Research Methodology on Low Fat Cheese Market
1. Introduction
The increasing trend towards health consciousness among people has drastically increased the demand for low fat foods and drinks. Low fat cheeses are widely preferred by health-conscious consumers, which, in turn, is driving their market growth. Low fat cheese is produced by reducing the fat present in the traditional cheese. It is generally produced using skim milk and contains less saturated fat compared to other dairy products and regular cheese. The focus on health & wellness, the introduction of different varieties, and the increase in demand for protein-enriched items are driving the market. Moreover, low fat cheese is rich in dietary fibre and essential vitamins & minerals such as calcium & phosphorus.
The objective of this research is to provide an in-depth analysis of the Low Fat Cheese market. The report would include an overview of the market, market dynamics (drivers & restraints), Porter’s Five Force Model, Value Chain Analysis, Industry Trends & Growth Opportunities, Segmental Analysis; Regional Analysis including Current Landscape & Future Roadmap, and Market Strategic Analysis.
2. Research Methodology
This research uses a combination of primary and secondary research methods to provide an in-depth analysis of the Low Fat Cheese market. Primary research involved conducting interviews with industry experts, key opinion leaders, and stakeholders from across the Dairy & Food industry. Secondary research included the use of global and regional trends & figures taken from the reports of industry associations, government data, and trade journals. This research was conducted from February 2022 to December 2022.
2.1 Research Scope
The scope of this research focused on an analysis of the Low Fat Cheese Market for the period 2023 - 2030. The categories of the product segment covered in this research are Hard Cheese, Cooked Cheese, Soft Cheese, Processed Cheese, Fresh Mozzarella, Parmesan, Cheddar, Feta, and Other Dairy Products. Also, the research covers both regional and global analysis of the market.
2.2 Secondary Research
Secondary research included an extensive review of the available literature and surveys of market data. The secondary research included the study of government documents, industry association-based research reports, industry & financial news portals, press releases, journals, and various search engines. Comprehensive secondary research was used to identify the current market size and its growth potential.
2.3 Primary Research
Primary research focused on interviews and discussions with stakeholders, industry experts, and key opinion leaders across the Dairy & Food industry. Primary research involved discussing the topics, analyzing the market trends, and competitive landscape, and gaining insights into the drivers & restraints of the Low Fat Cheese market. Primary research played a critical role in the verification and validation of market figures obtained through secondary research. The qualitative and quantitative research data was collected through interviews with industry experts, market players, decision makers, CEOs, and key opinion leaders.
The qualitative research included the collection and analysis of non-numeric data such as interviews, customer feedback, market dynamics & trends, and customer preferences. The quantitative research included the analysis of numerical data such as market size, market share, market forecast & growth opportunities, and regional market growth.
The primary research included both online and offline data collection techniques. Online primary research was conducted through online surveys, email communications, and interviews. Offline data collection methods included interviews conducted by phone, physical surveys, and face-to-face interviews.
2.4 Data Triangulation
The data triangulation was conducted to verify and validate the accuracy of the market figures obtained through primary and secondary research. To achieve this, the data was collected from multiple sources (both online and offline). The validated data were then assembled to make an accurate estimation of the market figure.