Pet Obesity Management Market Research Report — Global Forecast till 2032

Pet Obesity Management Market Research Report Information By Product Type (Food Supplements and Drugs), By Animal Type (Dogs, Cats, and Others), By End User (Pet Specialty Stores, E-Commerce, and Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/HCIT/10098-HCR | 128 Pages | Author: Rahul Gotadki | March 2024         

Global Pet Obesity Management Market Overview


Pet Obesity Management Market Size valued at USD 0.8 Billion in 2022. The Pet Obesity Management market industry is projected to grow from USD 0.862 Billion in 2023 to USD 1.572 Billion by 2032, exhibiting a compound yearly growth rate (CAGR) of 7.80% during the forecast period (2023 - 2032). Increased awareness and concern among pet owners and veterinarians and the prevalence of sedentary lifestyles among pets are the key market drivers enhancing the market growth.


Pet Obesity Management Market Overview


Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Pet Obesity Management Market Trends



  • Growing awareness and concern among pet owners and veterinarians are driving the market growth


Market CAGR for pet obesity management is being driven by the rising awareness and concern among pet owners and veterinarians about the adverse health implications associated with pet obesity. This collective consciousness serves as a driving force behind the increasing demand for obesity management solutions tailored for pets. Pet owners are increasingly recognizing the impact of obesity on the overall health and well-being of their furry companions.


Awareness campaigns, educational initiatives, and information dissemination through various media channels have contributed to a more informed pet-owning population. Pet owners now understand that obesity in pets can lead to various health issues, inclusive of diabetes, arthritis, cardiovascular problems, and a shortened lifespan. This awareness has created a proactive approach among pet owners, fostering a willingness to invest in preventive measures and specialized solutions for managing their pets' weight. Veterinarians play a pivotal role in driving awareness and concern about pet obesity. As trusted advisors, they educate pet owners about the importance of sustaining a healthy weight for pets and the potential risks associated with obesity. Veterinarians conduct regular health check-ups and use these opportunities to discuss dietary habits, exercise routines, and weight management strategies for pets. This proactive engagement by veterinarians encourages pet owners to take preventive actions and seek obesity management solutions at the earliest signs of weight-related issues.


The growing concern among pet owners and veterinarians is also reflected in the increasing demand for specialized pet nutrition products. Pet food manufacturer is responding to this trend by developing and marketing a range of products specifically formulated for weight management. These products often include balanced and portion-controlled diets, with ingredients targeted at supporting weight loss and overall health. The market has witnessed a surge in the availability of prescription diets prescribed by veterinarians to address the specific nutritional needs of pets struggling with obesity. Furthermore, the emphasis on preventive healthcare for pets has led to the development of wearable technology and monitoring devices. These devices enable pet owners in order to track their pets' activity levels, monitor caloric expenditure, and receive real-time data on their pets' overall health. This technology-driven approach aligns with the broader trend of the humanization of pets, wherein pet owners are increasingly adopting health and wellness practices for their pets that mirror those for themselves.


The heightened awareness has created a shift in the mindset of pet owners, leading to increased demand for preventive healthcare measures and specialized solutions. As the bond between the pets and their owners continues to strengthen, the focus on pet health and well-being is likely to drive ongoing innovation and growth in the market for pet obesity management solutions. Thus driving the Pet Obesity Management market revenue.


Pet Obesity Management Market Segment Insights


Pet Obesity Management Product Type Insights


The Pet Obesity Management Market segmentation, based on product type, includes Food Supplements and Drugs. The food supplements segment dominated the market, accounting for the largest market revenue due to their effectiveness in providing targeted nutritional support for weight management in pets. These supplements are specifically formulated for addressing the nutritional needs of overweight or obese pets, often containing ingredients that support metabolism, regulate appetite, and promote healthy weight loss. Pet owners find supplements to be a convenient and palatable way to integrate weight management into their pets' daily routines, making them a preferred choice over other intervention methods. As the demand for proactive pet healthcare rises, the convenience and efficacy of food supplements contribute significantly to their dominance in the pet obesity management market.


Pet Obesity Management Animal Type Insights


The Pet Obesity Management Market segmentation, based on animal type, includes Dogs, Cats, and Others. The dogs category dominates the market due to its prevalence as the most common pet type and its susceptibility to weight-related issues. As a significant portion of households worldwide own dogs, the demand for obesity management solutions is inherently higher among this animal type. Dogs, especially those living in urban environments, may experience sedentary lifestyles and rely heavily on their owners for diet and exercise, contributing to a higher incidence of obesity. Veterinary interventions, specialized diets, and weight management programs tailored for dogs consequently form a substantial portion of the pet obesity management market.


Pet Obesity Management End User Insights


The Pet Obesity Management Market segmentation, based on end users, includes Pet Specialty Stores, E-Commerce, and Others. The pet specialty stores category dominates the market due to their role as key distribution channels for specialized pet nutrition products and weight management solutions. These stores offer a wider range of prescription diets, weight control formulations, and nutritional supplements specifically designed to address pet obesity. The knowledgeable staff at pet specialty stores often provides personalized guidance to pet owners, assisting them in selecting appropriate products based on their pets' individual needs and health conditions. Further, e-commerce is the fastest-growing segment in the pet obesity management market.


Figure 1: Pet Obesity Management Market, by End User, 2022 & 2032 (USD Billion)


Pet Obesity Management Market, by End User, 2022 & 2032


Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Pet Obesity Management Regional Insights


By region, the study offers market insights of North America, Europe, Asia-Pacific, and the Rest of the World. The North American Pet Obesity Management market area dominate this market, due to the region's high pet ownership rates, increased awareness about pet health, and a well-established pet care industry. The presence of numerous pet specialty stores, veterinary clinics, and a proactive approach to preventive pet healthcare contribute to North America's leading position in the market.


Further, the prime countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil.


Figure 2: PET OBESITY MANAGEMENT MARKET SHARE BY REGION 2022 (USD Billion)


PET OBESITY MANAGEMENT MARKET SHARE BY REGION 2022


Source: The Primary Research, Secondary Research, MRFR Database and Analyst Review


Europe's Pet Obesity Management market accounts for the second-largest market revenue share due to the rising awareness of the health implications of pet obesity, increased pet humanization, and a growing demand for specialized pet nutrition and weight management solutions. Further, the German Pet Obesity Management market held the largest market revenue share, and the UK Pet Obesity Management market was the fastest-growing market in the European region.


The Asia-Pacific Pet Obesity Management Market is expected to rise at the fastest CAGR from the year 2023 to 2032. This is due to the rising middle-class population, urbanization trends, and an increasing awareness of pet health. Moreover, China’s Pet Obesity Management market held the largest market share, and the Indian Pet Obesity Management market was the fastest-growing market in Asia-Pacific region.


Pet Obesity Management Key Market Players & Competitive Insights


Leading market players are investing heavily in the research and development in order to expand their product lines, which will help the Pet Obesity Management market grow even more. Market players are also undertaking different strategic activities for expanding their global footprint, with important market developments inclusives of contractual agreements, new product launches, mergers and acquisitions, higher investments, and the collaboration with the other organizations. To expand and survive in the  more competitive and rising market climate, the Pet Obesity Management industry must offer cost-effective items.


Manufacturing locally to minimize the operational costs is one of the prime business tactics utilized by the manufacturers in the global Pet Obesity Management industry to benefit the clients and grow the market sector. In recent years, the Pet Obesity Management industry has provided some of the most significant advantages to medicine. Major players in the Pet Obesity Management market, including Royal Canin, Hills Pet Nutrition, Inc., Pedigree, Park Vet Group, Pfizer animal health, Vivaldis, KONG Company, Auxthera LLC, Zoetis, Weight Watchers, and others, are trying to increase market requirement by investing in research and development operations.


Zoetis is a leading global animal health company that specializes in the development, manufacture, and commercialization of a wide range of veterinary pharmaceuticals, vaccines, diagnostics, and other health products for livestock and companion animals. Headquartered in Parsippany, New Jersey, Zoetis operates in more than 100 countries, making it one of the largest and most influential players in the animal health industry. The company's comprehensive portfolio includes products for the prevention, treatment, and overall well-being of animals, contributing to the sustainability and productivity of the livestock industry while enhancing the health and longevity of pets. Royal Canin and Zoetis partnered in October 2023 to develop and commercialize weight management solutions for pets with specific health conditions. This collaboration combines Royal Canin's expertise in veterinary nutrition with Zoetis' capabilities in animal health diagnostics and therapeutics.


Nestlé Purina PetCare Company, a subsidiary of the global food and beverage conglomerate Nestlé S.A., is a leading player in the pet care industry. Renowned for its commitment for improving the lives of pets and their owners, Nestlé Purina is a key contributor to the development and marketing of pet food, treats, and the other pet care products. With a history dating back over a century, the company has evolved into one of the world's largest and most recognized pet care brands. Nestlé Purina is dedicated to providing nutritionally balanced and innovative pet products, catering to the diverse needs of dogs and cats. Nestlé Purina and Hill's Pet Nutrition announced a joint research initiative in September 2023 to explore the use of novel ingredients and technologies for improving pet weight management. This collaboration focuses to leverage the combined expertise of both companies to develop innovative solutions for overweight and obese pets.


Key Companies in the Pet Obesity Management market include



  • Royal Canin

  • Hills Pet Nutrition, Inc.

  • Pedigree

  • Pfizer Animal Health

  • Vivaldis

  • KONG Company

  • Park Vet Group

  • Auxthera LLC

  • Zoetis

  • Weight Watchers


Pet Obesity Management Industry Developments


August 2023:PetSmart and FitBark partnered to offer FitBark's activity trackers and personalized weight management plans to PetSmart customers. This collaboration provides pet owners with easy access to tools and resources for monitoring their pet's activity levels and supporting healthy weight management.


August 2023:Nestlé Purina acquired Just Right Pet Food, a manufacturer of portion-controlled, weight-management-focused dog food. This acquisition expands Nestlé Purina's offerings in the weight management space and caters to the growing demand for convenient and effective solutions for pet owners.


October 2023:Mars Petcare acquired V-Nourish, a manufacturer of fresh, human-grade pet food known for its focus on healthy weight management. This acquisition strengthens Mars Petcare's portfolio of weight-conscious pet food options and taps into the growing demand for fresh pet food options.


Pet Obesity Management Market Segmentation


Pet Obesity Management Product Type Outlook



  • Food Supplements

  • Drugs


Pet Obesity Management Animal Type Outlook



  • Dogs

  • Cats

  • Others


Pet Obesity Management End User Outlook



  • Pet Specialty Stores

  • E-Commerce

  • Others


Pet Obesity Management Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

  Pet Obesity Management Report Scope
Report Attribute/Metric Details
Market Size 2022 USD 0.8 Billion
Market Size 2023 USD 0.862 Billion
Market Size 2032 USD 1.572 Billion
Compound Annual Growth Rate (CAGR) 7.80% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, The Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Animal Type, End User, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, Japan, China, India, Australia, South Korea, and Brazil
Key Companies Profiled  Royal Canin, Hills Pet Nutrition, Inc., Pedigree, Pfizer animal health, Vivaldis, KONG Company, Park Vet Group, Auxthera LLC, Zoetis, and Weight Watchers
Key Market Opportunities ·       The prevalence of sedentary lifestyles among pets.
Key Market Dynamics ·       Increased awareness and concern among pet owners and veterinarians.




Frequently Asked Questions (FAQ) :

The Pet Obesity Management Market size was valued at USD 0.8 Billion in 2022.

The global market is foreseen to rise at a CAGR of 7.80% during the forecast period, 2023-2032.

North America held the biggest share of the global market

The prime players in the market are Royal Canin, Vivaldis, KONG Company, Hills Pet Nutrition, Inc., Pedigree, Pfizer Animal Health, Park Vet Group, Auxthera LLC, Zoetis, and Weight Watchers.

The food supplements category dominated the market in 2022.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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