As per MRFR analysis, the India Music Streaming Market Size was estimated at 3.5 (USD Billion) in 2023.The India Music Streaming Market Industry is expected to grow from 4.2(USD Billion) in 2024 to 18.2 (USD Billion) by 2035. The India Music Streaming Market CAGR (growth rate) is expected to be around 14.26% during the forecast period (2025 - 2035).
Key India Music Streaming Market Trends Highlighted
The India Music Streaming Market is experiencing rapid growth driven by several key market drivers. One of the primary drivers is the increasing penetration of smartphones and affordable internet data plans across the country. This has led to a significant rise in the number of internet users, with a large portion of the population accessing music streaming platforms for entertainment.
Additionally, the youth demographic in India, who are more inclined to consume digital content, is fueling the demand for music streaming services. As a result, platforms are capitalizing on this trend by offering localized content, catering to regional tastes and languages, which adds to the diversity of music available.Amidst these developments, opportunities to be explored include the expansion of partnerships with local artists and content creators. This collaboration can enrich the platform's catalog and enhance user engagement.
Investing in regional and indie music can also help streaming services capture niche audiences that may be underserved by mainstream offerings. Furthermore, innovations in AI and machine learning are providing opportunities for music streaming platforms to personalize user experiences, enhancing listener satisfaction and loyalty. In recent times, trends in the India Music Streaming Market show a shift towards subscription-based models as more users appreciate ad-free experiences and exclusive content.
The success of premium offerings also indicates consumers’ willingness to invest in quality music experiences. Live streaming performances and concerts are gaining popularity, allowing fans to connect with their favorite artists in real-time, adding another layer to the music consumption experience in India. With the ongoing changes in consumer behavior and preferences, the music streaming landscape in India continues to evolve, offering new avenues for growth and development.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
India Music Streaming Market Drivers
Rising Smartphone Penetration in India
The India Music Streaming Market Industry is driven by the significant increase in smartphone adoption among the Indian population. According to the most recent statistics, the number of smartphone users in India has reached approximately 54%, with an estimated 800 million users as of 2023. Users gravitate toward online platforms for amusement, particularly music, as a result of this demographic shift.
Recognizing this trend, companies like Gaana, Spotify, and JioSaavn have customized their services to accommodate the expanding user base, thereby improving the accessibility of music streaming services. Users consume music and other online content extensively through their devices, as evidenced by a 12% increase in mobile data utilization, according to the report from the Telecom Regulatory Authority of India. The convenience and affordability of smartphones in India have facilitated the adoption of streaming services by users, thereby favoring an increase in subscribers and overall market growth, as opposed to traditional forms of media consumption.
Growth of Internet Infrastructure
The enhancement of internet infrastructure, especially in rural and semi-urban areas, propels the India Music Streaming Market Industry forward. According to the Ministry of Electronics and Information Technology, India has recorded a broadband user base exceeding 800 million as of 2023, with the government focusing on improving digital access through initiatives like Digital India.
This access expands the reach of music streaming services, providing opportunities for platforms like Amazon Music and Wynk Music to penetrate varied regions, offering localized content.The National Broadband Mission emphasizes enhancing internet delivery, which in turn fosters a more inclusive market, driving subscriber growth to music streaming platforms.
Shifts in Consumer Preferences Towards Digital Content
As consumer preferences continue to shift towards digital content, the India Music Streaming Market Industry is experiencing an upward trajectory. A report from the Indian Music Industry states that digital music accounted for nearly 50% of the total music consumption market in India in 2023, an increase from just 20% in the last five years.
This transformation indicates a significant pivot towards streaming platforms rather than physical sales or downloads.Key players, including T-Series and ZEE5, are rapidly expanding their streaming services in response to this trend, promoting a diverse music library that appeals to all tastes. The increasing trend of binge-listening and personalized playlists further enhances the streaming experience, encouraging more users to subscribe to various platforms.
Music Streaming Market Service Insights
The India Music Streaming Market is experiencing a remarkable transformation, with the Service segment taking center stage due to its pivotal role in delivering music to a vast audience. This segment houses various modes of accessing music, particularly On-demand Streaming and Live Streaming, which attract millions of users across the country. On-demand Streaming has surged in popularity, allowing users to access millions of tracks at their convenience, and it has quickly become a preferred choice for music enthusiasts. The convenience of creating personalized playlists and discovering new music through curated suggestions has offered a dynamic listening experience, catering to the evolving preferences of the Indian audience.
This mode has been particularly significant in a diverse country like India, where music varies greatly by region, culture, and language.Live Streaming, on the other hand, brings an interactive experience that enhances user engagement, allowing fans to connect with their favorite artists in real-time. It has gained traction especially during the pandemic, as online concerts and music festivals offered a viable alternative to live performances, enabling artists to reach broader audiences without the limitations of physical venues. This modality provides opportunities for monetization through ticket sales, sponsorships, and brand collaborations, benefiting both artists and streaming platforms.
As mobile penetration increases in India, supported by affordable data plans and advanced technology, the Service segment of the India Music Streaming Market is poised for significant growth. The rising influence of social media platforms serves as a catalyst for music discovery, enabling users to share and promote their favorite tracks, further driving demand for more versatile streaming services. Increased engagement metrics indicate a desire for innovation in features such as high-resolution audio streaming, exclusive content releases, and artist-integrated experiences, prompting service providers to continually enhance their offerings.
Overall, the segmentation within the India Music Streaming Market showcases diverse growth trajectories and unique opportunities. The melding of technology with cultural richness presents a promising horizon for the industry as it adapts to shifting consumer behaviors and preferences. Government initiatives promoting digital India are providing additional support to the sector, encouraging further investments and advancements in music technology, thereby strengthening the Service segment and its integral position within the market.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Music Streaming Market Platform Insights
The Platform segment of the India Music Streaming Market plays a pivotal role in shaping how consumers access music content. With the increasing smartphone penetration in India, music streaming applications have become immensely popular, facilitating easy access to vast libraries of songs for users on-the-go. Such apps often incorporate user-friendly interfaces and personalized recommendations, effectively enhancing user experience and engagement. Simultaneously, browser-based platforms offer flexibility for users who prefer streaming music via desktop or laptop devices during work or leisure time.
These platforms cater to a diverse demographic, enabling music access across various socio-economic strata. The rise of regional music and local content is also reshaping user preferences, prompting many platforms to adapt and innovate new features to retain their audience. Moreover, the growing trend of social media integration within these platforms allows users to share their music tastes easily, fostering a community around musical experiences. Overall, this segment is significant as it continuously adapts to technology trends and consumer behavior, driving the growth of the India Music Streaming Market.
Music Streaming Market Content Type Insights
The India Music Streaming Market is experiencing robust growth, driven by diverse content types, specifically Audio and Video. Audio content remains a dominant force in the market, appealing to a vast audience that values convenience and on-the-go access to music. This segment supports a wide range of genres and regional music, catering to India's diverse cultural landscape. The significance of Video content in the music streaming domain cannot be overlooked, as it offers artists a dynamic platform to showcase their creativity, engage with fans, and enhance their visibility.
This dual focus on both audio and video allows for a rich user experience that enhances customer satisfaction and loyalty. India's young and tech-savvy demographic further fuels the rising demand for music streaming services, creating fertile ground for innovation and investment. With an increasing shift towards digital consumption and mobile access, the market is poised for substantial growth, highlighting the importance of continual investment in content quality and technology to meet evolving consumer preferences. The fragmentation of content availability also presents opportunities for niche players to cater to specific audiences, thereby enriching the overall landscape of the India Music Streaming Market.
Music Streaming Market End-use Insights
The End-use segment of the India Music Streaming Market plays a vital role in shaping the overall landscape of music consumption, catering to both Individual and Commercial users. The Individual segment is characterized by a growing user base, driven primarily by the increasing accessibility of smartphones and the internet, allowing users to enjoy personalized music experiences on-the-go. This segment thrives on user-centric features such as curated playlists and personalized recommendations, significantly enhancing user engagement.
On the other hand, the Commercial segment serves businesses like cafes, retail stores, and entertainment venues, where music plays an essential role in enhancing customer experiences and creating a lively ambiance.This segment often focuses on licensing agreements and compliance with copyright laws to ensure seamless service.
Collectively, these segments showcase the vibrant dynamics of the India Music Streaming Market, amplified by a youth-driven culture that values instant access to diverse music libraries, thereby promoting market growth and encouraging innovation. As the industry evolves, it presents opportunities for service providers to tap into various consumer preferences and to develop tailored solutions that resonate with both individual listeners and commercial establishments, further driving the uptake of music streaming services in India.
India Music Streaming Market Key Players and Competitive Insights
The India Music Streaming Market has experienced significant growth in recent years, driven by a surge in internet penetration, affordable data plans, and the increasing popularity of digital music consumption among diverse demographic groups. As a result, numerous platforms have entered the market, leading to an intensely competitive landscape. Companies are not only vying for user subscriptions but also striving to create unique offerings and enhance user experience. The competition spans various aspects such as catalog diversity, user interface, pricing strategies, and innovative features that cater to the evolving preferences of listeners. With an expanding audience that includes both urban and rural users, entities in the market must continuously adapt to stay relevant and appealing in this dynamic environment.
Resso has carved out a strong presence in the India Music Streaming Market with its focus on a community-driven approach and social sharing features. The platform offers a unique listening experience by allowing users to create and share music videos, playlists, and insights, facilitating user engagement and interaction. This distinguishes Resso from other platforms, as it focuses not only on music playback but also on creating a social network around musical tastes and preferences. Its robust library, filled with an extensive array of regional and international tracks, resonates well with the Indian audience. Resso’s user-friendly interface and personalized recommendations enhance user satisfaction, thereby bolstering its growth in a competitive landscape.
The company’s innovative strategies, including localized content and the adaptability to emerging trends, underline its strengths in gaining traction among Indian music enthusiasts.iTunes, historically a major player in the music streaming industry, maintains a significant foothold in the India Music Streaming Market through its integration with Apple's ecosystem. The platform offers a vast library of music that encompasses a wide range of genres, appealing to various consumer tastes.
Key offerings include the ability to purchase and download music, alongside a subscription service that provides unlimited access to a large catalog. iTunes capitalizes on its established reputation and brand loyalty, bolstered further by periodic upgrades and updates to its technology and user experience. The company has also engaged in strategic mergers and acquisitions over the years, enhancing its content library and technological capabilities. Through its consistent innovation, iTunes continues to strengthen its market presence in India, appealing to both traditional music buyers and streaming enthusiasts alike.
Key Companies in the India Music Streaming Market Include:
India Music Streaming Market Industry Developments
The India Music Streaming Market has seen significant recent developments, reflecting a growing interest from consumers and companies alike. Platforms like Spotify and Apple Music continue to expand their user bases, with Spotify reporting considerable growth in subscriptions, particularly in tier-2 and tier-3 cities as of October 2023. Resso made headlines in September 2023 by significantly enhancing its app features, focusing on user engagement through social-sharing functionalities.
Concurrently, Gaana launched a new podcast initiative, catering to the rising demand for diverse audio content among Indian listeners in August 2023. In September 2023, a notable merger was announced involving JioSaavn and Wynk Music, aiming to strengthen their market position in a highly competitive environment. Market valuations of companies, notably Amazon Music, have surged, reflecting the increasing consumer shift towards digital audio platforms.
In recent years, substantial activities were recorded, including the strategic partnerships between Tidal and local Indian artists in July 2022 aimed at increasing regional content. This surge indicates a vibrant marketplace as companies seek to adapt and cater to the unique preferences of Indian consumers, fostering innovation and competition.
India Music Streaming Market Segmentation Insights
Music Streaming Market Service Outlook
Music Streaming Market Platform Outlook
Music Streaming Market Content Type Outlook
Music Streaming Market End-use Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 3.5(USD Billion) |
| MARKET SIZE 2024 | 4.2(USD Billion) |
| MARKET SIZE 2035 | 18.2(USD Billion) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 14.26% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Billion |
| KEY COMPANIES PROFILED | Resso, iTunes, Apple Music, Spotify, JioSaavn, Wynk Music, Tidal, MX Player, Hungama Music, Paytm Music, SoundCloud, Amazon Music, Gaana, YouTube Music, Boomplay |
| SEGMENTS COVERED | Service, Platform, Content Type, End-use |
| KEY MARKET OPPORTUNITIES | Rising smartphone penetration, Growth in regional content, Increased internet accessibility, Younger demographics adoption, Rise of social media integration |
| KEY MARKET DYNAMICS | increased smartphone penetration, rising internet accessibility, diverse music preferences, affordable subscription plans, competition among streaming platforms |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The India Music Streaming Market is expected to be valued at 4.2 USD Billion in 2024.
By 2035, the India Music Streaming Market is projected to reach a valuation of 18.2 USD Billion.
The expected compound annual growth rate for the India Music Streaming Market from 2025 to 2035 is 14.26%.
In 2024, the On-demand Streaming segment is valued significantly higher at 2.5 USD Billion compared to the Live Streaming segment.
The On-demand Streaming segment is projected to grow to 10.8 USD Billion by 2035.
The Live Streaming segment is anticipated to reach a market size of 1.7 USD Billion in 2024.
By 2035, the market size for Live Streaming is expected to increase to 7.4 USD Billion.
Key players in the India Music Streaming Market include Resso, Apple Music, Spotify, JioSaavn, and YouTube Music among others.
Increasing smartphone penetration and internet accessibility are major growth drivers for the India Music Streaming Market.
The India Music Streaming Market faces challenges such as intense competition and copyright issues affecting growth.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
