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India Genetic Counseling Market

ID: MRFR/LS/50617-HCR
200 Pages
Rahul Gotadki
October 2025

India Genetic Counseling Market Research Report: By Counseling Approach (Integrated, Independent, Discretionary Genetic Counseling), By Key Players Business Model (Core Genetic Counseling Companies, Direct-to-Consumer Genetic Testing Companies, Clinical Genetic Testing Companies), By Channel (Providers, Self-Referred Individuals), By Type of Service (Risk Assessment, Pharmacogenomics, Other Genetic Pediatric Care Counseling Services), By Application (Proactive Risk Assessment, GC For Intent-to-Treat Patients (ITT), Prenatal and Preconception... read more

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India Genetic Counseling Market Summary

As per MRFR analysis, the India genetic counseling market size was estimated at 107.35 USD Million in 2024. The India genetic counseling market is projected to grow from 124.84 USD Million in 2025 to 565.0 USD Million by 2035, exhibiting a compound annual growth rate (CAGR) of 16.3% during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The India genetic counseling market is experiencing robust growth driven by technological advancements and rising awareness.

  • The demand for genetic testing is witnessing a notable increase, reflecting a broader acceptance of genetic counseling services.
  • Integration with healthcare systems is becoming more prevalent, enhancing the accessibility of genetic counseling.
  • Telehealth expansion is facilitating remote consultations, thereby broadening the reach of genetic counseling services.
  • Rising awareness of genetic disorders and technological advancements in genetic testing are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 107.35 (USD Million)
2035 Market Size 565.0 (USD Million)

Major Players

Myriad Genetics (US), Invitae Corporation (US), Ambry Genetics (US), GeneDx (US), Fulgent Genetics (US), 23andMe (US), Color Genomics (US), Natera (US)

India Genetic Counseling Market Trends

the genetic counseling market is experiencing significant growth, driven by increasing awareness of genetic disorders and advancements in genomic technologies. As individuals and families seek to understand their genetic predispositions, the demand for professional guidance in interpreting genetic information has surged. This trend is further supported by the rising prevalence of hereditary conditions, prompting healthcare providers to integrate genetic counseling into routine medical care. Additionally, the expansion of telehealth services has made genetic counseling more accessible, allowing patients to receive expert advice from the comfort of their homes. Moreover, educational initiatives aimed at healthcare professionals and the public are enhancing the understanding of genetic counseling's role in preventive healthcare. As a result, more individuals are recognizing the value of genetic testing and counseling in making informed health decisions. The interplay of these factors suggests a robust future for the genetic counseling market, with potential for further innovation and integration into broader healthcare frameworks.

Increased Demand for Genetic Testing

There is a growing inclination among individuals to undergo genetic testing, driven by a desire for personalized healthcare. This trend is likely to enhance the role of genetic counseling, as professionals help interpret test results and guide patients through their implications.

Integration with Healthcare Systems

Healthcare providers are increasingly incorporating genetic counseling into standard medical practices. This integration may lead to improved patient outcomes, as genetic counselors work alongside physicians to tailor treatment plans based on genetic information.

Telehealth Expansion

The rise of telehealth services is transforming access to genetic counseling. Patients can now consult with genetic counselors remotely, which may increase the reach of these services, particularly in underserved areas.

India Genetic Counseling Market Drivers

Government Initiatives and Policies

Government initiatives and policies aimed at improving healthcare access and genetic services are pivotal for the genetic counseling market. The Indian government has launched various programs to promote genetic research and counseling, particularly in rural areas where access to healthcare is limited. For instance, the National Health Mission has been instrumental in integrating genetic services into primary healthcare. Such initiatives are expected to enhance the availability of genetic counseling services, thereby increasing the market's reach. As the government continues to invest in healthcare infrastructure, the genetic counseling market is likely to experience substantial growth, with an anticipated increase in service providers and accessibility.

Rising Awareness of Genetic Disorders

The increasing awareness of genetic disorders among the Indian population is a crucial driver for the genetic counseling market. Educational initiatives and health campaigns have contributed to a heightened understanding of genetic conditions, leading to more individuals seeking genetic counseling services. Reports indicate that approximately 1 in 20 individuals in India may be affected by a genetic disorder, which underscores the necessity for genetic counseling. This growing awareness is likely to propel the demand for genetic counseling services, as families seek guidance on hereditary conditions and potential risks. As a result, the genetic counseling market is expected to expand significantly, with a projected growth rate of around 15% annually over the next few years.

Growing Prevalence of Lifestyle Diseases

The growing prevalence of lifestyle diseases in India is influencing the genetic counseling market. Conditions such as diabetes, hypertension, and certain cancers have genetic components, prompting individuals to seek genetic counseling for risk assessment and management. With lifestyle diseases affecting a significant portion of the population, the demand for genetic counseling services is expected to rise. Studies suggest that nearly 30% of the Indian population is at risk for lifestyle-related genetic conditions, which may lead to an increased focus on preventive healthcare. This trend indicates a potential expansion of the genetic counseling market as more individuals recognize the importance of understanding their genetic predispositions.

Increased Focus on Personalized Medicine

The shift towards personalized medicine is a notable driver for the genetic counseling market. As healthcare moves away from a one-size-fits-all approach, there is a growing emphasis on tailoring treatments based on individual genetic profiles. In India, this trend is gaining traction, with healthcare providers increasingly recognizing the value of genetic information in treatment planning. The genetic counseling market stands to benefit from this shift, as patients seek guidance on how their genetic makeup may influence their treatment options. This focus on personalized medicine is likely to foster a more informed patient population, thereby driving demand for genetic counseling services in the coming years.

Technological Advancements in Genetic Testing

Technological advancements in genetic testing are transforming the landscape of the genetic counseling market. Innovations such as next-generation sequencing (NGS) and improved bioinformatics tools have made genetic testing more accessible and affordable. In India, the cost of genetic testing has decreased by nearly 30% in recent years, making it a viable option for a larger segment of the population. These advancements not only enhance the accuracy of genetic tests but also facilitate quicker turnaround times for results. Consequently, as more individuals gain access to advanced genetic testing, the demand for genetic counseling services is likely to increase, as patients seek to understand their results and implications for their health.

Market Segment Insights

By Counseling Approach: Integrated (Largest) vs. Discretionary Genetic Counseling (Fastest-Growing)

In the India genetic counseling market, the 'Integrated' approach currently holds the largest market share, dominating the preferences of both consumers and healthcare providers. This segment's comprehensive nature and collaboration with various healthcare services underpin its significant presence, catering to diverse client needs effectively. Conversely, 'Independent' and 'Discretionary Genetic Counseling' approaches have begun to carve out their niches, showing promising growth trends despite their smaller market presence. The growth of 'Discretionary Genetic Counseling' is particularly noteworthy, driven by the increasing awareness of genetic disorders and the rising demand for personalized healthcare solutions. As more individuals seek proactive risk assessments and tailored advice, the independent model's flexibility allows it to adapt rapidly to changing consumer needs. This combination of rising awareness and flexibility positions discretionary genetic counseling as a fast-emerging force within the overall market, reflecting evolving consumer preferences and expectations.

Integrated (Dominant) vs. Discretionary Genetic Counseling (Emerging)

The 'Integrated' approach in the India genetic counseling market stands out for its comprehensive service delivery, which involves collaboration with medical professionals, geneticists, and allied healthcare services. This model fosters a holistic understanding of patient needs, ensuring that genetic recommendations are seamlessly integrated into the broader health care framework. On the other hand, 'Discretionary Genetic Counseling' is becoming an emerging solution, appealing to those who seek personalized consultations without the constraints of a structured health system. This segment thrives on flexibility and tailored genetic insights, meeting consumer demands for more accessible and personalized healthcare options, making it a pivotal component of the evolving landscape.

By Key Players Business Model: Core Genetic Counseling Companies (Largest) vs. Direct-to-Consumer Genetic Testing Companies (Fastest-Growing)

In the segment of the India genetic counseling market, Core Genetic Counseling Companies hold the largest share, attributable to their established presence and trusted reputation in the healthcare sector. These companies provide comprehensive genetic counseling services focusing on patient education and tailored solutions, thereby securing a significant portion of the market. In contrast, Direct-to-Consumer Genetic Testing Companies are rapidly capturing attention due to the growing consumer interest in personalized health insights, thus portraying a dynamic shift in market preferences. Growth trends in this segment are driven primarily by advancements in technology and an increasing awareness of genetic health among the population. Core Genetic Counseling Companies are adapting to new methodologies, while Direct-to-Consumer Genetic Testing Companies benefit from innovative marketing strategies that enhance accessibility for consumers. This dual growth reflects a broader trend towards personalized healthcare, positioning both segments uniquely within the India genetic counseling market.

Core Genetic Counseling Companies (Dominant) vs. Direct-to-Consumer Genetic Testing Companies (Emerging)

Core Genetic Counseling Companies are characterized by their comprehensive approach to genetic health and patient-centered services. They typically collaborate with healthcare providers to deliver in-depth counseling and support to individuals undergoing genetic testing. Their established reputation and expertise grant them a dominant position in the market, appealing to patients seeking personalized care and insightful genetic assessments. On the other hand, Direct-to-Consumer Genetic Testing Companies present an emerging avenue, leveraging technology and online platforms to offer accessible genetic tests directly to consumers. They prioritize convenience and quick results, attracting a tech-savvy demographic eager to explore their genetic information. This dynamic between established and emerging players showcases the evolving landscape of the India genetic counseling market.

By Channel: Providers (Largest) vs. Self-Referred Individuals (Fastest-Growing)

In the India genetic counseling market, the distribution of market share among channel segments reveals that Providers hold a dominant position, significantly comprising the primary source of genetic counseling services. Self-Referred Individuals, while smaller in market share, exhibit notable growth potential, reflecting a shift towards personal empowerment in health decisions. This dynamic points to an evolving landscape where consumers are increasingly seeking genetic counseling independently. The growth trends within these segments indicate a robust increase in demand for genetic counseling services, driven by heightened awareness of genetic health, rising incidences of hereditary disorders, and an overall increase in healthcare access. Self-referred individuals are gaining traction as they seek tailored genetic insights, supported by technological advancements in telehealth and online resources. This trend suggests a transformative shift in how genetic counseling is being accessed and utilized by the public.

Providers (Dominant) vs. Self-Referred Individuals (Emerging)

Providers in the India genetic counseling market are characterized by their established infrastructure and professional expertise, making them the preferred choice for many seeking genetic insights. They typically include healthcare institutions, specialized clinics, and certified genetic counselors who offer comprehensive services. On the other hand, Self-Referred Individuals represent an emerging segment as more people take charge of their health decisions. This shift is propelled by increasing access to information via the internet and the growth of direct-to-consumer genetic testing. Self-referred individuals often seek genetic counseling for personal reasons, such as family planning or health risk assessments. As awareness continues to grow, this segment's influence will likely expand, necessitating innovative service delivery from traditional providers.

By Type of Service: Risk Assessment (Largest) vs. Pharmacogenomics (Fastest-Growing)

In the India genetic counseling market, the segment of Risk Assessment holds the largest share, driven by an increasing awareness of genetic diseases and preventive healthcare. This segment primarily focuses on evaluating individual genetic risks and guiding patients in making informed health decisions. On the other hand, Pharmacogenomics is emerging rapidly, catering to the need for personalized medicine by understanding how genes affect individual responses to drugs, showcasing a growing trend towards tailored therapeutic approaches. The growth trends in these service segments are influenced by technological advancements and a rising demand for specialized healthcare. Risk Assessment is becoming integral to healthcare providers, with more individuals opting for genetic testing to manage health risks proactively. Meanwhile, the Pharmacogenomics segment is expanding swiftly, fueled by collaborations between genetic counseling services and pharmaceutical companies, emphasizing personalized treatments, which enhances patient care and outcomes.

Risk Assessment (Dominant) vs. Pharmacogenomics (Emerging)

Risk Assessment is a dominant force in the market, representing a foundational service that addresses the rising consciousness around health risks associated with genetic factors. It enables clients to understand their predispositions to certain conditions, facilitating early intervention strategies. In contrast, Pharmacogenomics is positioned as an emerging trend that aligns with the global shift towards precision medicine. This segment emphasizes the integration of genetic testing into drug development and therapy customization, potentially revolutionizing treatment plans. As healthcare evolves, both segments play crucial roles, with Risk Assessment providing stability and foundational knowledge, while Pharmacogenomics leads in innovative therapeutic approaches.

By Application: Proactive Risk Assessment (Largest) vs. GC For Intent-to-Treat Patients (ITT) (Fastest-Growing)

In the India genetic counseling market, Proactive Risk Assessment holds the largest share, reflecting its critical role in early identification of genetic risks. This segment's dominance is attributable to increasing awareness about genetic disorders and a proactive approach to healthcare. GC for Intent-to-Treat Patients is quickly gaining traction as more patients seek tailored genetic counseling services that address their specific genetic predispositions, marking its emergence in the market. The growth trends in these segments are driven by a notable shift towards preventive healthcare and personalized medicine. Patients are increasingly informed and proactive regarding their health decisions, which is fueling demand in Proactive Risk Assessment. Additionally, the rise of advanced genetic testing technologies is enhancing the efficacy of ITT services, enabling counselors to provide precise and relevant insights, thus carving out a significant market share for this segment.

Proactive Risk Assessment (Dominant) vs. GC For Intent-to-Treat Patients (ITT) (Emerging)

Proactive Risk Assessment is characterized by its focus on identifying individuals at high risk for genetic disorders before the onset of any health issues. This segment leverages advanced predictive modeling and genetic testing to deliver personalized recommendations. On the other hand, GC for Intent-to-Treat Patients represents an emerging segment that emphasizes providing genetic counseling to patients undergoing treatments. This segment is rapidly evolving with advancements in genetics and patient management approaches, making it attractive to healthcare providers. Together, these segments illustrate the dynamic landscape of genetic counseling, where proactive and responsive patient care is becoming the norm, reflecting a shift towards tailored healthcare solutions.

By Target Population Segment: General Population (Largest) vs. Patient Population (Fastest-Growing)

Within the India genetic counseling market, the General Population segment commands a substantial share, playing a pivotal role in the overall market dynamics. This segment encompasses individuals seeking genetic information and counseling without being diagnosed with specific genetic conditions, thereby representing a significant portion of the target demographic. Meanwhile, the Patient Population segment, despite being smaller in share, is marked by a rapid increase driven by rising genetic conditions, leading to more patients actively seeking counseling services. The growth trends in the India genetic counseling market indicate that the Patient Population segment is the fastest-growing demographic, propelled by factors such as heightened awareness of genetic disorders and the increasing availability of genetic testing. This surge is also fueled by advancements in genetic research, which provide patients with improved insight into their conditions. As healthcare systems focus more on personalized medicine, the demand for genetic counseling services within the Patient Population is expected to outpace other segments, creating opportunities for service providers to expand their offerings and reach.

General Population: Dominant vs. Patient Population: Emerging

The General Population segment remains dominant in the India genetic counseling market, characterized by a broad base of individuals interested in understanding their genetic risks and hereditary conditions. This segment benefits from general health awareness campaigns and rising consumer interest in proactive health management. In contrast, the Patient Population segment, while emerging, shows significant potential as patients with specific genetic disorders become increasingly aware of counseling options available to them. The trend towards personalized healthcare is transforming the Patient Population into a vital segment, with more individuals seeking tailored counseling that addresses their unique genetic circumstances, thereby contributing to the overall growth of the market.

By Level of Service: Pre-counseling Support (Largest) vs. Post Counseling Support (Fastest-Growing)

In the India genetic counseling market, Pre-counseling Support holds the largest share, catering to a broad audience seeking guidance before making genetic decisions. This segment focuses on providing initial assessments, risk evaluations, and educational resources, which are critical to patient engagement and informed decision-making. On the other hand, Post Counseling Support is emerging as the fastest-growing segment, as it addresses the vital need for ongoing support and follow-up care after counseling sessions, solidifying patient relationships and enhancing service satisfaction. Growth in the Pre-counseling Support segment is driven by increasing awareness of genetic disorders and the importance of early interventions. Simultaneously, the Post Counseling Support segment is witnessing rapid development as patients increasingly recognize the value of continuous care and the complexities involved in genetic testing outcomes. This dual trend signifies a robust market that emphasizes both preemptive counseling measures and ongoing patient empowerment through support services.

Pre-counseling Support (Dominant) vs. Post Counseling Support (Emerging)

Pre-counseling Support is characterized by its critical role in the genetic counseling process, providing patients with essential information and guidance needed before they undergo genetic testing. This segment is well-established, commanding significant market share due to its ability to address patients' concerns and uncertainties. In contrast, Post Counseling Support focuses on the aftermath of genetic testing, offering assistance and resources to help patients navigate the implications of their results. As more individuals seek genetic counseling, the need for effective follow-up support is becoming increasingly evident, making this segment an essential part of comprehensive patient care in the genetic counseling market.

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Key Players and Competitive Insights

The genetic counseling market in India is currently characterized by a dynamic competitive landscape, driven by increasing awareness of genetic disorders and the growing demand for personalized medicine. Key players such as Myriad Genetics (US), Invitae Corporation (US), and 23andMe (US) are actively shaping the market through strategic initiatives focused on innovation and regional expansion. Myriad Genetics (US) has positioned itself as a leader in hereditary cancer testing, leveraging its extensive portfolio of genetic tests to cater to the rising demand for early detection and prevention strategies. Meanwhile, Invitae Corporation (US) emphasizes accessibility and affordability, aiming to democratize genetic testing through partnerships with healthcare providers and insurance companies, thereby enhancing its market presence. Collectively, these strategies contribute to a moderately fragmented market structure, where competition is intensifying as companies seek to differentiate themselves through technological advancements and service offerings.

In terms of business tactics, companies are increasingly localizing their operations to better serve the Indian market. This includes optimizing supply chains and establishing partnerships with local healthcare providers to enhance service delivery. The competitive structure remains moderately fragmented, with several players vying for market share, yet the influence of major companies is palpable as they set benchmarks for quality and innovation. The collective actions of these key players are likely to shape the market dynamics, pushing smaller entities to adapt or innovate to remain relevant.

In October 2025, Myriad Genetics (US) announced a strategic partnership with a leading Indian healthcare provider to expand its genetic testing services across the region. This collaboration is expected to enhance access to advanced genetic testing, thereby positioning Myriad as a frontrunner in the Indian market. The strategic importance of this partnership lies in its potential to significantly increase Myriad's market penetration and brand recognition in a rapidly evolving healthcare landscape.

In September 2025, Invitae Corporation (US) launched a new suite of genetic tests specifically tailored for the Indian population, focusing on hereditary conditions prevalent in the region. This initiative not only demonstrates Invitae's commitment to addressing local healthcare needs but also reinforces its strategy of localization, which is crucial for gaining trust and acceptance among Indian consumers. The launch is likely to enhance Invitae's competitive edge by providing targeted solutions that resonate with the demographic's unique genetic landscape.

In August 2025, 23andMe (US) introduced a new digital platform aimed at enhancing user engagement and education regarding genetic testing. This platform is designed to provide personalized insights and facilitate better understanding of genetic health risks. The strategic importance of this move lies in its potential to foster customer loyalty and drive user adoption, which are essential for sustaining growth in a competitive market. By integrating technology with user experience, 23andMe is likely to set a new standard for customer interaction in the genetic counseling space.

As of November 2025, the competitive trends in the genetic counseling market are increasingly defined by digitalization, AI integration, and a focus on sustainability. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing service offerings and expanding market reach. Looking ahead, competitive differentiation is expected to evolve, shifting from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This transition may redefine the competitive landscape, compelling companies to invest in research and development to maintain their market positions.

Key Companies in the India Genetic Counseling Market market include

Industry Developments

The India Genetic Counseling Market has recently witnessed significant developments, reflecting a growing focus on personalized medicine and genetic health. In October 2023, MedGenome announced the launch of a new genetic testing service aimed at providing insights into hereditary cancer predisposition, enhancing its portfolio in precision diagnostics. Additionally, Mapmygenome has expanded its operations into tier 2 cities to increase accessibility to genetic counseling and testing services. 

The ongoing collaboration between Fortis Healthcare and various academic institutions to advance genetic research is another notable current affair, highlighting the increasing importance of genetic counseling in clinical settings. In terms of mergers and acquisitions, Pathkind Diagnostics acquired GenePath Diagnostics in June 2023, thereby enhancing its capabilities in genetic testing services, which was recognized as a strategic move to integrate advanced genetic technologies. 

The market's valuation has been bolstered by rising consumer awareness and government initiatives aimed at promoting genetic health. Over the past 2-3 years, Lifecell International has also introduced several innovative products, contributing significantly to the sector's growth. The demand for genetic counseling in India continues to rise, driven by the need for better healthcare solutions.

Future Outlook

India Genetic Counseling Market Future Outlook

The Genetic Counseling Market in India is poised for growth at 16.3% CAGR from 2024 to 2035, driven by technological advancements, increasing awareness, and rising healthcare expenditure.

New opportunities lie in:

  • Development of telehealth platforms for remote genetic counseling services.
  • Integration of AI-driven tools for personalized genetic risk assessment.
  • Expansion of genetic testing services in rural healthcare facilities.

By 2035, the market is expected to achieve substantial growth, enhancing accessibility and service delivery.

Market Segmentation

India Genetic Counseling Market Channel Outlook

  • Providers
  • Self-Referred Individuals

India Genetic Counseling Market Application Outlook

  • Proactive Risk Assessment
  • GC For Intent-to-Treat Patients (ITT)
  • Prenatal and Preconception Care
  • Others

India Genetic Counseling Market Type of Service Outlook

  • Risk Assessment
  • Pharmacogenomics
  • Other Genetic Pediatric Care Counseling Services

India Genetic Counseling Market Level of Service Outlook

  • Pre-counseling Support
  • Post Counseling Support

India Genetic Counseling Market Counseling Approach Outlook

  • Integrated
  • Independent
  • Discretionary Genetic Counseling

India Genetic Counseling Market Target Population Segment Outlook

  • General Population
  • Patient Population

India Genetic Counseling Market Key Players Business Model Outlook

  • Core Genetic Counseling Companies
  • Direct-to-Consumer Genetic Testing Companies
  • Clinical Genetic Testing Companies

Report Scope

MARKET SIZE 2024 107.35(USD Million)
MARKET SIZE 2025 124.84(USD Million)
MARKET SIZE 2035 565.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR) 16.3% (2024 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Million
Key Companies Profiled Myriad Genetics (US), Invitae Corporation (US), Ambry Genetics (US), GeneDx (US), Fulgent Genetics (US), 23andMe (US), Color Genomics (US), Natera (US)
Segments Covered Counseling Approach, Key Players Business Model, Channel, Type of Service, Application, Target Population Segment, Level of Service
Key Market Opportunities Integration of telehealth services enhances access to genetic counseling in diverse populations.
Key Market Dynamics Rising demand for personalized healthcare drives growth in genetic counseling services across diverse populations.
Countries Covered India

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FAQs

What is the expected market size of the India Genetic Counseling Market in 2024?

The India Genetic Counseling Market is expected to be valued at 86.0 million USD in 2024.

What will be the projected market value of the India Genetic Counseling Market by 2035?

By 2035, the overall market is anticipated to reach a value of 660.0 million USD.

What is the expected CAGR for the India Genetic Counseling Market from 2025 to 2035?

The expected compound annual growth rate for the market is 20.353 percent from 2025 to 2035.

Which counseling approach is expected to dominate the India Genetic Counseling Market by 2035?

The Independent approach is projected to be valued at 270.0 million USD by 2035.

What was the market value for Integrated Genetic Counseling in 2024?

In 2024, the Integrated Genetic Counseling segment is valued at 30.0 million USD.

What is the market size for Discretionary Genetic Counseling in 2024?

The Discretionary Genetic Counseling segment is valued at 20.0 million USD in 2024.

Who are the major players in the India Genetic Counseling Market?

Key players include Mapmygenome, Pathkind Diagnostics, NeoGenomics Laboratories, and MedGenome among others.

What growth opportunities are present in the India Genetic Counseling Market?

The market growth is driven by increasing awareness and advancements in genetic testing technology.

How does the Independent genetic counseling approach contribute to market growth?

The Independent approach contributes significantly to the market, growing to 270.0 million USD by 2035.

What challenges are faced by the India Genetic Counseling Market?

Some challenges include the need for professionally trained genetic counselors and regulatory hurdles in genetic testing.

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