North America ATV and UTV Market

Based on Drive Type, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into 2WD, 4WD and AWD. The 4WD segment dominated the North America market in 2024, while the AWD segment is projected to be the fastest–growing segment during the forecast period. 4WD, or four-wheel drive, is a drivetrain system that distributes power to all four wheels of a vehicle, offering improved traction and control, especially in challenging off-road or slippery conditions.

Based on Cubic Capacity, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into up to 300 CC, 301-500 CC, 501-800 CC and 801 CC and Above. The 501-800 CC segment dominated the North America market in 2024, while the 801 CC and Above segment is projected to be the fastest–growing segment during the forecast period. ATVs with engine sizes between 501-800cc are considered high-performance vehicles, offering significantly more power and capability than smaller models. These ATVs are designed for more experienced riders who want to tackle more challenging terrains, including steep hills, rocky trails, and deep mud.

Based on Cylinder, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into Single Cylinder ATV and Twin Cylinder ATV. The Twin Cylinder ATV segment dominated the North America market in 2024, while the Twin Cylinder ATV segment is projected to be the fastest–growing segment during the forecast period. Twin-cylinder ATV engine has two cylinders and two pistons, improving balance and potentially providing more power and smooth operation compared to a single-cylinder engine. Twin-cylinder engines come in various configurations like inline (parallel) twins or V-twins.

Based on Stroke, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into Two Stroke ATV and Four Stroke ATV. The Four Stroke ATV segment dominated the North America market in 2024, while the Four Stroke ATV segment is projected to be the fastest–growing segment during the forecast period. A 4-stroke ATV engine, commonly used in ATVs and other vehicles, completes one operating cycle through four distinct piston strokes (intake, compression, power, and exhaust), resulting in smoother and more efficient performance compared to 2-stroke engines.

Based on Propulsion type, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into Gasoline & Diesel and Electric & Hybrid. The Gasoline & Diesel segment dominated the North America market in 2024, while the Electric & Hybrid segment is projected to be the fastest–growing segment during the forecast period. Gasoline and diesel propulsion types in ATVs and UTVs offer distinct advantages depending on their intended use. Gasoline-powered ATVs and UTVs are typically lighter, offering quicker throttle response and higher RPMs, making them ideal for recreational off-roading, quick acceleration, and agility on smoother or moderately rough terrains. They tend to be less fuel-efficient but are perfect for short, high-performance off-road adventures. On the other hand, diesel-powered ATVs and UTVs excel in utility tasks, providing more low-end torque at lower RPMs, making them better suited for hauling, towing, and handling tough, rugged terrains.

Based on Seat type, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into Single Seat and Dual Seat. The Dual Seat segment dominated the North America market in 2024, while the Dual Seat segment is projected to be the fastest–growing segment during the forecast period. A dual-seat ATV is an All-Terrain Vehicle designed to accommodate two riders, with seats arranged either in tandem (one behind the other) or side-by-side. These ATVs provide a more social or shared off-roading experience, allowing a passenger to join the rider on various off-road adventures.

Based on Application, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into Sports, Agriculture, Entertainment and Recreation, Military & Defense and Others. The Entertainment and Recreation segment dominated the North America market in 2024, while the Entertainment and Recreation segment is projected to be the fastest–growing segment during the forecast period. Recreational use is perhaps the most popular purpose for ATVs. Riding an ATV offers an exhilarating and adrenaline-pumping experience that is unmatched by other vehicles. They are perfect for exploring and embarking on off-road ATV routes through forests, mountains, and deserts, as well as quad routes. Additionally, many enthusiasts enjoy participating in competitions, where the rider’s skill and the vehicle’s capabilities are tested

Based on Type, the North America All-Terrain Vehicle (ATV) and Utility Terrain Vehicles (UTV) Market has been segmented into ATV (Sport ATV, Utility ATV, Side-By-Side ATV and Youth ATV) UTV (Recreational Side-By-Side UTVs, Utility Side-By-Side UTVs  and Sport Side-By-Side UTVs).The UTV segment dominated the North America market  while the UTV segment is projected to be the fastest–growing segment during the forecast period. A UTV, or Utility Terrain Vehicle, is a versatile off-road vehicle with a side-by-side seating arrangement for two or more occupants. Unlike ATVs, which typically have a straddle seating position, UTVs offer a more car-like driving experience with a steering wheel and pedals. UTVs are designed for both work and recreation, featuring a robust chassis, a powerful engine, and a range of accessories to enhance functionality. UTVs are incredibly versatile vehicles with a wide range of uses across various industries and recreational activities. They are commonly used in agriculture for tasks such as hauling, towing, and navigating rough terrain on farms and ranches. In the construction industry, UTVs are used for transporting workers and equipment around job sites, thanks to their off-road capabilities and payload capacity. Additionally, UTVs are popular in recreational settings for trail riding, hunting, and outdoor exploration.