Mascara Market Research Report- Forecast to 2030

Mascara Market Information: By Product Type (Volumizing, Lengthening, Curling, others), By Category (Regular, Waterproof), By Distribution Channel (Store Based, Non- Store Based) - Forecast till 2030

ID: MRFR/CR/2411-CR | February 2021 | Region: Global | 141 Pages         

Mascara Market

The mascara market size is expected to reach a value of USD 13,670.7 Million by 2030, at a CAGR of 7.10% over the forecast period ending in 2030.


By Product Type Volumizing Lengthening Curling others
By Category Regular Waterproof
By Distribution Channel Store Based Non- Store Based

Key Players

  • LOréal SA (France)
  • The Estée Lauder Companies Inc. (U.S.)
  • LVMH Moët Hennessy Louis Vuitton SE (France)
  • Coty Inc (U.S.)
  • Avon Products Inc. (U.S.)
  • Inika (U.S.)
  • The Body shop (UK)
  • Milk Makeup (U.S.)
  • Revlon Inc. (U.S.)


  • Increasing Disposable Income
  • Improved Technology Leading To Growing Demand For Luxury Eye Makeup Products
  • Growing Working Women Population
  • Strong Performance Of Retail Sector
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Mascara Market Overview

The mascara market size is expected to reach a value of USD 13,670.7 Million by 2030, at a CAGR of 7.10% over the forecast period ending in 2030. The mascara market Value was recorded at USD 6,560.79 Million in the historic forecast period which has ended in 2022. The increased demand for eye cosmetics, as well as the growing number of working women and other reasons, is expected to boost the market forecast. However, high-priced mascaras and the increased demand for cruelty-free mascaras will have a detrimental impact. The worldwide mascara market analysis is based on a methodology developed by specialists. When doing eye makeup, mascara is primarily used to lengthen, thicken, and darken the lashes. It is often offered in three forms: cake, cream, or liquid, and it is divided into two types: waterproof and regular. Furthermore, numerous characteristics linked with mascara, such as portability, smudge-proof, waterproof, long-lasting, and others, aid in the selection of specific mascara. Various forms of mascara, such as lengthening, thickening, volumizing, and curling, are readily available on the market, and these mascaras come in a variety of hues.

COVID 19 Analysis

The emergence of COVID-19 had a detrimental impact on the mascara market size, reducing the global market share of cosmetics mascara. The cosmetics business is expected to suffer a large loss as a result of the temporary closure of retail stores and shops that sell cosmetics. A lockdown was imposed around the world, disrupting industrial and supply chains and negatively impacting product sales. The COVID-19 outbreak has forced the closure of retail establishments and shops that sell mascara and other cosmetics. The temporary shutdown of numerous cosmetic enterprises owing to COVID-19 regulations has also slowed the production of mascara and other beauty goods. Amid the current chaos caused by the COVID-19 epidemic, online e-commerce enterprises are having difficulty reducing the damage because mascara is a non-necessary commodity, and only essential products are allowed to be sold through online channels. Although there is an increase in demand for mascara and other beauty products. Factors such as supply chain interruptions, logistics issues, restricted raw material availability, labor shortages, and the fact that mascara is a non-essential product are expected to reduce mascara sales in the coming months, thus, decreasing the mascara market value.

However, once the global lockdown restrictions loosen and the sale of non-essential products resumes, the global mascara industry is expected to grow and thus, bring a positive mascara market outlook.

Market Dynamics


During the projected period, increased global demand for eye cosmetics is expected to be a prominent driver that will boost the global market growth. Another element that is expected to propel the business during the analysis timeframe is the growing number of working women. The cosmetics industry's rapid global expansion has the potential to grow the market in the future. Rising disposable income is identified as another potential factor that could boost future demand. Furthermore, the convenience with which the product can be purchased through online shopping portals is expected to contribute significantly to the mascara market growth throughout the forecast period. In addition, the rising popularity of colorful mascaras in the market is expected to provide lucrative prospects for mascara makers during the study period and this will bring the mascara market trends.


During the analysis period, the market for mascara is anticipated to be hampered by pricey or costly mascaras. Another important aspect that is anticipated to limit market expansion in the future is the growing desire for cruelty-free mascaras. The eye cosmetic mascara comprises several substances that are potentially harmful to the eyes. The inclusion of chemicals is anticipated to stifle market sales, posing a challenge to the mascara market share. These all factors can hamper the mascara market trends and can reduce the growth too.

Technology Analysis

Mascara Market analysis provides a comprehensive examination of various market segments and regions for the actual workflow, as well as a data collection tool designed to capture real-time information about the growth that leads to an increase in the number of companies investing in R&D to develop new products. Mascara makers want to focus on an acquisition strategy to increase their global market position. Companies constantly strategize and harness all upcoming growth opportunities while focusing on improving the technology that is now available. By investing in R&D to produce new products with cutting-edge technology, companies can get a competitive advantage in the worldwide emergency department information systems market. The adoption of technology in the production and sales of mascara has changed the market outlook.

Segment Overview

The Mascara Market is further bifurcated into various segments that will help the market grow as per the predicted CAGR growth and prove the mascara market forecast true by the end of the forecast period in 2030. The market has been segmented based on the following:

Based on the type, the market has been segmented as follows:

  • Lengthening

  • Volumizing

  • Curling

  • Others

Based on the category, the market has been segmented as follows:

  • Waterproof

  • Regular

Based on the product, the market has been segmented as follows:

  • Liquid

  • Gel

  • Cream

Based on the Distribution-Channel, the market has been segmented as follows:


  • Hypermarkets

  • Supermarkets

  • Departmental Stores

  • Others

Non-Store Based

  • E-Commerce

  • Online Retailing

  • Others

Based on the region, the market has been segmented as follows:

  • North America

  • Europe

  • Asia-Pacific

  • Latin America

  • The Middle East and Africa

Regional Analysis

During the projected period, Europe is expected to dominate the worldwide market. The presence of Milan, the world's fashion capital, can be credited to the region's increased need for cosmetics. Furthermore, the existence of well-established competitors in the region is expected to be another factor influencing the regional market during the evaluation period. North America is expected to capture the second-largest share of the global mascara market. The existence of well-known, important companies that have made significant contributions to the development of the regional market can be credited to the region's growth. Furthermore, the region is a well-known global fashion hub, which is expected to drive the market in the region during the study period. Because of the growing number of mascara manufacturers in many countries in these regions, the market in Latin America and the Middle East, and Africa is expected to rise moderately in terms of revenue.

Competitive Analysis

The expanding need for a variety of mascaras is predicted to provide major competitors with a variety of options, boosting industry rivalry. To obtain a better position in the global market, market players are employing various methods such as mergers, acquisitions, collaborations, and others, as well as focusing on strengthening their product portfolio. The rising demand for waterproof eyeliners and other products is expected to increase market competitiveness shortly. The major key players are as follows:

  • LOréal SA (France)

  • The Estée Lauder Companies Inc. (U.S.)

  • LVMH Moët Hennessy Louis Vuitton SE (France)

  • Coty, Inc, (U.S.)

  • Avon Products, Inc. (U.S.)

  • Inika (U.S.)

  • The Body shop (UK)

  • Milk Makeup (U.S.)

  • Revlon, Inc. (U.S.)

Recent Developments

  • In 2022, Inika released three types of organic mascara: Bold Lash, Curvy Lash, and The Mascara, all of which are created entirely of vegan raw materials, and Endlessly Beautiful will release a new very brown color in their organic mascaras.

  • Organic mascaras with a gel or cream base have witnessed the most rapid growth in recent years, and firms have been eager to capitalize on this market niche. The Brow and Lash from The Body Shop International is a popular product among these demographics.

  • To popularise their products, manufacturers have partnered with retailers. In 2022, Milk Makeup partnered with Sephora to sell its products in all of the latter's locations in the United States.

Report Overview

The study includes a comprehensive analysis of the worldwide mascara industry. A market analysis was carried out to gain a thorough understanding of the sector. The research also focuses on manufacturing technologies and applications that provide information on market growth. The market is segmented into multiple segments based on these parameters, with each section reporting on market share during the forecast period. The research tells about the parent market trends and controlling factors in-depth, as well as market attractiveness by segment. Other market dynamics have also been assessed over a wide range of changes, resulting in a firm grasp of the market during the forecast period.

Report Scope:

Report Attribute/Metric Details
  Market Size    USD 13,670.7 Million
  CAGR    7.10% (2022-2030)
  Base Year   2021
  Forecast Period   2022-2030
  Historical Data   2020
  Forecast Units    Value (USD Million)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, By Category, By Distribution Channel, and By Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   LOréal SA (France), The Estée Lauder Companies Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty Inc (U.S.), Avon Products Inc. (U.S.), Inika (U.S.), The Body shop (UK), Milk Makeup (U.S.), Revlon Inc. (U.S.)
  Key Market Opportunities   Strong Performance Of Retail Sector
  Key Market Drivers

  • Increasing Disposable Income\r\n
  • Growing Working Women Population

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    Frequently Asked Questions (FAQ) :

    mascara market size can touch USD 13,670.7 million by 2030.

    mascara market can progress at 7.10% CAGR from 2022-2030.

    LOréal SA, Shiseido Co., Ltd, LVMH Moët Hennessy Louis Vuitton SE, Revlon, Inc., Coty, Inc., Avon Products, Inc., and The Estée Lauder Companies Inc. are major players of the global mascara market.

    Europe will exhibit an eye-popping growth rate of 6.61% in the global mascara market.

    High demand for eye cosmetics can drive the global mascara market.