Jerky Market Research Report - Global Forecast till 2027

Global Jerky Market Research Report: By Source (Beef, Pork, Poultry) and By Distribution Channel (Store-Based, Non-Store-Based) – Forecast to 2027

ID: MRFR/F-B & N/6781-HCR | February, 2021 | Region : Global

Market Synopsis


Global Jerky Market is projected to reach USD 4.9 billion by 2025, expanding at a CAGR of 6.6% between 2019 and 2025. The jerky market is highly fragmented with the presence of a large number of regional players catering to the increasing demand. Very few large players operate in this market. High number of regional brands are dominating the jerky industry; however, few brands such as Jack Link’s, Slim Jim, Krave, and Ayoba-Yo are recognized globally. High competition among the industry players leads to product innovation, which attracts more consumers. This, in turn, drives the market growth. To tap into the lucrative opportunities, many key players such as Kellogg, Kraft Heinz, and Hershey’s are investing in this market. Kellogg’s developed plant-based jerky to cater to the increasing vegan and vegetarian population through its brand Leaf Jerky.


Market Synopsis


The global jerky market has witnessed high growth in recent years owing to increasing preference for high-protein snacks. Jerky accounted the largest share of around 55% of the global meat snacks market, which valued at nearly USD 5.8 billion in 2018. Meat snacks have gained popularity due to increasing health consciousness among the consumer, product innovation, easy availability, and increasing demand for on-the-go food products. Moreover, low manufacturing costs associated with the production of meat snacks such as jerky makes the products affordable for the consumers. The rapid growth of the e-commerce industry has created opportunities for players in this market to expand their consumer base.


The traditional jerky is made from beef, pork, deer, and chicken. However, presently, jerky is available in various flavors and is made from different types of meat such as duck, kangaroo, and alligator, which, in turn, has declined the sales of traditional jerky. These factors are significantly contributing to the growth of the jerky industry. Increasing adoption of plant-based diets has created opportunities for various players to introduce jerky for vegan and vegetarian customers. However, product recalls due to stringent regulations regarding product labelling are expected to create challenges for manufactures.


Market USP


Increasing demand for protein-rich and low-fat meat snacks


Market Drivers



  • High-protein/low-fat convenience food products: Rising preference for high-protein food products has increased the demand for meat snacks such as jerky. An American household spends an average of around USD 27 on meat snacks every year.

  • Long shelf life

  • Low cost of manufacturing

  • Availability of numerous meat types and flavors

  • Increasing health awareness


Market Restraints



  • Adoption of vegan and vegetarian diets

  • Religious restrictions in Asian countries


Segmentation


By Source



  • Beef: The largest segment in this market. Beef was initially used to prepare jerky; therefore, it retains its large share of the North American and European markets. This segment is poised to grow faster than the other segments.



  • Pork: This jerky is popular in countries such as China, Japan, Singapore, and other South-East Asian nations where pork consumption is high.



  • Poultry: Though not as common as beef or pork jerky, chicken and turkey jerky are viable alternatives in countries with pork and beef aversion.


By Distribution Channel



  • Store-Based: A majority of jerky is sold through store-based retailers. This segment is divided into hypermarkets and supermarkets, convenience stores, and retail stores. The convenience stores segment dominates the market. In the US alone, the sale of traditional jerky through convenience stores accounted for more than USD 640 million in 2017.



  • Non-Store-Based: Most jerky manufacturers sell their products online through e-commerce portals where all varieties can be easily bought by the consumers.


By Region



  • North America: North America dominates the jerky market. This trend is projected to continue during the forecast period due to the high demand for jerky in the US and Canada. The number of consumers in the US that purchased meat snacks, especially jerky was more than 125 million in 2018, which is approximately 40% of the population.



  • Europe: High demand for healthy, protein-rich, and low-fat meat products is fueling market growth.



  • Asia-Pacific: The market in this region is projected to expand at a high CAGR during the forecast period. Asia-Pacific can be considered as new revenue pocket for the jerky market.



  • Rest of the World: High per capita meat consumption fuels the growth of the jerky market in this region.


Key Players



  • The Blue Ox Jerky Company (Blue Ox) (US)

  • Jack Link's Beef Jerky (Jack Link’s) (US)

  • The Hershey Company (Krave) (US)

  • Oberto Snacks Inc. (Oberto) (US_

  • Conagra Brands (Duke’s, Slim Jim) (US)

  • Country Archer Jerky Co. (US)

  • Devour Foods (US)

  • Old Trapper (US)

  • JerkyXP (US)

  • Marks and Spencer (UK)

  • Wild Bill’s Food (US)

  • Newport Jerky Company (US)

  • Boston Jerky Co. LLC. (US)

  • The Greeneville Jerky Company (US)

  • Golden Island Jerky Co., Inc. (US)

Table of Contents

1. EXECUTIVE SUMMARY

2. MARKET INTRODUCTION

2.1. Market Definition

2.2. Scope of the Study

2.2.1. Research Objectives

2.2.2. Assumptions & Limitations

2.3. Market Structure

3. MARKET RESEARCH METHODOLOGY

3.1. Research Process

3.2. Secondary Research

3.3. Primary Research

3.4. Forecast Model

4. MARKET LANDSCAPE

4.1. Supply Chain Analysis

4.1.1. Raw Material Suppliers

4.1.2. Manufacturers/Producers

4.1.3. Distributors/Retailers/Wholesalers/E-Commerce

4.1.4. End Users

4.2. Porter’s Five Forces Analysis

4.2.1. Threat of New Entrants

4.2.2. Bargaining Power of Buyers

4.2.3. Bargaining Power of Suppliers

4.2.4. Threat of Substitutes

4.2.5. Internal Rivalry

5. MARKET DYNAMICS OF GLOBAL JERKY MARKET

5.1. Introduction

5.2. Drivers

5.3. Restraints

5.4. Opportunities

5.5. Challenges

6. GLOBAL JERKY MARKET, BY SOURCE

6.1. Introduction

6.2. Beef

6.2.1. Market Estimates & Forecast, 2020–2027

6.2.2. Market Estimates & Forecast, by Region, 2020–2027

6.3. Pork

6.3.1. Market Estimates & Forecast, 2020–2027

6.3.2. Market Estimates & Forecast, by Region, 2020–2027

6.4. Poultry

6.4.1. Market Estimates & Forecast, 2020–2027

6.4.2. Market Estimates & Forecast, by Region, 2020–2027

6.5. Others

6.5.1. Market Estimates & Forecast, 2020–2027

6.5.2. Market Estimates & Forecast, by Region, 2020–2027

7. GLOBAL JERKY MARKET, BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Store-Based

7.2.1. Market Estimates & Forecast, 2020–2027

7.2.2. Market Estimates & Forecast, by Region, 2020–2027

7.2.3. Hypermarkets & Supermarkets

7.2.3.1. Market Estimates & Forecast, 2020–2027

7.2.3.2. Market Estimates & Forecast, by Region, 2020–2027

7.2.4. Convenience Stores

7.2.4.1. Market Estimates & Forecast, 2020–2027

7.2.4.2. Market Estimates & Forecast, by Region, 2020–2027

7.2.5. Others

7.2.5.1. Market Estimates & Forecast, 2020–2027

7.2.5.2. Market Estimates & Forecast, by Region, 2020–2027

7.3. Non-Store-Based

7.3.1. Market Estimates & Forecast, 2020–2027

7.3.2. Market Estimates & Forecast, by Region, 2020–2027

8. GLOBAL JERKY MARKET, BY REGION

8.1. Introduction

8.2. North America

8.2.1. Market Estimates & Forecast, 2020–2027

8.2.2. Market Estimates & Forecast, by Source, 2020–2027

8.2.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.4. Market Estimates & Forecast, by Country, 2020–2027

8.2.5. US

8.2.5.1. Market Estimates & Forecast, by Source, 2020–2027

8.2.5.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.6. Canada

8.2.6.1. Market Estimates & Forecast, by Source, 2020–2027

8.2.6.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.2.7. Mexico

8.2.7.1. Market Estimates & Forecast, by Source, 2020–2027

8.2.7.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3. Europe

8.3.1. Market Estimates & Forecast, 2020–2027

8.3.2. Market Estimates & Forecast, by Source, 2020–2027

8.3.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.4. Market Estimates & Forecast, by Country, 2020–2027

8.3.5. Germany

8.3.5.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.5.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.6. UK

8.3.6.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.6.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.7. France

8.3.7.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.7.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.8. Spain

8.3.8.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.8.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.9. Italy

8.3.9.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.9.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.3.10. Rest of Europe

8.3.10.1. Market Estimates & Forecast, by Source, 2020–2027

8.3.10.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4. Asia-Pacific

8.4.1. Market Estimates & Forecast, 2020–2027

8.4.2. Market Estimates & Forecast, by Source, 2020–2027

8.4.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.4. Market Estimates & Forecast, by Country, 2020–2027

8.4.5. China

8.4.5.1. Market Estimates & Forecast, by Source, 2020–2027

8.4.5.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.6. Japan

8.4.6.1. Market Estimates & Forecast, by Source, 2020–2027

8.4.6.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.7. India

8.4.7.1. Market Estimates & Forecast, by Source, 2020–2027

8.4.7.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.8. Australia & New Zealand

8.4.8.1. Market Estimates & Forecast, by Source, 2020–2027

8.4.8.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.4.9. Rest of Asia-Pacific

8.4.9.1. Market Estimates & Forecast, by Source, 2020–2027

8.4.9.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5. Rest of the World

8.5.1. Market Estimates & Forecast, 2020–2027

8.5.2. Market Estimates & Forecast, by Source, 2020–2027

8.5.3. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.4. Market Estimates & Forecast, by Country, 2020–2027

8.5.5. South America

8.5.5.1. Market Estimates & Forecast, by Source, 2020–2027

8.5.5.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.6. Middle East

8.5.6.1. Market Estimates & Forecast, by Source, 2020–2027

8.5.6.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

8.5.7. Africa

8.5.7.1. Market Estimates & Forecast, by Source, 2020–2027

8.5.7.2. Market Estimates & Forecast, by Distribution Channel, 2020–2027

9. COMPETITIVE LANDSCAPE

9.1. Introduction

9.2. Market Strategy

9.3. Key Development Analysis

(Expansions/Mergers & Acquisitions/Joint Ventures/New Product Developments/Agreements/Investments)

10. COMPANY PROFILES

10.1. The Blue Ox Jerky Company

10.1.1. Company Overview

10.1.2. Financial Updates

10.1.3. Product/Business Segment Overview

10.1.4. Strategies

10.1.5. Key Developments

10.1.6. SWOT Analysis

10.2. Jack Link's Beef Jerky

10.2.1. Company Overview

10.2.2. Financial Updates

10.2.3. Product/Business Segment Overview

10.2.4. Strategies

10.2.5. Key Developments

10.2.6. SWOT Analysis

10.3. The Hershey Company

10.3.1. Company Overview

10.3.2. Financial Updates

10.3.3. Product/Business Segment Overview

10.3.4. Strategies

10.3.5. Key Developments

10.3.6. SWOT Analysis

10.4. Oberto Snacks Inc.

10.4.1. Company Overview

10.4.2. Financial Updates

10.4.3. Product/Business Segment Overview

10.4.4. Strategies

10.4.5. Key Developments

10.4.6. SWOT Analysis

10.5. Conagra Brands

10.5.1. Company Overview

10.5.2. Financial Updates

10.5.3. Product/Business Segment Overview

10.5.4. Strategies

10.5.5. Key Developments

10.5.6. SWOT Analysis

10.6. Country Archer Jerky Co.

10.6.1. Company Overview

10.6.2. Financial Updates

10.6.3. Product/Business Segment Overview

10.6.4. Strategies

10.6.5. Key Developments

10.6.6. SWOT Analysis

10.7. Devour Foods

10.7.1. Company Overview

10.7.2. Financial Updates

10.7.3. Product/Business Segment Overview

10.7.4. Strategies

10.7.5. Key Developments

10.7.6. SWOT Analysis

10.8. Old Trapper

10.8.1. Company Overview

10.8.2. Financial Updates

10.8.3. Product/Business Segment Overview

10.8.4. Strategies

10.8.5. Key Developments

10.8.6. SWOT Analysis

10.9. JerkyXP

10.9.1. Company Overview

10.9.2. Financial Updates

10.9.3. Product/Business Segment Overview

10.9.4. Strategies

10.9.5. Key Developments

10.9.6. SWOT Analysis

10.10. Marks & Spencer

10.10.1. Company Overview

10.10.2. Financial Updates

10.10.3. Product/Business Segment Overview

10.10.4. Strategies

10.10.5. Key Developments

10.10.6. SWOT Analysis

10.11. Wild Bill’s Food

10.11.1. Company Overview

10.11.2. Financial Updates

10.11.3. Product/Business Segment Overview

10.11.4. Strategies

10.11.5. Key Developments

10.11.6. SWOT Analysis

10.12. Newport Jerky Company

10.12.1. Company Overview

10.12.2. Financial Updates

10.12.3. Product/Business Segment Overview

10.12.4. Strategies

10.12.5. Key Developments

10.12.6. SWOT Analysis

10.13. Boston Jerky Co. LLC.

10.13.1. Company Overview

10.13.2. Financial Updates

10.13.3. Product/Business Segment Overview

10.13.4. Strategies

10.13.5. Key Developments

10.13.6. SWOT Analysis

10.14. The Greenville Jerky Company

10.14.1. Company Overview

10.14.2. Financial Updates

10.14.3. Product/Business Segment Overview

10.14.4. Strategies

10.14.5. Key Developments

10.14.6. SWOT Analysis

10.15. Golden Island Jerky Co., Inc.

10.15.1. Company Overview

10.15.2. Financial Updates

10.15.3. Product/Business Segment Overview

10.15.4. Strategies

10.15.5. Key Developments

10.15.6. SWOT Analysis

11. CONCLUSION

LIST OF TABLES

Table 1 Global Jerky Market, by Region, 2020–2027 (USD Million)

Table 2 Global Jerky Market, by Source, 2020–2027 (USD Million)

Table 3 Global Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 4 North America: Jerky Market, by Country, 2020–2027 (USD Million)

Table 5 North America: Jerky Market, by Source, 2020–2027 (USD Million)

Table 6 North America: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 7 US: Jerky Market, by Source, 2020–2027 (USD Million)

Table 8 US: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 9 Canada: Jerky Market, by Source, 2020–2027 (USD Million)

Table 10 Canada: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 11 Mexico: Jerky Market, by Source, 2020–2027 (USD Million)

Table 12 Mexico: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 13 Europe: Jerky Market, by Country, 2020–2027 (USD Million)

Table 14 Europe: Jerky Market, by Source, 2020–2027 (USD Million)

Table 15 Europe: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 16 Germany: Jerky Market, by Source, 2020–2027 (USD Million)

Table 17 Germany: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 18 France: Jerky Market, by Source, 2020–2027 (USD Million)

Table 19 France: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 20 Italy: Jerky Market, by Source, 2020–2027 (USD Million)

Table 21 Italy: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 22 Spain: Jerky Market, by Source, 2020–2027 (USD Million)

Table 23 Spain: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 24 UK: Jerky Market, by Source, 2020–2027 (USD Million)

Table 25 UK: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 26 Rest of Europe: Jerky Market, by Source, 2020–2027 (USD Million)

Table 27 Rest of Europe: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 28 Asia-Pacific: Jerky Market, by Country, 2020–2027 (USD Million)

Table 29 Asia-Pacific: Jerky Market, by Source, 2020–2027 (USD Million)

Table 30 Asia-Pacific: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 31 China: Jerky Market, by Source, 2020–2027 (USD Million)

Table 32 China: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 33 India: Jerky Market, by Source, 2020–2027 (USD Million)

Table 34 India: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 35 Japan: Jerky Market, by Source, 2020–2027 (USD Million)

Table 36 Japan: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 37 Australia & New Zealand: Jerky Market, by Source, 2020–2027 (USD Million)

Table 38 Australia & New Zealand: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 39 Rest of Asia-Pacific: Jerky Market, by Source, 2020–2027 (USD Million)

Table 40 Rest of Asia-Pacific: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 41 Rest of the World (RoW): Jerky Market, by Country, 2020–2027 (USD Million)

Table 42 Rest of the World (RoW): Jerky Market, by Source, 2020–2027 (USD Million)

Table 43 Rest of the World (RoW): Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 44 South America: Jerky Market, by Source, 2020–2027 (USD Million)

Table 45 South America: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 46 Middle East: Jerky Market, by Source, 2020–2027 (USD Million)

Table 47 Middle East: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

Table 48 Africa: Jerky Market, by Source, 2020–2027 (USD Million)

Table 49 Africa: Jerky Market, by Distribution Channel, 2020–2027 (USD Million)

LIST OF FIGURES

FIGURE 1 Global Jerky Market Segmentation

FIGURE 2 Forecast Research Methodology

FIGURE 3 Five Forces Analysis of the Global Jerky Market

FIGURE 4 Value Chain of the Global Jerky Market

FIGURE 5 Share of the Global Jerky Market in 2020, by Country (%)

FIGURE 6 Global Jerky Market, by Region, 2020–2027,

FIGURE 7 Global Jerky Market Size, by Source, 2020

FIGURE 8 Share of the Global Jerky Market, by Source, 2020–2027 (%)

FIGURE 9 Global Jerky Market Size, by Distribution Channel, 2020

FIGURE 10 Share of the Global Jerky Market, by Distribution Channel, 2020–2027 (%)


Jerky Market