Mental Health Market Trends

ID: MRFR/LS/10832-HCR

132 Pages

Rahul Gotadki

October 2025

Mental Health Market Size, Growth Research Report Information By Disorder (Schizophrenia, Alcohol Use Disorders, Bipolar Disorder, Depression, Anxiety, Post-traumatic Stress Disorder, Substance Abuse Disorders, Eating Disorders, Other), By Services (Emergency Mental Health Services, Outpatient Counselling, Home-based Treatment Services, Inpatient Hospital Treatment Services, Other), By Age Grou...

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Market Trends

Key Emerging Trends in the Mental Health Market

The mental health market is undergoing significant transformations, fueled by a growing awareness of mental health issues, increased acceptance of mental health treatment, and the integration of technology into mental healthcare services. One prominent trend is the growing demand for digital solutions in psychiatric care. Teletherapy devices such as apps and online counseling have facilitated ease in accessing therapeutic support among different users. Furthermore, there has been an upsurge in attention paid to early intervention and prevention strategies against psychological distress cases within the market. Digital tools focusing on stress reduction, resilience building, or just general well-being are manifestations of the shift from reactive-focused strategies towards proactive ones as far as the management of one's own brain life is concerned. The importance of workplace well-being programs, especially concerning team member wellness, has led employers to include some specific benefits supporting employees' emotional stability. Artificial intelligence (AI) and machine learning (ML) are playing a pivotal role in shaping trends within the mental health market. AI algorithms are used for analyzing large amounts of data on patients' conditions, allowing professionals to predict future risks or personalize their therapy accordingly, just like they do with other organic diseases. Moreover, there has been a move towards collaborative models where patients receive comprehensive care from a single point of contact. With the recognition that mental health is intrinsically linked with physical health, integrated care platforms have been developed to cater to both aspects of well-being. In this respect, a collective approach is being taken up by mental health consultants, primary care physicians, and specialists in their bid to provide holistic and complete services to patients who are having psychological problems. This trend is in line with the broader person-centered movement as well as integrated healthcare delivery. The destigmatization of mental health and increased public discourse on mental well-being are influencing market trends. The change in society's perception of people who suffer from mental illnesses has brought about an improvement in seeking help for these conditions. Individualized and precision-based approaches to psychiatric medicine have become popular. Genetic research, neuroscience, or the study of biomarkers all contribute to a better understanding of the biological underpinnings of mental disorders. Market trends are also influenced by difficulties relating to a shortage of trained staff for handling psychological-related issues. For instance, there are fewer therapists, counselors, and psychiatrists than people looking for their services, which may make some forms of therapy inaccessible. Consequently, innovative solutions such as digital therapy platforms, peer support networks, and automated interventions have been developed by industry players with a view to bridging this gap, among other things, as far as wider access to these services is concerned.

Market Highlights

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the projected growth of the Mental Health market?

The Mental Health market is the expected increase in total market value of 611.16 USD billion over a defined forecast period 2025–2035. It is driven by factors such as demand trends, technological advances, regulatory changes, and geographic expansion.

What is the size of the Mental Health market?

Mental Health market size was valued at approximately 414.1 billion USD in 2024. This figure will reach 611.16 billion USD covering all regions (America, Europe, Asia, MEA and ROW), focusing its segments / services / distribution channels till 2035.

What is the CAGR of the Mental Health market?

Mental Health market is expected to grow at a CAGR of 3.6% between 2025 and 2035.

How much will the Mental Health market be worth by 2035?

Mental Health market is expected to be worth of 611.16 billion USD, reflecting growth driven by usage, technology and global demands by the end of 2035.

How will the Mental Health market perform over the next 10 years?

Over the next 10 years the Mental Health market is expected to shift from usd billion 414.1 to 611.16 billion USD, led by adoption of advanced tech, demographic trends, regulatory approvals, with potential headwinds from 2025 to 2035.

What was the market size of the Global Mental Health Market in 2024?

In 2024, the Global Mental Health Market is anticipated to be valued at 194.76 USD Billion.

What will be the market value for therapy in the Global Mental Health Market by 2035?

The market value for therapy in the Global Mental Health Market is projected to reach 120.0 USD Billion by 2035.

Who are the major players in the Global Mental Health Market?

Some of the major players in the Global Mental Health Market include Myndlift, Spring Health, and Teladoc Health.

What is the market size for counseling services in 2024 and 2035?

The market size for counseling services is expected to be 45.0 USD Billion in 2024 and 70.0 USD Billion by 2035.

What is the size of the medication segment in the Global Mental Health Market for 2024?

The medication segment of the Global Mental Health Market is estimated to be valued at 45.76 USD Billion in 2024.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per MRFR analysis, the Mental Health Market Size was estimated at 414.1 USD Billion in 2024. The Mental Health industry is projected to grow from 429.01 USD Billion in 2025 to 611.16 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 3.6 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Mental Health Market is experiencing transformative growth driven by technological advancements and increased awareness.

Teletherapy continues to rise in popularity, particularly in North America, as individuals seek accessible mental health support.
The integration of mental health services into primary care settings is becoming more prevalent, especially in the Asia-Pacific region.
Preventive mental health strategies are gaining traction, with a notable focus on children as the fastest-growing segment.
Increased awareness of mental health issues and technological advancements in solutions are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size	414.1 (USD Billion)
2035 Market Size	611.16 (USD Billion)
CAGR (2025 - 2035)	3.6%
Largest Regional Market Share in 2024	North America

Major Players

UnitedHealth Group (US), Anthem (US), Cigna (US), Kaiser Permanente (US), Magellan Health (US), Teladoc Health (US), Mental Health America (US), LivaNova (GB), HCA Healthcare (US), Acadia Healthcare (US)

Market Trends

The Mental Health Market is currently experiencing a transformative phase, characterized by an increasing recognition of mental health issues across various demographics. This heightened awareness is fostering a shift in societal attitudes, leading to greater acceptance and reduced stigma surrounding mental health conditions. As a result, there is a growing demand for mental health services, which encompasses therapy, counseling, and medication management. Furthermore, advancements in technology are playing a pivotal role in shaping the landscape of mental health care. Digital platforms and telehealth services are becoming more prevalent, providing individuals with easier access to mental health resources. This trend is particularly beneficial for those in remote areas or those who may feel uncomfortable seeking help in traditional settings. In addition to technological advancements, the Mental Health Market is witnessing an increase in the integration of mental health services within primary care settings. This approach aims to provide holistic care, addressing both physical and mental health needs simultaneously. Moreover, there is a growing emphasis on preventive measures and early intervention strategies, which are crucial in mitigating the long-term impacts of mental health disorders. As the market evolves, it appears that collaboration among various stakeholders, including healthcare providers, policymakers, and community organizations, will be essential in creating a comprehensive support system for individuals facing mental health challenges.

Rise of Teletherapy

Teletherapy is gaining traction as a viable alternative to traditional in-person therapy. This trend is driven by the convenience and accessibility that digital platforms offer, allowing individuals to connect with mental health professionals from the comfort of their homes. As technology continues to advance, teletherapy is likely to become a standard practice in mental health care.

Integration of Mental Health in Primary Care

There is a noticeable shift towards integrating mental health services within primary care settings. This approach facilitates a more comprehensive treatment model, addressing both physical and mental health needs concurrently. Such integration may enhance patient outcomes and streamline access to necessary services.

Focus on Preventive Mental Health Strategies

The Mental Health Market is increasingly prioritizing preventive strategies aimed at early intervention. By emphasizing education and awareness, stakeholders are working to reduce the incidence of mental health disorders. This proactive approach could lead to improved overall mental well-being and a decrease in the long-term burden of mental health issues.

Mental Health Market Market Drivers

Increased Awareness of Mental Health Issues

The rising awareness of mental health issues has become a pivotal driver in the Mental Health Market. Public campaigns and educational initiatives have contributed to a greater understanding of mental health conditions, reducing stigma and encouraging individuals to seek help. According to recent data, approximately 1 in 5 adults experience mental illness each year, highlighting the urgent need for accessible mental health services. This awareness has led to increased demand for various mental health solutions, including therapy, counseling, and medication. As more individuals recognize the importance of mental well-being, the Mental Health Market is likely to expand, with a projected growth rate of around 7% annually over the next several years. This trend suggests a shift towards prioritizing mental health as a critical component of overall health.

Rising Prevalence of Mental Health Disorders

The rising prevalence of mental health disorders is a significant driver influencing the Mental Health Market. Current estimates indicate that nearly 450 million people worldwide suffer from mental health conditions, underscoring the urgent need for effective treatment options. This increasing prevalence is attributed to various factors, including societal pressures, economic challenges, and changing lifestyles. As more individuals seek help for their mental health issues, the demand for diverse treatment modalities, such as psychotherapy, medication, and support groups, is expected to escalate. The Mental Health Market is likely to expand in response to this growing need, with projections indicating a compound annual growth rate of approximately 8% over the next five years. This trend highlights the critical importance of addressing mental health as a public health priority.

Technological Advancements in Mental Health Solutions

Technological advancements are reshaping the Mental Health Market, offering innovative solutions that enhance accessibility and effectiveness. The proliferation of mobile applications, online therapy platforms, and artificial intelligence-driven tools has transformed how individuals engage with mental health services. For instance, the use of teletherapy has surged, with reports indicating that over 60% of mental health professionals now offer remote services. This shift not only broadens access for those in remote areas but also caters to the preferences of younger generations who favor digital interactions. As technology continues to evolve, the Mental Health Market is expected to witness significant growth, with an estimated market value reaching over 200 billion dollars by 2027. This evolution indicates a promising future for mental health care delivery.

Integration of Mental Health Services in Healthcare Systems

The integration of mental health services within broader healthcare systems is a crucial driver for the Mental Health Market. This approach facilitates a more holistic view of patient care, recognizing the interplay between physical and mental health. Recent studies suggest that integrated care models can lead to improved patient outcomes and reduced healthcare costs. As healthcare providers increasingly adopt this model, the demand for mental health professionals and services is likely to rise. The Mental Health Market is responding to this trend by developing collaborative care programs that enhance service delivery. This integration not only improves access to mental health resources but also encourages early intervention, which is essential for effective treatment. The potential for growth in this area is substantial, as healthcare systems worldwide prioritize comprehensive care.

Policy Changes and Increased Funding for Mental Health Services

Policy changes and increased funding for mental health services are emerging as vital drivers in the Mental Health Market. Governments and organizations are recognizing the necessity of investing in mental health care, leading to enhanced funding for programs and services. Recent legislative efforts have aimed to improve access to mental health resources, with some countries allocating significant portions of their healthcare budgets to mental health initiatives. This shift in policy not only supports the development of new services but also encourages research and innovation within the Mental Health Market. As funding increases, the potential for expanding mental health services and improving treatment outcomes becomes more pronounced. This trend suggests a promising future for mental health care, as stakeholders prioritize mental well-being in their agendas.

Market Segment Insights

By Service Type: Therapy (Largest) vs. Counseling (Fastest-Growing)

In the Mental Health Market, the service type segment showcases a complex distribution among its various components. Therapy is acknowledged as the largest segment, capturing significant attention due to its effectiveness in treating a range of mental health issues. Counseling follows closely, representing a growing preference among individuals seeking mental health support, particularly among younger demographics who value accessibility and immediacy in mental health care services.

Therapy: Dominant vs. Counseling: Emerging

Therapy has established itself as a dominant force in the mental health market, encompassing various modalities such as cognitive behavioral therapy and psychodynamic therapy, which are favored for their in-depth and personalized approaches. Meanwhile, counseling is emerging rapidly, particularly in communities seeking brief intervention strategies and support for lesser mental health concerns. This shift indicates a broader acceptance of mental health awareness, with counseling services often viewed as preventive and supportive rather than solely remedial. Both segments are essential, with therapy's comprehensive solutions bridging gaps for severe conditions while counseling meets the needs of those pursuing personal development and coping strategies.

By Patient Type: Adults (Largest) vs. Children (Fastest-Growing)

The Mental Health Market shows a diverse distribution across patient types, with adults representing the largest segment due to their prevalence in various mental health conditions such as anxiety and depression. This demographic is often targeted by healthcare providers and mental health services, which leads to significant market traction. Meanwhile, the children's segment, while smaller, is rapidly gaining attention as awareness of mental health issues in younger populations grows, pushing initiatives and services geared specifically toward this age group.

Adults (Dominant) vs. Children (Emerging)

In the Mental Health Market, adults stand out as the dominant segment, characterized by a substantial representation of those suffering from chronic mental health issues, such as mood disorders and anxiety. Adults typically have greater access to resources and treatment options, leading to robust service utilization in this age group. Conversely, children are emerging as an equally critical segment, driven by increasing recognition of mental health challenges in younger populations. The focus on early intervention and therapeutic services for children is intensifying, as parents and educators seek to address issues like bullying and academic-related stress. This shift is fostering innovative therapeutic interventions, making the children’s segment a dynamic area for future growth.

By Disorder Type: Depression (Largest) vs. Anxiety Disorders (Fastest-Growing)

In the Mental Health Market, Depression stands out as the largest segment, significantly impacting the overall market dynamics. It accounts for a substantial share of the prevalence of mental health issues, leading to comprehensive treatment options and increasing awareness. Conversely, Anxiety Disorders, while smaller in comparison, are emerging rapidly, driven by heightened stress levels and societal pressures, showcasing a growing concern among individuals of all ages.

Depression: (Dominant) vs. Anxiety Disorders (Emerging)

Depression is the dominant disorder in the Mental Health Market, characterized by persistent sadness and a lack of interest in previously enjoyed activities. Its prevalence influences a range of treatment modalities including therapy and medication. In contrast, Anxiety Disorders are gaining traction as an emerging segment, with individuals increasingly recognizing and seeking help for their anxiety symptoms. The growing acknowledgment of mental health awareness and the availability of innovative therapeutic approaches contribute to the rising acceptance and treatment of these disorders, making them a focal point for mental health initiatives.

By Treatment Setting: Outpatient (Largest) vs. Online (Fastest-Growing)

In the Mental Health Market, the treatment setting segment showcases a diverse distribution of services, with inpatient, outpatient, residential, and online options. Outpatient treatment currently holds the largest market share, favored for its flexibility and accessibility, allowing patients to receive care without overnight hospitalization. Conversely, while inpatient care remains vital for severe cases, its share is comparatively smaller, with residential treatment serving as a bridge for those requiring extensive support but preferring a home-like environment. The online treatment setting is gaining momentum as a significant player in this market.

Outpatient (Dominant) vs. Online (Emerging)

The outpatient treatment setting in the Mental Health Market is characterized by its structured yet flexible approach, allowing individuals to attend therapy sessions while maintaining their daily routines. This model is particularly effective for those with mild to moderate mental health issues, offering a range of services from counseling to medication management. In contrast, online treatment is an emerging option catering to the digital-savvy population, providing accessible mental health support via teletherapy or digital platforms. This segment appeals to those seeking anonymity, convenience, and immediate access to care, facilitating a shift in how mental health services are delivered.

Get more detailed insights about Mental Health Market Research Report - Forecast Till 2035

Regional Insights

North America : Leading Market for Mental Health

North America is the largest market for mental health services, accounting for approximately 40% of the global market share. The region's growth is driven by increasing awareness of mental health issues, rising demand for telehealth services, and supportive regulatory frameworks. The U.S. government has implemented various initiatives to enhance mental health care access, including the Mental Health Parity and Addiction Equity Act, which mandates equal coverage for mental health services. The competitive landscape in North America is robust, with key players such as UnitedHealth Group, Anthem, and Cigna leading the market. The presence of advanced healthcare infrastructure and a high prevalence of mental health disorders further bolster the market. Additionally, the integration of technology in mental health services, such as teletherapy and mobile applications, is gaining traction, enhancing service delivery and patient engagement.

Europe : Emerging Focus on Mental Health

Europe is witnessing a significant shift towards prioritizing mental health, with a market share of approximately 25%. The region's growth is fueled by increasing recognition of mental health issues, government initiatives, and funding for mental health programs. The European Union has emphasized mental health in its public health agenda, promoting policies that enhance access to mental health services and reduce stigma associated with mental illnesses. Leading countries in Europe include Germany, the UK, and France, which are investing heavily in mental health infrastructure and services. The competitive landscape features key players like LivaNova and various national health services. The integration of mental health into primary care and the rise of digital mental health solutions are transforming service delivery, making it more accessible and effective for patients across the region.

Asia-Pacific : Rapidly Growing Mental Health Sector

Asia-Pacific is emerging as a rapidly growing market for mental health services, holding approximately 20% of the global market share. The region's growth is driven by increasing awareness of mental health issues, urbanization, and rising disposable incomes. Governments are beginning to recognize the importance of mental health, leading to the implementation of policies aimed at improving access to mental health care and reducing stigma associated with mental illnesses. Countries like Australia, Japan, and India are at the forefront of this growth, with significant investments in mental health infrastructure and services. The competitive landscape includes both local and international players, with a focus on integrating mental health services into primary healthcare. The rise of telehealth and digital mental health solutions is also transforming the landscape, making services more accessible to diverse populations across the region.

Middle East and Africa : Evolving Mental Health Landscape

The Middle East and Africa region is gradually evolving in its approach to mental health, currently holding about 15% of the global market share. The growth is driven by increasing awareness of mental health issues, government initiatives, and international support for mental health programs. Countries are beginning to implement policies aimed at improving mental health services, although challenges such as stigma and limited resources remain prevalent. Leading countries in this region include South Africa, Nigeria, and the UAE, which are making strides in enhancing mental health care access. The competitive landscape is characterized by a mix of local and international organizations working to address mental health needs. The integration of mental health services into community health programs is gaining momentum, supported by various NGOs and government initiatives aimed at improving mental health outcomes.

Key Players and Competitive Insights

The Global Mental Health Market is experiencing significant growth driven by increasing awareness about mental health issues and the rising prevalence of mental disorders across various demographics. This growth attracts numerous players looking to address the escalating demand for effective mental health solutions. The competitive landscape is characterized by an array of service providers ranging from traditional therapy and counseling services to innovative digital solutions and mental wellness applications.

As mental health becomes a focal point for healthcare providers, policymakers, and society as a whole, companies are leveraging technology and research to develop unique offerings, differentiating themselves in this rapidly evolving market. This competitive environment also fosters collaboration and partnerships among companies to enhance their service delivery and reach broader audiences globally, thereby shaping the future of mental health care.Myndlift stands out in the Global Mental Health Market primarily through its innovative approach to neuromodulation and mental wellness solutions.

The company's strength lies in its ability to integrate technology with mental health therapies, creating user-friendly applications that allow individuals to engage with their mental wellness actively. By offering personalized mental health solutions, Myndlift empowers users to manage anxiety, depression, and other mental health concerns effectively. The company is focused on providing evidence-based therapies and harnessing the power of neurofeedback to enhance mental well-being.

By continuously innovating and adapting its offerings, Myndlift positions itself as a key player in the mental health space, catering to the growing demand for accessible and effective mental health resources.Spring Health is another significant entity within the Global Mental Health Market, known for its comprehensive suite of mental health services designed to support varied populations.

Focusing on employing data-driven strategies, Spring Health offers tailored treatment options aimed at various mental health conditions such as anxiety, depression, and stress management. Its key products include personalized care plans, access to a wide range of mental health professionals, and tools for enhancing workplace mental health, solidifying its presence in both corporate and individual segments. The company's strength comes from its strong focus on research and development, alongside strategic partnerships and acquisitions aimed at expanding its service offerings and enhancing its market reach.

By continually advancing its technological capabilities and staying ahead of industry trends, Spring Health is well-positioned to meet the growing global demand for effective mental health solutions.

Key Companies in the Mental Health Market market include

Industry Developments

Q2 2025: Teladoc Health Acquires UpLift, Expanding Consumer Access to Mental Health Care Services Through Covered Benefits Teladoc Health acquired UpLift, a virtual mental health provider with in-network health plan relationships, in an all-cash transaction for $30 million plus up to $15 million in earnouts. The deal closed April 30, 2025, and UpLift will continue to operate under its existing leadership.
Q2 2025: Private Equity Health Care Acquisitions – May 2025 NexPhase Capital announced the acquisition of Behavior Frontiers, a provider of Applied Behavior Analysis (ABA) treatment for autism, from Lorient Capital. Behavior Frontiers operates 21 centers and provides home-based care across 18 states.
Q2 2025: Private Equity Health Care Acquisitions – May 2025 Beacon Behavioral Partners, owned by Resolute Capital Partners and Latticework Capital Management, announced the acquisition of five mental health providers in 2025: Synapse Integrative Behavioral Health, Shore Clinical TMS & Wellness Center, NeuroPsych Wellness Center, Cognizant Behavioral Health Service, and The Maples.
Q1 2025: Behavioral Health Prime for Consolidation in 2025, But Regulatory Uncertainty Looms Oceans Healthcare announced the acquisition of Haven Behavioral Healthcare in early January 2025, expanding its behavioral health platform.
Q1 2025: Behavioral Health Prime for Consolidation in 2025, But Regulatory Uncertainty Looms Iris Telehealth closed a deal to acquire InnovaTel from Quartet at the end of January 2025, strengthening its telepsychiatry services.
Q1 2025: Behavioral Health Prime for Consolidation in 2025, But Regulatory Uncertainty Looms Thriveworks acquired AI-powered behavioral health company Synchronous Health at the end of 2024, marking its entry into the M&A arena.
Q1 2025: Behavioral Health Prime for Consolidation in 2025, But Regulatory Uncertainty Looms Eleos, DarioHealth, SlingshotAI, and Prosper Health closed funding rounds in January 2025, reflecting increased investment activity in digital mental health.
Q4 2024: Q4 2024 Behavioral Health M&A Report The fourth quarter of 2024 saw 25 deals involving mental healthcare providers, with a total of 99 transactions for the year, indicating a resurgence in M&A activity in the sector.

Future Outlook

Mental Health Market Future Outlook

The Mental Health Market is projected to grow at a 3.6% CAGR from 2024 to 2035, driven by increasing awareness, technological advancements, and rising demand for mental health services.

New opportunities lie in:

Development of teletherapy platforms for remote consultations
Integration of AI-driven mental health assessment tools
Expansion of corporate wellness programs focusing on mental health

By 2035, the Mental Health Market is expected to be robust, reflecting substantial growth and innovation.

Market Segmentation

Outlook

North America
Europe
South America
Asia Pacific
Middle East and Africa

Mental Health Market Regional Outlook

North America
Europe
South America
Asia Pacific
Middle East and Africa

Mental Health Market Patient Type Outlook

Children
Adolescents
Adults
Elderly

Mental Health Market Service Type Outlook

Therapy
Counseling
Medication
Support Groups

Mental Health Market Disorder Type Outlook

Depression
Anxiety Disorders
Bipolar Disorder
Schizophrenia

Mental Health Market Treatment Setting Outlook

Inpatient
Outpatient
Residential
Online

Report Scope

MARKET SIZE 2024	414.1(USD Billion)
MARKET SIZE 2025	429.01(USD Billion)
MARKET SIZE 2035	611.16(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	3.6% (2024 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Market analysis in progress
Segments Covered	Market segmentation analysis in progress
Key Market Opportunities	Integration of digital therapeutics and telehealth services in the Mental Health Market.
Key Market Dynamics	Rising demand for digital mental health solutions drives innovation and competition among service providers and technology firms.
Countries Covered	North America, Europe, APAC, South America, MEA