Multichannel Marketing Market Research Report- Global Forecast 2027

Multichannel Marketing Market, By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel), By Different Marketing Platform (GPS, SEO, Email, Company Website), By Vertical (IT &Telecommunication, Retail) - Global Forecast 2027

ID: MRFR/ICT/2647-HCR | August, 2022 | Region : Global

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 MULTICHANNEL MARKETING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY CHANNEL TYPE

6.2.1.1 DIRECT SELLING

6.2.1.2 SELLING THROUGH INTERMEDIARIES

6.2.1.3 DUAL DISTRIBUTION

6.2.1.4 REVERSE CHANNEL

6.2.1.5 OTHERS

6.2.2 BY MARKETING PLATFORM

6.2.2.1 MOBILE DEVICES

6.2.2.2 SMS

6.2.2.3 EMAIL

6.2.2.4 COMPANY WEBSITE

6.2.2.5 SOCIAL MEDIA

6.2.2.6 SEO

6.2.2.7 GPS

6.2.2.8 PUSH NOTIFICATION

6.2.2.9 OTHERS

6.2.3 BY ADVERTISING TYPE

6.2.3.1 BRAND MARKETING

6.2.3.2 MULTICHANNEL ADVERTIISNG AGENCY

6.2.4 BY VERTICAL

6.2.4.1 GOVERNMENT

6.2.4.2 IT & TELECOMMUNICATION

6.2.4.3 HEALTHCARE

6.2.4.4 BFSI

6.2.4.5 RETAIL

6.2.4.6 TRAVEL & HOSPITALITY

6.2.4.7 AUTOMOTIVE

6.2.4.8 OTHERS

6.2.5 BY GEOGRAPHY

6.2.5.1 NORTH AMERICA

6.2.5.2 EUROPE

6.2.5.3 ASIA-PACIFIC

6.2.5.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 GREY ADVERTISING (U.S.)

7.2.2 WIEDEN+KENNEDY (U.S.)

7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)

7.2.4 OGILVY & MATHER (U.S.)

7.2.5 BBDO (U.S.)

7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)

7.2.7 THE MARTIN AGENCY (U.S.)

7.2.8 DEUTSCH (U.S.)

7.2.9 DROGA5 (U.S.)

7.2.10 MULLEN ADVERTISING (U.S.)

7.2.11 OTHERS
LIST OF TABLES

TABLE 1 MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 2 MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 3 MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 4 MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 5 MULTICHANNEL MARKETING MARKET, BY REGION

TABLE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 10 U.S. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 11 U.S. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 12 U.S. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 13 U.S. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 14 CANADA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 15 CANADA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 16 CANADA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 17 CANADA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 18 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 19 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 20 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 21 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 22 GERMANY MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 23 GERMANY MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 24 GERMANY MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 25 GERMANY MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 26 FRANCE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 27 FRANCE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 28 FRANCE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 29 FRANCE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 30 U.K. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 31 U.K. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 32 U.K. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 33 U.K. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 34 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 35 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 36 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 37 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 38 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 39 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 40 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 41 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 42 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 43 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 44 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 46 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 MULTICHANNEL MARKETING MARKET: BY CHANNEL TYPE (%)

FIGURE 3 MULTICHANNEL MARKETING MARKET: BY MARKETING PLATFORM (%)

FIGURE 4 MULTICHANNEL MARKETING MARKET: BY ADVERTISING TYPE (%)

FIGURE 5 MULTICHANNEL MARKETING MARKET: BY VERTICAL (%)

FIGURE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 10 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 11 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 12 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 13 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 14 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET BY CHANNEL TYPE (%)

FIGURE 15 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 16 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 17 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 18 ROW MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 19 ROW MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 20 ROW MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 21 ROW MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

Multichannel Marketing Market

Multichannel Marketing Market is projected to be worth USD 28 billion by 2027, registering a CAGR of 24% during the forecast period (2020 - 2027)

Segmentation

By Channel Type Selling Through Intermediaries Dual Distribution Reverse Channel
By Different Marketing Platform Gps Seo Email Company Website
By Vertical It &Telecommunication Retail

Key Players

  • Grey Advertising (U.S.)
  • Crispin Porter + Bogusky (U.S.)
  • Shine
  • Butler
  • BBDO (U.S.)
  • Stern & Partners (U.S.)
  • Wieden + Kennedy (U.S.)
  • Ogilvy & Mather (U.S.)
  • Mullen Advertising (U.S.)
  • The Martin Agency (U.S.)
  • Deutsch (U.S.)
  • Droga5 (U.S.)

Drivers

  • Implementation of advanced technology in advertisement
  • Rising competition among enterprises in urban areas and increase in number of internet users.
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