TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 15
2 MARKET INTRODUCTION 17
2.1 DEFINITION 17
2.2 SCOPE OF THE STUDY 17
2.3 RESEARCH OBJECTIVE 17
2.4 MARKET STRUCTURE 17
3 RESEARCH METHODOLOGY 18
4 MARKET DYNAMICS 25
4.1 INTRODUCTION 25
4.2 DRIVERS 26
4.2.1 DIGITAL-SAVVY CONSUMERS 26
4.2.2 INCREASING USE OF AD BLOCKING SOFTWARE 27
4.2.3 INFLUENCERS BECOMING CRITICAL TO AFFILIATE PROGRAMS 28
4.3 RESTRAINTS 29
4.3.1 LACK OF COMPREHENSIVE PLATFORM 29
4.4 OPPORTUNITY 30
4.4.1 OPPORTUNITY FOR BRANDS TO STRENGTHEN THEIR BRAND IMAGE 30
4.4.2 RISE OF NANO AND MICRO-INFLUENCERS 31
4.4.3 INFLUENCER LED SOCIAL COMMERCE 32
4.5 CHALLENGES 33
4.5.1 INCREASE IN THE NUMBER OF FAKE ACCOUNTS AND FOLLOWERS 33
4.5.2 MEASURING THE IMPACT OF INFLUENCER MARKETING 33
4.6 IMPACT OF COVID-19 ON THE INFLUENCER MARKETING MARKET 34
4.6.1 IMPACT ON MARKETING AND ADVERTISING STRATEGIES 34
4.6.2 IMPACT ON INFLUENCERS AMIDST THE PANDEMIC 35
4.6.3 IMPACT ON OVERALL INFLUENCER MARKETING MARKET 36
5 MARKET FACTOR ANALYSIS 38
5.1 VALUE CHAIN ANALYSIS 38
5.1.1 PLATFORM DESIGNERS & DEVELOPERS 38
5.1.2 SYSTEM INTEGRATORS 38
5.1.3 END USERS 38
5.2 PORTER'S FIVE FORCES MODEL 39
5.2.1 THREAT OF NEW ENTRANTS 39
5.2.2 BARGAINING POWER OF SUPPLIERS 39
5.2.3 THREAT OF SUBSTITUTES 40
5.2.4 BARGAINING POWER OF BUYERS 40
5.2.5 INTENSITY OF RIVALRY 40
6 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT 41
6.1 INTRODUCTION 41
6.2 SOLUTION/PLATFORM 42
6.3 SERVICES 42
6.3.1 PROFESSIONAL SERVICES 43
6.3.2 MANAGED SERVICES 43
7 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE 44
7.1 INTRODUCTION 44
7.2 SME 45
7.3 LARGE ENTERPRISE 45
8 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER 46
8.1 INTRODUCTION 46
8.2 FASHION, LUXURY & COSMETICS 47
8.3 RETAIL & E-COMMERCE 47
8.4 CONSUMER GOODS 47
8.5 ADVERTISING & PUBLIC RELATION 48
8.6 FOOD & BEVERAGES 48
8.7 TRAVEL & TOURISM 48
8.8 AUTOMOBILE 49
8.9 OTHERS 49
9 GLOBAL INFLUENCER MARKETING MARKET, BY REGION 50
9.1 INTRODUCTION 50
9.2 NORTH AMERICA 52
9.2.1 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52
9.2.2 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53
9.2.3 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53
9.2.4 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54
9.2.5 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54
9.2.6 US 55
9.2.6.1 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55
9.2.6.2 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56
9.2.6.3 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56
9.2.6.4 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56
9.2.7 CANADA 57
9.2.7.1 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57
9.2.7.2 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57
9.2.7.3 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57
9.2.7.4 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58
9.2.8 MEXICO 58
9.2.8.1 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58
9.2.8.2 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58
9.2.8.3 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59
9.2.8.4 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59
9.3 EUROPE 60
9.3.1 EUROPE 60
9.3.2 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60
9.3.3 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61
9.3.4 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61
9.3.5 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62
9.3.6 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62
9.3.7 UK 63
9.3.7.1 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63
9.3.7.2 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63
9.3.7.3 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64
9.3.7.4 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64
9.3.8 GERMANY 64
9.3.8.1 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64
9.3.8.2 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65
9.3.8.3 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65
9.3.8.4 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65
9.3.9 FRANCE 66
9.3.9.1 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66
9.3.9.2 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66
9.3.9.3 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66
9.3.9.4 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67
9.3.10 REST OF EUROPE 67
9.3.10.1 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67
9.3.10.2 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67
9.3.10.3 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68
9.3.10.4 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68
9.4 ASIA-PACIFIC 69
9.4.1 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69
9.4.2 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70
9.4.3 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70
9.4.4 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71
9.4.5 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71
9.4.6 CHINA 72
9.4.6.1 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72
9.4.6.2 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72
9.4.6.3 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73
9.4.6.4 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73
9.4.7 INDIA 73
9.4.7.1 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73
9.4.7.2 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74
9.4.7.3 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74
9.4.7.4 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74
9.4.8 JAPAN 75
9.4.8.1 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75
9.4.8.2 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75
9.4.8.3 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75
9.4.8.4 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76
9.4.9 REST OF ASIA-PACIFIC 76
9.4.9.1 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76
9.4.9.2 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76
9.4.9.3 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77
9.4.9.4 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77
9.5 MIDDLE EAST & AFRICA 78
9.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78
9.5.2 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79
9.5.3 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79
9.5.4 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80
9.6 SOUTH AMERICA 81
9.6.1 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81
9.6.2 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81
9.6.3 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82
9.6.4 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82
10 COMPETITIVE LANDSCAPE 84
10.1 COMPETITIVE BENCHMARKING 85
10.2 RECENT DEVELOPMENTS 86
10.2.1 PARTNERSHIPS/COLLABORATIONS 86
10.2.2 ACQUISITIONS/MERGERS 86
10.2.3 PRODUCT LAUNCHES/DEVELOPMENTS 87
10.3 LIST OF MAJOR AGENCIES 88
10.4 INTERACTION BETWEEN INFLUENCER & MARKETING AGENCY 90
10.4.1 INFLUENCER MARKETING AGENCY 90
10.4.2 TYPES OF MARKETING AGENCIES 90
10.4.3 WHY ARE AGENCIES PREFERRED? 92
10.5 INFLUENCER MARKETING VS ADVERTISEMENT MARKETING 92
10.5.1 INFLUENCER MARKETING 93
10.5.2 ADVERTISEMENT MARKETING 93
10.5.3 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94
10.5.4 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95
10.5.5 CONCLUSION 95
11 COMPANY PROFILE 96
11.1 BUZZOOLE 96
11.1.1 COMPANY OVERVIEW 96
11.1.2 FINANCIAL OVERVIEW 96
11.1.3 PRODUCTS OFFERED 96
11.1.4 KEY DEVELOPMENTS 96
11.2 SCRUNCH 97
11.2.1 COMPANY OVERVIEW 97
11.2.2 FINANCIAL OVERVIEW 97
11.2.3 PRODUCTS OFFERED 97
11.2.4 KEY DEVELOPMENTS 97
11.3 SOCIAL BEAT DIGITAL MARKETING LLP 98
11.3.1 COMPANY OVERVIEW 98
11.3.2 FINANCIAL OVERVIEW 98
11.3.3 PRODUCTS OFFERED 98
11.3.4 KEY DEVELOPMENTS 98
11.4 ONALYTICA 99
11.4.1 COMPANY OVERVIEW 99
11.4.2 FINANCIAL OVERVIEW 99
11.4.3 PRODUCTS OFFERED 99
11.4.4 KEY DEVELOPMENTS 99
11.5 HYPR BRANDS (JULIUSWORKS, INC.) 100
11.5.1 COMPANY OVERVIEW 100
11.5.2 FINANCIAL OVERVIEW 100
11.5.3 PRODUCTS OFFERED 100
11.5.4 KEY DEVELOPMENTS 100
11.5.5 KEY STRATEGIES 100
11.6 LAUNCHMETRICS 101
11.6.1 COMPANY OVERVIEW 101
11.6.2 FINANCIAL OVERVIEW 101
11.6.3 PRODUCTS OFFERED 101
11.6.4 KEY DEVELOPMENTS 101
11.6.5 KEY STRATEGIES 101
11.7 TRAACKR 102
11.7.1 COMPANY OVERVIEW 102
11.7.2 FINANCIAL OVERVIEW 102
11.7.3 PRODUCTS OFFERED 102
11.7.4 KEY DEVELOPMENTS 103
11.7.5 KEY STRATEGIES 103
11.8 IZEA WORLDWIDE INC. 104
11.8.1 COMPANY OVERVIEW 104
11.8.2 FINANCIAL OVERVIEW 104
11.8.3 PRODUCTS OFFERED 105
11.8.4 KEY DEVELOPMENTS 105
11.8.5 SWOT ANALYSIS 105
11.8.6 KEY STRATEGIES 105
11.9 QUOTIENT TECHNOLOGY INC. 106
11.9.1 COMPANY OVERVIEW 106
11.9.2 FINANCIAL OVERVIEW 106
11.9.3 PRODUCTS OFFERED 106
11.9.4 KEY DEVELOPMENTS 107
11.9.5 SWOT ANALYSIS 107
11.9.6 KEY STRATEGIES 107
11.10 UPFLUENCE 108
11.10.1 COMPANY OVERVIEW 108
11.10.2 FINANCIAL OVERVIEW 108
11.10.3 PRODUCTS OFFERED 108
11.10.4 KEY DEVELOPMENTS 109
11.10.5 SWOT ANALYSIS 110
11.10.6 KEY STRATEGIES 110
11.11 MAVRCK 111
11.11.1 COMPANY OVERVIEW 111
11.11.2 FINANCIAL OVERVIEW 111
11.11.3 PRODUCTS OFFERED 111
11.11.4 KEY DEVELOPMENTS 113
11.11.5 SWOT ANALYSIS 113
11.11.6 KEY STRATEGIES 113
11.12 KLEAR 114
11.12.1 COMPANY OVERVIEW 114
11.12.2 FINANCIAL OVERVIEW 114
11.12.3 PRODUCTS OFFERED 114
11.12.4 KEY DEVELOPMENTS 114
11.13 ASPIRE 115
11.13.1 COMPANY OVERVIEW 115
11.13.2 FINANCIAL OVERVIEW 115
11.13.3 PRODUCTS OFFERED 115
11.13.4 KEY DEVELOPMENTS 115
11.13.5 KEY STRATEGIES 115
11.14 LUMANU INC. 116
11.14.1 COMPANY OVERVIEW 116
11.14.2 FINANCIAL OVERVIEW 116
11.14.3 PRODUCTS OFFERED 116
11.14.4 KEY DEVELOPMENTS 116
11.15 THE INFLUENTIAL NETWORK, INC. (INFLUENTIAL) 117
11.15.1 COMPANY OVERVIEW 117
11.15.2 FINANCIAL OVERVIEW 117
11.15.3 PRODUCTS OFFERED 117
11.15.4 KEY DEVELOPMENTS 118
11.15.5 KEY STRATEGIES 118
LIST OF TABLES
TABLE 1 MARKET SYNOPSIS 16
TABLE 2 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2018–2030 (USD MILLION) 41
TABLE 3 GLOBAL INFLUENCER MARKETING MARKET, BY SERVICE, 2018–2030 (USD MILLION) 42
TABLE 4 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018–2030 (USD MILLION) 44
TABLE 5 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2018–2030 (USD MILLION) 46
TABLE 6 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2018–2030 (USD MILLION) 51
TABLE 7 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52
TABLE 8 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53
TABLE 9 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53
TABLE 10 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54
TABLE 11 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54
TABLE 12 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55
TABLE 13 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56
TABLE 14 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56
TABLE 15 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56
TABLE 16 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57
TABLE 17 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57
TABLE 18 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57
TABLE 19 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58
TABLE 20 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58
TABLE 21 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58
TABLE 22 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019&ndas
