Packaging Printing Market Trends

ID: MRFR/PCM/1583-HCR

188 Pages

Pradeep Nandi

October 2025

Packaging Printing Market Research Report By Material Type (Plastic, Paper, Metal, Glass), By Printing Technology (Flexographic Printing, Digital Printing, Rotogravure Printing, Offset Printing), By End Use Industry (Food and Beverage, Pharmaceuticals, Cosmetics, Consumer Goods), By Packaging Type (Labels, Flexible Packaging, Rigid Packaging, Corrugated Boxes) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

Request Free Sample

Summary Table of Contents Segmentation Download PDF

Market Trends

Key Emerging Trends in the Packaging Printing Market

The packaging printing market has experienced significant trends in recent years, reflecting shifts in consumer preferences, advancements in printing technology, and evolving industry regulations. Packaging printing plays a crucial role in enhancing brand visibility, product appeal, and consumer engagement across various sectors such as food and beverage, pharmaceuticals, cosmetics, and consumer goods.

Some regulations followed by the packaging printing industries with the right intention of counterfeit prevention, child resistance, tamper resistance might end up the packaging non-functional. Consumers might find it difficult to open the packaging. Such factors might change the attitude of the consumer and might decrease the value of the product.

One notable trend in the packaging printing market is the increasing demand for sustainable and eco-friendly printing solutions. With growing awareness of environmental issues and regulatory pressures to reduce carbon footprint, there is a rising preference for printing technologies and materials that are environmentally friendly. Manufacturers are responding to this trend by adopting eco-friendly printing processes such as water-based inks, UV-curable inks, and digital printing techniques that minimize volatile organic compound (VOC) emissions and reduce energy consumption. Additionally, there is a growing emphasis on using recycled and biodegradable substrates in packaging printing to promote sustainability and minimize environmental impact.

Moreover, technological advancements have been driving innovation in the packaging printing market, leading to the development of advanced printing technologies and solutions that offer improved print quality, efficiency, and customization. Digital printing technologies, such as inkjet and electrophotography, have gained traction in the packaging industry due to their flexibility, cost-effectiveness, and ability to produce high-quality, variable data prints. These technologies enable manufacturers to create personalized and targeted packaging designs, enhancing brand differentiation and consumer engagement. Furthermore, advancements in color management, image reproduction, and finishing techniques have enabled packaging printers to achieve superior print quality and visual impact, meeting the evolving demands of brand owners and consumers.

Additionally, the global packaging printing market is influenced by shifting consumer preferences and buying behavior, particularly in the food and beverage sector. With consumers seeking convenience, transparency, and sustainability in packaged products, there is a growing demand for packaging designs that reflect these values. Packaging printers are responding to this trend by offering innovative printing solutions that incorporate interactive elements such as QR codes, augmented reality (AR) technology, and variable data printing to provide consumers with product information, recipes, and brand stories. This trend is driving increased adoption of smart and interactive packaging designs that enhance the consumer experience and foster brand loyalty.

Furthermore, market trends in the global packaging printing market are shaped by evolving industry regulations and standards governing packaging and labeling practices. Regulatory bodies such as the Food and Drug Administration (FDA) in the United States and the European Food Safety Authority (EFSA) in Europe establish guidelines and requirements for packaging materials, safety, and labeling in industries such as food, pharmaceuticals, and healthcare. Compliance with these regulations drives the adoption of packaging printing solutions that meet specific criteria for product safety, traceability, and information transparency, ensuring consumer protection and regulatory compliance.

Market Highlights

Author

Pradeep Nandi

Senior Research Analyst

I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest.

Get In Touch

FAQs

What is the expected market size of the Packaging Printing Market in 2024?

The Packaging Printing Market is expected to be valued at 458.0 USD Billion in 2024.

What is the expected CAGR for the Packaging Printing Market from 2025 to 2035?

Packaging Printing Market is expected to grow with a CAGR of 5.88% in the period 2025-2035

Which region holds the largest market share in the Packaging Printing Market in 2024?

In 2024, North America holds the largest market share with a valuation of 150.0 USD billion.

How much is the Asia Pacific region expected to contribute to the Packaging Printing Market by 2035?

By 2035, the Asia Pacific region is expected to contribute 175.0 USD billion to the Packaging Printing Market.

Who are the key players in the Packaging Printing Market?

Major players in the Packaging Printing Market include R.R. Donnelley, International Paper, WestRock, and Amcor.

What is the market size of plastic packaging printing in 2024?

Plastic packaging printing is valued at 180.0 USD billion in the Packaging Printing Market in 2024.

What are the projected values for paper packaging printing from 2024 to 2035?

Paper packaging printing is expected to grow from 120.0 USD billion in 2024 to 150.0 USD billion by 2035.

How does the metal packaging segment perform in 2024 compared to 2035?

The metal packaging segment is valued at 98.0 USD Billion in 2024 and is expected to reach 130.0 USD billion by 2035.

What challenges does the Packaging Printing Market face in the current scenario?

The Packaging Printing Market faces challenges related to raw material costs and environmental regulations impacting production.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

Customize Report

Certified Researchers

Market Summary

As per MRFR analysis, the Packaging Printing Market Size was estimated at 373174.0 USD Billion in 2024. The Packaging Printing industry is projected to grow from 395124.19 USD Billion in 2025 to 699771.04 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.88 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Packaging Printing Market is experiencing a dynamic shift towards sustainability and digital innovation.

North America remains the largest market for packaging printing, driven by robust consumer demand and technological advancements.
The Asia-Pacific region is recognized as the fastest-growing market, fueled by increasing urbanization and e-commerce activities.
Label printing continues to dominate the market, while flexible packaging is emerging as the fastest-growing segment due to its versatility and convenience.
Sustainability initiatives and consumer preferences for customization are key drivers propelling growth in both digital and flexible packaging segments.

Packaging Printing Market

CAGR

5.88%

Market Size & Forecast

2024 Market Size	373174.0 (USD Billion)
2035 Market Size	699771.04 (USD Billion)
CAGR (2025 - 2035)	5.88%
Largest Regional Market Share in 2024	North America

Major Players

Amcor (AU), Mondi Group (GB), WestRock (US), Smurfit Kappa (IE), Sealed Air (US), Berry Global (US), DS Smith (GB), Graphic Packaging Holding Company (US), International Paper (US)

Market Trends

The Packaging Printing Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and technological advancements. As sustainability becomes a focal point for many industries, there is a noticeable shift towards eco-friendly materials and processes. This trend is not merely a response to regulatory pressures but also reflects a growing consumer demand for environmentally responsible products. Consequently, manufacturers are increasingly adopting innovative printing techniques that minimize waste and enhance recyclability, thereby aligning with broader sustainability goals. Moreover, the rise of e-commerce has transformed packaging requirements, necessitating more robust and visually appealing designs to attract consumers in a crowded digital marketplace. The Packaging Printing Market is adapting to these changes by integrating advanced technologies such as digital printing, which offers flexibility and customization options that traditional methods cannot match. This adaptability is crucial as brands seek to differentiate themselves and create memorable unboxing experiences. Overall, the Packaging Printing Market appears poised for continued growth, driven by a combination of sustainability initiatives and the evolving landscape of consumer engagement.

Sustainability Initiatives

The emphasis on sustainable practices is reshaping the Packaging Printing Market. Companies are increasingly utilizing biodegradable materials and eco-friendly inks, responding to consumer demand for greener options. This trend not only addresses environmental concerns but also enhances brand image, as consumers gravitate towards businesses that prioritize sustainability.

Digital Printing Advancements

Technological innovations in digital printing are revolutionizing the Packaging Printing Market. This method allows for greater customization and shorter production runs, catering to the unique needs of brands. As a result, businesses can respond swiftly to market trends and consumer preferences, enhancing their competitive edge.

E-commerce Influence

The growth of e-commerce is significantly impacting packaging design and functionality. As online shopping continues to rise, the Packaging Printing Market is adapting to create packaging that is not only visually appealing but also durable enough to withstand shipping. This shift emphasizes the importance of packaging in enhancing the overall customer experience.

Packaging Printing Market Market Drivers

Sustainability Initiatives

The Global Packaging Printing Market Industry is increasingly influenced by sustainability initiatives. As consumers become more environmentally conscious, brands are prioritizing eco-friendly packaging solutions. This shift is evident in the rising demand for biodegradable and recyclable materials, which are projected to dominate the market. In 2024, the market is valued at 458 USD Billion, with sustainability playing a crucial role in this growth. Companies that adopt sustainable practices not only enhance their brand image but also comply with stringent regulations aimed at reducing environmental impact. This trend is likely to continue, shaping the future of packaging printing.

Market Segment Insights

By Application: Label Printing (Largest) vs. Flexible Packaging (Fastest-Growing)

In the Packaging Printing Market, the application segments showcase a diverse distribution of market shares where Label Printing holds the largest portion, due to its extensive use in branding and product identification across various industries. Flexible Packaging follows closely, gaining significant traction as consumer preferences shift towards convenience and sustainability. Rigid Packaging, Carton Printing, and Specialty Printing are also important contributors, catering to specific applications but having smaller shares in comparison. Growth trends indicate that Flexible Packaging is currently experiencing the fastest expansion, driven by increasing demand for eco-friendly and adaptable packaging solutions. The rise of e-commerce and need for innovative packaging to enhance consumer experience further fuels this growth. Label Printing remains a critical segment thanks to technology advancements and the continuous need for compliance labeling and attractive designs.

Label Printing (Dominant) vs. Specialty Printing (Emerging)

Label Printing has emerged as a dominant force in the Packaging Printing Market, primarily due to its vital role in branding and regulatory compliance across various sectors including food and beverage, pharmaceuticals, and consumer goods. Its robust technology landscape, including digital printing innovations, enhances printing quality and customization capabilities, keeping it relevant in a fast-paced market. On the other hand, Specialty Printing represents an emerging trend, focusing on unique applications such as security labels and promotional materials. This segment attracts niche markets that require specialized printing solutions, driven by personalization trends and brand-specific requirements, thus offering distinct growth opportunities.

By Printing Technology: Digital Printing (Largest) vs. Flexographic Printing (Fastest-Growing)

The Packaging Printing Market demonstrates a diverse distribution of market share among various printing technologies. Digital Printing holds the largest share, owing to its versatility and ability to produce high-quality prints with reduced lead times. Flexographic Printing follows, gaining traction particularly in high-volume applications due to its efficiency and suitability for a variety of substrates. Other segments like Gravure and Offset Printing also contribute significantly, but their growth rates are comparatively lower.

Printing Technology: Digital Printing (Dominant) vs. Flexographic Printing (Emerging)

Digital Printing has emerged as the dominant force in the Packaging Printing Market, driven by innovations in printer technology and increasing demand for customized packaging solutions. It allows for shorter production runs and quick turnaround times, making it favorable for brands focusing on unique designs or limited editions. In contrast, Flexographic Printing is regarded as the fastest-growing segment, favored for its ability to handle large volumes and produce consistent quality across long runs, particularly for labels and flexible packaging. With advancements in ink technology and printing machinery, Flexography is increasingly being adopted by manufacturers aiming to optimize efficiency and reduce waste.

By Material Type: Plastic (Largest) vs. Paper (Fastest-Growing)

In the Packaging Printing Market, the distribution of market share among material types reveals a diverse landscape, with plastic emerging as the largest segment. This dominance is attributed to its versatility, durability, and cost-effectiveness, making it a go-to choice for a wide array of packaging applications. On the other hand, paper is rapidly gaining traction, characterized by its increasing adoption due to environmental concerns and sustainable practices among consumers and businesses. As a result, the paper segment is expected to expand its share in the coming years, appealing to eco-conscious market players. Growth trends in the packaging printing market indicate a significant shift towards sustainable materials. The demand for biodegradable materials is on the rise, driven by stringent regulations aimed at reducing plastic waste. Additionally, technological advancements are enhancing the capabilities of paper printing, allowing for improved functionality and aesthetics. As consumers increasingly prefer eco-friendly packaging, both paper and biodegradable materials are likely to see substantial growth, reshaping the competitive landscape and fostering innovations in the packaging printing sector.

Plastic (Dominant) vs. Paper (Emerging)

The plastic segment holds a dominant position in the packaging printing market due to its extensive applications and benefits. Renowned for its strength, lightweight properties, and moisture resistance, plastic packaging is widely utilized across various industries, including food, healthcare, and consumer goods. However, the paper segment is emerging as a strong alternative, particularly as sustainability becomes a top priority for both consumers and regulators. Enhanced by innovations in recyclable and biodegradable paper solutions, this material is proving its worth as a sophisticated substitute, not only meeting functional requirements but also appealing to environmentally conscious consumers. The competition is intensifying, with companies increasingly investing in eco-friendly packaging options, signaling a transformative shift towards sustainable material use in packaging.

By End Use Industry: Food and Beverage (Largest) vs. Pharmaceuticals (Fastest-Growing)

The Packaging Printing Market showcases a diverse distribution among its end use industries, with the Food and Beverage sector commanding the largest share. This dominance is attributable to the essential need for packaging in food safety, shelf life extension, and consumer appeal. Additionally, the Pharmaceuticals segment, while smaller in share, is rapidly gaining traction due to the increasing demand for pharmaceutical products, necessitating innovative packaging solutions to meet regulatory compliance and enhance brand visibility.

Food and Beverage (Dominant) vs. Pharmaceuticals (Emerging)

The Food and Beverage sector remains a dominant force in the Packaging Printing Market, driven by consumer preferences for visually appealing and functional packaging that enhances product safety and quality. This segment benefits from trends such as eco-friendly packaging and innovations in printing technology to captivate consumers. On the other hand, the Pharmaceuticals segment is emerging rapidly, driven by regulatory standards and the importance of packaging for ensuring medication safety and efficacy. As healthcare demands increase globally, pharmaceutical packaging must evolve, focusing on tamper-evidence, compliance, and advanced materials that highlight brand integrity.

Get more detailed insights about Packaging Printing Market Research Report - Global Forecast to 2035

Regional Insights

North America : Market Leader in Packaging

North America continues to lead the Packaging Printing Market, holding a significant share of 186,000.0. The region's growth is driven by increasing consumer demand for sustainable packaging solutions and advancements in printing technology. Regulatory support for eco-friendly practices further catalyzes market expansion, as companies adapt to stringent environmental standards. The shift towards e-commerce has also amplified the need for innovative packaging solutions, enhancing market dynamics. The competitive landscape in North America is robust, featuring key players such as WestRock, Sealed Air, and International Paper. These companies are investing heavily in R&D to develop cutting-edge packaging solutions that meet consumer preferences. The U.S. remains the largest market, with Canada and Mexico also contributing to growth. The presence of major manufacturers and a strong distribution network solidify North America's position as a powerhouse in the packaging printing sector.

Europe : Emerging Sustainability Focus

Europe's Packaging Printing Market is valued at 100,000.0, driven by a strong emphasis on sustainability and regulatory frameworks promoting eco-friendly practices. The European Union's Green Deal aims to make packaging recyclable or reusable by 2030, significantly influencing market trends. This regulatory push is fostering innovation in sustainable materials and processes, aligning with consumer preferences for environmentally responsible products. Leading countries in this region include Germany, France, and the UK, where companies like Mondi Group and DS Smith are at the forefront of sustainable packaging solutions. The competitive landscape is characterized by a mix of established players and innovative startups, all striving to meet the growing demand for sustainable packaging. The focus on circular economy principles is reshaping the market, making Europe a key player in the global packaging printing landscape.

Asia-Pacific : Rapid Growth and Innovation

The Asia-Pacific region, with a market size of 70,000.0, is witnessing rapid growth in the Packaging Printing Market, driven by increasing urbanization and rising disposable incomes. The demand for packaged goods is surging, particularly in countries like China and India, where a growing middle class is influencing consumption patterns. Regulatory initiatives aimed at reducing plastic waste are also shaping market dynamics, encouraging the adoption of sustainable packaging solutions. China stands out as the largest market in the region, with significant contributions from India and Japan. Key players such as Amcor and Berry Global are expanding their operations to cater to the growing demand. The competitive landscape is evolving, with both local and international companies vying for market share. Innovations in printing technology and materials are further enhancing the region's potential, making it a focal point for future growth in packaging printing.

Middle East and Africa : Emerging Market Opportunities

The Middle East and Africa region, with a market size of 5,000.0, is gradually emerging as a significant player in the Packaging Printing Market. The growth is primarily driven by increasing consumer demand for packaged goods and the expansion of retail sectors. Regulatory frameworks are beginning to support sustainable practices, although the market is still in its nascent stages compared to other regions. The focus on improving supply chain efficiencies is also contributing to market growth. Countries like South Africa and the UAE are leading the charge, with local companies and international players exploring opportunities in this developing market. The competitive landscape is characterized by a mix of established firms and new entrants, all aiming to capitalize on the growing demand for packaging solutions. As infrastructure improves and consumer awareness increases, the region is poised for significant growth in the coming years.

Key Players and Competitive Insights

The Packaging Printing Market is currently characterized by a dynamic competitive landscape, driven by factors such as increasing demand for sustainable packaging solutions, technological advancements, and the growing e-commerce sector. Key players like Amcor (AU), Mondi Group (GB), and WestRock (US) are strategically positioned to leverage these trends. Amcor (AU) focuses on innovation in sustainable packaging, aiming to achieve 100% recyclable or reusable packaging by 2025. Meanwhile, Mondi Group (GB) emphasizes its commitment to circular economy principles, integrating sustainability into its product offerings. WestRock (US) is enhancing its operational efficiency through digital transformation initiatives, which collectively shape a competitive environment that prioritizes sustainability and technological integration.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and optimize supply chains. The market structure appears moderately fragmented, with several key players exerting influence over various segments. This fragmentation allows for niche players to thrive, while larger companies consolidate their market positions through strategic partnerships and acquisitions.

In November 2025, Amcor (AU) announced a partnership with a leading technology firm to develop smart packaging solutions that enhance product traceability and consumer engagement. This strategic move is likely to bolster Amcor's market position by aligning with the growing consumer demand for transparency and sustainability in packaging. Furthermore, in October 2025, Mondi Group (GB) launched a new line of biodegradable packaging products, reinforcing its commitment to sustainability and responding to regulatory pressures for eco-friendly solutions. This initiative not only enhances Mondi's product portfolio but also positions the company as a leader in sustainable packaging innovation.

In September 2025, WestRock (US) unveiled a new digital printing technology that significantly reduces production time and waste. This advancement is expected to improve operational efficiency and meet the increasing demand for customized packaging solutions. By investing in such technologies, WestRock is likely to enhance its competitive edge in a market that increasingly values speed and customization.

As of December 2025, current competitive trends in the Packaging Printing Market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming more prevalent, as companies seek to enhance their capabilities and market reach. The competitive differentiation is shifting from price-based competition to a focus on innovation, technology, and supply chain reliability. This evolution suggests that companies that prioritize sustainable practices and technological advancements will likely emerge as leaders in the market.

Key Companies in the Packaging Printing Market market include

Industry Developments

Q3 2022: AutajonGroup recently announced the addition of ZappPackaging from California to its Packaging Division Autajon Group acquired ZappPackaging, a California-based packaging company, expanding its Packaging Division and strengthening its presence in the United States, particularly in California.

Future Outlook

Packaging Printing Market Future Outlook

The Packaging Printing Market is projected to grow at a 5.88% CAGR from 2024 to 2035, driven by sustainability trends, technological advancements, and increasing demand for customized packaging solutions.

New opportunities lie in:

Invest in digital printing technologies for faster turnaround times.
Develop eco-friendly packaging materials to meet consumer demand.
Expand into emerging markets with tailored packaging solutions.

By 2035, the market is expected to be robust, driven by innovation and sustainability.

Market Segmentation

Packaging Printing Market Application Outlook

Label Printing
Flexible Packaging
Rigid Packaging
Carton Printing
Specialty Printing

Packaging Printing Market Material Type Outlook

Plastic
Paper
Metal
Glass
Biodegradable Materials

Packaging Printing Market End Use Industry Outlook

Food and Beverage
Pharmaceuticals
Cosmetics
Consumer Goods
Electronics

Packaging Printing Market Printing Technology Outlook

Digital Printing
Flexographic Printing
Gravure Printing
Offset Printing
Screen Printing

Report Scope

MARKET SIZE 2024	373174.0(USD Billion)
MARKET SIZE 2025	395124.19(USD Billion)
MARKET SIZE 2035	699771.04(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	5.88% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Amcor (AU), Mondi Group (GB), WestRock (US), Smurfit Kappa (IE), Sealed Air (US), Berry Global (US), DS Smith (GB), Graphic Packaging Holding Company (US), International Paper (US)
Segments Covered	Application, Printing Technology, Material Type, End Use Industry
Key Market Opportunities	Adoption of sustainable materials and digital printing technologies drives growth in the Packaging Printing Market.
Key Market Dynamics	Technological advancements and sustainability trends drive innovation and competition in the Packaging Printing Market.
Countries Covered	North America, Europe, APAC, South America, MEA