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Natural Fragrances Market Share

ID: MRFR//3050-HCR | 110 Pages | Author: Varsha More| July 2024

The Natural Fragrances Market has experienced a notable upswing as consumers increasingly seek eco-friendly and sustainable alternatives in personal care products. Within this expanding market, companies employ a range of strategies to position themselves effectively and secure a significant market share.
One prevalent strategy in the Natural Fragrances Market is differentiation through scent diversity. Companies strive to distinguish themselves by offering a wide array of unique and appealing natural fragrances. This includes exotic blends sourced from sustainable ingredients, capturing the essence of nature without resorting to synthetic additives. By continually innovating and introducing new scents, these companies aim to cater to diverse consumer preferences and establish themselves as leaders in the natural fragrance segment.
Brand identity plays a pivotal role in market share positioning within the Natural Fragrances Market. Successful companies invest in building a strong brand image that aligns with their target audience's values. This often involves emphasizing their commitment to sustainability, cruelty-free practices, and the use of responsibly sourced ingredients. Creating a recognizable and trustworthy brand not only fosters consumer loyalty but also influences purchasing decisions in a market where ethical considerations are increasingly significant.
Price positioning is a critical element in market share strategies. Some companies position their natural fragrances as premium products, focusing on the quality of ingredients and eco-friendly production processes. This appeals to consumers who are willing to invest more in products that align with their values and provide a unique olfactory experience. Conversely, there are brands that adopt a more accessible pricing strategy, aiming to reach a broader consumer base with affordable yet high-quality natural fragrances. Striking the right balance between pricing and perceived value is essential for companies aiming to capture a significant market share.
Distribution channels are instrumental in shaping market share within the Natural Fragrances Market. Companies strategically choose where their products are available, considering both physical and online platforms. Some opt for exclusive partnerships with high-end boutiques, eco-conscious retailers, or specialty stores, positioning their natural fragrances as premium and exclusive. Simultaneously, wider distribution through mainstream retailers and e-commerce platforms ensures accessibility to a broader audience. The choice of distribution channels directly influences a brand's visibility and potential market share.
The online presence of brands has become increasingly crucial in the Natural Fragrances Market. Companies invest in user-friendly websites, e-commerce platforms, and social media marketing to engage with consumers directly. A strong online presence not only facilitates direct-to-consumer sales but also allows brands to share their commitment to sustainability, showcase product benefits, and gather valuable feedback. Social media platforms become spaces for building a community around the brand, creating a loyal customer base and influencing purchasing decisions.
Collaborations and partnerships have emerged as effective strategies in the Natural Fragrances Market. Many companies collaborate with influencers, environmental advocates, or celebrities who align with their values. These partnerships not only amplify brand visibility but also position natural fragrances as part of a lifestyle choice. By associating with individuals who have a strong influence on consumer preferences, companies can expand their reach and establish credibility within the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 7.5% (2024-2032)

Global Natural Fragrances Market Overview

The CAGR for the Natural Fragrances Market is projected to be 7.5% from 2024 to 2032. The market is expected to be worth USD 48.3 Billion in 2032. A natural fragrance is the product of essential oil. Examples of essential oils include lavender and peppermint. There are many essential oils since many plants, flowers, and shrubs have pleasant-smelling oils. These oils are added to various mixtures to produce the pleasant fragrances that you associate with perfume and perfumed items like trash bags. Natural fragrances from essential oils are becoming more popular now.

Covid-19 Analysis

COVID-19 proved to be more than a nuisance virus when it first appeared early last year. Governments soon realized that this was more than a nuisance virus when many people became sick because of it. They (governments) sought to contain the spread of the virus with lockdowns and quarantines. This had limited effect, so these were temporary.

Many industries and markets suffered. However, the natural fragrances market was not one of these. The natural fragrances market actually saw growth during the pandemic and in a post-pandemic world.

Market Dynamics


People are becoming aware of the hazards and dangers of using man-made fragrances on various daily items. They see essential oils as being a safer alternative in terms of creating fragrances because they’re entirely naturally created and derived.

The masses around the world are also becoming more aware and conscious of the many health benefits that essential oils can offer them. That’s why they’re increasingly demanding that essential oils be used in aromatherapy and other natural treatments.


Many manufacturers are entering the natural fragrances market they are enticed by the already large and growing natural fragrances market size. This has spurred many manufacturers to invest heavily in research and development in the attempt to widen the range of available natural fragrances. They are also working newer, more innovative, and more effective ways to extract and process essential oils to retain as much of their natural fragrance as possible.


The essential oils that are used to produce natural fragrances can fluctuate in price. This is a factor that is holding growth back in this market.


Perhaps the greatest challenge that manufacturers of natural fragrances face lies in making newer natural essential oils and processing them into natural fragrances while ensuring that the masses can afford the price points.

Cumulative Growth Analysis

The CAGR for the natural fragrances market is projected to be 5.2% until 2032. The market is expected to be worth USD 48.3 Billion.

Technology Analysis

International Fragrances and Flavors (IFF) is a major American player in the natural fragrances market. It has managed to remain financially viable by investing heavily in research and development. This has allowed it to create many more categories of essential oils that can be processed into natural fragrances. One such category is the Aqua flora. This is a water-based scent maker that is made from natural essential oils. It offers many of the pleasant fragrances of the world’s most fragrant plants.

Segment Analysis

By Source

The natural fragrances market can be grouped into the following by source:

  • Flower-based

  • Fruit-based

  • Spices

  • Wood

  • Others

The fruit-based sub-segment has the largest market share of all of the natural fragrances in the source segment. It is also expected to have the highest natural fragrances market growth.

By Application

The natural fragrances market can be grouped into the following by application:

  • Fine fragrances

  • Cosmetics

  • Food and beverage

  • Toiletries and detergents

  • Others

The natural fragrances market value is expected to be the highest for the fine fragrances sub-segment. The natural fragrances sub-segment is registering the greatest growth. The reason for this is that people (especially women) want to find natural products in the makeup products that they buy. The demand in this sub-segment is so high that it’s expected to be a large factor in driving the CAGR for the global natural fragrances market.

By Region

The global natural fragrances market can be separated into the following regions:

  • North America

  • The European Union

  • Asia-Pacific

  • The rest of the world

The North American region can be separated into the following nations: Canada, Mexico, and the United States of America. This region is registering a respectable CAGR. however, the greatest regional CAGR is expected to be in the Asia-Pacific region. This region can be separated into the following nations:

  • China

  • India

  • Japan

  • Australia and New Zealand

  • The rest of the Asia-Pacific region

The reason why the Asia-Pacific region will have the highest regional CAGR for the projected time period is that demand for items that use essential oils is growing in Asia’s most important economies. These include Vietnam, India, China, and Japan.

People in these nations want to buy only those cosmetics, toiletries, and personal care products that use naturally derived fragrances in these nations.

The European Union region can be separated into the following nations:

  • The United Kingdom

  • Germany

  • Italy

  • France

  • Spain

  • The rest of the European Union

The European Union is expected to have the highest regional natural fragrances market share. The same is true for the value of its regional natural fragrances market. Part of the reason for this is that many of the world’s largest natural fragrances manufacturers are located in the European Union.

People are becoming more healthy and environmentally conscious. They want to buy products that they know have essential oil-derived fragrances incorporated into them. This is is why they are demanding that fine fragrances, personal care, makeup, and household care goods are made using essential oils.

The rest of the world can be classified into the following nations and regions:

  • South America

  • The Middle East

  • Africa

Competitive Landscape

The natural fragrances market remains highly competitive. The reason being that it’s a fairly lucrative market. The fact that there are few barriers to entry is also another huge factor enticing companies to enter the market. Existing and new companies are finding that they can stay financially viable and develop a sustainable competitive advantage by doing one or more of the following three things:

  • Invest heavily in research and development

  • Enter into joint ventures

  • Merge with/acquire other companies

When companies invest in research and development, they develop new naturally based essential oils. They also develop far more innovative and useful applications for new and existing essential oils. They find that these new product discoveries and innovations are hard for other companies to replicate. Therefore, they create a sustainable competitive advantage that allows them to enter into new markets easily. They also have no difficulty in retaining and consolidating their current positions in existing markets. These companies also have an easy time growing their market shares in existing markets.

When companies enter into joint ventures, they increase their human and financial resource pools. The resulting companies find that they have more resources with which they can invest directly into research and development for new innovations and product discoveries. They can also market these products much easier through product launches. This helps them enter into new markets easier and it helps them strengthen their positions in existing markets

Merging with and acquiring other companies does the same thing that joint ventures do for companies.

Seniscent Flavors and Extracts is a major American company in the natural fragrances market. It has managed to retain its existing position as an industry leader by investing heavily in research and development. This has allowed it to come with innovative new products like plant-based solutions.

List Of Companies

  • Givaudan SA (Switzerland),

  • Firmenich SA (Switzerland),

  • Symrise AG (Germany),

  • International Flavours and Fragrance (US),

  • Sensient Technologies Corporation (US),

  • Takasago International (Japan),

  • T.Hasegawa Co., Ltd (Japan),

  • Mane SA (France),

  • Robertet SA (France),

  • Bell Flavors & Fragrances (US), 

  • Ungerer and Company (US),

  • Akay Group Ltd. (UAE), Natural Fragrance Company Ltd. (UK),

  • BMV Fragrances Private Limited (India)

Recent Developments

Mane SA began manufacturing operations in Colombia. The objective is to strengthen its share of the market in the South American region

  • Givaudaun started to research and development initiatives in Mexico in the hopes of expanding its reach in the North American market.

  • IFF started manufacturing in China. This is to increase its presence in the Chinese market

  • Symrise tried to increase its profile in the Asia-Pacific region by starting manufacturing operations in India

Report Overview

The CAGR for the natural fragrances market is projected to be 7.5%. The market will be worth USD 48.3 Billion in 2032. The Asia-Pacific region has the highest regional CAGR, but the European Union has the highest regional market share.

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