, thus showcasing their growing importance in this market.

Online Retail: Dominant vs. Pet Specialty Stores: Emerging

Online Retail stands out as the dominant distribution channel in the US Pet Snacks Treats Market, providing a seamless shopping experience for pet owners who value convenience, extensive selections, and competitive pricing. Consumers are increasingly finding their preferred pet snacks and treats online, leading to a consistent upward trend in this channel. On the other hand, Pet Specialty Stores represent an emerging segment, appealing to pet owners seeking premium and niche products. These stores often excel in customer service and product knowledge, cultivating a loyal customer base that values expert advice and quality, positioning them for robust growth in the coming years.

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Key Players and Competitive Insights

The Pet Snacks Treats Market in the US is characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing emphasis on health and wellness for pets. Major players such as Nestle Purina PetCare (US), Mars Petcare (US), and Blue Buffalo (US) are strategically positioned to leverage innovation and product diversification. Nestle Purina PetCare (US) focuses on premiumization and health-oriented products, while Mars Petcare (US) emphasizes sustainability and ethical sourcing. Blue Buffalo (US) has carved a niche in natural and organic treats, appealing to health-conscious pet owners. Collectively, these strategies foster a competitive environment that prioritizes quality and brand loyalty, shaping consumer choices in the market.

Key business tactics within the Pet Snacks Treats Market include localizing manufacturing and optimizing supply chains to enhance efficiency and responsiveness. The market structure appears moderately fragmented, with several key players holding substantial market shares. This fragmentation allows for a diverse range of products, catering to various consumer segments. However, the collective influence of major companies like Hill's Pet Nutrition (US) and Merrick Pet Care (US) is significant, as they drive trends and set benchmarks for quality and innovation.

In December 2025, Mars Petcare (US) announced a partnership with a leading tech firm to integrate AI-driven analytics into their product development process. This strategic move aims to enhance consumer insights and streamline product innovation, potentially positioning Mars Petcare (US) at the forefront of market trends. The integration of AI could lead to more tailored product offerings, aligning with consumer demands for personalized pet nutrition.

In November 2025, Blue Buffalo (US) launched a new line of grain-free treats, responding to the increasing consumer demand for gluten-free options. This initiative not only reinforces Blue Buffalo's commitment to natural ingredients but also reflects a broader trend towards health-conscious pet products. The introduction of these treats may strengthen brand loyalty among existing customers while attracting new ones seeking healthier alternatives for their pets.

In October 2025, Nestle Purina PetCare (US) expanded its distribution network by partnering with several e-commerce platforms, enhancing its online presence. This strategic action is likely to improve accessibility for consumers, particularly as online shopping continues to gain traction. By increasing its digital footprint, Nestle Purina PetCare (US) may effectively capture a larger share of the market, catering to the growing preference for convenient purchasing options.

As of January 2026, current competitive trends in the Pet Snacks Treats Market are increasingly defined by digitalization, sustainability, and the integration of advanced technologies. Strategic alliances among key players are shaping the landscape, fostering innovation and enhancing supply chain reliability. The shift from price-based competition to a focus on innovation and technology is evident, as companies strive to differentiate themselves through unique product offerings and sustainable practices. Looking ahead, competitive differentiation is likely to evolve further, with an emphasis on quality, transparency, and consumer engagement becoming paramount.

Key Companies in the US Pet Snacks & Treats Market include

Industry Developments

The US Pet Snacks Treats Market has seen significant activity in recent months. Mars Petcare has unveiled new product lines focusing on natural ingredients, reflecting rising consumer demand for healthier pet options. In September 2023, Chewy launched an innovative subscription service, aimed at enhancing customer retention and convenience. Meanwhile, Nestle Purina Petcare has expanded its footprint through the acquisition of Blue Buffalo, strengthening its portfolio in the premium pet food segment. In October 2023, The J.M. Smucker Company announced plans to invest further in pet nutrition research, aiming to foster advancements in functional treats.

During 2022, there were notable market shifts as companies like Spectrum Brands and Hill’s Pet Nutrition collaborated on sustainability initiatives, emphasizing eco-friendly packaging. The overall market is projected to grow significantly, with forecasts suggesting it could reach a valuation of over $10 billion by the end of 2024, driven by trends in pet humanization and premiumization. Current events indicate a shift towards innovation and sustainability, with major players adapting to evolving consumer preferences, which continues to reshape the competitive landscape within the US Pet Snacks Treats Market.

Future Outlook

US Pet Snacks & Treats Market Future Outlook

The US Pet Snacks Treats Market is projected to grow at a 5.23% CAGR from 2025 to 2035, driven by increasing pet ownership and demand for premium products.

New opportunities lie in:

  • Development of subscription-based delivery services for pet treats.
  • Expansion into organic and health-focused snack options.
  • Implementation of innovative packaging solutions to enhance product freshness.

By 2035, the market is expected to solidify its position as a leader in pet care.

Market Segmentation

US Pet Snacks & Treats Market Pet Type Outlook

  • Dogs
  • Cats
  • Small Animals
  • Birds

US Pet Snacks & Treats Market Ingredients Outlook

  • Meat-Based
  • Vegetable-Based
  • Grain-Free
  • Organic

US Pet Snacks & Treats Market Product Type Outlook

  • Chewy Treats
  • Crunchy Treats
  • Soft Treats
  • Dental Chews

US Pet Snacks & Treats Market Packaging Type Outlook

  • Bags
  • Boxes
  • Pouches
  • Bulk

US Pet Snacks & Treats Market Distribution Channel Outlook

  • Online Retail
  • Pet Specialty Stores
  • Supermarkets
  • Convenience Stores

Report Scope

MARKET SIZE 20248.23(USD Billion)
MARKET SIZE 20258.8(USD Billion)
MARKET SIZE 203514.42(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.23% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledNestle Purina PetCare (US), Mars Petcare (US), Hill's Pet Nutrition (US), Spectrum Brands (US), Diamond Pet Foods (US), Blue Buffalo (US), WellPet (US), Merrick Pet Care (US), PetSmart (US)
Segments CoveredProduct Type, Pet Type, Ingredients, Packaging Type, Distribution Channel
Key Market OpportunitiesGrowing demand for natural and organic ingredients in the US Pet Snacks Treats Market presents significant opportunities.
Key Market DynamicsRising consumer demand for natural ingredients drives innovation and competition in the US Pet Snacks Treats Market.
Countries CoveredUS
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