ID: MRFR/ICT/2647-HCR | 100 Pages | Published By Aarti Dhapte on March 2023
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 MULTICHANNEL MARKETING MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY CHANNEL TYPE
6.2.1.1 DIRECT SELLING
6.2.1.2 SELLING THROUGH INTERMEDIARIES
6.2.1.3 DUAL DISTRIBUTION
6.2.1.4 REVERSE CHANNEL
6.2.1.5 OTHERS
6.2.2 BY MARKETING PLATFORM
6.2.2.1 MOBILE DEVICES
6.2.2.2 SMS
6.2.2.3 EMAIL
6.2.2.4 COMPANY WEBSITE
6.2.2.5 SOCIAL MEDIA
6.2.2.6 SEO
6.2.2.7 GPS
6.2.2.8 PUSH NOTIFICATION
6.2.2.9 OTHERS
6.2.3 BY ADVERTISING TYPE
6.2.3.1 BRAND MARKETING
6.2.3.2 MULTICHANNEL ADVERTIISNG AGENCY
6.2.4 BY VERTICAL
6.2.4.1 GOVERNMENT
6.2.4.2 IT & TELECOMMUNICATION
6.2.4.3 HEALTHCARE
6.2.4.4 BFSI
6.2.4.5 RETAIL
6.2.4.6 TRAVEL & HOSPITALITY
6.2.4.7 AUTOMOTIVE
6.2.4.8 OTHERS
6.2.5 BY GEOGRAPHY
6.2.5.1 NORTH AMERICA
6.2.5.2 EUROPE
6.2.5.3 ASIA-PACIFIC
6.2.5.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 GREY ADVERTISING (U.S.)
7.2.2 WIEDEN+KENNEDY (U.S.)
7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)
7.2.4 OGILVY & MATHER (U.S.)
7.2.5 BBDO (U.S.)
7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)
7.2.7 THE MARTIN AGENCY (U.S.)
7.2.8 DEUTSCH (U.S.)
7.2.9 DROGA5 (U.S.)
7.2.10 MULLEN ADVERTISING (U.S.)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 2 MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 3 MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 4 MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 5 MULTICHANNEL MARKETING MARKET, BY REGION
TABLE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 10 U.S. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 11 U.S. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 12 U.S. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 13 U.S. MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 14 CANADA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 15 CANADA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 16 CANADA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 17 CANADA MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 18 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 19 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 20 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 21 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 22 GERMANY MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 23 GERMANY MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 24 GERMANY MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 25 GERMANY MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 26 FRANCE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 27 FRANCE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 28 FRANCE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 29 FRANCE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 30 U.K. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 31 U.K. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 32 U.K. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 33 U.K. MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 34 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 35 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 36 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 37 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 38 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 39 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 40 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 41 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 42 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 43 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 44 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 46 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY VERTICAL
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 MULTICHANNEL MARKETING MARKET: BY CHANNEL TYPE (%)
FIGURE 3 MULTICHANNEL MARKETING MARKET: BY MARKETING PLATFORM (%)
FIGURE 4 MULTICHANNEL MARKETING MARKET: BY ADVERTISING TYPE (%)
FIGURE 5 MULTICHANNEL MARKETING MARKET: BY VERTICAL (%)
FIGURE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 10 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 11 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 12 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 13 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 14 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET BY CHANNEL TYPE (%)
FIGURE 15 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 16 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 17 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 18 ROW MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 19 ROW MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 20 ROW MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 21 ROW MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
Multichannel Marketing Market Segmentation
Multichannel Marketing Channel Type Outlook (USD Billion, 2023-2030)
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Multichannel Marketing Platform Outlook (USD Billion, 2023-2030)
GPS
SEO
Company website
Multichannel Marketing Vertical Outlook (USD Billion, 2023-2030)
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Multichannel Marketing Regional Outlook (USD Billion, 2023-2030)
North America Outlook (USD Billion, 2023-2030)
North America Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
North America Multichannel Marketing by Platform
GPS
SEO
Company website
North America Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
US Outlook (USD Billion, 2023-2030)
US Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
US Multichannel Marketing by Platform
GPS
SEO
Company website
US Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
CANADA Outlook (USD Billion, 2023-2030)
Canada Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Canada Multichannel Marketing by Platform
GPS
SEO
Company website
Canada Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Europe Outlook (USD Billion, 2023-2030)
Europe Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Europe Multichannel Marketing by Platform
GPS
SEO
Company website
Europe Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Germany Outlook (USD Billion, 2023-2030)
Germany Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Germany Multichannel Marketing by Platform
GPS
SEO
Company website
Germany Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
France Outlook (USD Billion, 2023-2030)
France Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
France Multichannel Marketing by Platform
GPS
SEO
Company website
France Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
UK Outlook (USD Billion, 2023-2030)
UK Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
UK Multichannel Marketing by Platform
GPS
SEO
Company website
UK Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
ITALY Outlook (USD Billion, 2023-2030)
Italy Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Italy Multichannel Marketing by Platform
GPS
SEO
Company website
Italy Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
SPAIN Outlook (USD Billion, 2023-2030)
Spain Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Spain Multichannel Marketing by Platform
GPS
SEO
Company website
Spain Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Rest Of Europe Outlook (USD Billion, 2023-2030)
Rest of Europe Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Rest of Europe Multichannel Marketing by Platform
GPS
SEO
Company website
Rest of Europe Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Asia-Pacific Outlook (USD Billion, 2023-2030)
Asia-Pacific Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Asia-Pacific Multichannel Marketing by Platform
GPS
SEO
Company website
Asia-Pacific Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
China Outlook (USD Billion, 2023-2030)
China Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
China Multichannel Marketing by Platform
GPS
SEO
Company website
China Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Japan Outlook (USD Billion, 2023-2030)
Japan Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Japan Multichannel Marketing by Platform
GPS
SEO
Company website
Japan Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
India Outlook (USD Billion, 2023-2030)
India Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
India Multichannel Marketing by Platform
GPS
SEO
Company website
India Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Australia Outlook (USD Billion, 2023-2030)
Australia Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Australia Multichannel Marketing by Platform
GPS
SEO
Company website
Australia Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Rest of Asia-Pacific Outlook (USD Billion, 2023-2030)
Rest of Asia-Pacific Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Rest of Asia-Pacific Multichannel Marketing by Platform
GPS
SEO
Company website
Rest of Asia-Pacific Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Rest of the World Outlook (USD Billion, 2023-2030)
Rest of World Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Rest of World Multichannel Marketing by Platform
GPS
SEO
Company website
Rest of World Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Middle East Outlook (USD Billion, 2023-2030)
Middle East Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Middle East Multichannel Marketing by Platform
GPS
SEO
Company website
Middle East Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Africa Outlook (USD Billion, 2023-2030)
Africa Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Africa Multichannel Marketing by Platform
GPS
SEO
Company website
Africa Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services
Latin America Outlook (USD Billion, 2023-2030)
Latin America Multichannel Marketing by Channel
Selling Through Intermediaries
Dual Distribution
Reverse Channel
Latin America Multichannel Marketing by Platform
GPS
SEO
Company website
Latin America Multichannel Marketing by Vertical
Retail
IT & Telecom
Hospitality
Healthcare
Automotive
Consumer goods
Financial Services