Marketing Cloud Platform Market Research Report- Global Forecast 2027

Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment) - Forecast 2027

ID: MRFR/ICT/2214-HCR | February 2021 | Region: Global | 100 pages

Please note that the assessment period of report has been updated from 2017-2023 to 2020-2027. Cordially fill the sample form for updated data.

Marketing Cloud Platform Market Overview:
The marketing cloud platform market is surging at a faster rate all across the globe and will progress to optimum levels in the near future. The overall marketing cloud platform market revenue is estimated to have a substantial rise in the upcoming years while maintaining a steady growth rate.


Cloud marketing is an advanced method that benefits organizations to vend their services and goods in a digital way. The process of marketing goods and services online is done using integrated digital experiences so that product marketing can reach every individual end-user. Along with that, the marketing cloud platform industry facilitates audience builder, journey builder, content builder, personalization builder, marketing cloud connect, and analytics builder to make the marketing process simpler and suitable. As per the marketing cloud platform market outlook, the marketing cloud platform features will help organizations to properly market their services and goods and increase their profitability which in turn raises the marketing cloud platform market demand.


Many organizations opt for journey builder across mobile, email, social, web, and advertising to enhance the customer experience over sales, marketing, and service. The term audience builder refers to the creation of one view of each customer through the addition of information from any source with good contact management, and utilization of audience builder propels marketing cloud platform market growth. Enterprises can use their complete data from any source such as service cloud data and sales cloud, offline data, web analytics to maximize their customer view. Implementation of audience builder can make complex data even simpler which leads to the expansion of marketing cloud platform market size.


Recent developments in the marketing cloud platform market trends transform the marketing dimensions and project the potential of the marketing cloud platform market to greater heights. The essential features of the marketing cloud platform industry to personalize conversations of customers are easy to fetch in any size and in any channel. All these advantageous marketing cloud platform market opportunities will help in the progression of the marketing cloud platform market growth.


The marketing cloud platform market forecast report provides insights into the market structure and shows an increase in growth and valuation of the marketing cloud platform market. It includes an analysis of the impact of COVID19 on the marketing cloud platform industry and tells about the market dynamics, including the drivers and restraints of the market growth. It puts light on several segments and sub-segments of the market and gives an idea about the marketing cloud platform market key players that can boost the market growth in the coming years. The marketing cloud platform market analysis in the report explains various geographies that have a major influence on the marketing cloud platform market growth in the future time.


COVID19 Analysis:
The emergence of the COVID19 pandemic has severely affected the entire world in terms of both economy and health. The working sector and businesses witnessed financial crisis as the normal functioning of day-to-day activities were limited. In the lockdown, operations of industries and manufacturing units were put to a halt which incurred financial loss and declined the global economic growth rate to lower levels. However, the marketing cloud platform market was able to sustain the difficult situation and still managed to have a steady growth. During the pandemic, people as well as companies shifted towards automated systems and became dependent on cloud-based technologies, which led to the rise in marketing cloud platform market demand.


Market Dynamics:
Major drivers of the market
The marketing cloud platform market is surfacing at a rapid pace over the recent years and is expected to show excellent growth all around the world in the upcoming times. Several features of a marketing cloud platform like audience builder, journey builder, content builder, personalization builder, marketing cloud connects, and analytics builder help organizations to market their products and services in a digital way. Audience builder creates a single view of customers through the addition of data from any source and maintains good contact management.

Enterprises can utilize all the information from any source such as service cloud data, sales cloud, web analytics, and offline data to maximize their customer view. The audience builder helps in managing even the complex data and transforms raw data into marketer-friendly dimensions, which enhances the marketing cloud platform market demand. Key features of the marketing cloud platform industry personalize conversation of customers can be accessed in any channel and at any size. Such factors will push the marketing cloud platform market growth in the coming years.


Significant opportunities for the market:
The marketing cloud platform market outlook represents that the rising requirement for the cloud-based platform for vending the goods and services of organizations in a digital form escalates the marketing cloud platform market opportunities for growth. Along with the technological advancements in marketing, the personalization builder, journey builder, audience builder, analytics builder, content builder, and marketing cloud connect is enabling the organizations to market efficiently and enhance the customer experiences in sales, marketing and service. The marketing cloud platform industry allows access to customer relationship management which helps users to manage and drive the sales, customer support, and marketing aspects of their businesses.

By using the CRM tools, functions and operations are completed with increased efficiency and provide real-time updates along with data to the users. According to the marketing cloud platform market forecast, the management, organization, and centralization of sales, key customers, and prime data elevates the marketing cloud platform market demand and encourages the marketing cloud platform market growth.

Market Restraints:
The coronavirus epidemic has created havoc in the global economy and adversely impacted the marketing cloud platform market. During the lockdown, industrial operations and production units remained closed, which heavily disturbed the supply chain. However, the shift of people towards cloud-based technologies helped the marketing cloud platform market to maintain a steady growth even in these critical situations.

Market growth challenges:
There are numerous marketing cloud platform market opportunities that upsurge the market growth to stupendous heights. But the marketing cloud platform market possesses certain challenges too that can hamper the marketing cloud platform market growth. The lack of technical awareness and shortage of technically proficient workers can hinder the expansion of the marketing cloud platform market size.

Value Chain Analysis:
As per the marketing cloud platform market analysis, the value generated from the marketing cloud platform market is exhilarating at a faster rate over the past years. The marketing cloud platform market revenue in the coming years will exceed all the previous historical growth and will attain maximum momentum. Constant innovation in the marketing cloud platform market trends will help in the progression of the market potential in the forecast times.

Segment Overview:
The marketing cloud platform market is fragmented into several segments on the basis of solutions, platforms, and end-users. The global marketing cloud platform market segmentation on the basis of solutions includes digital marketing solutions and integrated solutions. On the basis of platform, the marketing cloud platform market segment comprises B2B cloud, CRM, SaaS-based, and Cloud-based platforms. The end-users segment of the marketing cloud platform market size includes media and entertainment, travel, retail, life sciences, financial services, technology, retail, and other sectors.


Regional Analysis:
The marketing cloud platform market is done on different geographies such as North America, Europe, Asia-Pacific, and other parts of the world. In North America, a large number of marketing cloud platform market key players is established, which makes it the leading shareholder of the marketing cloud platform market. The increased investments in cloud marketing by small as well as big organizations are helping the marketing cloud platform market growth in that region. Several other factors that escalate the market potential are improved marketing techniques that include social media marketing, inbound marketing, marketing automation, and content marketing using video and visual content. Increased use of cellphones is also pushing the marketing cloud platform market demand higher.


Competitive Landscape of the market:
The prominent marketing cloud platform market key players are:



  • Oracle Corporation (U.S.)

  • Adobe Systems Incorporated (U.S.)

  • Leadsquared (India)

  • Salesforce.Com (U.S.)

  • Hubspot (U.S.)

  • International Business Machines Corporation (U.S.)

  • Infusionsoft (U.S.)

  • Cision Ab (Sweden)

  • Hatchbuck (U.S.)

  • Etrigue Corporation (U.S.)



Frequently Asked Questions (FAQ) :


By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform.

Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India)

North America is the leading market for marketing cloud platform, owing to the adoption of advanced marketing techniques in enhancing business and increase adoption of analytics by organization in cloud marketing platform.

Major factors driving the marketing cloud platform market include the growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, development of the mobile marketing platform due to an increasing use of smart mobile devices, and the emergence of location-based marketing.

The large and small and medium size enterprise are utilizing the cloud platform in order to get various benefits from its features which includes flexibility and robustness and this can be utilized in their internal business operation. With the evolution in technology such as content management, cloud computing, and analytics. The global cloud computing market has advanced from marketing tools to marketing automation platforms in recent years, which serves as an opportunity for the market in the future.

The marketing cloud platform market is divided into different segments on the basis of solutions, platform, and end-user.