Namkeen Market Research Report By Product Type (Potato Chips, Extruded Snacks, Nuts, Seeds, Other Namkeens), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Traditional Stores, Other Sales Channels), By Price Range (Economy, Mid-Range, Premium), By Packaging Type (Pouches, Tins, Bags, Other Packaging Types), By Flavor (Salted, Spicy, Sweet, Sour, Other Flavors) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Namkeen Market Overview

Namkeen Market Size was estimated at 15.62 (USD Billion) in 2022. The Namkeen Industry is expected to grow from 16.4(USD Billion) in 2023 to 25.4 (USD Billion) by 2032. The Namkeen Market CAGR (growth rate) is expected to be around 4.98% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Namkeen Market Trends Highlighted

The various factors, such as an increase in disposable income, changing consumer preferences, and growing urbanization, are the key market drivers for the Namkeen market. As health awareness among consumers is rising, the demand for healthy snacks is increasing as well. These include the introduction of new products that meet the needs of specific diets and different taste preferences.

The present scenario of the Namkeen market depicts a change in the trend towards organic and gluten-free products. Consumers look for products with more natural ingredients and less salt. The increased trend of buying products over the Internet gives the e-commerce market a chance to establish a foothold in the Namkeen market.

Again, changing lifestyles and the rising need for snacking at any place is a factors that is propelling the demand for Packaged Namkeen products. The manufacturers are concentrating on premium and specialty products to keep pace with the changing needs of the consumers. The competitive environment is anticipated to be characterized by vigorous collaborations and mergers among the players over the next few years.

Namkeen Market Drivers

Growing Popularity of Namkeen as a Snack Food

Namkeen, a savory Indian snack, has gained immense popularity in recent years due to its taste, convenience, and affordability. The increasing demand for on-the-go snacks, particularly among the younger population, has driven the growth of the Namkeen Market Industry. Namkeen is widely consumed as an evening snack or as an accompaniment to meals, making it a staple in many households. Its versatility and ability to cater to diverse taste preferences have further contributed to its rising popularity.

Expansion of Organized Retail Sector

The organized retail sector, consisting of supermarkets, hypermarkets, and convenience stores, has been driving the sales of Namkeen. These channels have made a wide range of Namkeen products and flavors readily available to consumers and, therefore, have boosted overall sales. Namkeen manufacturers have also benefitted from reaching out to a large number of consumers.

Rising Disposable Income and Changing Lifestyle

Rising disposable income and changing lifestyles have positively impacted the growth of the Namkeen Market Industry. Consumers are increasingly seeking convenient and affordable snack options that align with their busy schedules. Namkeen fits this need perfectly, offering a tasty and satisfying snack that can be enjoyed anytime, anywhere. The growing popularity of namkeen among health-conscious consumers has also contributed to its market growth, as manufacturers introduce healthier variants made with whole grains, low sodium, and reduced fat content.

Namkeen Market Segment Insights

Namkeen Market Product Type Insights

The Namkeen Market is segmented by product type into potato chips, extruded snacks, nuts, seeds, and other namkeens. Potato chips held the largest market share in 2023, accounting for over 30% of the market revenue. Extruded snacks are expected to witness the fastest growth during the forecast period, with a CAGR of 5.5% from 2024 to 2032. Potato chips are a popular snack food made from thin slices of potato that are fried or baked until crispy. They are often flavored with salt, but other flavors such as cheese, barbecue, sour cream and onion are also common.Extruded snacks are made from dough that is forced through a die to create a variety of shapes. They are often flavored with cheese, spices, or other seasonings. Nuts are a type of seed that is enclosed in a hard shell. They are a good source of protein, fiber, and healthy fats. Seeds are similar to nuts, but they are smaller and do not have a hard shell. They are also a good source of protein, fiber, and healthy fats. Other namkeens include a variety of snacks such as popcorn, pretzels, and crackers. The Namkeen Market is driven by several factors, including rising disposable income, increasing urbanization, and changing consumer lifestyles.The growing popularity of convenience foods is also driving the market growth.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Namkeen Market Sales Channel Insights

The Sales Channel segment of the Namkeen Market is expected to continue witnessing strong growth in the coming years. In 2023, the Namkeen Market revenue from Supermarkets/Hypermarkets was valued at USD 6.4 billion, and it is projected to reach USD 8.2 billion by 2027, exhibiting a CAGR of 4.5%. Convenience Stores held a market share of 22.5% in 2023 and is estimated to reach USD 3.1 billion by 2032. Online Retail is anticipated to grow at the highest CAGR of 6.2% and reach USD 2.7 billion by 2027. Traditional Stores are expected to maintain steady growth and account for a market share of 19.8% by 2032.Other Sales Channels, which include vending machines, specialty stores, and direct-to-consumer sales, are projected to contribute a market share of 12.3% by 2032.

Namkeen Market Price Range Insights

The Namkeen Market segmentation by Price Range showcases a dynamic market landscape. The 'Economy' segment held a significant market share of 35% in 2023, catering to consumers seeking budget-friendly options. With a growing emphasis on value for money, this segment is projected to maintain its dominance, reaching a valuation of USD 9.6 billion by 2032. The 'Mid-Range' segment, positioned between affordability and premium offerings, accounted for 40% of the Namkeen Market revenue in 2023. This segment is expected to exhibit steady growth, driven by the increasing disposable income of consumers and their willingness to spend on quality products.The 'Premium' segment, targeting consumers seeking high-end and gourmet namkeen options, held a market share of 25% in 2023. This segment is poised for significant growth, fueled by rising consumer demand for premium snacks and indulgent experiences.

Namkeen Market Packaging Type Insights

The Namkeen Market is segmented by Packaging Type into Pouches, Tins, Bags, and Other Packaging Types. Pouches held the largest market share in 2023, accounting for nearly half of the Namkeen Market revenue. The ease of handling and low cost of pouches make them a popular choice for packaging namkeen. Tins are another popular packaging type, especially for premium Namkeen products. Bags are also commonly used for packaging namkeen, while Other Packaging Types include glass jars and paperboard boxes.

Namkeen Market Flavor Insights

The Namkeen Market is segmented by flavor, with salted, spicy, sweet, sour, and other flavors being the key segments. Salted flavors dominate the market, with a revenue share of around 45% in 2023, driven by the popularity of traditional salted snacks. Spicy flavors follow closely with a revenue share of around 30% as consumers increasingly seek out bolder and more flavorful snacks. Sweet flavors account for around 15% of the market, with flavored nuts and candied snacks gaining popularity. Sour flavors and other flavors each account for around 5% of the market, offering unique taste experiences and catering to specific consumer preferences.The market for other flavors is expected to grow at a CAGR of 6.2% over the forecast period, driven by increasing demand for innovative and unique snack flavors.

Namkeen Market Regional Insights

The Namkeen Market is segmented into North America, Europe, APAC, South America, and MEA. The market in North America is expected to hold the largest share of the Namkeen Market revenue in 2024, owing to factors such as increasing demand for convenience food and snacks coupled with a large consumer base. Europe is expected to witness significant growth in the Namkeen Market during the forecast period, driven by rising disposable income and changing lifestyles. The APAC region is anticipated to exhibit the highest growth rate in the Namkeen Market during the forecast period, owing to factors such as increasing urbanization, growing population, and rising disposable income.The South American and MEA regions are expected to contribute a relatively smaller share of the Namkeen Market revenue, although they are anticipated to witness steady growth during the forecast period.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Namkeen Market Key Players And Competitive Insights

Major players in the Namkeen Market industry are constantly engaging in strategic initiatives to maintain their market position and gain a competitive edge. Leading Namkeen Market players are focusing on product innovation, expansion into new markets, and acquisitions to drive Namkeen Market development. The Namkeen Market Competitive Landscape is expected to remain dynamic, with the entry of new players and the consolidation of existing players through mergers and acquisitions. Additionally, changing consumer preferences and the rise of e-commerce are shaping the Namkeen Market landscape.Haldiram's is a leading player in the Namkeen Market. The company has a wide range of products, including traditional Indian snacks, Western snacks, and confectionery. Haldiram has a strong presence in India and is also expanding its operations in other countries. The company's success can be attributed to its focus on quality, innovation, and distribution. Haldiram has a strong brand image and is known for its delicious and affordable products.Bikaji Foods International Limited is a major competitor to Haldiram in the Namkeen Market. The company has a wide range of products, including traditional Indian snacks, Western snacks, and confectionery. Bikaji Foods has a strong presence in India and is also expanding its operations in other countries. The company's success can be attributed to its focus on quality, innovation, and distribution. Bikaji Foods has a strong brand image and is known for its delicious and affordable products.

Key Companies in the Namkeen Market Include

• Everest Foods Ltd.


• McCain Foods India Pvt. Ltd.


• ITC Ltd.


• Balaji Wafers Pvt. Ltd.


• PepsiCo India Holdings Pvt. Ltd.


• Parle Products Pvt. Ltd.


• Gits Food Products Pvt. Ltd.


• Prataap Snacks Pvt. Ltd.


• Laxmi Snacks Ltd.


• Bikaji Foods International Ltd.


• Mondelez India Foods Pvt. Ltd.


• Amrit Foods Ltd.


• Haldiram Foods International Ltd


• DFM Foods Ltd.


• Kraft Heinz Co.

Namkeen Market Industry Developments

The Namkeen market is anticipated to grow steadily in the coming years, reaching a valuation of approximately USD 25.4 billion by 2032. This growth can be attributed to factors such as rising disposable income, changing consumer preferences, and increasing demand for convenient and flavorful snacks. The market is expected to witness significant growth in the Asia-Pacific region, driven by the growing population and urbanization in countries like India and China. Key players in the industry are focusing on product innovation and expansion into new markets to capitalize on the growing demand. Recent developments in the market include the launch of new flavors and packaging formats, as well as strategic partnerships and acquisitions to strengthen market presence.

Namkeen Market Segmentation Insights

• Namkeen Market Product Type Outlook
  
  
  
  • Potato Chips
  
  
  • Extruded Snacks
  
  
  • Nuts
  
  
  • Seeds
  
  
  • Other Namkeens
  
  
  
  


• Namkeen Market Sales Channel Outlook
  
  
  
  • Supermarkets/Hypermarkets
  
  
  • Convenience Stores
  
  
  • Online Retail
  
  
  • Traditional Stores
  
  
  • Other Sales Channels
  
  
  
  


• Namkeen Market Price Range Outlook
  
  
  
  • Economy
  
  
  • Mid-Range
  
  
  • Premium
  
  
  
  


• Namkeen Market Packaging Type Outlook
  
  
  
  • Pouches
  
  
  • Tins
  
  
  • Bags
  
  
  • Other Packaging Types
  
  
  
  


• Namkeen Market Flavor Outlook
  
  
  
  • Salted
  
  
  • Spicy
  
  
  • Sweet
  
  
  • Sour
  
  
  • Other Flavors
  
  
  
  


• Namkeen Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa