Italy Human-Centered AI Market Research Report By Function (Assistance and Support, Safety and Security, Decision-Making & Support, Workflow Automation, Collaboration, Others), By Application (Medical Diagnostic, Chatbots and Virtual Assistants, Personalized Learning, Fraud Detection & Risk Assessment, Quality Control, Human Resources) and By End User (Healthcare, Automobile, Education, Retail & E-commerce, Transportation & Logistics, Manufacturing)- Forecast to 2035

Italy Human-Centered AI Market Overview

As per MRFR analysis, the Italy Human-Centered AI Market Size was estimated at 247.1 (USD Million) in 2023. The Italy Human-Centered AI Market Industry is expected to grow from 298.06(USD Million) in 2024 to 2,350 (USD Million) by 2035. The Italy Human-Centered AI Market CAGR (growth rate) is expected to be around 20.649% during the forecast period (2025 - 2035)

Key Italy Human-Centered AI Market Trends Highlighted

The Italy Human-Centered AI Market is seeing major market developments, led by a greater emphasis on ethical AI deployment and user-centric technology. The Italian government promotes efforts that foster the development of AI systems while emphasizing transparency and accountability, ensuring that these technologies are consistent with society norms. This regulatory push is boosting market drivers as firms strive to follow ethical rules while embracing AI for better customer experiences. Human-centered AI solutions have been used by a growing number of industries, including healthcare, banking, and manufacturing. This transition is being driven by a growing realization that AI should augment, not replace, human talents. 

Italian firms are looking for ways to integrate AI to improve decision-making and optimize processes, all while focusing on the user's wants and preferences. The emphasis on training AI models with diverse datasets that represent the Italian population is also gaining popularity, assuring inclusion and representation in AI applications. Furthermore, as Italy continues to engage in digital transformation, there are several prospects for collaboration between local technology companies and worldwide AI corporations. 

Collaboration can lead to new solutions that address the specific difficulties faced by Italian firms and consumers.With different government-backed grants and funding available for AI-related initiatives, the sector is set to expand. Overall, the integration of human-centered AI is paving the way for a more inclusive technology landscape in Italy, with advancements closely matched with societal requirements.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Italy Human-Centered AI Market Drivers

Increasing Adoption of Artificial Intelligence in Healthcare

The healthcare sector in Italy is significantly adopting Artificial Intelligence (AI) technologies to enhance patient care and operational efficiency. According to the Italian Ministry of Health, the integration of AI tools could increase efficiency in healthcare services by reducing administrative burdens and improving diagnostic accuracy. The need for Human-Centered AI solutions in healthcare is heightened by a growing aging population, with Italy having one of the highest percentages of elderly citizens in Europeover 23% of the population being 65 or older.

Major organizations such as the Italian Society of Medical and Surgical Research and institutions like CNR (National Research Council of Italy) are actively engaging in Research and Development in this area, contributing to the Human-Centered AI Market Industry growth in Italy. As AI-driven healthcare services are predicted to enhance patient outcomes by up to 30%, this represents a substantial market driver in the Italy Human-Centered AI Market Industry.

Government Initiatives and Funding

The Italian government is focusing on bolstering its technological capabilities by strategically investing in AI. The Italian Digital Agency reports a commitment to provide over 1 billion Euros for digital transformation initiatives, including Human-Centered AI projects, from 2021 to 2026. 

This funding is targeted at promoting innovation, particularly in sectors such as manufacturing and public services—organizations like Eni and Leonardo S.p.A are significant beneficiaries of these initiatives, as they implement advanced AI systems to streamline their operations, driving the growth of the Italy Human-Centered AI Market Industry.

Demand for Enhanced Customer Experiences

The retail and service industries in Italy are increasingly reliant on Human-Centered AI technologies to deliver personalized customer experiences. A survey conducted by the Italian Association for Artificial Intelligence indicated that 72% of businesses are looking to adopt AI-driven solutions to improve customer engagement and satisfaction. 

With giants like Luxottica and Fiat Chrysler implementing AI tools for customer interaction and service automation, there is a robust demand for innovative solutions in the Italy Human-Centered AI Market Industry, which is projected to grow rapidly as customer centricity becomes a primary business strategy.

Italy Human-Centered AI Market Segment Insights

Human-Centered AI Market Function Insights

The Function segment of the Italy Human-Centered AI Market presents a diverse array of applications that are integral to enhancing efficiency and effectiveness across various industries. Italy, known for its robust technological infrastructure and emphasis on innovation, is witnessing a transformative integration of AI functionalities that support both operational and strategic objectives within organizations. The Assistance and Support aspect plays a critical role, aiding businesses and individuals in navigating complex processes, thereby enabling improved user experiences and increasing productivity. Safety and Security strategies are gaining traction, particularly in sectors such as finance and healthcare, where protecting sensitive information and ensuring compliance with regulations is paramount.

Decision-Making and Support technologies are significantly reshaping the way organizations analyze data and make informed choices, contributing to more agile and responsive business dynamics. Workflow Automation is another substantial area within this segment, streamlining processes and reducing operational costs through the automation of routine tasks, which is essential for maintaining a competitive edge in today’s fast-paced market. Collaboration tools powered by Human-Centered AI further enhance team synergy and innovation, fostering more effective communication among teams across different locations.The Other segment encapsulates emerging applications, catering to niche markets that require specific functionalities tailored to unique challenges. 

Overall, the Function segment of the Italy Human-Centered AI Market is characterized by dynamic growth driven by technological advancements and an increasing demand for smart solutions that align with the needs of a modern workforce. The adaptability and diverse applications found within this segment offer significant opportunities for innovation and expansion as businesses in Italy continue to invest in AI-driven solutions to overcome challenges and leverage new capabilities. This alignment with Italy's strategic focus on enhancing its technological landscape underlines the ongoing relevance and importance of the Function segment within the broader Human-Centered AI Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Human-Centered AI Market Application Insights

The Application segment of the Italy Human-Centered AI Market plays a crucial role in enhancing various sectors through tailored AI solutions. This segment includes critical areas such as Medical Diagnostics, where AI assists in improving accuracy in disease detection and treatment planning, thus driving efficiency in healthcare services. Chatbots and Virtual Assistants are increasingly deployed across businesses to enhance customer interaction and streamline service delivery, reflecting a significant trend in automating communication processes.Personalized Learning applications enable educational institutions to adapt to individual learning paces, fostering inclusive education and facilitating better student outcomes. 

Fraud Detection and Risk Assessment systems are pivotal in the financial sector, providing vital tools for identifying potential threats and managing risk effectively, crucial for maintaining system integrity. Quality Control applications utilize AI to monitor production processes in manufacturing, improving product reliability and reducing waste, while Human Resources leverages AI technologies for recruitment and employee management, transforming workforce engagement.Overall, the diversification of applications highlights the growing adoption of human-centered AI across Italy, driving improved efficiency, accuracy, and adaptability in various industries, which is essential for the progress and modernization of traditional operational frameworks.

Human-Centered AI Market End User Insights

The Italy Human-Centered AI Market is rapidly evolving, driven by a diverse range of end users including Healthcare, Automobile, Education, Retail and E-commerce, Transportation and Logistics, and Manufacturing. In Healthcare, the integration of AI is enhancing diagnostic accuracy and patient care efficiency, making this sector particularly significant. Within the Automobile industry, AI technologies are pivotal in developing autonomous vehicles and enhancing safety features, signifying a strong growth potential. The Education sector is increasingly adopting AI for personalized learning experiences, thereby transforming traditional educational methodologies.

In Retail and E-commerce, AI is utilized for customer behavior analysis and inventory management, leading to improved operational efficiency and customer satisfaction. The Transportation and Logistics industry leverages AI for route optimization and demand forecasting, contributing to cost reductions and improved service delivery. Manufacturing, another crucial end user, employs AI to streamline production processes and minimize downtime, thereby enhancing productivity. With these varied applications, the Italy Human-Centered AI Market is positioned to experience significant growth, as businesses and sectors recognize the potential of AI technologies to drive efficiency and innovation.

Italy Human-Centered AI Market Key Players and Competitive Insights

The Italy Human-Centered AI Market is characterized by a dynamic competitive landscape influenced by advancements in artificial intelligence that focuses on enhancing human experiences and interactions. This market is driven by factors such as increasing demand for intelligent automation, the need for personalized customer experience, and the integration of AI in various sectors, including healthcare, finance, and retail. As businesses seek to leverage AI for improved decision-making, efficiency, and innovative solutions, the importance of companies specializing in human-centered AI practices has surged. 

Operators in this market are navigating challenges such as regulatory frameworks, ethical implications, and the ongoing need for transparency and trust in AI systems while striving to differentiate themselves through specialized offerings and strategic partnerships.Expert.ai, headquartered in Modena, is a global leader in natural language understanding (NLU) and semantic AI. The business has developed explainable AI models for interpreting difficult papers and data in the legal, insurance, and government sectors. Its hybrid AI platform blends symbolic and machine learning techniques, making its judgments more transparent and auditable to human users. Expert.ai is also heavily active in European AI research programs that focus on ethical, accountable, and inclusive AI design. 

This commitment establishes the organization as a vital contributor to Italy's vision of responsible and user-centered AI adoption. Almawave, a subsidiary of the AlmavivA Group, is headquartered in Rome and develops multilingual, conversational AI and speech analytics solutions for public administration, healthcare, and transportation. Almawave's AI platform, Velvet AI, is designed for minimal energy usage and easy deployment in real-time environments. All of the company's deployments adhere to ethical AI, user experience, and transparency guidelines. It is also a significant partner in Italy's national digital transition efforts, helping to fund open data and inclusive AI projects through Italy's Digital Agenda and EU AI legislative frameworks.

Key Companies in the Italy Human-Centered AI Market Include

• Expert.ai
• Almawave
• Empatica
• AiCon
• Aptus.AI
• Almawave’s Velvet AI (via Almawave)

Italy Human-Centered AI Market Industry Developments

In recent developments in the Italy Human-Centered AI Market, companies such as Reply, SAP, and Capgemini are increasingly emphasizing the integration of AI technologies to enhance customer experiences. On May 16, 2025, Italy secured an agreement with the UAE to develop a significant AI computing cluster in Apulia. The effort, which is supported by Abu Dhabi's G42 and the Italian company iGenius, will contain a supercomputer vital to the advancement of explainable, trustworthy AI infrastructure in line with human-centered deployment objectives. On May 21, 2025, Italy's statistical office (ISTAT) stated that only 8% of firms used AI in 2024, highlighting the critical need for digital skills development. This gap highlights human-centered AI adoption concerns, emphasizing openness, fairness, and public participation in AI rollout.

Almawave, a subsidiary of the AlmavivA Group, is headquartered in Rome and develops multilingual, conversational AI and speech analytics solutions for public administration, healthcare, and transportation. Almawave's AI platform, Velvet AI, is designed for minimal energy usage and easy deployment in real-time environments. All of the company's deployments adhere to ethical AI, user experience, and transparency guidelines. It is also a significant partner in Italy's national digital transition efforts, helping to fund open data and inclusive AI projects through Italy's Digital Agenda and EU AI legislative frameworks.

Italy Human-Centered AI Market Segmentation Insights

Human-Centered AI Market Function Outlook

• Assistance and Support
• Safety and Security
• Decision-Making & Support
• Workflow Automation
• Collaboration
• Others

Human-Centered AI Market Application Outlook

• Medical Diagnostic
• Chatbots and Virtual Assistants
• Personalized Learning
• Fraud Detection & Risk Assessment
• Quality Control
• Human Resources

Human-Centered AI Market End User Outlook

• Healthcare
• Automobile
• Education
• Retail & E-commerce
• Transportation & Logistics
• Manufacturing

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	247.1(USD Million)
MARKET SIZE 2024	298.06(USD Million)
MARKET SIZE 2035	2350.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	20.649% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Reply, SAP, Capgemini, Telecom Italia, Accenture, Atos, Google, Deloitte, Microsoft, Oracle, IBM, Data Reply, Expert System, Almaviva, Engineering
SEGMENTS COVERED	Function, Application, End User
KEY MARKET OPPORTUNITIES	Healthcare personalization solutions, AI-driven customer service, Enhanced data privacy measures, Smart city applications, Education technology innovations
KEY MARKET DYNAMICS	increasing demand for ethical AI, growth of regulatory framework, emphasis on user experience, rise of AI in healthcare, investment in AI talent development
COUNTRIES COVERED	Italy