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OEM Insulation Market Share

ID: MRFR//10380-HCR | 128 Pages | Author: Anshula Mandaokar| May 2024

Companies use numerous methods to stand out in the extremely competitive OEM Insulation Market. Continuous innovation in insulation materials, applications, and performance is key to market share positioning. OEM insulation for automotive, aircraft, electronics, and appliances must consider thermal efficiency, weight, and sustainability. Companies work heavily in R&D to improve OEM insulation solutions' efficacy, adaptability, and sustainability to suit OEM manufacturers' different demands and growing industry norms.

OEM Insulation Market share positioning depends on pricing tactics. Some organizations use cost leadership to attract customers from other sectors by offering affordable insulating solutions. Companies that emphasize innovative formulations, high heat resistance, or application-specific insulation use premium pricing tactics. This premium strategy attracts consumers who demand high-end insulating products, increasing profit margins and value.

For market share positioning, an effective and large distribution network is essential. For insulating product availability, companies work with OEM manufacturers, distributors, and suppliers. A well-organized distribution system increases market reach and gives OEMs quick access to these crucial materials for making automotive components and electrical gadgets. Accessibility influences buying decisions, so organizations position themselves to fulfill demand.

Strategic alliances and collaborations with automotive, aerospace, electronics, and appliance companies are also important for OEM Insulation Market market share positioning. Insulation makers may exchange knowledge, reach new markets, and meet requirements, laws, and growing industry standards by forging partnerships with OEM manufacturers, industry-specific groups, or raw material suppliers. Joint ventures, strategic acquisitions, and collaborations boost a company's OEM Insulation Market share and position.

Effective marketing and branding are key to market share growth. Companies use internet marketing, industry events, and OEM manufacturing specialists to build brand awareness and promote their insulation solutions. A well-known brand attracts new OEM clients and fosters confidence among manufacturers seeking trustworthy and high-performance insulating materials, consolidating a company's OEM technology market share.

Innovation drives OEM Insulation Market share positioning. Companies invest in R&D to create novel insulation materials, technologies, and applications that meet environmental, industrial, and OEM criteria. Innovation can create lightweight insulation, fire-resistant insulation, or insulation for automotive, aerospace, electronics, and appliance applications, positioning a company as a leader in OEM insulation solutions.

Market share positioning also depends on customer-centric tactics. Insulation companies customize their goods and services to OEM manufacturers' demands. Excellent customer service, technical help, and strict quality standards generate trust and long-term connections. Happy OEM customers are more likely to return and refer insulating solutions, boosting a company's reputation and market share.

Global OEM Insulation Market Overview


OEM Insulation Market Size was valued at USD 31.9 Billion in 2022. The OEM Insulation industry is projected to grow from USD 33.8 Billion in 2023 to USD 53.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2023 - 2032). In order to provide high-quality industrial results, there is a surge in governmental and private investment as well as the demand for acoustic insulation, are the key market drivers enhancing market growth.


OEM Insulation Market


Material Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


OEM Insulation Market Trends




  • Increasing demand for the energy-efficient infrastructure is driving the market growth




In recent years, there has been a growth in awareness of OEM insulation in the building and construction sectors. The erection of such structures has expanded in recent years along with the growth in demand for energy-efficient infrastructure. The need for insulation services has greatly increased as a result. In comparison to other industries, the construction and building sector is anticipated to have the greatest market share in the upcoming years. The need for OEM insulation is anticipated to increase in the approaching years as the demand for energy-efficient products and machinery has increased.


In the upcoming years, market expansion is anticipated to be aided by the rising demand for acoustic insulation. In the upcoming years, there will be a rise in demand for OEM insulation due to the rising need for HVAC, ventilation, and hoops in the building industry. Due to the fact that air conditioners are used in both public and private transportation vehicles, an increase in the number of these vehicles will contribute to the market's growth throughout the course of the projected period. The interior components of the car are crucially fire-proofed thanks in large part to insulation. It contributes to safety. The lifespan of cars is significantly increased by the use of several types of insulating materials.


The global market for OEM insulation is anticipated to grow quickly in developing nations. Increased public and private investments in numerous industries to produce high-quality industrial outcomes have an effect on OEM insulation. The development of manufacturing methods is the main force driving this industry. The OEM insulation market would be able to expand its applications in a number of sectors with the support of rising environmental awareness and industrial insulation demand. The OEM insulation market is expanding thanks to the foamed plastics segment. Foamed plastic insulation makes up the majority of the OEM market increase in terms of volume. The rapid growth of the economies of emerging nations is largely to blame for the spike in demand for foamed plastic insulation in a variety of industries, including building and construction as well as the production of home appliances.


OEM insulation has recently become more well-known in the global building and construction industry. The demand for OEM insulation increased between 2018 and 2021 as a result of the trend toward creating energy-efficient structures. Building & Construction is anticipated to maintain its leadership in the end-use market throughout the projected period, with a market share of over 35%. The market for OEM insulation is driven by the growing demand for energy-efficient products and equipment, acoustic insulation in walls, and technological advancements in HVAC equipment in the construction industry. A large number of public transportation vehicles have adopted air conditioning technology. In the transportation industry, insulation is used for heat shields, battery insulation, fire protection, and data recorder insulation. Another essential component of vehicle safety is the fireproofing of the interior and bodywork. High-temperature insulation increases car safety, promotes high-tech car parts, and prolongs the life of cars. In addition, the COVID-19 vaccination campaign is fueling the expansion of the cold storage sector, which raises the demand for thermal insulation materials. Thus, driving the OEM Insulation market revenue.


OEM Insulation Market Segment Insights


OEM Insulation Material Type Insights


The OEM Insulation Market segmentation, based on Material Type, includes mineral wool, polyurethane foam (PUF), flexible elastomeric foam (FEF), and other insulations. The polyurethane foam segment accounted for the largest revenue share in 2022. Foam plastics have a wider range of applications than other types of materials currently on the market, so the segment is anticipated to expand strongly over the coming years. The market for this niche will expand well because formed plastics have mechanical capabilities or special attributes that cannot be obtained by using other materials. There is widespread use of a variety of foamed polymers, including polyurethane foam, expanded polystyrene, and extruded polystyrene.


OEM Insulation End Use Insights


The OEM Insulation Market segmentation, based on End Use, includes building & construction, industrial, transportation, and consumer. Transportation segment dominated the OEM Insulation Market in 2022. In the upcoming years, the market's expansion will be significantly influenced by the demand for insulation in automobiles and hoods. There is a growing demand for comfort in many types of vehicles, and there has been an increase in concern about passenger safety in the automobile industry.


Figure 1: OEM Insulation Market, by End Use, 2022 & 2032 (USD Billion)


OEM Insulation Market, by End Use, 2022 & 2032


Material Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


OEM Insulation Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America OEM Insulation Market dominated this market in 2022 (45.80%). This is because more people are becoming aware of the advantages of using OEM insulation; the market is anticipated to expand strongly, particularly in the United States. Further, the U.S. OEM Insulation market held the largest market share, and the Canada OEM Insulation market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: OEM INSULATION MARKET SHARE BY REGION 2022 (USD Billion)


OEM INSULATION MARKET SHARE BY REGION 2022


Material Type: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe OEM Insulation market accounted for the healthy market share in 2022. In the upcoming years, rising fire safety concerns are anticipated to significantly contribute to the expansion of Europe's OEM insulation market. As insulation is fire resistant, its popularity is anticipated to grow in Germany, and the market is anticipated to expand strongly over the projection. Further, the German OEM Insulation market held the largest market share, and the U.K OEM Insulation market was the fastest growing market in the European region


The Asia Pacific OEM Insulation market is expected to register significant growth from 2023 to 2032. throughout order to save energy, demand for insulation materials has increased throughout the Asia Pacific area, particularly in China, as oil output has increased there. For renovations, insulation is utilised to reduce energy waste. Along with an increase in industrialization throughout many countries in the Asia Pacific area, there are currently many active construction sites, which has increased demand for insulation. China is where OEM installations are most frequently used. Moreover, China’s OEM Insulation market held the largest market share, and the Indian OEM Insulation market was the fastest growing market in the Asia-Pacific region.


OEM Insulation Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the OEM Insulation market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, OEM Insulation industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global OEM Insulation industry to benefit clients and increase the market sector. In recent years, the OEM Insulation industry has offered some of the most significant advantages to medicine. Major players in the OEM Insulation market, including Aspen Aerogels Inc., Paroc, Johns Manville Corporation, E.I. du Pont de Nemours and Company, Armacell International S.A., Owens Corning Corp., Saint-Gobain S.A., Rockwool International A/S, The 3M Company, and Knauf Insulation, are attempting to increase market demand by investing in research and development operations.


A company that manufactures building materials is Kingspan Group Plc (Kingspan). It creates, produces, and sells energy storage products. Rigid insulation boards, insulated roofs, walls, facade systems, insulated panels, access floors, steel frames, and off-site wood frame solutions are among the many goods the company offers. The Kingspan Group stated in April 2022 that it will be spending USD 27 million to increase operations at 200 Kingspan Way in Frederick County, USA.


Stone wool-based insulating products are produced and supplied by Rockwool International A/S (Rockwool). Its product line also includes acoustic fences, industrial insulation, marine & offshore insulation, OEM insulation, and other applications, as well as roof, floor and ceiling insulation, internal and external wall insulation, HVAC insulation, and passive fire protection. Stone wool (mineral wool) insulation is now being produced commercially at Rockwool International's second factory in the United States, the company stated in July 2021.


Key Companies in the OEM Insulation market include



OEM Insulation Industry Developments


July 2021: Owens Corning declared that it had successfully acquired Vliepa GmbH. With the change, Owens Corning should be able to better service its European customers and expand both its clientele and geographic reach in Europe.


OEM Insulation Market Segmentation


OEM Insulation Material Type Outlook



  • Mineral Wool

  • Polyurethane Foam (PUF)

  • Flexible Elastomeric Foam (FEF)

  • Other Insulations


OEM Insulation End Use Outlook



  • Building & Construction

  • Industrial

  • Transportation

  • Consumer


OEM Insulation Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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