Oolong Tea Market Research Report - Global Forecast till 2027

Oolong Tea Market Global Research Report by Form (Loose Leaf, Powder, Tea Bag, and Others), Flavor (Flavored and Plain), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific and RoW) – Forecast till 2027

ID: MRFR/F-B & N/2554-HCR | February, 2021 | Region : Global

  Market Scenario   The global Oolong Tea Market is expected to garner a revenue of USD 463.86 Million by 2027, with a CAGR of approximately 4.20% during the forecast period, 2020–2027. Oolong tea is a type of tea that originated in China. It is a semi-oxidized tea prepared from the leaves of the Camellia sinensis plant. It offers qualities of both black tea and green tea, thus emerging as a beneficial functional beverage. The growth of global oolong tea market is primarily driven by the changing consumer preference for healthy and functional food and beverages and rising health concerns. Oolong tea is also used in various nutraceutical products due to its health benefits obtained through various antioxidants present in it such as theaflavins, thearubigins, and EGCG, along with an amino acid theanine. Consumption of oolong tea aids in the prevention of diabetes, improve cardiac health, weight management, enhance neural and brain function, strengthen teeth and bones, relive eczema, and others. However, the market is witnessing hurdles in its growth due to the regional availability of oolong tea, leading to the high dependence of various country-level markets on imports. Moreover, the lack of awareness regarding the benefits of oolong tea consumption in various developing and least developed countries is also hampering the growth of the oolong tea industry. Market players are focusing on introducing new and innovative oolong tea flavors to attain a larger customer base and retain the existing customer base by catering to their changing preferences.  

Segmentation

The global oolong tea market has been segmented based on form, flavor, distribution channel, and region. By form, the global market has been classified into loose-leaf, powder, tea bag, and others. The global market has also been divided, based on flavor, into flavored and plain. Based on distribution channel, the market is bifurcated into, store-based and non-store-based. The store-based segment is further segmented into supermarkets & hypermarkets, convenience stores, and others. The global market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world. The North American oolong tea market has further been segmented into the US, Canada, and Mexico. The European oolong tea market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The oolong tea industry in Asia-Pacific has been segmented into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The oolong tea market in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

ESP Tea Emporium (US), The Republic of Tea (US), Harney & Sons (US), Associated British Foods (UK), The Mighty Leaf Tea Company (US), Tata Global Beverages Limited (India), Unilever (UK), Hain Celestial (US), ITO EN (Japan), Bigelow Tea Company (US), Ceylon Organic Ltd (Canada), Teas and Thes (China) Ltd (China), and Arbor Teas (US) are some of the key players in the global oolong tea market.  

Regional Market Summary

Asia-Pacific is expected to dominate the global oolong tea market throughout the review period owing to the high production and consumption of oolong tea in Japan, China, and India. China accounts for nearly one-third of the world’s tea consumption. However, there is a growing demand for natural food products and beverages in the developed nations in North America and Europe. The oolong tea market in North America is expected to register the highest CAGR during the forecast period. Countries such as Australia, France, Canada, the US, and Saudi Arabia are the major importing markets of oolong tea.

Global Market, by Form


  • Loose Leaf

  • Powder

  • Tea Bag

  • Others


Global Market, by Flavor

  • Flavored

  • Plain


Global Market, by Distribution Channel

  • Store-Based


    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Others


  • Non-Store-Based


Global Market, by Region

  • North America

    • US

    • Canada

    • Mexico





  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe





  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia & New Zealand

    • Rest of Asia-Pacific





  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Intended Audience

  • Oolong tea manufacturersTea manufacturing industries

  • Food and beverage manufacturers

  • Traders, importers, and exporters

  • Raw material suppliers

  • Retailers and wholesalers

TABLE OF CONTENTS

1. 1 EXECUTIVE SUMMARY

1.1. Market Attractiveness Analysis

1.1.1. Global Oolong Tea Market, by Form

1.1.2. Global Oolong Tea Market, by Flavor

1.1.3. Global Oolong Tea Market, by Distribution Channel

1.1.4. Global Oolong Tea Market, by Region

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.3. Market Structure

2.4. Key Buying Criteria

2.5. Macro Factor Indicator Analysis

3 Impact of COVID-19 on the market

3.1 Impact on raw material availability

3.2 Impact on supply chain

3.3 Impact on product pricing

3.4 Impact on store-based vs online sales

3.5 Impact on buying decision of customers/consumers

3.6 Impact on end-use industries

4. RESEARCH METHODOLOGY

4.1. Research Process

4.2. Primary Research

4.3. Secondary Research

4.4. Market Size Estimation

4.5. Forecast Model

4.6. List of Assumptions

5. MARKET DYNAMICS

5.1. Introduction

5.2. Drivers

5.2.1. Driver 1

5.2.2. Driver 2

5.3. Restraints

5.3.1. Restraint 1

5.3.2. Restraint 2

5.4. Opportunities

5.4.1. Opportunity 1

5.4.2. Opportunity 2

5.5. Challenges

5.5.1. Challenge 1

5.5.2. Challenge 2

6. MARKET FACTOR ANALYSIS

6.1. Value Chain Analysis

6.2. Supply Chain Analysis

6.3. Porter’s Five Forces Model

6.3.1. Bargaining Power of Suppliers

6.3.2. Bargaining Power of Buyers

6.3.3. Threat of New Entrants

6.3.4. Threat of Substitutes

6.3.5. Intensity of Rivalry

7. GLOBAL OOLONG TEA MARKET, BY FORM

7.1. Introduction

7.2. Loose Leaf

7.2.1. Loose Leaf: Market Estimates & Forecast, by Region/Country, 2020–2027

7.3. Powder

7.3.1. Powder: Market Estimates & Forecast, by Region/Country, 2020–2027

7.4. Tea Bag

7.4.1. Tea Bag: Market Estimates & Forecast, by Region/Country, 2020–2027

7.5. Others

7.5.1. Others: Market Estimates & Forecast, by Region/Country, 2020–2027

8. GLOBAL OOLONG TEA MARKET, BY FLAVOR

8.1. Introduction

8.2. Flavored

8.2.1. Flavored: Market Estimates & Forecast, by Region/Country, 2020–2027

8.3. Plain

8.3.1. Plain: Market Estimates & Forecast, by Region/Country, 2020–2027

9. GLOBAL OOLONG TEA MARKET, BY DISTRIBUTION CHANNEL

9.1. Introduction

9.2. Store-Based

9.2.1. Store-Based: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.2. Supermarkets & Hypermarkets

9.2.2.1. Supermarkets & Hypermarkets: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.3. Convenience Stores

9.2.3.1. Convenience Stores: Market Estimates & Forecast, by Region/Country, 2020–2027

9.2.4. Others

9.2.4.1. Others: Market Estimates & Forecast, by Region/Country, 2020–2027

9.3. Non-Store-Based

9.3.1. Non-Store-Based: Market Estimates & Forecast, by Region/Country, 2020–2027

10. GLOBAL OOLONG TEA MARKET, BY REGION

10.1. Introduction

10.2. North America

10.2.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.4. Market Estimates & Forecast, by Country, 2020–2027

10.2.5. US

10.2.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.6. Canada

10.2.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.2.7. Mexico

10.2.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.2.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.2.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3. Europe

10.3.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.4. Market Estimates & Forecast, by Country, 2020–2027

10.3.5. Germany

10.3.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.6. UK

10.3.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.7. France

10.3.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.8. Spain

10.3.8.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.8.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.8.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.10. Italy

10.3.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.3.10. Rest of Europe

10.3.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.3.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.3.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4. Asia-Pacific

10.4.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.4. Market Estimates & Forecast, by Country, 2020–2027

10.4.5. China

10.4.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.6. Japan

10.4.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.7. India

10.4.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.8. Australia & New Zealand

10.4.8.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.8.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.8.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.4.10. Rest of Asia-Pacific

10.4.10.1. Market Estimates & Forecast, by Form, 2020–2027

10.4.10.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.4.10.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5. Rest of the World

10.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.4. Market Estimates & Forecast, by Region, 2020–2027

10.5.5. South America

10.5.5.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.5.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.6. Middle East

10.5.6.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.6.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.6.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

10.5.7. Africa

10.5.7.1. Market Estimates & Forecast, by Form, 2020–2027

10.5.7.2. Market Estimates & Forecast, by Flavor, 2020–2027

10.5.7.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

11. COMPETITIVE LANDSCAPE

11.1. Introduction

11.2. Competitive Benchmarking

11.3. Development Share Analysis

11.4. Key Developments & Growth Strategies

12. COMPANY PROFILES

12.1. ESP Tea Emporium

12.1.1. Company Overview

12.1.2. Financial Overview

12.1.3. Products Offered

12.1.4. Key Developments

12.1.5. SWOT Analysis

12.1.6. Key Strategies

12.2. The Republic of Tea

12.2.1. Company Overview

12.2.2. Financial Overview

12.2.3. Products Offered

12.2.4. Key Developments

12.2.5. SWOT Analysis

12.2.6. Key Strategies

12.3. Harney & Sons

12.3.1. Company Overview

12.3.2. Financial Overview

12.3.3. Products Offered

12.3.4. Key Developments

12.3.5. SWOT Analysis

12.3.6. Key Strategies

12.4. Associated British Foods

12.4.1. Company Overview

12.4.2. Financial Overview

12.4.3. Products Offered

12.4.4. Key Developments

12.4.5. SWOT Analysis

12.4.6. Key Strategies

12.5. The Mighty Leaf Tea Company

12.5.1. Company Overview

12.5.2. Financial Overview

12.5.3. Products Offered

12.5.4. Key Developments

12.5.5. SWOT Analysis

12.5.6. Key Strategies

12.6. Tata Global Beverages Limited

12.6.1. Company Overview

12.6.2. Financial Overview

12.6.3. Products Offered

12.6.4. Key Developments

12.6.5. SWOT Analysis

12.6.6. Key Strategies

12.7. Unilever

1.7.1. Company Overview

121.7.2. Financial Overview

11.7.3. Products Offered

12.7.4. Key Developments

112.7.5. SWOT Analysis

127.6. Key Strategies

12.8. Hain Celestial

12.8.1. Company Overview

12.8.2. Financial Overview

12.8.3. Products Offered

12.8.4. Key Developments

12.8.5. SWOT Analysis

12.8.6. Key Strategies

12.9. ITO EN

12.9.1. Company Overview

12.9.2. Financial Overview

12.9.3. Products Offered

12.9.4. Key Developments

12.9.5. SWOT Analysis

12.9.6. Key Strategies

12.10. Bigelow Tea Company

12.10.1. Company Overview

12.10.2. Financial Overview

12.10.3. Products Offered

1.10.4. Key Developments

121.10.5. SWOT Analysis

112.10.6. Key Strategies

11.211. Ceylon Organic Ltd.

121.1. Company Overview

12.11.2. Financial Overview

12.11.3. Products Offered

12.11.4. Key Developments

12.11.5. SWOT Analysis

12.11.6. Key Strategies

12.12. Teas and Thes (China) Ltd.

12.12.1. Company Overview

12.12.2. Financial Overview

12.12.3. Products Offered

12.12.4. Key Developments

12.12.5. SWOT Analysis

11.12.6. Key Strategies

12.13. Arbor Teas

12.13.1. Company Overview

12.13.2. Financial Overview

11.13.3. Products Offered

12.13.4. Key Developments

12.13.5. SWOT Analysis

12.13.6. Key Strategies

13. APPENDIX

13.1. General Sources & References

13.2. List of Abbreviation


LIST OF TABLES

Table 1 Global Oolong Tea Market, by Region, 2020–2027 (USD Million)

Table 2 Global Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 3 Global Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 4 Global Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 5 North America: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 6 North America: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 7 North America: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 8 North America: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 9 US: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 10 US: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 11 US: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 12 Canada: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 13 Canada: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 14 Canada: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 15 Mexico: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 16 Mexico: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 17 Mexico: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 18 Europe: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 19 Europe: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 20 Europe: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 21 Europe: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 22 Germany: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 23 Germany: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 24 Germany: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 25 France: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 26 France: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 27 France: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 28 Italy: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 29 Italy: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 30 Italy: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 31 Spain: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 32 Spain: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 33 Spain: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 34 UK: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 35 UK: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 36 UK: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 37 Rest of Europe: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 38 Rest of Europe: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 39 Rest of Europe: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 40 Asia-Pacific: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 41 Asia-Pacific: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 42 Asia-Pacific: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 43 Asia-Pacific: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 44 China: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 45 China: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 46 China: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 47 India: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 48 India: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 49 India: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 50 Japan: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 51 Japan: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 52 Japan: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 53 Australia & New Zealand: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 54 Australia & New Zealand: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 55 Australia & New Zealand: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 59 Rest of Asia-Pacific: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 60 Rest of Asia-Pacific: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 61 Rest of Asia-Pacific: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 62 Rest of the World: Oolong Tea Market, by Country, 2020–2027 (USD Million)

Table 63 Rest of the World: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 64 Rest of the World: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 65 Rest of the World: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 76 South America: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 77 South America: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 78 South America: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 79 Middle East: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 80 Middle East: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 81 Middle East: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)

Table 82 Africa: Oolong Tea Market, by Form, 2020–2027 (USD Million)

Table 83 Africa: Oolong Tea Market, by Flavor, 2020–2027 (USD Million)

Table 84 Africa: Oolong Tea Market, by Distribution Channel, 2020–2027 (USD Million)


LIST OF FIGURES

FIGURE 1 Global Oolong Tea Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Oolong Tea Market

FIGURE 4 Value Chain of the Global Oolong Tea Market

FIGURE 5 Share of the Global Oolong Tea Market in 2020, by Country (%)

FIGURE 6 Global Oolong Tea Market, by Region, 2020–2027,

FIGURE 7 Global Oolong Tea Market Size, by Form, 2020

FIGURE 8 Share of the Global Oolong Tea Market, by Form, 2020–2027 (%)

FIGURE 9 Global Oolong Tea Market Size, by Flavor, 2020

FIGURE 10 Share of the Global Oolong Tea Market, by Flavor, 2020–2027 (%)

FIGURE 9 Global Oolong Tea Market Size, by Distribution Channel, 2020

FIGURE 10 Share of the Global Oolong Tea Market, by Distribution Channel, 2020–2027 (%)

Oolong Tea Market