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Natural Immune Booster Market Size

ID: MRFR//1891-HCR | 100 Pages | Author: Pradeep Nandi| May 2024

The natural immune booster market is influenced by several combined factors that shape its dynamics and growth path. The increasing consumer understanding of the importance of the immune system has made it one of the major drivers in the market. With growing concern about personal well-being, people start to acknowledge how important their immune systems are against diseases. This has stimulated demand for various types of natural immune boosters including supplements, herbal remedies and functional foods which are thought to enhance and support a person’s immunity.

Changes in lifestyle and eating habits also significantly affect the market dynamics of natural immune boosters . In this regard, modern life characterized by stressful habits, sedentary life styles as well as consumption of processed foods can compromise on an individual’s immunity. Customers who have been awakened to the role played by lifestyles on their immunity require products that could strengthen their body’s defenses naturally . The shift towards healthier living especially through regular exercises and balanced nutrition augurs well with the need for natural immune boosters as individuals opt for preventive health measures.

Natural Immune Booster Market depends heavily on scientific research. Ongoing studies on botanical extracts, vitamins, and minerals that have potential to enhance human immunity offer important insights. Through such scientific findings manufacturers design products using specific ingredients known to have immune modulating effects. Thus, based on credibility of scientific research into efficacy of these products against disease causing microorganisms it results in greater awareness among customers leading increased demand.

It is likely that the Natural Immune Booster Market will grow substantially with a projected size amounting to USD 19.67 billion at a CAGR (Compound Annual Growth Rate) 6:86% between 2022-2030.This upward trend is driven by the rising awareness about different foods containing immune strengthening properties. Environmental pollutants and infectious diseases’ prevalence combine with numerous other factors to undermine individuals’ health today. Consequently, there has been a significant increase in demand for natural immunity enhancers.

The current health landscape that has seen a surge in the demand for natural immune boosters is indicated by the heightened demand, as people seek ways to strengthen their immune systems against external threats. Proactive health measures have been necessitated by environmental pollutants and increasing prevalence of infectious diseases amongst other things. Of significance here is that Centers for Disease Control and Prevention (CDC) has noted that these individuals with low immunity such as cancer patients are 10 times more susceptible to infections like Listeria.

During the period under review, this susceptibility could stimulate an increased appetite for natural immune boosters in the market. This could prompt an increase in demand for natural immune boosters in the market since there are so many factors that make people’s health vulnerable. Furthermore, there is anticipation of healthier lifestyle adoption to be a key driver of market revenue generation for natural immune boosters. The change in behavior and approach towards total well-being will therefore lead to a growth in this industry especially because of rising awareness regarding preventive healthcare options.

The natural immune booster market is changing due to clean labels. The need for transparent labeling, not containing artificial additives, preservatives or fillers has become paramount amongst consumers. Amongst the consumers who are health oriented, clean-label immunity boosters prepared from natural sources such as herbs, fruits or vitamins have become popular for their efficacy and ingredient integrity. In responding to this trend manufacturers gain a competitive edge by making products that can be seen as clean and clear formulations preferred by many customers.

Global Natural Immune Booster Market Overview

Natural Immune Booster Market Size is Anticipated to reach USD 19.67 billion at a CAGR 6.86% By 2022-2030. 

There exist a diverse range of food items that can help to strengthen the immunity system of individuals. In prevailing times several factors exist that adversely impact the health status of individuals, such as environmental pollutants, rise in infectious diseases, etc. In order to safeguard against these elements, the demand for natural immune boosters has significantly increased recently. According to the Centers for Disease Control and Prevention (CDC), people who have low immunity due to cancer are 10 times more likely to get affected by Listeria infection.

The market is expected to witness solid growth during the forecasted period. The high health vulnerability of people due to diverse factors could serve as a catalyst and increase the demand in the market setting. Additionally, the rise in behavior and attitude relating to a healthy lifestyle could play an integral role in contributing to the increased natural immune booster market revenue in the future.

A thorough market analysis has been carried out to determine its future growth potential. Several market trends have been identified and examined in the report that could influence its performance and profitability during the assessment period.

Covid 19 Analysis

The market is one of the very few markets that has been positively impacted by the Covid 19 pandemic. Due to the infectious nature of the pandemic, people have been on the lookout for products that can boost their immune systems. Such a trend in the market landscape has led to a surge in the level of demand. According to the natural immune booster market forecast, the market is expected to showcase solid performance during the forecasted period.

Chief Variables Existing in the Market

  • Key Market Drivers

A broad range of market drivers exists in the natural immune booster market that could influence its growth in the future. The chief market drivers include the rise in the number of health-conscious people and the surge in the supply level of new and beneficial supplement formulations for customers. These elements are expected to serve as catalysts and help the natural immune booster market size to expand.

  • Market Challenges

A diverse range of challenges exists in the market that needs to be taken into consideration by the business players. One of the main challenges is the high reliance on evolving technology to produce new and improved natural immune boosters in the market. The evolving nature of the technological landscape could further increase the complexity of businesses. Another major challenge is the fluctuating nature of customer preferences relating to natural immune boosters. It could increase the level of uncertainty in the market landscape and impact the market performance at the global level.

  • Opportunities in the global Market

Several opportunities exist in the attractive natural immune booster market domain that could positively influence its future growth and performance. There is an opportunity for businesses to focus on research and development activities so that new and better natural immune boosters could be introduced in the market. Similarly, there is also an opportunity for key market players to integrate the latest digital technologies so that the production processes could be automated and businesses could function in an optimum manner.

  • Restraints

A diverse range of restraints exists in the natural immune booster market setting that diminishes its attractiveness and profitability potential. One of the key restraining factors is the introduction of stringent regulations and guidelines. Business entities are expected to operate by taking into consideration the relevant industry-wide guidelines and rules so that the safety of t eh potential customers would not get compromised. Another major challenge that exists in the market is related to an intense level of competition. Businesses rely on their strategy to operate in the uncertain and competitive market setting in order to survive and function. During the forecasted period, these challenges need to be taken into account as they could have a considerable impact on the market natural immune booster market growth.

Cumulative Evaluation of the Market

The natural immune booster market outlook gives an insight into the future growth potential of the market. A diverse range of market variables has been identified and investigated that could influence industry performance in the future. One of the key elements that could positively influence the market is the rise in health-conscious individuals. There is an opportunity for businesses entities to capitalize on the high demand and increase their market share. In order to effectively carry out the business operations in the competitive market landscape, companies need to give importance to market drivers, opportunities, challenges, and restraining factors.

Market Segmentations

  • By Type

On the basis of type, the natural immune booster market can be further broken down into yeast extract, yeast beta, and others. Both yeast beta and extract are regarded to be the best natural immunity boosters that are currently available in the market. The yeast beta segment is expected to play a key role in leading to the expansion of the market size during the forecasted period. As it is capable of strengthening the body against all kinds of interruptions, its demand is expected to surge in the future considerably.

  • By Application

The natural immune booster Industry can be categorized into beverages, dairy products, pharmaceuticals, bakery, and processed food, and others. Natural immune boosters are considered to be highly flexible products as they can be used in a diverse range of products. The demand in the beverage and pharmaceutical segment could play a major role in contributing to the market growth during the forecasted period.

Regional Analysis

The natural immune booster market can be segmented into various regions such as North America, Europe, the Asia Pacific, and the rest of the world. In each of the regions, a diverse range of factors might exist that would influence the market revenue. At present, Europe captures a major portion of the market share. The region is expected to maintain its solid position in the market during the forecasted period as well. The existence of a large number of prominent and successful business entities could help Europe to dominate the market at the global level. However, based on the exhaustive market natural immune booster analysis, other regional segments would also play an instrumental role in molding the market performance.

Competitive Intensity in the Industry

The level of competitive intensity in the market is extremely high. As the market is considered to be one of the most attractive industries in the 21st century, several players have entered the market landscape and increased the overall competitiveness. In order to strive in the dynamic market and capture a major portion of the market share, businesses have been focusing on devising appropriate strategies. Some of the main business organizations that have been dominating the market have been listed below:

  • Specialty Biotech Co. Ltd.

  • Royal DSM N. V.

  • AB Mauri

  • Angel Yeast Co. Ltd

  • Lallemand Inc.

  • BiotecPharmacon ASA

  • Hansen A/S

Recent Industry Developments

  • Several prominent businesses operating in the market have been conducting clinical trials to improve new and improved immune health products in the market setting.

  • AB Mauri, a well-known yeast maker from the United Kingdom, has made plans to establish a 1,100-crore unit in UP, India, to expand its business operations in the country.

Report Outlook

A detailed natural immune booster market forecast has been presented in the report to ascertain its future growth potential. Several strategic tools have been used to evaluate the market, including the variables that exist in it. The PESTLE analysis has helped to identify and examine the core elements that exist in the political, economic, social, technological, legal, and environmental settings of the natural immune booster Industry. An exhaustive SWOT analysis has been carried out, which has helped to identify factors such as strengths, weaknesses, opportunities, and threats. The intensity of competition in the market has been assessed with the help of Porter’s Five Force model. Each of the market trends that have been taken into consideration in the report has the potential to mold the market performance and profitability.

Key Industrial Segments

By Type

  • Yeast extract

  • Yeast beta

  • Others

By Application

  • Beverages

  • Dairy products

  • Pharmaceuticals

  • Bakery and Processed food

  • Others

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