Introduction: Navigating the Competitive Landscape of Large Format Displays
The large format display market is experiencing an unprecedented degree of competition, owing to the rapid spread of new technology, the changing tastes of consumers, and the growing importance of the environment. Consequently, the major players, including the original equipment manufacturers, IT system integrators, and network operators, are deploying new technology, such as AI-based data analysis, IoT integration, and green solutions, to try and secure a leading position. In the battle for the future of large format displays, the manufacturers are focusing on the resolution and energy efficiency of their displays, while the IT system integrators are trying to ensure a smooth, automatic, and uninterrupted service. The new players, particularly the AI start-ups, are introducing new applications that are redefining the way in which content is delivered and how consumers are engaged. The market is expanding in Asia-Pacific and North America. As a result, the strategic deployments are moving towards more interactive and immersive experiences, with a view to capitalizing on the growing demand for dynamic visual communication solutions in 2024–25.
Competitive Positioning
Full-Suite Integrators
These vendors provide comprehensive solutions that integrate hardware, software, and services for large format displays.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Samsung |
Innovative display technology and design |
LED and LCD displays |
Global |
| LG Display |
Leading OLED technology provider |
OLED and LCD panels |
Global |
| Panasonic |
Robust professional display solutions |
Plasma and LCD displays |
Global |
| Sony |
High-quality imaging and processing |
Professional displays and projectors |
Global |
Specialized Technology Vendors
These vendors focus on niche technologies and applications within the large format display market.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| Christie Digital |
Advanced projection and display solutions |
Projection systems and displays |
Global |
| Barco |
Expertise in visualization and collaboration |
Visualization solutions and projectors |
Global |
| Epson |
Leading in 3LCD technology |
Projectors and large format displays |
Global |
| BenQ |
Focus on education and business solutions |
Interactive displays and projectors |
Global |
Infrastructure & Equipment Providers
These vendors supply essential components and equipment that support large format display systems.
| Vendor | Competitive Edge | Solution Focus | Regional Focus |
|---|
| NEC Display Solutions |
Strong reliability and performance |
Commercial displays and projectors |
Global |
| Planar Systems |
Customizable display solutions |
LCD and LED displays |
North America |
| Mitsubishi Electric |
Durable and high-performance displays |
LED and LCD displays |
Global |
| Daktronics |
Expertise in large-scale LED displays |
LED signage and displays |
North America |
| Toshiba |
Innovative display technologies |
LCD and LED displays |
Global |
| Sharp |
High-quality LCD technology |
LCD displays and signage |
Global |
| ViewSonic |
Versatile display solutions for various sectors |
Monitors and projectors |
Global |
Emerging Players & Regional Champions
- ViewSonic (USA): Specializes in high-resolution displays and digital-signage solutions, and recently won a contract with a major retail chain for interactive displays. By offering competitive prices and excellent customer service, it is taking on the established suppliers.
- Leyard (China): specializes in LED display technology and is a specialist in fine-pitch displays for control rooms and broadcasting applications. It has recently implemented a large-scale project for a national broadcaster. It complements the established players in the market by providing industry-focused solutions.
- Samsung (South Korea): While an established player, their recent push into microLED technology positions them as a challenger in the premium segment of the market, with recent contracts in high-end retail and corporate environments.
- BenQ (Taiwan): BenQ is a major manufacturer of flat-panel monitors for the business and education markets. It has recently teamed up with several educational institutions to develop learning environments. BenQ complements its established competitors by focusing on the development of user-friendly software and content.
Regional Trends: In 2023, there will be a noticeable trend towards the use of high-resolution and interactive displays in North America and Asia-Pacific, resulting from the growing demand for these products in the retail and business sectors. Also, the emphasis on energy-efficient and sustainable display technology will continue to grow, with emerging players concentrating on LED and micro-LED solutions.
Collaborations & M&A Movements
- Samsung Display and LG Display entered a partnership to co-develop next-generation OLED technology aimed at enhancing display quality and energy efficiency, thereby strengthening their competitive positioning in the premium display segment.
- Sony Corporation acquired a majority stake in a leading digital signage company to expand its footprint in the large format display market and leverage synergies in content creation and distribution.
- Sharp Corporation and Panasonic announced a collaboration to create innovative large format displays for smart retail environments, aiming to capture a larger share of the growing digital signage market.
Competitive Summary Table
| Capability | Leading Players | Remarks |
|---|
| High Resolution Display |
Samsung, LG, Sony |
QLED’s brightness and color accuracy make it the preferred choice for retail. OLED’s contrast ratio is ideal for museums and galleries. Crystal LED’s flexible design makes it ideal for large-scale, custom-built displays. |
| Interactive Touch Technology |
Sharp, NEC, Elo Touch Solutions |
AQUOS BOARD is a large, touch-sensitive, liquid-crystal-display that has been widely adopted in schools for use in teaching. The Multi-SYNC series is designed for use in the office, and is touch-sensitive for group collaboration. Elo Touch Solutions produces rugged touch panels for use in a variety of high-traffic locations. |
| Content Management Systems |
BrightSign, Scala, Navori Labs |
The BrightSign digital sign player is renowned for its reliability and simplicity, which makes it popular in fast-food restaurants. Scala offers a robust CMS that enables dynamic content changes, and it is used widely in transport hubs. Navori Labs's flexible platform enables real-time content delivery from a variety of sources. |
| Energy Efficiency and Sustainability |
Philips, BenQ, ViewSonic |
In the field of energy-saving displays, Philips has achieved considerable progress. Its EcoDesign concept reduces power consumption significantly. BenQ has a range of displays that are rated as low-consumption devices. This makes them a good choice for companies that want to show their commitment to the environment. ViewSonic has a green manufacturing policy, and is gaining ground in the educational sector. |
| Remote Management and Monitoring |
Cisco, Crestron, AMX |
Cisco’s solutions enable remote control of the display network, enhancing the operational efficiency of large companies. Crestron’s control systems facilitate the integration and management of AV systems, which are widely used in the business world. AMX’s robust remote management tools ensure the availability and performance of critical systems. |
| Augmented Reality Integration |
Microsoft, Magic Leap, Vive |
In retail and training, the HoloLens is mated to large screens for a fully immersive experience. Magic Leap’s spatial computing, on the other hand, enables brands to engage consumers in an all-encompassing way. Vive’s solutions are used in museums for interactive displays that show the potential of augmented reality on large screens. |
Conclusion: Navigating the Competitive Landscape Ahead
The Large-Format Display Market in 2023 will be characterized by intense competition and significant fragmentation. Regional developments show a growing demand in Asia-Pacific and North America, and this will force suppliers to adopt their strategies accordingly. The market is characterized by a high degree of differentiation between the established players, who can rely on their established brand equity and distribution networks, and the newcomers, who can rely on their newer technologies and niche applications. In the future, market leadership will be determined by key factors such as the integration of AI, automation, sustainable practices and the flexibility of product offerings. These factors will be essential to a successful positioning in this changing landscape.
