US Pet Snacks Treats Market Research Report: By Type (Chewable, and Eatable) - Forecast to 2035.

US Pet Snacks Treats Market Overview

US Pet Snacks Treats Market Size was estimated at 7.3 (USD Billion) in 2023. The US Pet Snacks Treats Market Industry is expected to grow from 8(USD Billion) in 2024 to 17.5 (USD Billion) by 2035. The US Pet Snacks Treats Market CAGR (growth rate) is expected to be around 7.375% during the forecast period (2025 - 2035).

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Key US Pet Snacks Treats Market Trends Highlighted

The US Pet Snacks Treats Market is primarily driven by the rising pet ownership and changing consumer preferences towards healthier and premium products. As more households in the US choose to adopt pets, particularly during and after the pandemic, there has been a noticeable increase in spending on pet snacks and treats. Pet owners are focusing on providing products that enhance their pets' well-being, leading to a growing demand for natural, organic, and functional treats that cater to specific health needs. This shift reflects a broader trend towards humanization of pets, where owners are treating their pets as family members and, consequently, seeking high-quality snacks that are comparable to human food.Opportunities in the market include the growth of online retailing and subscription services, making it easier for consumers to access a wider variety of pet snacks. The convenience of e-commerce, supported by advancements in logistics and delivery services, is reshaping how pet owners purchase treats, allowing smaller brands to enter the market more easily. Additionally, the increasing interest in sustainability presents a chance for companies to innovate with eco-friendly packaging and ethically sourced ingredients. In recent times, there has been a notable trend towards transparency in labeling, with consumers demanding clear information about the ingredients used in pet snacks.This has prompted manufacturers to invest in cleaner, more recognizable ingredients and to communicate their sourcing practices effectively. The growing awareness of pet nutrition is also influencing the types of snacks that are being produced, with many brands expanding their product lines to include grain-free, low-calorie, and high-protein options tailored to diverse dietary needs of pets in the US market. Overall, the evolving landscape indicates a strong potential for growth in the US Pet Snacks Treats Market as consumer preferences continue to shift towards health-conscious, innovative, and sustainable choices.

US Pet Snacks Treats Market Drivers

Rising Pet Ownership and Spending

The US has seen a significant increase in pet ownership over the past decade, with approximately 70% of households owning a pet as of 2023. This figure, as reported by the American Pet Products Association, reflects a growing trend where pet owners are increasingly treating their pets as family members. This shift has resulted in a surge in consumer spending on pet products, including snacks and treats. In fact, pet owners are now spending an average of $1,200 annually on their pets, up from around $700 a decade ago.This increase in both the number of pet owners and their willingness to spend is a key driver for the US Pet Snacks Treats Market Industry, as people are willing to invest in high-quality snacks that promote health and wellbeing for their pets, ultimately fueling market growth. The trend signifies a deepening emotional bond between pets and their owners, driving demand for more premium and diverse treat options.

Health Conscious Pet Treats

There is an increasing awareness among pet owners regarding the health implications of the snacks they provide to their pets. A report from the Association for Pet Obesity Prevention indicates that over 50% of pets in the US are considered overweight or obese. As a result, there is a marked demand for healthier pet snack options that are low in calories and made from natural ingredients. Companies such as Blue Buffalo and Wellness are capitalizing on this trend by formulating snacks that cater to health-conscious pet owners.This shift is encouraging more brands to innovate their product lines, focusing on organic and functional ingredients that contribute to pets' overall health. The growing trend towards premium, health-oriented pet snacks will likely drive the US Pet Snacks Treats Market Industry to new heights.

E-commerce Growth in Pet Products

The rise of e-commerce has transformed how pet owners shop for snacks and treats. In the US, online pet product sales skyrocketed during the pandemic, with data indicating a remarkable 40% growth in online pet product sales in 2020, as reported by the National Retail Federation. This shift has encouraged retailers like Chewy and Amazon to expand their offerings in the US Pet Snacks Treats Market Industry, providing consumers with convenience and a wider selection of products.Furthermore, the ease of accessing reviews and comparing prices online empowers consumers to make informed choices, which increases the likelihood of purchasing premium snacks. E-commerce is set to remain a strong driver in the growth of the market, as pet owners continue to prefer online shopping for its variety and convenience.

US Pet Snacks Treats Market Segment Insights

Pet Snacks Treats Market Type Insights

The US Pet Snacks Treats Market, particularly within the Type segment, is characterized primarily by Chewable and Eatable categories, each exhibiting unique trends and consumer preferences. The growing attachment of pet owners to their pets has propelled the demand for high-quality snacks that cater to the health needs of their animals. Chewable treats have gained significant popularity due to their dual function of providing enjoyment and dental benefits, making them a preferred choice for many pet owners seeking to maintain their pet’s oral health. As pet parents increasingly view their pets as family members, they seek products that not only satisfy hunger but also promote overall well-being. Eatable treats, on the other hand, often emphasize nutritional value and quality ingredients, appealing to health-conscious pet owners. These products typically include vitamins, minerals, and other beneficial components, thereby aiming to support the nutritional needs of pets. The rising trends of organic and natural pet food options have led to a robust demand for both Chewable and Eatable varieties, as pet owners are keen to provide their pets with wholesome and safe snack alternatives. According to US dietary guidelines, pet health and nutrition have become focal points, influencing purchase decisions within the market.Moreover, the busy lifestyles of pet owners have catalyzed an increase in the preference for easily digestible and convenient treat options. This not only enhances the appeal of Eatable snacks but also ensures that they fit seamlessly into the daily routines of pet owners. The emotional connection between pets and their owners drives the continued expansion of the US Pet Snacks Treats Market, with numerous brands launching innovative flavors and formats tailored to specific breeds and dietary requirements. Market statistics indicate that brands leveraging social media and influencer marketing are gaining traction, enabling them to engage directly with consumers and educate them about the health benefits associated with their products. Overall, both Chewable and Eatable treats represent critical components of the US Pet Snacks Treats Market, each appealing to different aspects of pet care and ownership. As these segments continue to evolve, companies are presented with opportunities to innovate and capture a growing share of the market that emphasizes health, convenience, and quality.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Pet Snacks Treats Market Key Players and Competitive Insights

The US Pet Snacks Treats Market is experiencing significant growth, driven by evolving consumer preferences for high-quality, nutritious, and specialized treats for pets. Competitive insights within this market highlight a dynamic landscape where innovation, branding, and targeted marketing strategies are crucial for capturing consumer attention. Factors such as increasing pet ownership, rising awareness regarding pet health, and the demand for premium products have together fostered a highly competitive environment. Companies are constantly striving to differentiate their products through unique flavors, organic ingredients, and functional benefits, making it essential to monitor competitive activities, product launches, and marketing campaigns to stay ahead in this lucrative market.Mars Petcare showcases a robust presence in the US Pet Snacks Treats Market, leveraging its extensive experience and strong portfolio to capture consumer interest. The company has built a reputation for delivering a wide variety of pet treats that cater to different pet needs and preferences, bolstered by significant investment in research and development. Mars Petcare is known for its strategic partnerships and collaborations, which enhance its distribution capabilities and market outreach. The strength of Mars Petcare lies in its well-established brands and its commitment to quality, ensuring that its pet snacks not only satisfy cravings but also contribute to the overall well-being of pets. The company's initiatives towards sustainability and responsible sourcing also resonate well with today’s environmentally-conscious consumers, further solidifying its position in the market.Tuffy's Pet Foods, a prominent player in the US Pet Snacks Treats Market, has carved a niche with its focus on wholesome, all-natural ingredients designed for pet health. The company offers a range of products, including grain-free treats and specialized snacks tailored to different animal diets. Tuffy's Pet Foods has effectively utilized strategic marketing initiatives and regional distribution channels to enhance its market presence across the United States. Strengths of Tuffy's Pet Foods include its commitment to quality and transparency, appealing to discerning pet owners looking for trustworthy options. The company has also made strategic moves through mergers and acquisitions that have expanded its product line and strengthened its market position. This approach allows Tuffy's Pet Foods to cater to a broader audience while maintaining a reputation for high-quality pet treats in a competitive landscape.

Key Companies in the US Pet Snacks Treats Market Include

• Mars Petcare


• Tuffy's Pet Foods


• Chewy


• Nestle Purina Petcare


• The J.M. Smucker Company


• Blue Buffalo


• Spectrum Brands


• PetSmart


• Hill's Pet Nutrition


• BarkBox


• Diamond Pet Foods


• Herbalife Nutrition


• WellPet


• General Mills


• Solid Gold Pet

US Pet Snacks Treats Market Industry Developments

The US Pet Snacks Treats Market has seen significant activity in recent months. Mars Petcare has unveiled new product lines focusing on natural ingredients, reflecting rising consumer demand for healthier pet options. In September 2023, Chewy launched an innovative subscription service, aimed at enhancing customer retention and convenience. Meanwhile, Nestle Purina Petcare has expanded its footprint through the acquisition of Blue Buffalo, strengthening its portfolio in the premium pet food segment. In October 2023, The J.M. Smucker Company announced plans to invest further in pet nutrition research, aiming to foster advancements in functional treats. During 2022, there were notable market shifts as companies like Spectrum Brands and Hill’s Pet Nutrition collaborated on sustainability initiatives, emphasizing eco-friendly packaging. The overall market is projected to grow significantly, with forecasts suggesting it could reach a valuation of over $10 billion by the end of 2024, driven by trends in pet humanization and premiumization. Current events indicate a shift towards innovation and sustainability, with major players adapting to evolving consumer preferences, which continues to reshape the competitive landscape within the US Pet Snacks Treats Market.

US Pet Snacks Treats Market Segmentation Insights

Pet Snacks Treats Market Type Outlook

• Chewable


• and Eatable

Report Scope

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	7.3(USD Billion)
MARKET SIZE 2024	8.0(USD Billion)
MARKET SIZE 2035	17.5(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.375% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Mars Petcare, Tuffy's Pet Foods, Chewy, Nestle Purina Petcare, The J.M. Smucker Company, Blue Buffalo, Spectrum Brands, PetSmart, Hill's Pet Nutrition, BarkBox, Diamond Pet Foods, Herbalife Nutrition, WellPet, General Mills, Solid Gold Pet
SEGMENTS COVERED	Type
KEY MARKET OPPORTUNITIES	Natural and organic ingredients, Functional health benefits, Customized pet snack options, Sustainable packaging solutions, Expansion of online retail channels
KEY MARKET DYNAMICS	increasing pet ownership rates, humanization of pet products, demand for natural ingredients, convenience and on-the-go formats, growth of e-commerce channels
COUNTRIES COVERED	US