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Mobile Marketing Market Research Report: Information By User-Type (Large Enterprise and Small & Medium Enterprises), By Solution (Mobile Web, Location Based Marketing, Mobile Email, and In-App Messages), By Vertical (Media & Entertainment, Retail & E-commerce, Travel & Logistics, and Telecom & IT), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/ICT/2228-HCR | 100 Pages | Author: Aarti Dhapte| April 2024


Mobile Marketing Market Segmentation


Mobile Marketing User-Type Outlook (USD Billion, 2018-2032)




  • Large Enterprise




  • Small & Medium Enterprises




Mobile Marketing Solution Outlook (USD Billion, 2018-2032)




  • Mobile Web




  • Location Based Marketing




  • Mobile Email




  • In-App Messages




Mobile Marketing Vertical Outlook (USD Billion, 2018-2032)




  • Media & Entertainment




  • Retail & E-commerce




  • Travel & Logistics




  • Telecom & IT




Mobile Marketing Regional Outlook (USD Billion, 2018-2032)




  • North America Outlook (USD Billion, 2018-2032)




    • North America Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • North America Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • North America Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • US Outlook (USD Billion, 2018-2032)




    • US Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • US Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • US Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Canada Outlook (USD Billion, 2018-2032)




    • Canada Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Canada Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • North Canada America Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT








  • Europe Outlook (USD Billion, 2018-2032)




    • Europe Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Europe Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Europe Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Germany Outlook (USD Billion, 2018-2032)




    • Germany Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Germany Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Germany Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • France Outlook (USD Billion, 2018-2032)




    • France Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • France Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • France Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • UK Outlook (USD Billion, 2018-2032)




    • UK Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • UK Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • UK Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Italy Outlook (USD Billion, 2018-2032)




    • Italy Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Italy Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Italy Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Spain Outlook (USD Billion, 2018-2032)




    • Spain Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Spain Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Spain Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Rest Of Europe Outlook (USD Billion, 2018-2032)




    • Rest Of Europe Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Rest Of Europe Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Rest Of Europe Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT








  • Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Asia-Pacific Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Asia-Pacific Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Asia-Pacific Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • China Outlook (USD Billion, 2018-2032)




    • China Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • China Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • China Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Japan Outlook (USD Billion, 2018-2032)




    • Japan Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Japan Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Japan Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • India Outlook (USD Billion, 2018-2032)




    • India Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • India Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • India Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Australia Outlook (USD Billion, 2018-2032)




    • Australia Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Australia Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Australia Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Rest of Asia-Pacific Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Rest of Asia-Pacific Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Rest of Asia-Pacific Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT








  • Rest of the World Outlook (USD Billion, 2018-2032)




    • Rest of the World Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Rest of the World Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Rest of the World Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Middle East Outlook (USD Billion, 2018-2032)




    • Middle East Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Middle East Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Middle East Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Africa Outlook (USD Billion, 2018-2032)




    • Africa Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Africa Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Africa Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT






    • Latin America Outlook (USD Billion, 2018-2032)




    • Latin America Mobile Marketing by User-Type




      • Large Enterprise




      • Small & Medium Enterprises






    • Latin America Mobile Marketing by Solution




      • Mobile Web




      • Location Based Marketing




      • Mobile Email




      • In-App Messages






    • Latin America Mobile Marketing by Vertical




      • Media & Entertainment




      • Retail & E-commerce




      • Travel & Logistics




      • Telecom & IT







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TABLE OF CONTENTS

1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE

2 RESEARCH METHODOLOGY

2.1 RESEARCH SOLUTION

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION

3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS

4 EXECUTIVE SUMMARY

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 MOBILE MARKETING MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY USER-SOLUTION

6.2.1.1 SMALL & MEDIUM ENTERPRISE

6.2.1.2 LARGE ENTERPRISE

6.2.2 BY SOLUTION

6.2.2.1 MOBILE WEB

6.2.2.2 SMS

6.2.2.3 MOBILE EMAILS

6.2.2.4 LOCATION BASED MARKETING

6.2.2.5 IN-APP MESSAGES

6.2.2.6 PUSH NOTIFICATION

6.2.2.7 QR CODES

6.2.2.8 MMS

6.2.2.9 OTHERS

6.2.3 BY VERTICAL

6.2.3.1 RETAIL AND E-COMMERCE

6.2.3.2 MEDIA & ENTERTAINMENT

6.2.3.3 TRAVEL & LOGISTICS

6.2.3.4 HEALTHCARE

6.2.3.5 GOVERNMENT

6.2.3.6 BFSI

6.2.3.7 AUTOMOTIVE

6.2.3.8 IT & TELECOM

6.2.3.9 OTHERS

6.2.4 BY GEOGRAPHY

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFIC

6.2.4.4 REST OF THE WORLD

7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 SAP SE (GERMANY)

7.2.2 IBM (NEW YORK)

7.2.3 AT&T (TEXAS)

7.2.4 SALESFORCE (CALIFORNIA)

7.2.5 ADOBE SYSTEMS (CALIFORNIA)

7.2.6 ORACLE (CALIFORNIA)

7.2.7 SAS (NORTH CAROLINA)

7.2.8 MOBIVITY HOLDINGS (CALIFORNIA)

7.2.9 SALMAT (AUSTRALIA)

7.2.10 VIBES MEDIA (CHICAGO)

7.2.11 OTHERS

LST OF TABLES

TABLE 1 MOBILE MARKETING MARKET, BY USER TYPE

TABLE 2 MOBILE MARKETING MARKET, BY SOLUTION

TABLE 3 MOBILE MARKETING MARKET, BY VERTICAL

TABLE 4 MOBILE MARKETING MARKET, BY REGION

TABLE 5 NORTH AMERICA MOBILE MARKETING MARKET, BY USER TYPE

TABLE 6 NORTH AMERICA MOBILE MARKETING MARKET, BY SOLUTION

TABLE 7 NORTH AMERICA MOBILE MARKETING MARKET, BY VERTICAL

TABLE 8 U.S. MOBILE MARKETING MARKET, BY USER TYPE

TABLE 9 U.S. MOBILE MARKETING MARKET, BY SOLUTION

TABLE 10 U.S. MOBILE MARKETING MARKET, BY VERTICAL

TABLE 11 CANADA MOBILE MARKETING MARKET, BY USER TYPE

TABLE 12 CANADA MOBILE MARKETING MARKET, BY SOLUTION

TABLE 13 CANADA MOBILE MARKETING MARKET, BY VERTICAL

TABLE 14 EUROPE MOBILE MARKETING MARKET, BY USER TYPE

TABLE 15 EUROPE MOBILE MARKETING MARKET, BY SOLUTION

TABLE 16 EUROPE MOBILE MARKETING MARKET, BY VERTICAL

TABLE 17 GERMANY MOBILE MARKETING MARKET, BY USER TYPE

TABLE 18 GERMANY MOBILE MARKETING MARKET, BY SOLUTION

TABLE 19 GERMANY MOBILE MARKETING MARKET, BY VERTICAL

TABLE 20 FRANCE MOBILE MARKETING MARKET, BY USER TYPE

TABLE 21 FRANCE MOBILE MARKETING MARKET, BY SOLUTION

TABLE 22 FRANCE MOBILE MARKETING MARKET, BY VERTICAL

TABLE 23 U.K. MOBILE MARKETING MARKET, BY USER TYPE

TABLE 24 U.K. MOBILE MARKETING MARKET, BY SOLUTION

TABLE 25 U.K. MOBILE MARKETING MARKET, BY VERTICAL

TABLE 26 REST OF EUROPE MOBILE MARKETING MARKET, BY USER TYPE

TABLE 27 REST OF EUROPE MOBILE MARKETING MARKET, BY SOLUTION

TABLE 28 REST OF EUROPE MOBILE MARKETING MARKET, BY VERTICAL

TABLE 29 ASIA-PACIFIC MOBILE MARKETING MARKET, BY USER TYPE

TABLE 30 ASIA-PACIFIC MOBILE MARKETING MARKET, BY SOLUTION

TABLE 31 ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICAL

TABLE 32 REST OF THE WORLD MOBILE MARKETING MARKET, BY USER TYPE

TABLE 33 REST OF THE WORLD MOBILE MARKETING MARKET, BY SOLUTION

TABLE 34 REST OF THE WORLD MOBILE MARKETING MARKET, BY VERTICAL

LIST OF FIGURES

FIGURE 1 RESEARCH TYPE

FIGURE 2 MOBILE MARKETING MARKET: BY USER TYPE (%)

FIGURE 3 MOBILE MARKETING MARKET: BY SOLUTION (%)

FIGURE 4 MOBILE MARKETING MARKET: BY VERTICAL (%)

FIGURE 5 NORTH AMERICA MOBILE MARKETING MARKET, BY USER TYPE (%)

FIGURE 6 NORTH AMERICA MOBILE MARKETING MARKET, BY SOLUTION (%)

FIGURE 7 NORTH AMERICA MOBILE MARKETING MARKET, BY VERTICAL (%)

FIGURE 8 EUROPE MOBILE MARKETING MARKET, BY USER TYPE (%)

FIGURE 9 EUROPE MOBILE MARKETING MARKET, BY SOLUTION (%)

FIGURE 10 EUROPE MOBILE MARKETING MARKET, BY VERTICAL (%)

FIGURE 11 ASIA-PACIFIC MOBILE MARKETING MARKET BY USER TYPE (%)

FIGURE 12 ASIA-PACIFIC MOBILE MARKETING MARKET, BY SOLUTION (%)

FIGURE 13 ASIA-PACIFIC MOBILE MARKETING MARKET, BY VERTICAL (%)

FIGURE 14 ROW MOBILE MARKETING MARKET, BY USER TYPE (%)

FIGURE 15 ROW MOBILE MARKETING MARKET, BY SOLUTION (%)

FIGURE 16 ROW MOBILE MARKETING MARKET, BY VERTICAL (%)

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