India Human-Centered AI Market Research Report By Function (Assistance and Support, Safety and Security, Decision-Making & Support, Workflow Automation, Collaboration, Others), By Application (Medical Diagnostic, Chatbots and Virtual Assistants, Personalized Learning, Fraud Detection & Risk Assessment, Quality Control, Human Resources) and By End User (Healthcare, Automobile, Education, Retail & E-commerce, Transportation & Logistics, Manufacturing)- Forecast to 2035

India Human-Centered AI Market Overview

As per MRFR analysis, the India Human-Centered AI Market Size was estimated at 636.48 (USD Million) in 2023. The India Human-Centered AI Market Industry is expected to grow from 800(USD Million) in 2024 to 5,100 (USD Million) by 2035. The India Human-Centered AI Market CAGR (growth rate) is expected to be around 18.341% during the forecast period (2025 - 2035)

Key India Human-Centered AI Market Trends Highlighted

The India Human-Centered AI Market is seeing numerous significant trends that will determine its future. Consumers and authorities alike are becoming more conscious of privacy and data security concerns, which is driving a rising emphasis on ethical AI and responsible development. The Indian government has been proactive in supporting policies that foster openness and accountability in AI systems, ensuring that the technology is consistent with cultural norms. Furthermore, the advent of digital transformation in industries such as healthcare, education, and e-commerce has accelerated the adoption of human-centered AI solutions. 

This trend underscores the demand for personalized experiences, in which AI systems are tailored to individual human needs and improve user experiences. Opportunities exist as India continues to build its AI workforce through a variety of initiatives, including skill development programs run by the Indian government and collaborations between educational institutions and industry leaders. The demand for talent in areas such as machine learning, data science, and UX design is likely to increase as firms seek to develop and effectively adopt AI solutions. The recent growth of startup ecosystems in locations such as Bengaluru and Hyderabad provides a fertile environment for human-centered AI developments, drawing investments and boosting entrepreneurial efforts. 

Sectoral convergence is a current trend in which AI is combined with other emerging technologies such as blockchain and the Internet of Things (IoT) to produce more robust solutions.The government's push for projects such as Digital India and Smart Cities is further promoting the adoption of AI technologies, making it critical for enterprises to adapt fast in order to stay competitive.Overall, the shift towards a more inclusive, user-focused approach in AI deployments is clearly on the rise in India, marking a transformative period for the market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Human-Centered AI Market Drivers

Rapid Digital Transformation in India

The ongoing digital transformation across various industries in India significantly drives the India Human-Centered AI Market. The government of India has been making efforts to boost the digital economy, as seen in initiatives like 'Digital India,' which aims to transform the nation into a digitally empowered society and knowledge economy. According to the Ministry of Electronics and Information Technology, the digital economy of India is projected to reach USD 1 trillion by 2025, which highlights a strong potential market for Human-Centered artificial intelligence applications.

Organizations such as Infosys and TCS are leading the charge by integrating AI solutions into their offerings, thereby addressing the diverse needs of consumers while promoting increased efficiency and enhanced decision-making. This paradigm shift towards digitalization is expected to drive the adoption of Human-Centered AI technologies across sectors such as healthcare, finance, and retail, as businesses recognize the importance of consumer-centric solutions.

Increasing Investment in Artificial Intelligence

Investment in artificial intelligence technologies in India is witnessing significant growth, a vital driver for the India Human-Centered AI Market Industry. According to funding data by NASSCOM, investment in AI startups in India reached around USD 1.4 billion in recent years, which reflects a year-on-year growth of approximately 40%. Major players like Wipro and Tata Consultancy Services are substantially investing in Research and Development of AI technologies aimed at enhancing user experience.

This surge in investment fosters innovation and encourages the development of Human-Centered AI solutions that cater to specific needs across various sectors. Consequently, this increasing financial backing will allow startups and established companies to explore new avenues, thereby contributing to market growth driven by consumer-centric AI applications.

Growing Demand for Personalized Customer Experience

There is a growing demand among Indian consumers for personalized experiences, which serves as a significant market driver for the India Human-Centered AI Market Industry. According to a report from the Consumer Technology Association, around 70% of Indian consumers express a preference for personalized services in areas such as retail and entertainment. Companies like Flipkart and Zomato have been utilizing Human-Centered AI solutions to tailor their offerings to individual user preferences.

By analyzing consumer data, these organizations can provide customized recommendations that enhance user satisfaction and loyalty. As more businesses recognize and respond to the preference for personalized experiences, the demand for Human-Centered AI solutions that focus on user-centricity will likely increase, driving market growth.

India Human-Centered AI Market Segment Insights

Human-Centered AI Market Function Insights

The India Human-Centered AI Market, particularly within the Function segment, exhibits a robust framework that is crucial for various operational aspects across industries. This segment plays a pivotal role in enhancing user experiences and optimizing processes, as advancements in artificial intelligence are more integrated into day-to-day activities. One of the essential areas within this segment is Assistance and Support, which focuses on improving customer interactions and providing timely assistance, thus driving customer satisfaction and loyalty. Safety and Security is another fundamental aspect, which has gained significant traction in recent years due to increasing concerns about data breaches and privacy issues; this leads to more companies seeking AI-powered solutions for enhanced protection measures. 

Furthermore, Decision-Making and Support provide organizations with analytical tools that allow for data-driven insights, enabling better business decisions while maintaining efficiency. Workflow Automation has emerged as a significant area within the India Human-Centered AI Market, streamlining complex processes and allowing employees to dedicate their time to more strategic tasks rather than mundane activities. This transition towards automation is seen as a critical driver for productivity across various sectors, including finance, healthcare, and manufacturing. In addition, Collaboration tools powered by AI are becoming indispensable, fostering teamwork and communication among employees, especially in hybrid work environments. The ability of AI solutions to analyze communication patterns and facilitate better team collaboration is invaluable for modern businesses.

Lastly, the Other category imbues the segment with diversity, covering various niche applications that cater to unique needs; this flexibility indicates a growing understanding of Human-Centered AI's potential. Overall, each facet of the Function segment contributes significantly to the India Human-Centered AI Market development, enhancing organizational efficiency and user experience while addressing contemporary challenges faced by various sectors within the economy. Consequently, the demand for innovative AI solutions continues to rise, reflecting a trend that highlights the significance of human-centered approaches in leveraging technology for better outcomes and fostering a more efficient industrial landscape in India.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Human-Centered AI Market Application Insights

The Application segment of the India Human-Centered AI Market plays a critical role in transforming various industry landscapes through innovative technologies. The rising demand for accurate Medical Diagnostics showcases AI's potential to enhance patient care and streamline healthcare processes in India, aligning with the initiatives of the National Health Mission emphasizing technology integration. Chatbots and Virtual Assistants have gained significant traction in the customer service sector, offering efficient, 24/7 support and engaging user experiences.Personalized Learning solutions reflect the growing trend of tailored education in India, catering to diverse student needs and improving academic outcomes. 

Additionally, the increasing focus on Fraud Detection and Risk Assessment is crucial for financial institutions, as it helps in safeguarding economic stability and mitigating risks associated with fraudulent activities. The application of AI in Quality Control is instrumental in manufacturing, ensuring products meet superior standards while reducing waste. Human Resources is also experiencing a shift, with AI facilitating synergy in recruitment processes and workforce management.Thus, various applications collectively illustrate the vast potential and integral role of the India Human-Centered AI Market in influencing and improving operational efficiency across sectors.

Human-Centered AI Market End User Insights

The End User segment of the India Human-Centered AI Market encompasses various industries, each leveraging AI technology to enhance operational efficiency and user engagement. The Healthcare industry is witnessing substantial growth as AI tools improve patient diagnostics and streamline administrative processes, reflecting the emphasis on better healthcare outcomes. The Automobile sector is increasingly integrating AI for autonomous driving technologies and enhanced safety features, driven by the demands for innovation and sustainability. In Education, AI is reshaping learning experiences through personalized learning and administrative automation, addressing the diverse needs of students.

Retail and E-commerce are significantly influenced by AI through data analysis and customer experience optimization, crucial for staying competitive in a rapidly evolving market landscape. Transportation and Logistics utilize AI to optimize supply chain management, improving efficiency and reducing costs, which is vital for India’s growing economy. Finally, in Manufacturing, AI-driven automation and predictive maintenance are transforming operations, leading to increased productivity. Collectively, these sectors highlight the diverse applications and implications of human-centered AI, set against the backdrop of a burgeoning market landscape in India, reflecting both challenges and opportunities for future growth.

India Human-Centered AI Market Key Players and Competitive Insights

The India Human-Centered AI Market is experiencing significant growth, driven by advancements in technology and an increasing focus on creating AI solutions that prioritize user experience and business outcomes. The competitive landscape is characterized by a blend of established players and emerging startups, all striving to innovate and provide solutions that align with human needs. Companies in this market are investing heavily in research and development to create AI applications that can enhance customer engagement, streamline operations, and deliver personalized experiences. 

The demand for AI solutions that are ethical, explainable, and user-friendly is rising, leading to a competitive environment where firms must differentiate themselves to gain market share. As a result, strategic partnerships, mergers and acquisitions, and continuous evolution in technology capabilities are becoming essential for success in the market.CoRover.ai, a human-centered enterprise AI innovator in India, powers conversational assistants for over a billion users across 100 languages and channels. Its main solution, BharatGPT, India's first indigenous large language model, provides text, voice, and video interactions in over 14 Indian languages to enterprise virtual assistants. The platform is designed with data sovereignty in mind, keeping Indian data within the country, and includes safeguards for transparency, customization, and user access. 

CoRover collaborates with government organizations and corporations, including IRCTC, NPCI, and LIC, to create AI that simplifies human-machine interactions. In 2025, CoRover launched BharatGPT Mini, an offline-indic model suited for SMEs, boosting national digital inclusion while respecting ethical and accessible AI principles.Arya.ai, founded in Mumbai, is a B2B AI platform provider that specializes on explainable AI for regulated areas, particularly banking and insurance. The ApexXAI platform provides real-time interpretability and observability for deep learning choices, allowing enterprises to audit and trust model outputs. Arya.ai's solutions are built from the bottom up for human oversight and compliance, in line with India's growing demand for transparent AI in high-risk contexts. The company offers workshops on explainable AI and has a patent-pending method called Backtrace, which allows for backtracking of model decisions for full explanation. Arya.ai is in the forefront of India's push for trustworthy, fair, and user-centered AI in regulated enterprise sectors by allowing organizations to implement completely autonomous yet auditable AI systems.

Key Companies in the India Human-Centered AI Market Include

• Sarvam AI
• CoRover
• Haptik
• Arya.ai
• Wadhwani AI
• Fractal Analytics

India Human-Centered AI Market Industry Developments

In recent developments within the India Human-Centered AI Market, several key players are making strides.The Government of India selected Sarvam AI to construct the country's first indigenous Large Language Model (LLM) as part of the IndiaAI Mission on April 26, 2025. The model is tailored for Indian languages and will have access to 4,000 GPUs for six months. On April 9, 2025, India introduced a new AI competency framework for civil personnel, which was developed in conjunction with UNESCO. It focuses on transparency, bias reduction, and human-rights-based AI in public service delivery across India.

The increasing integration of AI by Tata Consultancy Services and enhanced cloud capabilities by Amazon and Microsoft highlight their commitment to shaping the future ofHuman-Centered AI in India. In the last couple of years, initiatives by the Indian government, particularly from the Ministry of Electronics and Information Technology, has facilitated investments in AI technologies, reinforcing the market's growth potential.

India Human-Centered AI Market Segmentation Insights

Human-Centered AI Market Function Outlook

• Assistance and Support
• Safety and Security
• Decision-Making & Support
• Workflow Automation
• Collaboration
• Others

Human-Centered AI Market Application Outlook

• Medical Diagnostic
• Chatbots and Virtual Assistants
• Personalized Learning
• Fraud Detection & Risk Assessment
• Quality Control
• Human Resources

Human-Centered AI Market End User Outlook

• Healthcare
• Automobile
• Education
• Retail & E-commerce
• Transportation & Logistics
• Manufacturing

 

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	636.48(USD Million)
MARKET SIZE 2024	800.0(USD Million)
MARKET SIZE 2035	5100.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	18.341% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Tech Mahindra, Wipro, Infosys, Accenture, Nvidia, Cognizant Technology Solutions, HCL Technologies, Amazon, Tata Consultancy Services, Google, Microsoft, Fractal Analytics, IBM, Salesforce, Zebra Medical Vision
SEGMENTS COVERED	Function, Application, End User
KEY MARKET OPPORTUNITIES	Personalized healthcare solutions, Smart customer service tools, AI-driven education platforms, Enhanced user experience design, Ethical AI development initiatives
KEY MARKET DYNAMICS	Growing demand for personalized solutions, Increasing investment in AI technologies, Rising awareness of ethical AI, Government support for innovation, Expanding applications across industries
COUNTRIES COVERED	India