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Japan Fertility Services Market

ID: MRFR/HS/43237-HCR
200 Pages
Rahul Gotadki
October 2025

Japan Fertility Services Market Research Report: Size, Share, Trend Analysis By Underlying Cause (Male Infertility, Female Infertility) and By Treatment Type (ART, Infertility Drugs) - Growth Outlook & Industry Forecast 2025 To 2035

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Japan Fertility Services Market Summary

As per Market Research Future analysis, the Japan Fertility Services Market Size was estimated at 1070.0 USD Million in 2024. The Japan fertility services market is projected to grow from 1207.07 USD Million in 2025 to 4030.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 12.8% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Japan fertility services market is experiencing notable growth driven by technological advancements and changing societal norms.

  • Technological advancements in reproductive technologies are reshaping the fertility services landscape.
  • Changing societal norms are leading to increased acceptance of fertility treatments among younger demographics.
  • Government support initiatives are enhancing accessibility to fertility services across the nation.
  • Rising infertility rates and increased awareness about reproductive health are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 1070.0 (USD Million)
2035 Market Size 4030.0 (USD Million)
CAGR (2025 - 2035) 12.81%

Major Players

IVF Australia (AU), Fertility Centers of Illinois (US), CCRM Fertility (US), New Hope Fertility Center (US), Reproductive Health Specialists (US), Clinica de Fertilidad (ES), Fertility Associates (NZ), Bourn Hall Clinic (GB), IVF Spain (ES)

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Japan Fertility Services Market Trends

The fertility services market in Japan is undergoing notable transformations driven by various factors. Increasing awareness regarding reproductive health and advancements in medical technology are pivotal in shaping consumer preferences. As societal norms evolve, more individuals and couples are seeking assistance in family planning, leading to a rise in demand for fertility treatments. Furthermore, the aging population in Japan may contribute to a greater need for these services, as older individuals often face challenges related to conception. This demographic shift suggests a potential expansion of the market, as healthcare providers adapt to meet the needs of a diverse clientele. In addition, the regulatory environment surrounding fertility services is evolving, with the government implementing policies aimed at improving access to reproductive healthcare. This may include financial support for treatments, which could alleviate some of the economic burdens associated with fertility services. As a result, the market is likely to witness increased participation from both private and public sectors, fostering innovation and enhancing service delivery. Overall, the fertility services market is poised for growth, driven by demographic changes, technological advancements, and supportive policies that aim to address the reproductive health needs of the population.

Technological Advancements

Innovations in reproductive technology are significantly influencing the fertility services market. Techniques such as in vitro fertilization (IVF) and preimplantation genetic testing are becoming more refined, enhancing success rates. These advancements not only improve outcomes for patients but also attract a broader audience seeking effective solutions for infertility.

Changing Societal Norms

Shifts in societal attitudes towards family planning and reproductive health are reshaping the fertility services market. As more individuals prioritize career and personal development, the decision to start a family is often delayed. This trend increases the demand for fertility services, as older individuals may require assistance in conception.

Government Support Initiatives

The Japanese government is actively promoting reproductive health through various support initiatives. Financial assistance for fertility treatments and policies aimed at increasing access to services are likely to enhance the market landscape. Such measures may encourage more individuals to seek help, thereby expanding the overall market.

Japan Fertility Services Market Drivers

Rising Infertility Rates

The fertility services market in Japan is experiencing growth due to increasing infertility rates among couples. Recent data indicates that approximately 15% of couples in Japan face difficulties in conceiving, which has led to a heightened demand for assisted reproductive technologies. This trend is further exacerbated by lifestyle factors such as delayed marriage and childbearing, which are prevalent in urban areas. As more individuals seek solutions to their fertility challenges, the market for fertility services is likely to expand. The increasing awareness of available treatments and the success rates associated with these services contribute to the overall growth of the fertility services market in Japan.

Increased Awareness and Education

The fertility services market in Japan is benefiting from a growing awareness and education regarding reproductive health. Public campaigns and educational programs have been instrumental in informing individuals about fertility issues and available treatments. As a result, more couples are seeking assistance earlier in their family planning journey. This shift in mindset is likely to lead to an increase in consultations and treatments, thereby driving market growth. Furthermore, healthcare providers are increasingly offering workshops and seminars to educate the public, which may further enhance the visibility of fertility services in Japan.

Supportive Regulatory Environment

The regulatory framework surrounding fertility services in Japan is evolving to support the growth of the market. Recent policy changes have aimed to improve access to fertility treatments, including subsidies for IVF procedures. These initiatives are designed to alleviate the financial burden on couples seeking assistance, making fertility services more accessible. As the government continues to recognize the importance of addressing infertility issues, the fertility services market is likely to benefit from increased funding and support. This favorable regulatory environment may encourage more healthcare providers to enter the market, further enhancing competition and service offerings.

Cultural Shifts Towards Family Planning

Cultural attitudes towards family planning in Japan are gradually changing, which is influencing the fertility services market. Traditionally, there has been a stigma associated with seeking fertility treatments; however, this perception is shifting as more individuals openly discuss their reproductive health challenges. The increasing acceptance of assisted reproductive technologies is likely to encourage couples to pursue fertility services without fear of societal judgment. This cultural shift may lead to a rise in demand for fertility treatments, thereby contributing to the overall growth of the fertility services market in Japan.

Advancements in Reproductive Technologies

Technological innovations play a crucial role in shaping the fertility services market in Japan. The introduction of advanced reproductive technologies, such as in vitro fertilization (IVF) and preimplantation genetic testing, has significantly improved success rates for couples seeking assistance. For instance, the success rate of IVF in Japan has reached approximately 40%, which is encouraging for prospective parents. These advancements not only enhance the effectiveness of treatments but also attract more individuals to seek fertility services. As research and development continue to progress, the fertility services market is poised for further expansion, driven by the demand for cutting-edge solutions.

Market Segment Insights

By Treatment Type: In Vitro Fertilization (Largest) vs. Intracytoplasmic Sperm Injection (Fastest-Growing)

In the Japan fertility services market, the distribution of treatment types shows that In Vitro Fertilization (IVF) holds the largest share, serving as the preferred choice for couples seeking assisted reproductive technologies. Following IVF, Intracytoplasmic Sperm Injection (ICSI) is gaining significant traction, capturing a growing segment as more patients seek specialized interventions. Other methods like Artificial Insemination and Donor Egg services also contribute but remain less prevalent compared to these leading treatment types. The growth trends within this segment are largely driven by advancements in reproductive technology and increased awareness of fertility issues among the populace. Rising demand for personalized healthcare solutions and the acceptance of assisted reproductive techniques have contributed to the expansion of services like ICSI. The combination of cultural acceptance and improved medical practices reinforces the continuous growth outlook for these treatment types in the coming years.

In Vitro Fertilization (Dominant) vs. Intracytoplasmic Sperm Injection (Emerging)

In Vitro Fertilization (IVF) is the dominant treatment within the Japan fertility services market, known for its effectiveness and broad acceptance among patients facing infertility challenges. It allows for a range of options, including the ability to freeze embryos and select genetic traits. Meanwhile, Intracytoplasmic Sperm Injection (ICSI) represents an emerging yet rapidly growing segment, particularly beneficial for couples dealing with male infertility issues. ICSI's innovative approach, which involves injecting a single sperm directly into an egg, enhances the chances of fertilization, thus attracting more patients. As techniques advance and success rates improve, both IVF and ICSI are likely to see increased utilization and acceptance among prospective parents.

By Patient Type: Female Infertility (Largest) vs. Male Infertility (Fastest-Growing)

In the Japan fertility services market, the distribution of patient types reveals that female infertility accounts for the largest share, reflecting the significant prevalence of conditions affecting women's reproductive health. This segment is closely followed by male infertility, which has been gaining notable traction among couples seeking fertility treatments. Additionally, couples with unexplained infertility also represent a considerable portion, indicating a need for advanced diagnostic solutions. Growth trends in this segment are being driven by several factors, including increased awareness of infertility, societal changes leading to later parenthood, and advancements in reproductive technologies. The rise of same-sex couples and single parents seeking fertility services further expands the market's demographic reach, emphasizing the need for diverse and tailored treatment options to cater to various patient profiles.

Female Infertility (Dominant) vs. Male Infertility (Emerging)

Female infertility remains the dominant segment in the Japan fertility services market, primarily due to a combination of medical and lifestyle factors affecting women's fertility. Conditions such as polycystic ovary syndrome (PCOS) and endometriosis significantly contribute to the challenges faced by women. In contrast, the male infertility segment is emerging rapidly, influenced by rising stress levels, environmental factors, and lifestyle choices, which are leading to decreased sperm quality. Both segments are crucial in shaping service offerings, with a growing emphasis on personalized treatment plans and assisted reproductive technologies. As awareness and acceptance of these issues increase, both female and male infertility will continue to play pivotal roles in driving the market forward, highlighting the importance of comprehensive fertility solutions.

By End User: Fertility Clinics (Largest) vs. Hospitals (Fastest-Growing)

In the Japan fertility services market, the distribution of market share among end users reveals that fertility clinics hold the largest share, significantly outpacing hospitals and home care services. Fertility clinics are preferred for their specialized services and focused expertise, resulting in a dominant presence in the market. Hospitals, while essential for comprehensive healthcare, hold a smaller share as they cater to a broader range of medical needs beyond fertility treatments. Growth trends indicate a robust trajectory for hospitals as they adapt to increasing demand for fertility services, positioning themselves to become the fastest-growing segment. Factors driving this growth include an aging population seeking assisted reproductive technologies and evolving societal norms that encourage family planning. Additionally, hospitals have increased their investments in fertility treatments and technologies, further enhancing their offerings to meet patient needs effectively.

Fertility Clinics (Dominant) vs. Hospitals (Emerging)

Fertility clinics represent the dominant segment within the Japan fertility services market, characterized by their specialized focus on reproductive health. These clinics offer tailored treatments such as IVF, ICSI, and egg freezing, attracting patients through expertise and personalized care. Their established reputation and dedicated resources contribute to their leading market position. Conversely, hospitals are emerging as competitive players by expanding their fertility service lines. Although traditionally associated with broader service offerings, hospitals are increasingly integrating advanced reproductive technologies and dedicated fertility units, appealing to a growing number of patients. This shift allows hospitals to leverage their existing infrastructures to provide more comprehensive fertility care, establishing themselves in a market that demands innovation and accessibility.

By Service Type: Consultation Services (Largest) vs. Treatment Services (Fastest-Growing)

In the Japan fertility services market, the service type segment showcases diverse offerings, with Consultation Services holding a significant share of the market. These services focus on providing couples with guidance and support throughout their fertility journey, positioning themselves as the foundational step in the process. In contrast, Treatment Services have rapidly gained traction, appealing to those seeking intervention therapies such as IVF and ICSI, thereby demonstrating a growing demand from couples looking to resolve infertility issues. The growth trends within this segment are driven by several factors. Advances in reproductive technology and increased awareness about fertility problems have led to a surge in demand for Treatment Services. Additionally, social changes, including the delay of childbearing and rising infertility rates, are propelling more couples to seek professional assistance. As a result, while Consultation Services provide critical groundwork for treatment, Treatment Services are expanding aggressively, becoming the focal point for innovative solutions in the fertility sector.

Consultation Services (Dominant) vs. Treatment Services (Emerging)

Consultation Services play a dominant role in the Japan fertility services market, acting as the initial touch point for individuals and couples navigating fertility challenges. These services encompass personalized consultations, educational resources, and emotional support, establishing a trusting relationship with patients. On the other hand, Treatment Services are emerging rapidly as a key area of growth within the segment, driven by advancements in medical technology and techniques. With options like IVF and genetic testing gaining popularity, they cater to a growing segment of the population that seeks more aggressive and targeted solutions for infertility. This comparative dynamic demonstrates the significance of both services, where one provides foundational support while the other delivers innovative treatment solutions.

Get more detailed insights about Japan Fertility Services Market

Key Players and Competitive Insights

The fertility services market in Japan is characterized by a competitive landscape that is increasingly shaped by innovation, strategic partnerships, and a focus on patient-centric care. Key players are actively pursuing strategies that enhance their operational capabilities and market reach. For instance, CCRM Fertility (US) has been focusing on expanding its network through strategic partnerships with local clinics, thereby enhancing its service offerings and accessibility. Similarly, IVF Australia (AU) has been investing in advanced reproductive technologies, which positions it as a leader in providing cutting-edge solutions to patients. These strategies collectively contribute to a dynamic competitive environment, where companies are not only competing on service quality but also on technological advancements and patient experience.In terms of business tactics, companies are increasingly localizing their operations to better cater to regional needs. This localization often involves optimizing supply chains and enhancing service delivery models to improve patient outcomes. The market structure appears moderately fragmented, with several key players holding significant market shares while numerous smaller clinics operate in niche segments. This fragmentation allows for diverse service offerings, but it also intensifies competition among established players who seek to differentiate themselves through innovation and quality of care.

In October New Hope Fertility Center (US) announced the launch of a new telehealth platform aimed at providing remote consultations and follow-up care for patients undergoing fertility treatments. This strategic move is significant as it not only enhances patient accessibility but also aligns with the growing trend of digital health solutions in the fertility sector. By leveraging technology, New Hope Fertility Center (US) is likely to improve patient engagement and satisfaction, which could lead to increased patient retention and referrals.

In September Fertility Associates (NZ) expanded its operations by opening a new clinic in Tokyo, Japan. This expansion reflects a strategic effort to tap into the growing demand for fertility services in urban areas. The establishment of a local presence allows Fertility Associates (NZ) to better understand and cater to the specific needs of Japanese patients, potentially increasing its market share in a competitive landscape. This move also indicates a broader trend of international players seeking to penetrate the Japanese market, which is characterized by a high demand for advanced reproductive technologies.

In August Bourn Hall Clinic (GB) launched a new initiative focused on sustainability in fertility treatments, aiming to reduce the environmental impact of its operations. This initiative is particularly relevant as the industry faces increasing scrutiny regarding its ecological footprint. By prioritizing sustainability, Bourn Hall Clinic (GB) not only enhances its brand reputation but also aligns with the values of environmentally conscious consumers, which could be a differentiating factor in a crowded market.

As of November the competitive trends in the fertility services market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence (AI) in treatment protocols. Strategic alliances among key players are shaping the landscape, enabling them to pool resources and expertise to enhance service delivery. Looking ahead, it appears that competitive differentiation will likely evolve from traditional price-based competition to a focus on innovation, technological advancements, and reliable supply chains. Companies that can effectively leverage these trends may position themselves favorably in an ever-evolving market.

Key Companies in the Japan Fertility Services Market include

Industry Developments

Recent developments in the Japan Fertility Services Market indicate a growing interest in improving reproductive healthcare services. In October 2023, Adena Health announced advancements in fertility treatment methodologies, emphasizing personalized care for patients seeking assistance. Nihon University and Rikkyo University continue their joint research into reproductive health, focusing on enhancing success rates with innovative techniques. Kinki University Hospital and Juntendo University have recently expanded their fertility health programs, which include state-of-the-art technologies and research collaborations. Moreover, in August 2023, a strategic alliance was formed between Mitsubishi Chemical Holdings Corporation and various universities, aiming to develop new biomaterials for reproductive applications.

The expansion of facilities and services is reflected in the overall growth in market valuation, which has seen increased investments in recent years. The Fertility Specialists Medical Group is also working to improve accessibility to treatments. Notably, in July 2022, Kumamoto University established a dedicated fertility research center to address the rising need for fertility preservation among young cancer patients. This heightened focus on fertility services highlights the urgent need to adapt to changing demographics and societal expectations regarding family planning in Japan.

 

Future Outlook

Japan Fertility Services Market Future Outlook

The Fertility Services Market in Japan is projected to grow at a 12.81% CAGR from 2025 to 2035, driven by technological advancements, increasing awareness, and changing societal norms.

New opportunities lie in:

  • Expansion of telehealth services for fertility consultations
  • Development of personalized fertility treatment plans using AI
  • Investment in cryopreservation technologies for egg and sperm storage

By 2035, the market is expected to achieve substantial growth, reflecting evolving consumer needs and technological innovations.

Market Segmentation

Japan Fertility Services Market End User Outlook

  • Fertility Clinics
  • Hospitals
  • Home Care

Japan Fertility Services Market Patient Type Outlook

  • Female Infertility
  • Male Infertility
  • Couples with Unexplained Infertility
  • Same-Sex Couples
  • Single Parents

Japan Fertility Services Market Service Type Outlook

  • Consultation Services
  • Diagnostic Services
  • Treatment Services

Japan Fertility Services Market Treatment Type Outlook

  • In Vitro Fertilization
  • Intracytoplasmic Sperm Injection
  • Artificial Insemination
  • Donor Egg
  • Surrogacy

Report Scope

MARKET SIZE 20241070.0(USD Million)
MARKET SIZE 20251207.07(USD Million)
MARKET SIZE 20354030.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)12.81% (2025 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Million
Key Companies ProfiledIVF Australia (AU), Fertility Centers of Illinois (US), CCRM Fertility (US), New Hope Fertility Center (US), Reproductive Health Specialists (US), Clinica de Fertilidad (ES), Fertility Associates (NZ), Bourn Hall Clinic (GB), IVF Spain (ES)
Segments CoveredTreatment Type, Patient Type, End User, Service Type
Key Market OpportunitiesIntegration of advanced genetic testing technologies enhances personalized fertility treatment options in the fertility services market.
Key Market DynamicsRising demand for advanced reproductive technologies drives innovation and competition in Japan's fertility services market.
Countries CoveredJapan
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FAQs

What is the expected market size of the Japan Fertility Services Market in 2024?

The Japan Fertility Services Market is expected to be valued at 1.29 billion USD in 2024.

What is the projected market size of the Japan Fertility Services Market by 2035?

By 2035, the Japan Fertility Services Market is projected to reach a value of 3.87 billion USD.

What is the expected compound annual growth rate (CAGR) for the Japan Fertility Services Market between 2025 and 2035?

The expected CAGR for the Japan Fertility Services Market from 2025 to 2035 is 10.503%.

Which segment is projected to hold a significant market share for male infertility in 2035?

The male infertility segment is expected to be valued at 1.19 billion USD by 2035.

How much is the female infertility segment anticipated to be valued in 2035?

The female infertility segment is anticipated to reach a value of 2.68 billion USD in 2035.

Who are the major players in the Japan Fertility Services Market?

Major players in the market include Adena Health, Nihon University, Rikkyo University, and Mitsubishi Chemical Holdings Corporation.

What are the growth drivers for the Japan Fertility Services Market?

Growth drivers include increasing awareness about fertility issues and advancements in reproductive technologies.

What challenges might affect the Japan Fertility Services Market?

Challenges may include regulatory hurdles and the high cost of fertility treatments.

What impact does regionality have on the Japan Fertility Services Market?

Regional availability of advanced healthcare infrastructure influences the adoption of fertility services significantly.

What applications are predominant in the Japan Fertility Services Market?

Key applications include assisted reproductive technologies, such as in vitro fertilization and artificial insemination.

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