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North America ATV and UTV Market Research Report Information By Vehicle Type (Sport ATVs and Utility Terrain Vehicles (UTVs)), By Application (Sports, Agriculture, and Other), By Fuel Type (Gasoline Powered and Electric Powered) ÔÇôand North America Market Forecast Till 2032


ID: MRFR/AM/19910-HCR | 128 Pages | Author: Garvit Vyas| July 2024

North America ATV and UTV Market Overview:


North America ATV and UTV Market Size was valued at USD 8.9 Billion in 2022. The North America ATV and UTV market industry is projected to grow from USD 9.45 Billion in 2023 to USD 15.29 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2024 - 2032). Increasing demand for off-road recreational activities and a rising emphasis on utility and versatility in agriculture, construction, and other industrial applications are the key market drivers driving the North America ATV and UTV market in North America.


North America ATV and UTV Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America ATV and UTV Market Trends


Electric powertrain integration is driving the market growth


Electric ATVs and UTVs are gaining traction due to their eco-friendly nature and reduced environmental impact compared to traditional gas-powered counterparts. The shift towards electric power trains is driven by several factors. Firstly, there is a growing awareness of environmental concerns, leading consumers and businesses alike to seek cleaner and more sustainable alternatives. Electric ATVs and UTVs produce zero tailpipe emissions, reducing their carbon footprint and contributing to a greener approach to off-road activities. Additionally, electric off-road vehicles offer lower operating costs and maintenance requirements. 


The absence of complex internal combustion engines with multiple moving parts results in reduced wear and tear, leading to lower maintenance expenses. This cost efficiency, coupled with the decreasing prices of batteries and advancements in electric vehicle technology, makes electric ATVs and UTVs more attractive to both recreational users and commercial enterprises. Furthermore, electric powertrains provide instant torque, enhancing the performance capabilities of off-road vehicles. This feature is particularly advantageous in challenging terrains where quick acceleration and precise control are essential. Electric ATVs and UTVs are gaining popularity not only among environmentally conscious recreational riders but also in industries such as agriculture and forestry, where the quiet operation of electric vehicles can be advantageous.


Another significant trend shaping the North America ATV and UTV market is the integration of advanced technology and connectivity features. Off-road vehicles are no longer limited to basic mechanical functions; they are becoming increasingly sophisticated with the incorporation of GPS systems, telematics, and smart technologies. One key aspect of this trend is the integration of GPS navigation systems tailored for off-road use. These systems provide riders with real-time mapping, trail tracking, and waypoint navigation, enhancing the overall off-road experience. For commercial users in agriculture or construction, GPS technology aids in precision tasks such as mapping field boundaries, optimizing routes, and monitoring equipment productivity. Moreover, connectivity features enable users to stay connected even in remote areas. Bluetooth integration allows riders to connect their smartphones to the ATV or UTV, providing hands-free calling, music streaming, and access to essential mobile applications. This connectivity is not only about convenience but also enhances safety by enabling emergency communication in challenging terrains.


North America ATV and UTV Market Segment Insights:


North America ATV and UTV Vehicle Type Insights


The North America ATV and UTV market segmentation, based on Vehicle Type, includes Sport ATVs and Utility Terrain Vehicles (UTVs). The dominating segment within the Vehicle Type category is Utility Terrain Vehicles (UTVs). UTVs have gained prominence due to their versatility and practicality across a wide range of applications. Unlike Sports ATVs, UTVs typically offer seating for multiple passengers, making them more suitable for both recreational and commercial purposes. The utility aspect of UTVs is a significant driving force behind their dominance, as they find extensive use in agriculture, construction, forestry, and other industrial applications. The ability to carry cargo, two trailers, and accommodate additional passengers positions UTVs as essential vehicles for both work and play.


Figure 1: North America ATV and UTV Market, by Vehicle Type, 2023 & 2032 (USD Billion)


North America ATV and UTV Market, by Vehicle Type, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America ATV and UTV Application Insights


The North America ATV and UTV market segmentation, based on application, includes Sports, Agriculture, and Others. The dominating segment within the Application category is Agriculture. UTVs, with their off-road capabilities and cargo-carrying capacity, play a crucial role in modern agricultural practices. Farmers and agricultural workers utilize UTVs for tasks such as transporting equipment, carrying supplies, and navigating through fields efficiently. The versatility of UTVs in adapting to various attachments and accessories makes them indispensable in the agricultural sector. From hauling crops to spraying pesticides, UTVs enhance productivity and ease the logistical challenges faced in large farming operations. The agricultural application represents a dominant segment due to the practical benefits and efficiency gains provided by UTVs in the farming landscape.


North America ATV and UTV Fuel Type Insights


The North America ATV and UTV market segmentation, based on Fuel Type, includes Gasoline Powered And Electric Powered. The dominating segment within the Fuel Type category is gasoline-powered. While there is a growing trend towards electric power trains, gasoline-powered ATVs and UTVs continue to dominate the market. Gasoline engines offer a well-established and reliable power source, providing the high performance and endurance required for off-road activities. The existing infrastructure for gasoline refueling is also a contributing factor to the dominance of this segment, ensuring the availability of fuel in remote and off-road locations. Additionally, the mature and proven technology of gasoline engines makes them more accessible and cost-effective for a broader range of consumers, contributing to their continued dominance in the North America ATV and UTV market.


North America ATV and UTV Country Insights


The North America ATV and UTV market are experiencing robust growth in the United States due to several key factors. There is a growing trend of outdoor recreational activities, and ATVs and UTVs provide enthusiasts with versatile options for off-road adventures. The vast and diverse landscapes in the United States, ranging from trails and dunes to forests and mountains, make these vehicles highly appealing for recreational use. Furthermore, the utility aspect of UTVs has contributed to their popularity in various industries, including agriculture, construction, and forestry. The versatility and off-road capabilities of UTVs make them invaluable for tasks such as hauling, towing, and navigating challenging terrains, driving demand among commercial users.


Moreover, the United States has a strong culture of outdoor sports and recreational vehicle ownership, fostering a favorable market environment. Access to expensive off-road trail networks and the presence of dedicated recreational areas further fuel the demand for ATVs and UTVs. The availability of a wide range of models, including sport ATVs and utility-oriented UTVs, caters to diverse consumer preferences, contributing to sustained market growth. The combination of recreational appeal, industrial utility, and cultural factors collectively propels the continuous expansion of the North America ATV and UTV market in the United States.


Figure 2: North America ATV and UTV Market Share By Region 2023 & 2032 (USD Billion)


North America ATV and UTV Market Share By Region 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America ATV and UTV Key Market Players & Competitive Insights


Leading market players are striving to differentiate their products by introducing innovative features, designs, and technologies. This could involve enhancing vehicle performance, improving rider comfort, or integrating advanced safety features. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, market penetration pricing, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the North America ATV and UTV industry must offer cost-effective items.


Major players in the North America ATV and UTV market are attempting to increase market demand by investing in research and development operations, including American Honda Motor Co. Inc., Arctic Cat Inc., BRP Inc., Daymak Inc., Deere and Company, DRR USA Inc., Kawasaki Heavy Industries Ltd, Kubota Corporation, Kwang Yang Motor Co. Ltd, Polaris Industries Inc., Suzuki Motor of America Inc., and Yamaha Motor Co. Ltd.


Key Companies in the North America ATV and UTV market include



  • American Honda Motor Co. Inc.

  • Arctic Cat Inc.

  • BRP Inc.

  • Daymak Inc.

  • Deere and Company

  • DRR USA Inc.

  • Kawasaki Heavy Industries Ltd

  • Kubota Corporation

  • Kwang Yang Motor Co. Ltd

  • Polaris Industries Inc.

  • Suzuki Motor of America Inc.

  • Yamaha Motor Co. Ltd


North America ATV and UTV Industry Developments


August 2023: BRP Inc. has expanded Can-Am's side-by-side lineup for the 2024 model year, introducing new models like the Maverick X3 MAX X rcTurbo RR, Commander MAX X mr1000R, Commander MAX DPS 700, and XT 700 four-seat versions. Additionally, the Maverick X3 RS Turbo has been introduced as the industry's most affordable mid-horsepower 72" side-by-side within the Maverick lineup.


July 2023: Polaris Inc. unveiled its latest innovation – the Polaris RANGER XD 1500. This utility side-by-side boasts a powerful 1500cc 3-cylinder engine and incorporates Punch Powertrain's cutting-edge CVT technology, enhancing performance and durability for challenging tasks.


July 2023: Honda North Carolina Manufacturing (NCM) in Swepsonville proudly welcomed a new addition to its inventory, marking a milestone in North Carolina's power sports landscape. The production line witnessed the debut of the Four Trax Rancher all-terrain vehicle (ATV), symbolizing a new era for Honda's power sports offerings in the region. NCM is set to become the exclusive North American production source for Honda ATVs, joining Honda South Carolina Manufacturing (SCM) in Timmonsville, SC, which is the sole global plant producing Honda side-by-sides. NCM will focus on manufacturing Honda Four Trax and TRX series ATVs.


North America ATV and UTV Market Segmentation:


North America ATV and UTV Vehicle Type Outlook



  • Sport ATVs

  • Utility Terrain Vehicles (UTVs


North America ATV and UTV Application Outlook



  • Sports

  • Agriculture

  • Other


North America ATV and UTV Fuel Type Outlook



  • Gasoline Powered

  • Electric Powered


North America ATV and UTV Regional Outlook



  • North America

  • United States

  • Canada

  • Mexico

  • Rest of North America

Report Attribute/Metric Details
Market Size 2022 USD 8.9 Billion
Market Size 2023 USD 9.45 Billion
Market Size 2032 USD 15.29 Billion
Compound Annual Growth Rate (CAGR) 6.20% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Vehicle Type, Application, Fuel Type, and Region
Region Covered North America
Countries Covered United States, Canada, Mexico, and Rest of North America
Key Companies Profiled American Honda Motor Co. Inc., Arctic Cat Inc., BRP Inc., Daymak Inc., Deere and Company, DRR USA Inc., Kawasaki Heavy Industries Ltd, Kubota Corporation, Kwang Yang Motor Co. Ltd, Polaris Industries Inc., Suzuki Motor of America Inc., and Yamaha Motor Co. Ltd.
Key Market Opportunities The shift towards electric powertrains presents a significant opportunity in the North American North America ATV and UTV market. The opportunity lies in further integrating advanced technologies and connectivity features into North America ATV and UTV models.
Key Market Dynamics The growing demand for recreational off-road activities is a significant driver for the North America ATV and UTV market in North America. The utilization of UTVs in commercial and industrial applications is a key driver for the North American market.


Frequently Asked Questions (FAQ) :

The North America ATV and UTV market size was valued at USD 9.45 Billion in 2023.

The market is projected to grow at a CAGR of 6.20% during the forecast period, 2024-2032.

The key players in the market are American Honda Motor Co. Inc., Arctic Cat Inc., BRP Inc., Daymak Inc., Deere and Company, DRR USA Inc., Kawasaki Heavy Industries Ltd, Kubota Corporation, Kwang Yang Motor Co. Ltd, Polaris Industries Inc., Suzuki Motor of America Inc., and Yamaha Motor Co. Ltd, among others.

The Utility Terrain Vehicles (UTVs) category dominated the market in 2023.

The agriculture category had the largest share of the market.

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