Mobile VOIP Market Research Report: By Service Type (Voice, Video, Instant Messaging), By OS Type (Android, iOS, Windows, others), By User Type (Enterprises, Individuals) By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa) - Forecast till 2027

Mobile VOIP Market Overview

Mobile VOIP Market is expected to expand at 12.2% CAGR, to reach USD 58.21 Billion in 2025 during the forecast period.

Mobile VOIP is an efficient and low-cost way to communicate via mobile devices including smartphones and tablets. Mobile VOIP works with mobile devices’ 3G, 4G, GSM or any other internet service and enables them to communicate efficiently. With the help of mobile VOIP, users can benefit from lower cost when calling, texting or video conferencing. Digital data transmission via VOIP is much faster as digital data is spread over various packets, each packet traveling through the fastest route. Users of mobile VOIP can take the benefit of nominal roaming charges, unlimited messaging, and low incoming call charges among others. Users can use mobile VOIP service by installing mobile VOIP software. These are essentially apps offered by VOIP phone service providers. Mobile VOIP is not only beneficial for individual customers, it also benefits enterprises across varied industry verticals. Businesses can save on money and can increase overall communication efficiency with the help of mobile VOIP services. VOIP apps are available for various operating systems (OS) including Android, iOS, and Windows among others.  Enterprises of all sizes are continuously looking for Mobile VOIP solutions that can help organizations in overcoming various IT complexity.

There are a number of mobile VOIP providers operating in the market, who have been offering services to both the individual customers and enterprises. They are also extending their services to offer OTT apps for their customers. OTT apps refer to “over the top” apps and services including WhatsApp, Viber, and Voxox that allow customers to communicate via text, call, and video as well as share files.  These providers are also offering value-added services scheduled pre-type messaging services wherein the users can schedule their text messages. Nowadays, some providers are also offering features where users can hide chat and can lock and unlock hidden chat through various means like a password or fingerprint. This feature is highly beneficial for enterprise communication, who can easily prevent sensitive content from unlawful access. Providers like Viber offer such value-added services. Other value-added services include removing spam messages while messaging, support of multiple languages, message searching, and file compression among others.

The mobile VOIP market is driven by strong penetration of the Internet and smartphone as well as the growing trend of BYOD among enterprises. Also, due to lower call rates and seamless communication, the use of mobile VOIP services is significantly increasing. 

Segmentation

The Global Mobile VOIP Market has been segmented on the basis of Type, Service Type, Organization Size, Vertical and Region.

Based on the service type, the mobile VOIP market has been segmented into voice, video, instant messaging. Voice service accounted for the largest share in the year 2018. However, video service is expected to grow at the highest CAGR. Video services also include video conferencing and collaboration, which is expected to significantly increase its adoption among enterprises.

Based on OS type, the mobile VOIP market has been divided into Android, iOS, Windows, and others. The Android segment occupied the largest share in the market in the year 2018.  The reason for the same is large number of android smartphone users across the globe.

Based on user type, the mobile VOIP market has been segmented into enterprises and individuals. Enterprise segment is expected to hold the larger market share. Growing need to have a cost-effective and smooth communication among enterprises is expected to drive the mobile VOIP service among them in the coming years.

Regional Analysis

Geographically, the Global Mobile VOIP Market has been segmented into Asia-Pacific, North America, Europe, the Middle East & Africa, and South America.

North America leads the market in terms of market share in the mobile VOIP market. Some of the factors that are responsible for the growth of the mobile VOIP market include increasing use of such services among individuals in various countries of North America including the US and Canada.

Europe has occupied the second position in the mobile VOIP market. Europe has been segmented into the UK, Germany, France, Spain, Italy, and the rest of Europe. According to the MRFR analysis, the UK is expected to gain the highest market share, followed by Germany and France.

Companies Covered

Key players of the Global Mobile VOIP Market are 3CX, Vonage, Microsoft Corporation, Facebook Inc., Rebtel, CommPeak Limited, 8x8, Inc., Nextiva, Phone Power, Tata Communications, VoIP Office, RingCentral, Inc., and Junction Networks

Key Developments

• In October 2019, 3CX acquired WP-Live Chat. This strategic move is expected to help the company to strengthen its position in the market.

• In February 2019, Viber launched a new version of its mobile application on Android as well as iOS. The new version has updated the user interface, with a variety of several other features.   

• In August 2018, Rebtel launched its app for Android tablets. It offers free calls for Rebtel users on any platform.

Key questions addressed by the report

• What was the historic market size (2018)?


• Which segmentation (Service Type, OS Type and User Type) are driving the market?


• What will be the growth rate by 2025?


• Who are the key players in this market?


• What are the strategies adopted by key players?