ID: MRFR/ICT/2214-HCR | February 2021 | Region: Global | 100 pages
Market Synopsis of Marketing Cloud Platform Market:
Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.
The marketing cloud platform market can be segmented on the basis of platform, solution and end-user. By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform. CRM platform objectives is to help users drive and manage the sales, marketing and customer support aspects of their business. With CRM tools task are done more efficiently. CRM platform's offers integrated functions, which mainly focus on providing real-time updates and data to users, and helping them to centralize, organize and manage key customer, sales and prime data.
Study Objectives of Marketing Cloud Platform Market:
The prominent players in the marketing cloud platform market are – Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.
Marketing cloud platform market for segment on the basis of Platform, Solution and End-User
Marketing Cloud Platform Market by Platform:
Marketing Cloud Platform Market by Solution:
Marketing Cloud Platform Market by End-User:
The regional analysis of marketing cloud platform market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is the leader in the marketing cloud platform market due to major cloud marketing players present in the region and investment by large and small organizations in cloud marketing to enhance their business. And other factors dominating market includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing through visual and video content, and increasing number of cellphones.
Frequently Asked Questions (FAQ) :
By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform.
Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India)
North America is the leading market for marketing cloud platform, owing to the adoption of advanced marketing techniques in enhancing business and increase adoption of analytics by organization in cloud marketing platform.
Major factors driving the marketing cloud platform market include the growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, development of the mobile marketing platform due to an increasing use of smart mobile devices, and the emergence of location-based marketing.
The large and small and medium size enterprise are utilizing the cloud platform in order to get various benefits from its features which includes flexibility and robustness and this can be utilized in their internal business operation. With the evolution in technology such as content management, cloud computing, and analytics. The global cloud computing market has advanced from marketing tools to marketing automation platforms in recent years, which serves as an opportunity for the market in the future.