Mascara Market Research Report Information By Product Type (Volumizing, Lengthening, Curling, others), By Category (Regular, Waterproof), By Distribution Channel (Store Based, Non- Store Based), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

Global Mascara Market Overview

Mascara Market Size was valued at USD 6.6 billion in 2022. The Mascara market industry is projected to grow from USD 7.0686 Billion in 2023 to USD 12.23627343 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.10% during the forecast period (2023 - 2032). Increased are the key market drivers enhancing the market growth.

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Mascara Market Trends

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  The increase in demand for organic mascarais driving the market growth

  
  

The increasing demand for organic and herbal mascaras is a key driver of revenue growth. Consumers are seeking organic products to avoid the potential negative effects of chemicals. Additionally, the rising number of people wearing contact lenses and the growing concern for eye infections have led to a higher demand for natural eye cosmetics, particularly mascara. Organic mascaras use plant-derived photo chemicals instead of synthetic ingredients. Mascara plays a crucial role in enhancing the appearance of lashes by adding length, darkness, and curl to draw attention to the eyes. Customers consider various features when choosing a mascara, such as lash volume, lengthening, thickening, and curling. Manufacturers focus on developing mascara brushes that cater to these specific consumer needs. Mascara provides lashes with a fuller and thicker look, which is why customers increasingly embrace curling and thickening mascaras. Some manufacturers, such as Skin2Spirit and Palladio Beauty, have introduced waterproof organic and herbal mascaras to meet the demand for water-resistant and clump-free products. This factor drives the market CAGR.

Additionally, increased demand for eye cosmetics is expected to be a prominent driver to boost market growth. Another element expected to propel the business during the analysis timeframe is the growing number of working women. The cosmetics industry's rapid expansion has the potential to grow the market in the future. Rising disposable income is another potential factor that could boost future demand. Furthermore, the convenience of the product being purchased through online shopping portals is expected to contribute significantly to the mascara market growth throughout the forecast period. In addition, the rising popularity of colorful mascaras in the market is expected to provide lucrative prospects for mascara makers during the study period, bringing the mascara market trends.

Furthermore, with the growth of disposable incomes and the increase in the use of cosmetics among millennials globally, the demand for mascara applicators will likely increase over the next few years. With demand growing for volumizing mascaras with eyelash-thickening properties, the market share for volumizing mascara applicators is rising.Increasing makeup and branded mascara product sales have driven market demand for organic micro brushes. Additionally, manufacturers are coming up with products to reach consumers with more cost-effective prices, to become more competitive in the market. As the number of beauty and wellness websites continues to increase, this has resulted in a rise in the demand for mascara applicators in the marketplace.Thus, driving the Mascara market revenue.

Mascara Market Segment Insights

Mascara Product Type Insights

The Mascara market segmentation, based on Product Type, includes volumizing, lengthening, curling, and others. The volumizing segment dominated the market, utilizing innovative formulations and cutting-edge technologies to provide consumers with mascaras that create a fuller and thicker appearance to the lashes. With the help of advanced techniques, such as special brush designs and volumizing formulas, Volumizing mascaras have gained popularity among consumers seeking to enhance the volume and density of their lashes. The use of advanced technologies and resources in developing Volumizing mascaras has positioned this segment as the dominant player in the Mascara Market.

Mascara Category Insights

The Mascara market segmentation, based on product type, includes Regular, Waterproof. The waterproof segment dominates the mascara market due to the availability of advanced technologies and resources in this category. Waterproof mascaras are formulated with special ingredients and technologies to resist water, sweat, and humidity, providing long-lasting wear and smudge-proof results. The advancements in formulation and manufacturing techniques have enabled the development of highly effective waterproof mascaras that meet the demands of consumers for smudge-free and long-lasting makeup. With advanced technologies and resources available, the Waterproof segment has gained prominence and dominates the Mascara Market.

Mascara Product Distribution Channel Insights

The Mascara market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based segment dominates the mascara market due to the availability of advanced technologies and resources in these settings. Store-based distribution channels, such as beauty stores, supermarkets, and specialty cosmetic retailers, provide a physical space for consumers to explore and purchase a wide range of mascara products. These stores often have dedicated beauty sections with knowledgeable staff that can provide personalized recommendations and assistance to customers.

Figure1: Mascara Market, by Distribution Channel, 2022 & 2032 (USD billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Mascara Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American mascara market will dominate this market; growing awareness of the harmful effects of chemicals will boost the market growth in this Region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure2: GLOBAL MASCARA MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's Mascara market accounts for the second-largest market share due tothe increasing number of beauty brands in these regions and the growing number of manufacturers; the mascara applicator market has experienced a tremendous boom in this Region. Further, the German Mascara market held the largest market share, and the UK Mascara market was the fastest-growing market in the European Region.

The Asia-Pacific Mascara Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due tothe increasing need for personal growth and the influx of beauty bloggers in these regions. Moreover, China’s Mascara market held the largest market share, and the Indian mascara market was the fastest-growing market in the Asia-Pacific region.

Mascara Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development to expand their product lines, which will help the Mascara market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Mascara industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the Mascara industry to benefit clients and increase the market sector. The Mascara industry has offered some of the most significant advantages in recent years. Major players in the Mascara market, includingLOréal SA (France), The Estée Lauder Companies Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty Inc (U.S.), Avon Products Inc. (U.S.), Inika (U.S.), The Body shop (U.K.), Milk Makeup (U.S.), Revlon Inc. (U.S.)., and others, are attempting to increase market demand by investing in research and development operations.

Dunkin' Brands Inc., a franchisor of quick service restaurants (QSR), is renowned for its wide range of coffee, baked goods, and ice cream offerings. With a strong presence in the industry, Dunkin' Brands operates over 11,700 Dunkin' Donuts restaurants and more than 7,600 Baskin-Robbins restaurants worldwide. Headquartered in Canton, Massachusetts, the company has become a prominent player in the QSR sector. Recently, Dunkin' announced a collaboration with cosmetics brand e.l.f. to launch a co-branded makeup line. This exciting partnership will showcase various products, including a donut-themed makeup palette, a coffee-scented lip scrub, mascara, and other enticing offerings. The products will be available for purchase through the cosmetics brand's website and Ulta Beauty, providing customers easy access to this unique and flavorful makeup collection.

Nykaa, an Indian e-commerce company founded by FalguniNayar in 2012 and headquartered in Mumbai, has established itself as a prominent player in the beauty, wellness, and fashion industry. With a strong online presence, Nykaa offers a wide range of products through its websites, mobile apps, and offline stores. In a significant milestone, Nykaa became the first Indian unicorn startup led by a woman in 2020. Recently, Nykaa Cosmetics introduced its inaugural line of mascara, a high-performance product that is waterproof, clump-free, and long-lasting. These mascaras are designed to deliver a customized lash effect and ensure all-day comfort, whether achieving voluminous lashes, XXL lashes, or dramatic curls. With its focus on quality and innovation, Nykaa continues to enhance the beauty and cosmetic options available to customers in India and beyond.

Key CompaniesIn The Mascara Market Include

• LOréal SA (France)


• The Estée Lauder Companies Inc. (U.S.)


• LVMH Moët Hennessy Louis Vuitton SE (France)


• Coty, Inc, (U.S.)


• Avon Products, Inc. (U.S.)


• Inika (U.S.)


• The Body shop (UK)


• Milk Makeup (U.S.)

Mascara Industry Developments

March 2022: Dunkin’ announced a makeup collaboration with cosmetics brand e.l.f. to offer co-branded makeup through the websites of cosmetics brands and Ulta Beauty. This collaboration includes a donut-themed makeup palette, a lip scrub with a coffee smell, mascara, and other products.

January 2021: Nykaa Cosmetics launched its first-ever line of mascara, which is a waterproof, no-clumping, no-flaking product, and also has a long-lasting effect. These mascaras provide customized lash effects and all-day comfort, from huge volume to XXL lashes and dramatic.

Mascara Market Segmentation

Mascara Product Type Outlook

• Volumizing


• Lengthening


• Curling


• Others

Mascara Category Outlook

• Regular


• Waterproof

Mascara Distribution Channel Outlook

• Store-Based


• Non-Store-Based

Mascara Regional Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  
  

• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  

• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  

• Rest of the World
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America
  
  
  
  

Report Scope:

Report Attribute/Metric	Details
Market Size2022	USD 6.6billion
Market Size 2023	USD 7.0686billion
Market Size2032	USD 12.23627343billion
Compound Annual Growth Rate (CAGR)	7.10%(2023-2032)
Base Year	2022
Market Forecast Period	2023-2032
Historical Data	2018- 2022
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	Product Type, Category, Distribution Channel, and Region
Geographies Covered	North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered	The U.S., Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled	LOréal SA (France), The Estée Lauder Companies Inc. (U.S.), LVMH Moët Hennessy Louis Vuitton SE (France), Coty Inc (U.S.), Avon Products Inc. (U.S.), Inika (U.S.), The Body shop (UK), Milk Makeup (U.S.), Revlon Inc. (U.S.)
Key Market Opportunities	Increasing Disposable Income
Key Market Dynamics	Growing Working Women Population

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