Marketing Cloud Platform Market Research Report- Global Forecast 2023

Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment) - Forecast 2023

ID: MRFR/ICT/2214-HCR | February 2021 | Region: Global | 100 pages

Market Synopsis of Marketing Cloud Platform Market:


Market Scenario:


Cloud marketing is the method adopted by an organizations to market their goods and services online with the help of integrated digital experiences, through which they are specialized for every single end user.

Marketing cloud platform can be used for journey builder, audience builder, personalization builder, content builder, analytics builder and marketing cloud connect. Organization use journey builder across email, mobile, social, advertising, and web. In addition, it provides a seamless customer experience across marketing, sales, and service. Audience builder refers to, build a single view of each customer by adding data from any source with healthy contact management. Organizations can use all of their data from any source like sales cloud and service cloud data, web analytics, and also offline data to expand their view of the customer. Complex data can be made manageable by using audience builder. With the help of audience builder raw data can be transformed into marketer friendly dimensions. Key features to personalize customer conversations can be quickly found at any size and in any channel.


The marketing cloud platform market can be segmented on the basis of platform, solution and end-user. By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform. CRM platform objectives is to help users drive and manage the sales, marketing and customer support aspects of their business. With CRM tools task are done more efficiently. CRM platform's offers integrated functions, which mainly focus on providing real-time updates and data to users, and helping them to centralize, organize and manage key customer, sales and prime data. 


Study Objectives of Marketing Cloud Platform Market:



  • To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Marketing cloud platform market.

  • To provide insights about factors affecting the market growth.

  • To analyze the Marketing cloud platform market based porter’s five force analysis etc.

  • To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).

  • To provide country level analysis of the market with respect to the current market size and future prospective.

  • To provide country level analysis of the market for segment on the basis of platform, solution and end-user.

  • To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.

  • To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the marketing cloud platform market.


Key Players:


The prominent players in the marketing cloud platform market are – Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.


Segments:


Marketing cloud platform market for segment on the basis of Platform, Solution and End-User


Marketing Cloud Platform Market by Platform:



  • CRM

  • Cloud-Based

  • SaaS-Based

  • B2B Cloud


Marketing Cloud Platform Market by Solution:



  • Integrated Solution

  • Digital Marketing Solution


Marketing Cloud Platform Market by End-User:



  • Travel

  • Retail

  • Financial Services

  • Life Sciences

  • Technology

  • Media & Entertainment 


Regional Analysis:


The regional analysis of marketing cloud platform market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. North America is the leader in the marketing cloud platform market due to major cloud marketing players present in the region and investment by large and small organizations in cloud marketing to enhance their business. And other factors dominating market includes improved marketing techniques like inbound marketingsocial media marketingmarketing automation, content marketing through visual and video content, and increasing number of cellphones.


  Intended Audience



  • Investors and consultants

  • System Integrators

  • Government Organizations

  • Research/Consultancy firms

  • Technology solution providers

  • IT Solution Providers



Frequently Asked Questions (FAQ) :


By platform the market is segmented into customer management platform, cloud based platform, software-as-a-service based platform and business to business cloud platform.

Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India)

North America is the leading market for marketing cloud platform, owing to the adoption of advanced marketing techniques in enhancing business and increase adoption of analytics by organization in cloud marketing platform.

Major factors driving the marketing cloud platform market include the growing adoption of content marketing software for personalized marketing and customer engagement, increased use of social media for advertising, development of the mobile marketing platform due to an increasing use of smart mobile devices, and the emergence of location-based marketing.

The large and small and medium size enterprise are utilizing the cloud platform in order to get various benefits from its features which includes flexibility and robustness and this can be utilized in their internal business operation. With the evolution in technology such as content management, cloud computing, and analytics. The global cloud computing market has advanced from marketing tools to marketing automation platforms in recent years, which serves as an opportunity for the market in the future.