Multichannel Marketing Market Research Report- Global Forecast 2027

Multichannel Marketing Market, By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel), By Different Marketing Platform (GPS, SEO, Email, Company Website), By Vertical (IT &Telecommunication, Retail) - Global Forecast 2027

ID: MRFR/ICT/2647-HCR | February 2021 | Region: Global | 100 pages

Market overview


Multichannel marketing means different methods used by businesses to sell their services or products using a direct or indirect communication channel. Enterprises using multichannel marketing to boost their business productivity by increasing their communication area with the customers. Such as physical stores, direct mail, or indirect mails, which they post content via social media. They can also try to reach the customers with mobile devices, text messages, email, company website, social media, search engine optimization, or GPS to meet the customer requirements.  Multichannel marketing targets to reach their customers on the channel of their choice, and the buying process becomes easy for the customer. Multichannel marketing makes sure the customers have more choices to get the products and services.


Social media, email, available channels, and mobile have caused businesses to increase their connection with their customers. The multichannel analytics solutions gather different data available on the various channels and give perfect analysis.  It helps businesses to drive their sales and profit. Customers have so many options to purchase services and products. That is why vendors need to create content that will help to interact with the customers.  The multichannel tools help the organizations by evaluating organ strategies to achieve competitive advantage. With technological advancements, it is important for businesses to know how to reach their potential customers. That is why multichannel marketing is a medium between customers and vendors.


This report highlights the multichannel marketing market grow $28 billion in the forecast period with a CAGR rate of 24%. Due to the implementation of advanced technology, the rising number of mobile users, rising competition among businesses, and the rising advertisement field, the multichannel marketing market will grow. There are so many users available on social media platforms, and so people are addicted to social media that is why it will boost the multichannel marketing market growth. The global market is expected to grow more in the coming years.


Covid-19 analysis


So many businesses are going through a tough time because of the covid-19 pandemic. Organizations around the world on a halt because of the lockdown. And in this situation, it’s hard for businesses to reach their customers. But multichannel marketing solutions helping organizations to reach their customers. Businesses are adopting multichannel marketing tools to reach their customers, and it is driving the demand of the multichannel marketing market. The multichannel marketing market had a positive impact on the covid-19 pandemic—enterprises using social media, email, texts, and other platforms to reach their customers. Due to the lockdown, the stores around the world are closed, and it is not possible for the vendors to have physical contact with their customers, and that’s why they are using multichannel marketing solutions to reach their customers, and it is driving the market growth.


Market Dynamics


Major drivers


The market drivers help to boost the demand of the global multichannel marketing market. The increased adoption of mobile and access to the internet around the globe are driving the growth of the multichannel marketing market. It becomes easier for the vendors to reach their potential customers through the internet. Advanced technology in the advertisement field is also boosting the market growth. Social media has become the best medium for the vendors to reach their customers, and the social media users are growing rapidly, and it is driving the multichannel marketing market. High adoption of GPS tracking devices helping the vendors to track customers and make a better connection with them, and it is fueling the multichannel marketing business.


Market opportunities


With the adoption of advanced technology around the world, there are many opportunities arising for the multichannel marketing Industry. Vendors want to connect to their customers easily, and multichannel marketing solutions are helping them out achieve it. Due to the increasing demand for mobile devices, the vendors are using multichannel marketing solutions that are creating opportunities for the multichannel marketing market.


Market restraints


Market restraints are stopping the demand of the multichannel marketing market, and one of the major restraints is lack of knowledge. Many businesses don’t know about multichannel marketing told that can help to establish better customer relationships. They are using the same old traditional marketing methods to connect with their customers. As a result, it has become a major restraint for the market. People all over the world don’t have access to the internet, and in some areas, there is no connectivity that is creating problems in the market growth.


Market growth challenges


There are some challenges faced by the multichannel marketing market, just like other markets. One of the major challenges of the market is to make people understand the concept of multichannel marketing solutions. Security and privacy of the customer data are some of the biggest challenges in the market. The business needs to protect the data from the cyber attacker at any cost, and increasing attack cases is one of the major challenges. The multichannel marketing players and the drivers trying to overcome the challenges and the multichannel marketing market size is expected to grow more in coming years.


Cumulative growth analysis


Many business organizations are adopting the multichannel marketing market, and the market is growing rapidly. Even though the market challenges and restraints are stopping the growth of the market, according to the multichannel marketing market analysis, the market is expected to grow $ 28 billion by 2023 at a CAGR rate of 24%. The global market players are contributing to increase the market demand.


Segment overview


The multichannel marketing market segments are on the basis of advertising type, channel type, different marketing platforms, application, and region.



  • Advertising type- the advertising type of the multichannel marketing market includes brand marketing and multichannel advertising agency.

  • Channel type- according to the channel type of the multichannel marketing market divided into selling through intermediaries, dual distribution, reverse channel, direct selling, and others.

  • Marketing platform- the marketing type platform of the market segmented into mobile devices, email, text messages, social media, search engine optimization, GPS, push notifications, company website, and other platforms.

  • By application- the application segment of the multichannel marketing market includes IT and telecommunication, automotive, retail, travel and hospitality, health care, BSFI, government, and other sectors.

  • Region- the major regions of the multichannel marketing market are North America, Europe, Asia Pacific, and other regions in the world.


Regional analysis


The global multichannel marketing market is analyzed in some major regions such as North America, Europe, Asia Pacific, and other regions in the world. North America holds the highest share win the multichannel marketing market due to the high adoption of advanced technology in this region. Businesses are using multichannel marketing solutions to make a good relationship with the customers, and it is driving the growth of multichannel marketing market trends in this region. The Asia Pacific region is growing at the highest CAGR rate due to the growing demand for mobiles and internet access in this region. The economy is also growing, and it is fueling the demand of the multichannel marketing market. The European region is also expected to see huge growth in the demand for multichannel marketing solutions due to meet the business needs in this region.


Competitive landscape


There is a huge competition between the key players in the market, and some of the major key players are.



  • Grey Advertising (U.S.)

  • Crispin Porter + Bogusky (U.S.)

  • Shine

  • Butler

  • BBDO (U.S.)

  • Stern & Partners (U.S.)

  • Wieden + Kennedy (U.S.)

  • Ogilvy & Mather (U.S.)

  • Mullen Advertising (U.S.)

  • The Martin Agency (U.S.)

  • Deutsch (U.S.)

  • Droga5 (U.S.)


The key players contributing to the market growth are Grey Advertising (U.S.), Crispin Porter + Bogusky (U.S.), Shine, Butler, BBDO (U.S.), Stern & Partners (U.S.), Wieden+Kennedy (U.S.), Ogilvy & Mather (U.S.) Mullen Advertising (U.S.), The Martin Agency (U.S.), Deutsch (U.S.), Droga5 (U.S.), and among these key players, Butler is contributing the most.


Recent developments



  • April 2021, Oro Inc. launches Oromarketplace to increase the multichannel sales growth for the organizations.

  • May 2021 Squaretalk launches Express, which is a new multichannel texting platform to establish a good relationship between vendors and customers.



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 28 Billion (2023)
  CAGR   24% (2017-2023)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Channel Type, By Different, By Vertical
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Grey Advertising (U.S.), Wieden+Kennedy (U.S.), Butler, Shine, Stern & Partners (U.S.), Ogilvy & Mather (U.S.), BBDO (U.S.), Crispin Porter + Bogusky (U.S.), The Martin Agency (U.S.), Deutsch (U.S.), Droga5 (U.S.), Mullen Advertising (U.S.)
  Key Market Opportunities   The rising competition among enterprise and increasing retail stores is one of the significant factor boosting multichannel marketing in the region.
  Key Market Drivers   The factors driving multichannel marketing market includes, implementation of advanced technology in advertisement, rising competition among enterprises in urban areas and increase in number of internet users.


Frequently Asked Questions (FAQ) :


By marketing platform, the segments of the multichannel marketing market are mobile devices, text messages, email, company website, social media, SEO, GPS, push notification, and others.

Increasing demand for the widening of communication area with customers is expected to lead the augmentation of the multichannel marketing market.

The segments of the multichannel marketing market, based on channel type, are direct selling, dual distribution, reverse channel, selling through intermediaries, and others.

The multichannel marketing market is poised to value at USD 28 Bn by 2023.

The multichannel marketing market is poised to mark 24% CAGR over the review period.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 MULTICHANNEL MARKETING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY CHANNEL TYPE

6.2.1.1 DIRECT SELLING

6.2.1.2 SELLING THROUGH INTERMEDIARIES

6.2.1.3 DUAL DISTRIBUTION

6.2.1.4 REVERSE CHANNEL

6.2.1.5 OTHERS

6.2.2 BY MARKETING PLATFORM

6.2.2.1 MOBILE DEVICES

6.2.2.2 SMS

6.2.2.3 EMAIL

6.2.2.4 COMPANY WEBSITE

6.2.2.5 SOCIAL MEDIA

6.2.2.6 SEO

6.2.2.7 GPS

6.2.2.8 PUSH NOTIFICATION

6.2.2.9 OTHERS

6.2.3 BY ADVERTISING TYPE

6.2.3.1 BRAND MARKETING

6.2.3.2 MULTICHANNEL ADVERTIISNG AGENCY

6.2.4 BY VERTICAL

6.2.4.1 GOVERNMENT

6.2.4.2 IT & TELECOMMUNICATION

6.2.4.3 HEALTHCARE

6.2.4.4 BFSI

6.2.4.5 RETAIL

6.2.4.6 TRAVEL & HOSPITALITY

6.2.4.7 AUTOMOTIVE

6.2.4.8 OTHERS

6.2.5 BY GEOGRAPHY

6.2.5.1 NORTH AMERICA

6.2.5.2 EUROPE

6.2.5.3 ASIA-PACIFIC

6.2.5.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 GREY ADVERTISING (U.S.)

7.2.2 WIEDEN+KENNEDY (U.S.)

7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)

7.2.4 OGILVY & MATHER (U.S.)

7.2.5 BBDO (U.S.)

7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)

7.2.7 THE MARTIN AGENCY (U.S.)

7.2.8 DEUTSCH (U.S.)

7.2.9 DROGA5 (U.S.)

7.2.10 MULLEN ADVERTISING (U.S.)

7.2.11 OTHERS
LIST OF TABLES

TABLE 1 MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 2 MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 3 MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 4 MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 5 MULTICHANNEL MARKETING MARKET, BY REGION

TABLE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 10 U.S. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 11 U.S. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 12 U.S. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 13 U.S. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 14 CANADA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 15 CANADA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 16 CANADA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 17 CANADA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 18 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 19 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 20 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 21 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 22 GERMANY MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 23 GERMANY MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 24 GERMANY MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 25 GERMANY MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 26 FRANCE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 27 FRANCE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 28 FRANCE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 29 FRANCE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 30 U.K. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 31 U.K. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 32 U.K. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 33 U.K. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 34 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 35 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 36 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 37 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 38 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 39 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 40 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 41 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 42 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 43 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 44 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 46 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 MULTICHANNEL MARKETING MARKET: BY CHANNEL TYPE (%)

FIGURE 3 MULTICHANNEL MARKETING MARKET: BY MARKETING PLATFORM (%)

FIGURE 4 MULTICHANNEL MARKETING MARKET: BY ADVERTISING TYPE (%)

FIGURE 5 MULTICHANNEL MARKETING MARKET: BY VERTICAL (%)

FIGURE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 10 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 11 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 12 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 13 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 14 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET BY CHANNEL TYPE (%)

FIGURE 15 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 16 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 17 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 18 ROW MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 19 ROW MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 20 ROW MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 21 ROW MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)