Large Format Display Market Trends

Introduction

By 2023 the Large Format Displays Market is undergoing a great change, influenced by many macro-economic factors, such as rapid technological development, changing regulations and changing consumer behavior. OLED and micro-LED are new display technologies that have improved the quality of images and energy efficiency. The implementation of green legislation is forcing the industry to adopt a more sustainable approach. And the changing preferences of consumers for immersive experiences in the retail, entertainment and business environments are reshaping the market. These trends are essential for the industry to understand. Not only do they affect product development and marketing strategies, but they also influence the positioning of the market in an increasingly crowded industry.

Top Trends

1. Increased Adoption of OLED Technology
   OLED technology is gaining in popularity because of its superior color accuracy and contrast ratio. According to the report, the OLED panel production capacity of the major companies like LG Display will increase by 30% in 2023. Demand is driven by the retail and entertainment industries, where visual impact is paramount. The more affordable the cost, the more OLED will be applied to large screens, enhancing the visual experience.
2. Integration of AI and Machine Learning
   The use of artificial intelligence and machine learning for large-format displays is aimed at improving the content management and the audience’s engagement with the content. The use of these methods by companies like Samsung to optimize the display’s performance based on the viewer’s behaviour can lead to a 20 per cent increase in the audience’s engagement with the content. This trend is reshaping advertising strategies, making it possible to deliver more targeted content. Future developments may include the use of real-time analytics and the implementation of adaptive content strategies.
3. Sustainability and Eco-Friendly Solutions
   It is becoming a matter of concern to use eco-friendly materials and energy-saving techniques. Panasonic is launching a new monitor that reduces the power consumption by 15%. This trend has also influenced the procurement policy of the government and private companies. Perhaps in the future, the government will impose regulations that require the use of energy-saving monitors.
4. Rise of Interactive Displays
   In recent years, large format, interactive screens have been increasingly used in the educational and business worlds. The ViewSonic corporation, for example, reports that the sale of their large format, interactive screens rose by 25 percent in 2023. This trend has enhanced collaboration and participation, especially in hybrid work environments. In the future, the development of touch technology and the integration of virtual reality may expand their use even further.
5. Expansion of Digital Signage Solutions
   Digital Signage is a rapidly growing industry that combines advertising and information in large formats. In the retail sector, Daktronics has experienced an increase of 40 percent in the number of digital signs in the last two years. This trend is transforming customer experiences and attracting more customers. In the future, it is expected that the industry will be further developed, especially in the field of content and the integration of mobile devices.
6. Enhanced Resolution and Display Quality
   High-resolution displays, such as 8K, are gaining in popularity. The demand is driven by the need for greater detail in various industries. Sony has recently launched several 8K displays and has reported a 50% increase in interest from broadcasters. This trend is pushing manufacturers to develop their display technology, which in turn is improving the quality of the images. Future developments will probably focus on improving the refresh rate and colour accuracy.
7. Growth in Virtual and Augmented Reality Applications
   Virtual and augmented reality applications are increasingly using large-format displays to create immersive experiences. Companies such as Christie Digital are developing new screens to support this development, which has resulted in a 30% increase in demand from the entertainment industry. This trend is transforming the way we experience and consume content. Eventually, the screens will probably be able to be used in conjunction with virtual reality devices, which will provide greater interactivity.
8. Cloud-Based Content Management Systems
   Content management systems are becoming more and more essential for managing the content of large format displays in different locations. NEC Display Solutions has reported an increase of 35% in the number of customers who have adopted cloud solutions for managing their displays. This trend simplifies and reduces the costs of operations. Future developments could include improved security features and real-time content updates.
9. Customization and Modular Display Solutions
   Large format printing is becoming a point of differentiation. Modular solutions enable the tailoring of individual solutions. In the case of Planar Systems, the individual configuration of the display systems has led to a 20 percent increase in project inquiries. This trend is especially advantageous for architecturally unique spaces. Further developments may focus on further increases in the degree of modularity and ease of installation.
10. Increased Focus on Cybersecurity
    In the increasing digitalization of large-format displays, the question of security is becoming more and more urgent. Toshiba, for example, reports an increase of 15 percent in the demand for security solutions for large displays. This is of particular importance in banking and medical fields, where data security is paramount. In the future, new encryption and security procedures will probably be developed.

Conclusion: Navigating the Competitive Landscape Ahead

In 2023 the Large-Scale Display Market will be characterized by a highly fragmented and highly competitive environment, with both established and new players competing for a share of the market. The Regional trends indicate an increase in demand for large-scale displays in Asia-Pacific and North America, which is leading the suppliers to adapt their strategies accordingly. The established players are able to draw on their existing brand equity and distribution network, while the new players are focusing on new technology and niche applications. In terms of the key capabilities, the focus is on AI integration, automation, sustainable practices and flexibility in product offerings. Strategic alignment with these capabilities will be crucial for the suppliers in this evolving landscape.