✉  info@marketresearchfuture.com   📞  +1 (855) 661-4441(US)   📞  +44 1720 412 167(UK)
Certified Global Research Member
Isomar fd.webp Wcrc 57.webp
Key Questions Answered
  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
Why Choose Market Research Future?
  • Vigorous research methodologies for specific market.
  • Knowledge partners across the globe
  • Large network of partner consultants.
  • Ever-increasing/ Escalating data base with quarterly monitoring of various markets
  • Trusted by fortune 500 companies/startups/ universities/organizations
  • Large database of 5000+ markets reports.
  • Effective and prompt pre- and post-sales support.

Kids Tablet Market Share

ID: MRFR//6866-HCR | 111 Pages | Author: Ankit Gupta| May 2024

In the competitive landscape of the Kids Tablet market, market share positioning strategies play a pivotal role in shaping the success of manufacturers and influencing consumer choices. One prevalent approach is differentiation, where companies strive to distinguish their products from competitors through unique features and capabilities. Some brands focus on educational content, partnering with renowned institutions or developing proprietary learning apps, aiming to attract parents seeking tablets that contribute positively to their child's development. Others emphasize durability and safety, designing robust devices with child-friendly features and parental controls to stand out in a crowded market.

Price positioning is another crucial strategy within the Kids Tablet market. Companies target specific price segments, offering a range of products to cater to diverse consumer budgets. While some brands focus on affordability, providing basic yet functional tablets, others position themselves as premium options with advanced features and superior build quality. This segmentation allows manufacturers to tap into different market segments, appealing to both price-sensitive consumers and those willing to invest in a higher-end product for their children.

Collaborations and partnerships also play a significant role in market share positioning strategies. Kids' tablet manufacturers often team up with popular characters, brands, or content creators to leverage established fan bases and enhance the appeal of their products. Licensing agreements with well-known franchises or characters contribute to brand recognition and create a sense of familiarity, making the tablets more attractive to both parents and children.

Distribution channels form another key aspect of market share positioning. Some companies focus on establishing a robust online presence, leveraging e-commerce platforms to reach a broader audience and provide convenient purchasing options for parents. Others prioritize traditional retail partnerships, aiming for prominent shelf space in brick-and-mortar stores to enhance visibility and accessibility. The choice of distribution channels depends on a company's target audience, marketing strategy, and the overall brand positioning within the market.

Marketing and promotional activities are essential components of market share positioning in the Kids Tablet market. Brands invest in advertising campaigns that highlight the unique features of their products, emphasizing how they cater to the specific needs and preferences of parents and children. Social media platforms, influencers, and reviews also play a crucial role in building brand awareness and shaping consumer perceptions. Companies that effectively communicate the value proposition of their kids' tablets can gain a competitive edge and secure a larger market share.

Customer experience and post-purchase support contribute significantly to market share positioning. Brands that prioritize customer satisfaction, offer responsive customer service, and provide regular software updates to enhance the user experience are likely to build stronger relationships with consumers. Positive word-of-mouth and customer reviews can influence the purchasing decisions of parents, further solidifying a brand's position in the market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 13.20% (2023-2032)

Kids Tablet Market Highlights:

Kids Tablet Market Trends
Kids Tablet Market Analysis
Kids Tablet Market Share
Kids Tablet Companies

Global Kids Tablet Market Overview:


Kids Tablet Market Size was valued at USD 18.8 Billion in 2023. The Kids Tablet market industry is projected to grow from USD 22.2 Billion in 2024 to USD 83.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 18.1% during the forecast period (2024 - 2032). Increasing digital literacy, educational and entertainment value, parental control features, durability and child-friendly design, are the key market drivers enhancing the market growth.


Kids Tablet Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kids Tablet Market Trends




  • Increasing digital literacy is driving the market growth




The market for children's tablets has grown significantly in recent years, partly due to the growing importance placed on teaching kids digital literacy. Given the prevalence of technology and digital gadgets, parents and educators understand the value of exposing kids to technology at a young age in order to help them develop the skills they'll need in the future. Digital literacy has become an essential ability for kids to develop in the modern digital world, when technology is integral to many facets of life. Children can use kid’s tablets as a platform to explore and interact with technology in a safe and age-appropriate way. These gadgets provide a wealth of kid-friendly instructional and entertainment content, making learning enjoyable and interesting. The educational apps, games, e-books, and interactive content that are preloaded on children's tablets are geared towards various age groups and academic levels. These programmers include a wide range of topics, such as science, math, language proficiency, creativity, and problem-solving. Children can learn fundamental abilities like reading, writing, critical thinking, and logical reasoning by utilising kids tablets. Strong parental control features are one of the main benefits of children's tablets. In order to give their children a secure and supervised online experience, parents can watch over and regulate what they do on the device. Parents can use these tools to control app installs, set usage restrictions, and limit access to certain content. Parental controls also allow parents to monitor their child's development and offer advice and help as necessary. Kids tablet are moreover made with dependability and kid-friendly characteristics in mind. They are constructed with sturdy materials and protective cases that defend against unintentional drops and spills in order to survive the harsh handling of young children. The tablets also encourage independent exploration and learning by providing young children with simple controls and user-friendly interfaces.


Another important aspect for the popularity of kids tablet is portability. They are portable due to their small size and light weight. Children may utilise them anywhere they go thanks to their portability, whether they're travelling, driving, or visiting friends. Children may carry on studying and engaging with educational content wherever they are thanks to the ease of owning a portable device. The market has advanced technologically as a result of the rising demand for kids tablets. Devices are continually getting better thanks to features like high-resolution screens, quick CPUs, bigger storage spaces, and longer battery life. These developments improve user experience and give kids access to a more engaging and interactive learning environment. Thus, driving the Kids Tablets market revenue.


Kids Tablet Market Segment Insights:


Kids Tablet Connectivity Insights


The Kids Tablet Market segmentation, based on connectivity includes Wi-Fi Enabled and SIM Enabled. The Wi-Fi enabled segment dominated the market, accounting for 57.12% of market revenue. Since mobile data plans are not necessary, tablets with Wi-Fi capabilities are often more cheap. Due to their lower price, Wi-Fi tablets are now more widely available to consumers.


Figure 1: Kids Tablet Market, by Connectivity, 2022 & 2032 (USD Billion)


Kids Tablet Market, by Connectivity, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Kids Tablet RAM Size Insights


The Kids Tablet Market segmentation, based on RAM Size, includes Less Than 1 GB, 1 GB and Above. The 1 GB and above segment dominated the market, accounting for 62.23% of market revenue. These tablets can run numerous programmes and tasks at once without experiencing noticeable performance slowdown if they have more RAM.


Kids Tablet Purpose Insights


The Kids Tablet Market segmentation, based on purpose, includes Entertainment, Educational. The educational segment dominated the market, accounting for 65.45% of market revenue. Children's cognitive and educational growth is supported by educational tablets, which offer a variety of educational apps, e-books, and interactive content that encourage different subjects, skills, and concepts.


Kids Tablet End User Insights


The Kids Tablet Market segmentation, based on end user, includes Less Than 5 Years, 5 to 10 Years, 10 to 15 Years. The 5 to 10 years segment dominated the market, accounting for 62.23% of market revenue. Providing educational resources to help children's learning throughout these formative years is something that parents and educators lay a lot of focus on.


Kids Tablet Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Kids Tablet Market dominated this market in 2022 (45.80%). This is owing to a high level of income that can be spent, a robust technological foundation, and a priority placed on early childhood education. The region dominates the market thanks to the presence of major players, innovative product offers, and a sizable consumer base. Further, the U.S. Kids Tablet market held the largest market share, and the Canada Armor Materials market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Kids Tablet Market SHARE BY REGION 2022 (USD Billion)


Kids Tablet Market SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Kids Tablet market accounts for the second-largest market share. The popularity of kids tablets has been fueled by the region's well-established educational systems and consumer demand for educational technologies. Further, the German Kids Tablet market held the largest market share, and the UK Kids Tablet market was the fastest growing market in the European region


The Asia-Pacific Kids Tablet Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to a big population and rising disposable income, this region has seen significant growth in the kids tablet industry. The availability of local manufacturers with low-cost tablets has also contributed to this rise. Moreover, China’s Kids Tablet market held the largest market share, and the Indian Kids Tablet market was the fastest growing market in the Asia-Pacific region.


Kids Tablet Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Kids Tablet market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Kids Tablet industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Kids Tablet industry to benefit clients and increase the market sector. In recent years, the Kids Tablet industry has offered some of the most significant advantages to medicine. Major players in the Kids Tablet market, including Apple Inc. (US),KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China), com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), AccessData (US), Micromax (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Pinig Tech Pvt. Ltd (India), Bubblegum (South Africa) and others, are attempting to increase market demand by investing in research and development operations.


Apple Inc., headquartered in Cupertino, California, is a global technology company renowned for its innovative consumer electronics, software, and services. Although Apple is best known for its flagship devices like the iPhone, iPad, and Mac, the corporation is also a significant player in the market for children's tablets. With its variety of models and sizes, Apple's iPad has gained popularity as a flexible and instructive tool for kids. The iPad is a popular option for parents, teachers, and kids since it combines hardware capabilities with a large ecosystem of educational apps and an intuitive user experience. Features like parental controls, content filtering, and restrictions that let parents keep an eye on and control their child's tablet use demonstrate Apple's dedication to providing a secure environment for kids. Kids is a designated category in the App Store, Apple's app store where users may download a variety of instructional apps, interactive games, and other digital material made especially for younger users.


Samsung, a multinational conglomerate headquartered in South Korea, is a leading player in the global electronics industry. Samsung has a reputation for producing a wide variety of goods, such as smartphones, televisions, and home appliances. The firm also has a foothold in the market for children's tablets. There are many tablets ideal for kids in Samsung's Galaxy Tab line. These tablets are made to offer young users an entertaining and instructive experience. Samsung focuses on striking a balance between entertainment and education by including features that are tailored to children's particular requirements. Children's learning and development are aided by the extensive ecosystem of educational apps, games, and material available on Samsung's kids tablets.


Key Companies in the Kids Tablet market include




  • Apple Inc. (US)




  • KD GROUP (US)




  • SAMSUNG (South Korea)




  • Huawei Technologies Co., Ltd (China)




  • com, Inc (US)




  • OpenText Corporation (Canada)




  • LogRhythm, Inc. (US)




  • Mattel, Inc. (US)




  • AccessData (US)




  • Micromax (India)




  • CONTIXO (US)




  • LeapFrog Enterprises (US)




  • FireEye (US)




  • Pinig Tech Pvt. Ltd (India)




  • Bubblegum (South Africa)




Kids Tablet Industry Developments


May 2020: Amazon.com, Inc. unveiled tablets such the Fire HD 8 Plus, Fire HD 8, and Fire HD 8 Kids Edition. The company will start taking orders for these tablets in June 2020.


Kids Tablet Market Segmentation:


Kids Tablet Connectivity Outlook




  • Wi-Fi Enabled




  • SIM Enabled




Kids Tablet RAM Size Outlook




  • Less Than 1 GB




  • 1 GB and Above




Kids Tablet Purpose Outlook




  • Entertainment




  • Educational




Kids Tablet End User Outlook




  • Less Than 5 Years




  • 5 to 10 Years




  • 10 to 15 Years




Kids Tablet Regional Outlook




  • North America







    • U.S.




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




Leading companies partner with us for data-driven Insights
client_1 client_2 client_3 client_4 client_5 client_6 client_7 client_8 client_9 client_10
Kindly complete the form below to receive a free sample of this Report
Please fill in Business Email for Quick Response

We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

Purchase Option
Single User $ 4,950
Multiuser License $ 5,950
Enterprise User $ 7,250
Compare Licenses
Tailored for You
  • Dedicated Research on any specifics segment or region.
  • Focused Research on specific players in the market.
  • Custom Report based only on your requirements.
  • Flexibility to add or subtract any chapter in the study.
  • Historic data from 2014 and forecasts outlook till 2040.
  • Flexibility of providing data/insights in formats (PDF, PPT, Excel).
  • Provide cross segmentation in applicable scenario/markets.
Logo
Dmca Cloudflare ssl
Paypal footer Ssl
Services Industry Expertise Consulting Services Articles How To Order FAQs
Our Company About US Careers Contact Us Terms & Conditions Privacy Policy
Banking Partners
Amex Mastercard1
Razerpay
Hdfcbank
Visa
✉  info@marketresearchfuture.com
📞  +1 (855) 661-4441(US)
📞  +44 1720 412 167(UK)

© 2024 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)