Multichannel Marketing Market Research Report- Global Forecast 2023

Multichannel Marketing Market, By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel), By Different Marketing Platform (GPS, SEO, Email, Company Website), By Vertical (IT &Telecommunication, Retail) - Global Forecast 2023

ID: MRFR/ICT/2647-HCR | February 2021 | Region: Global | 100 pages

Market Synopsis of Multichannel Marketing Market:
Market Scenario:
Multichannel marketing refers to various marketing methods or practices adopted by enterprises to sell their goods or services using direct or indirect communication channel. Enterprises are adopting multichannel marketing in order to increase their business productivity by widening their communication area with customers.


The factors driving multichannel marketing market includes, implementation of advanced technology in advertisement, rising competition among enterprises in urban areas and increase in number of internet users. By channel type segment, selling through intermediaries and dual distribution channel accounts for high market share in multichannel marketing market. High adoption of GPS service and social media marketing by enterprise is fueling the multichannel marketing market. According to the study, by vertical segment, IT & telecommunication and retail sector acquires high market share in multichannel marketing market.


Multichannel marketing market is segmented on the basis of channel type, marketing type and vertical. By channel type segment, the multichannel marketing market includes direct selling, selling through intermediaries, dual distribution, reverse channel and others. Selling through intermediaries enhance enterprise sale by focusing on the strengths of enterprise. It helps organization in identifying economies scale by finding the economy generating products or services. Selling through intermediaries reduce risk mitigation of enterprise by analyzing the business operation.


The Multichannel Marketing market is expected to grow at approximately USD 28 Billion by 2023, at 24% of CAGR between 2017 and 2023.


 


Study Objectives of Multichannel Marketing Market:



  • To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the multichannel marketing market.

  • To provide insights about factors affecting the market growth.

  • To analyze the multichannel marketing market based porter’s five force analysis etc.

  • To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country level analysis of the market with respect to the current market size and future prospective.

  • To provide country level analysis of the market for segment on the basis of channel type, marketing platform, advertising type and vertical.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the multichannel marketing market.

 Multichannel Marketing Market
Multichannel Marketing Market


Key Players:
The prominent players in the multichannel marketing market are- Grey Advertising (U.S.), Wieden+Kennedy (U.S.), Butler, Shine, Stern & Partners (U.S.), Ogilvy & Mather (U.S.), BBDO (U.S.), Crispin Porter + Bogusky (U.S.), The Martin Agency (U.S.), Deutsch (U.S.), Droga5 (U.S.), Mullen Advertising (U.S.), among others.



Segments:
Multichannel marketing market for segment on the basis of channel type, different marketing platform, advertising type and vertical.


Multichannel Marketing Market by Channel Type:



  • Direct Selling

  • Selling Through Intermediaries

  • Dual Distribution

  • Reverse Channel

  • Others

Multichannel Marketing Market by Marketing Platform:



  • Mobile Devices

  • Text Messages

  • Email

  • Company Website

  • Social Media

  • SEO

  • GPS

  • Push Notification

  • Others



Multichannel Marketing Market by Advertising Type:



  • Brand Marketing

  • Multichannel Advertising Agency



Multichannel Marketing Market by Application:



  • Government

  • BFSI

  • Healthcare

  • Travel and Hospitality

  • Retail

  • Automotive

  • IT & Telecommunication

  • Others



Regional Analysis:
The regional analysis of multichannel marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America region is expected to account for largest market share in multichannel marketing market owing to presence of major multichannel marketing companies. The rising competition among enterprise and increasing retail stores is one of the significant factor boosting multichannel marketing in the region. Asia-Pacific region is growing at highest CAGR rate owing to rise in e-commerce sector, increasing competition and growing IT landscape is fuelling the market in the region.


 
Intended Audience



  • Investors and consultants

  • System Integrators

  • Government Organizations

  • Research/Consultancy firms

  • Technology solution providers

  • IT Solution Providers



Frequently Asked Questions (FAQ) :


By marketing platform, the segments of the multichannel marketing market are mobile devices, text messages, email, company website, social media, SEO, GPS, push notification, and others.

Increasing demand for the widening of communication area with customers is expected to lead the augmentation of the multichannel marketing market.

The segments of the multichannel marketing market, based on channel type, are direct selling, dual distribution, reverse channel, selling through intermediaries, and others.

The multichannel marketing market is poised to value at USD 28 Bn by 2023.

The multichannel marketing market is poised to mark 24% CAGR over the review period.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH TYPE

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 MULTICHANNEL MARKETING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY CHANNEL TYPE

6.2.1.1 DIRECT SELLING

6.2.1.2 SELLING THROUGH INTERMEDIARIES

6.2.1.3 DUAL DISTRIBUTION

6.2.1.4 REVERSE CHANNEL

6.2.1.5 OTHERS

6.2.2 BY MARKETING PLATFORM

6.2.2.1 MOBILE DEVICES

6.2.2.2 SMS

6.2.2.3 EMAIL

6.2.2.4 COMPANY WEBSITE

6.2.2.5 SOCIAL MEDIA

6.2.2.6 SEO

6.2.2.7 GPS

6.2.2.8 PUSH NOTIFICATION

6.2.2.9 OTHERS

6.2.3 BY ADVERTISING TYPE

6.2.3.1 BRAND MARKETING

6.2.3.2 MULTICHANNEL ADVERTIISNG AGENCY

6.2.4 BY VERTICAL

6.2.4.1 GOVERNMENT

6.2.4.2 IT & TELECOMMUNICATION

6.2.4.3 HEALTHCARE

6.2.4.4 BFSI

6.2.4.5 RETAIL

6.2.4.6 TRAVEL & HOSPITALITY

6.2.4.7 AUTOMOTIVE

6.2.4.8 OTHERS

6.2.5 BY GEOGRAPHY

6.2.5.1 NORTH AMERICA

6.2.5.2 EUROPE

6.2.5.3 ASIA-PACIFIC

6.2.5.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 GREY ADVERTISING (U.S.)

7.2.2 WIEDEN+KENNEDY (U.S.)

7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)

7.2.4 OGILVY & MATHER (U.S.)

7.2.5 BBDO (U.S.)

7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)

7.2.7 THE MARTIN AGENCY (U.S.)

7.2.8 DEUTSCH (U.S.)

7.2.9 DROGA5 (U.S.)

7.2.10 MULLEN ADVERTISING (U.S.)

7.2.11 OTHERS
LIST OF TABLES

TABLE 1 MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 2 MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 3 MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 4 MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 5 MULTICHANNEL MARKETING MARKET, BY REGION

TABLE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 10 U.S. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 11 U.S. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 12 U.S. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 13 U.S. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 14 CANADA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 15 CANADA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 16 CANADA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 17 CANADA MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 18 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 19 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 20 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 21 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 22 GERMANY MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 23 GERMANY MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 24 GERMANY MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 25 GERMANY MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 26 FRANCE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 27 FRANCE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 28 FRANCE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 29 FRANCE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 30 U.K. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 31 U.K. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 32 U.K. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 33 U.K. MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 34 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 35 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 36 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 37 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 38 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 39 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 40 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 41 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL

TABLE 42 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE

TABLE 43 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM

TABLE 44 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE

TABLE 46 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 MULTICHANNEL MARKETING MARKET: BY CHANNEL TYPE (%)

FIGURE 3 MULTICHANNEL MARKETING MARKET: BY MARKETING PLATFORM (%)

FIGURE 4 MULTICHANNEL MARKETING MARKET: BY ADVERTISING TYPE (%)

FIGURE 5 MULTICHANNEL MARKETING MARKET: BY VERTICAL (%)

FIGURE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 10 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 11 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 12 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 13 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 14 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET BY CHANNEL TYPE (%)

FIGURE 15 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 16 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 17 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)

FIGURE 18 ROW MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)

FIGURE 19 ROW MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)

FIGURE 20 ROW MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)

FIGURE 21 ROW MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)