Global Keratin Products Market Overview
Keratin Products Market Size was estimated at 6.71 (USD Billion) in 2022. The Keratin Products Market Industry is expected to grow from 7.13(USD Billion) in 2023 to 12.4 (USD Billion) by 2032. The Keratin Products Market CAGR (growth rate) is expected to be around 6.33% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Keratin Products Market Trends Highlighted
Some of the key market drivers for keratin products are increasing demands from consumers of hair care products to improve the texture, strength, and appearance of their hair. ScalpCare keratin has focused on its hair smoothing and anti-frizz properties, which have led to enhanced acceptance.
The expansion scope might include unique product lines for keratin hair cosmetics that address different customer segments. Developing similar strategies, such as men’s hair care products and ethnic hair care, also draws in growth opportunities.
One of the changing patterns in keratin hair products is the move towards natural and organic sourcing of ingredients. Hair safety has become a rising concern among consumers who are looking for products that do not have artificial ingredients. Furthermore, advanced techniques of keratin application and the availability of at-home keratin treatment are also widening the scope of the market to new customers.
Keratin Products Market Drivers
Growing Awareness of Hair Care and Styling
One of the major factors driving the keratin products market is the ever-growing awareness about the need to take care of hair and style it properly. Indeed, people are progressively searching for effective products that could improve the health and appearance of their hair. Keratin treatment has become popular among consumers due to a wide range of benefits. The products can be used to smooth and straighten hair, decrease frizz, and add the effect of shiny and voluminous hair.The popularity of keratin treatments can be expected to continue to expand, thereby driving the demand for keratin products in general.
Increasing Demand for Natural and Organic Products
Another important driver of the market of keratin products is the growing interest of customers in natural and organic goods. People are currently becoming more aware of the usefulness of organic and natural products for their health and are also paying more attention to their impact on the environment. Natural and organic keratin products are considered to be less harmful to hair and scalp and are also less likely to cause allergic reactions.Thus, the increasing demand for natural and organic keratin products will contribute to the growth of the keratin products market in the upcoming years.
Rising Disposable Income in Emerging Markets
A strong driver of the keratin products market is the increasing disposable income within emerging markets. The rise in income for the consumers of emerging markets allows them to spend more on beauty and personal care products, such as keratin products. Keratin treatments are seen as a luxury to many consumers in these emerging markets. As the income continues to rise for these consumers, demand for keratin products will increase in the years ahead.
Keratin Products Market Segment Insights
Keratin Products Market Product Type Insights
The Keratin Products Market segmentation by product type includes liquid keratin, cream keratin, shampoo and conditioners, masks and treatments, and styling products. Shampoo and conditioners held the largest market share in 2023 and is expected to continue to dominate the market over the forecast period. The growing popularity of keratin-infused shampoos and conditioners is attributed to their ability to smooth, detangle, and strengthen hair, making them a popular choice for consumers seeking to improve the health and appearance of their hair.Liquid keratin is expected to witness significant growth over the forecast period, owing to its versatility and effectiveness in hair treatments. It is commonly used in professional salon treatments as well as at-home hair care routines. Cream keratin is another popular product type, offering similar benefits to liquid keratin but in a thicker, cream-based formula. Masks and treatments, including keratin hair masks and deep conditioning treatments, are gaining traction among consumers seeking intensive hair care solutions. Styling products infused with keratin, such as hairspray and mousse, are also expected to contribute to market growth.The growing demand for keratin-based hair care products is driven by increasing consumer awareness about hair health and the desire for smooth, shiny, and manageable hair.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Keratin Products Market Application Insights
The application segment of the Keratin Products Market is divided into several categories, each of which serves different purposes. The Hair Smoothing segment holds the most prominent market share owing to the increasing demand for smooth and frizz-free hair. By the end of 2024, the market size of this segment will reach USD 3.7 billion, having a stable growth rate within the forecast period. Hair Repair follows the leader as the consumers’ concern with damaged and brittle hair triggers the need for relevant products. The market size of such products will be equal to USD 2.9 billion in 2024.Hair Volumizing follows the previous category as more people strive to have hair that looks fuller and thicker. Accordingly, the market size will be equal to USD 1.6 billion in 2024. The product category of Hair Color Protection will have a market valuation of USD 1.2 billion in 2024 as it prevents hair from color fading and damage. Finally, the market size of Hair Styling items, including numerous styling tools and procedures, will be equal to USD 1.1 billion in 2024 because of the consistent popularity of the modern trend of trying different hair looks.
Keratin Products Market End User Insights
The Keratin Products Market segmentation by End User involves categorizing the market based on the end users or consumers of keratin products. Key end user segments include Salons and Stylists This segment constitutes a significant portion of the Keratin Products Market revenue, as salons and stylists employ keratin treatments and products for hair straightening, smoothening, and repair services. The increasing demand for professional hair care services drives the growth of this segment. Consumers The consumer segment represents individuals who purchase keratin-based products for home use.The growing awareness of keratin's hair benefits and the availability of over-the-counter keratin treatments have contributed to the expansion of this segment. Professional hair care products manufacturers This segment encompasses companies that produce and distribute keratin-infused hair care products, such as shampoos, conditioners, and masks. The increasing demand for keratin-enhanced hair care products has fueled the growth of this segment.
Keratin Products Market Distribution Channel Insights
The distribution channel segment plays a crucial role in the Keratin Products Market. 'Online Retailers' emerged as a significant channel, capturing a notable share of the market revenue in 2023 and is projected to maintain its dominance throughout the forecast period. The convenience, wide product selection, and competitive pricing offered by e-commerce platforms have driven their popularity among consumers. 'Beauty Supply Stores' remain a key channel, catering to professional hairstylists and consumers seeking specialized hair care products.'Department Stores' also hold a significant market share, offering a range of keratin products alongside other beauty and personal care items. 'Salons and Spas' provide professional keratin treatments and consultations, contributing to the overall market growth. The 'Direct-to-Consumer' channel is gaining traction, allowing manufacturers to sell directly to consumers through their websites or social media platforms. These channels offer personalized experiences and targeted marketing strategies, driving market expansion.
Keratin Products Market Regional Insights
The Keratin Products Market is segmented into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. The high demand for keratin-based hair care products in the region can be attributed to the rising awareness about the benefits of keratin treatments, such as hair smoothing, frizz reduction, and improved hair texture. Europe is another key market for keratin products, with a significant contribution to the overall market revenue.Growing consumer spending on hair care products and the increasing popularity of keratin treatments among both men and women are driving the growth of the market in the region. APAC is also expected to witness steady growth in the coming years, primarily due to the rising disposable income and increasing demand for hair care products in countries like China and India. South America and MEA are relatively smaller markets for keratin products, but they are expected to show promising growth potential in the future.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Keratin Products Market Key Players And Competitive Insights
Major players in the Keratin Products Market industry are constantly innovating and developing new products to meet the changing needs of consumers. Leading Keratin Products Market players are investing heavily in research and development to create new and improved products. The Keratin Products Market is highly competitive, with a number of major players vying for market share. Some of the key players in the market include L'Oréal, Procter & Gamble, Unilever, Henkel, and Kao. These companies are constantly introducing new products and technologies to stay ahead of the competition.One of the leading companies in the Keratin Products Market is L'Oréal. L'Oréal is a French multinational personal care company that sells a wide range of products, including hair care, skin care, and makeup. The company has a strong presence in the Keratin Products Market, with a number of popular brands, including Kérastase, Redken, and Matrix. L'Oréal is constantly innovating and developing new products to meet the changing needs of consumers. The company has a strong focus on research and development and invests heavily in new technologies.A major competitor to L'Oréal in the Keratin Products Market is Procter & Gamble. Procter & Gamble is an American multinational consumer goods company that sells a wide range of products, including laundry detergents, dishwashing liquids, and personal care products. The company has a strong presence in the Keratin Products Market, with a number of popular brands, including Pantene, Head & Shoulders, and Aussie. Procter & Gamble is constantly innovating and developing new products to meet the changing needs of consumers. The company has a strong focus on research and development and invests heavily in new technologies.
Key Companies in the Keratin Products Market Include
- Church Dwight
- Clarins Group
- Beiersdorf
- Kao Corporation
- Estee Lauder Companies
- Coty
- ColgatePalmolive
- Procter Gamble
- L'Oreal
- Johnson Johnson
- Shiseido
- Revlon
- Avon Products
- Henkel
- Unilever
Keratin Products Market Industry Developments
The keratin products market is projected to reach USD 12.4 billion by 2032, exhibiting a CAGR of 6.33% during the forecast period. Rising consumer awareness about the benefits of keratin for hair health, growing demand for natural and organic hair care products, and increasing disposable income are key factors driving market growth.Recent news developments include the launch of new keratin-based hair care products by leading brands such as L'Oréal, Unilever, and Procter Gamble. The market is also witnessing the emergence of new players, particularly in emerging economies like India and China. These companies are offering innovative products at competitive prices, further fueling market growth.Additionally, the growing popularity of keratin treatments in salons and spas is expected to contribute to market expansion. These treatments involve applying a keratin solution to the hair to smooth and repair damage, leading to increased demand for keratin-based products for home use.
Keratin Products Market Segmentation Insights
Keratin Products Market Product Type Outlook
- Liquid Keratin
- Cream Keratin
- Shampoo and Conditioners
- Masks and Treatments
- Styling Products
Keratin Products Market Application Outlook
- Hair Smoothing
- Hair Repair
- Hair Volumizing
- Hair Color Protection
- Hair Styling
Keratin Products Market End User Outlook
- Salons and Stylists
- Consumers
- Professional hair care products manufacturers
Keratin Products Market Distribution Channel Outlook
- Online Retailers
- Beauty Supply Stores
- Department Stores
- Salons and Spas
- Direct-to-Consumer
Keratin Products Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
6.71(USD Billion) |
| Market Size 2023 |
7.13(USD Billion) |
| Market Size 2032 |
12.4(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
6.33% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Church Dwight, Clarins Group, Beiersdorf, Kao Corporation, Estee Lauder Companies, Coty, ColgatePalmolive, Procter Gamble, L'Oreal, Johnson Johnson, Shiseido, Revlon, Avon Products, Henkel, Unilever |
| Segments Covered |
Product Type, Application, End User, Distribution Channel, Regional |
| Key Market Opportunities |
Rise in hair loss treatments Growing demand for organic products |
| Key Market Dynamics |
Rising demand for hair care products Technological advancements Growth in the beauty and personal care industry Increasing awareness about hair health Expanding ecommerce channels |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Keratin Products Market is expected to reach a valuation of USD 12.4 billion by 2032, expanding at a CAGR of 6.33% from 2024 to 2032. The market was valued at USD 7.13 billion in 2023.
The Asia-Pacific region is projected to dominate the Keratin Products Market throughout the forecast period. The increasing demand for keratin-based hair care products in countries like India, China, and Japan is driving the regional market growth.
The rising consumer awareness about the benefits of keratin for hair health, the growing popularity of hair straightening and smoothing treatments, and the increasing disposable income in emerging economies are the primary factors propelling the growth of the Keratin Products Market.
Some of the prominent players operating in the Keratin Products Market include L'Oréal, Unilever, Procter Gamble, Henkel, and Kao Corporation. These companies are engaged in product innovation, strategic partnerships, and acquisitions to maintain their position in the market.
Keratin Products are primarily used in hair care applications, including hair straightening and smoothing treatments, hair repair and conditioning, and hair loss prevention. Keratin is also used in nail care products to strengthen and protect nails.
The Keratin Products Market is anticipated to grow at a CAGR of 6.33% over the forecast period from 2024 to 2032.
The Keratin Products Market faces challenges such as the availability of counterfeit products, concerns regarding the use of chemicals in keratin treatments, and the rise of natural hair care alternatives.
The growing demand for organic and natural keratin products, the increasing popularity of hair extensions and wigs, and the expanding e-commerce sector present significant opportunities for growth in the Keratin Products Market.
The key trends shaping the Keratin Products Market include the integration of advanced technologies, the increasing popularity of DIY keratin treatments, and the growing focus on hair health and wellness.
The Keratin Products Market is expected to witness steady growth in the future, driven by rising consumer awareness about hair care, increasing disposable income, and the growing popularity of keratin-based hair treatments.
