Large Format Display Market Share

Large Format Display Market Share Analysis

In the competitive Large Format Display (LFD) market, companies use a variety of strategies to maintain an edge in their positioning. Another popular tactic is product differentiation, in which manufacturers aim to produce LFDs with distinctive features and capabilities for greater distinction from competitors. This could involve improvements in the display, such as greater resolution displays or touch functions with more advanced capabilities; furthermore it may mean incorporating smart features. In order to capture greater market share, especially in fields where specific features are highly valued, companies strive to create a product that is unique in terms of performance or function.
Price positioning is another key strategy in the Large Format Display market. Some companies position their products as economical solutions, aiming at the price sensitive segments of the market. With this approach, production processes are optimized and supply chains streamlined in order to offer competitive pricing without sacrificing necessary features or quality. On the other hand, many companies place their LFDs in premium lines and stress high performance, build quality as well as advanced technologies. This strategy aims at consumers or the business side who are prepared to pay extra for premium displays. As such, they also play a role in those special applications where top quality is important.
Through strategic alliances with supply chain colleagues, like display panel makers, manufacturers can have even greater products or by collaborating with software providers they may present a more comprehensive solution. Such collaborations allow companies to provide complete solutions, combining hardware and software requiring further differentiation of services. Furthermore, through strategic alliances new distribution channels can be obtained opening up wider markets and increasing the chances of capturing a higher market share.
A well-defined brand image engenders trust and loyalty among customers. So companies spend money on marketing to enhance the brand value, customer service and general image of themselves. A positive brand image affirms the trustworthiness of a company and is often the deciding factor when customers have to choose one name over another, even if products are similar. Indeed, in the Large Format Display market trusting in a reliable brand's quality and technique can be enough of a reason for buyers to prefer one over another.