India Farming as a ServiceFarming-as-a-service Market Research Report: By Service Type (Farm Management Solutions, Production Assistance, Access to Markets), By Delivery Model (Subscription, Pay-per-use), and By End User (Corporate, Financial Institutions, Advisory Bodies, Farmers, Governments) - Forecast to 2035. India Farming-as-a-service Market Research Report: By Service Type (Farm Management Solutions, Production Assistance, Access to Markets), By Delivery Model (Subscription, Pay-per-use), andBy En

India Farming-as-a-service Market Overview:

As per MRFR analysis, the India Farming-as-a-service Market Size was estimated at 322.53 (USD Million) in 2023.The India Farming-as-a-serviceMarket is expected to grow from 371.88(USD Million) in 2024 to 1,200 (USD Million) by 2035. The India Farming-as-a-service Market CAGR (growth rate) is expected to be around 11.238% during the forecast period (2025 - 2035).

Key India Farming-as-a-Service Market Trends Highlighted

Farming as a Service in the market for farming as a service is undergoing substantial change due to a number of important market factors. Farmers are using improved farm management techniques thanks to the growing use of digital technology in agriculture, such as smartphone applications and Internet of Things gadgets.

This trend is influenced by government programs that encourage the digitization of agriculture as well as better internet connectivity in rural regions. Additionally, farmers are adopting services that increase efficiency and decrease waste as a result of the growing need for sustainable farming techniques.

This market offers a number of opportunities that should be investigated, particularly in relation to offering customized services to smallholder farmers, who account for a significant share of India's agricultural industry.

Service providers have the opportunity to provide tailored solutions that address the unique requirements of various crops and geographical areas, enhancing these farmers' productivity and revenue.

Improved access to funding sources and assistance from agri-tech companies have the potential to revolutionize the way farmers use services, providing an opportunity to coordinate with government initiatives to improve rural livelihoods.

Recent patterns indicate that precision agriculture—which uses data-driven insights to improve decision-making—is becoming more and more important. In order to maximize resource use and increase output while supporting sustainable agricultural practices, farmers are increasingly using analytics.

The use of AI and drones to check crop health is indicative of a move toward more creative farming practices. In order to capitalize on the growing market for organic food, agricultural service providers are also encouraged to modify their offers to include organic certification and goods due to the nation's continued emphasis on organic farming.

In general, the Indian farming-as-a-service industry is changing and offers a distinct set of possibilities and difficulties that are representative of the country's existing agricultural environment.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Farming-as-a-Service Market Drivers

Increasing Adoption of Technology in Agriculture

The India Farming-as-a-service Market is witnessing accelerated growth due to the increasing adoption of technology in agricultural practices. With a significant rise in smartphone penetration, approximately 800 million smartphones used in India as of 2022, farmers are increasingly leveraging mobile applications and digital platforms for better farming solutions.

Organizations such as the Indian Council of Agricultural Research (ICAR) are promoting digital technologies to farmers, indicating that this shift is essential for enhancing productivity and efficiency in the agriculture sector.

The Government of India has also launched initiatives like the Digital India program, which aims to enhance the accessibility of technology in rural areas, promoting the usage of Farming-as-a-service.

By leveraging technology, farmers can access valuable data, expert advice, and services that improve their yield and investment returns. This technological shift is a crucial driver for the growing India Farming-as-a-service Market, as increased efficiency in operations leads to a higher economic output.

Focus on Sustainable Farming Practices

There is an increasing awareness and need for sustainable farming practices in India, which is driving the growth of the India Farming-as-a-service Market. The Ministry of Agriculture and Farmers Welfare has noted that sustainable agricultural practices can positively impact rural livelihoods and food security.

This movement towards sustainability includes the use of organic farming, soil health management, and efficient water use. According to the National Mission for Sustainable Agriculture, the objective is to enhance productivity and sustainability in agriculture, thereby reducing environmental degradation.

India's commitment to achieving its United Nations Sustainable Development Goals further reinforces the need for an efficient farming service model. Many established agricultural companies are now offering services that promote eco-friendly practices, resonating with the rising demand from consumers for organic and responsibly sourced products.

Government Support and Investment

The Indian government continues to provide substantial support and investment in the agriculture sector, creating a favorable environment for the India Farming-as-a-service Market. The budget for agricultural investment in 2023-24 saw a significant increase, with over 1.4 trillion Indian Rupees allocated to agricultural development.

Such investments reflect the government's emphasis on improving rural infrastructure and providing financial assistance to farmers. Schemes like the Pradhan Mantri Kisan Samman Nidhi Yojana (PM-KISAN) enhance farmers' financial stability, enabling them to invest in Farming-as-a-service offerings.

Moreover, the projected government expenditure on agricultural technology will encourage private sectors to innovate and enhance their offerings in the Farming-as-a-service space. This ongoing government commitment plays a crucial role in the market's growth, driving advancements and enhancing service delivery to farmers.

Rising Demand for Food Security

With India's population expected to surpass 1.5 billion by 2030, the urgency for efficient food production systems is escalating, promoting the India Farming-as-a-service Market. The Food and Agriculture Organization has projected that food production must increase by 70% to meet the needs of the growing population.

To achieve this, farmers are increasingly turning to Farming-as-a-service for solutions that boost productivity and provide essential resources. Companies like AgroStar and DeHaat are offering comprehensive services that include access to quality seeds, fertilizers, and expert advice, which are critical for enhancing yield and ensuring food security.

Additionally, the government's initiatives aimed at doubling farmers' income further align with efforts to enhance food production efficiency. The rising focus on food security due to population growth is consequently a significant driver for the growth and expansion of the India Farming-as-a-service Market.

India Farming-as-a-service Market Segment Insights:

Farming-as-a-service Market Service Type Insights

The India Farming-as-a-service Market is an evolving landscape, with Service Type emerging as a critical component that propels its growth. This segment encompasses various offerings essential for farmers, significantly enhancing productivity and efficiency across agricultural practices.

Among these services, Farm Management Solutions stand out as vital tools, enabling farmers to optimize their resources and improve decision-making processes through data-driven insights. These solutions facilitate effective planning, crop monitoring, and yield forecasting, thus addressing the increasing demand for sustainable and profitable farming practices.

Production Assistance has gained considerable traction as well, providing farmers with the necessary support for cultivating crops and livestock management. This offering connects farmers with expert advice and modern farming techniques, ensuring optimal utilization of agricultural practices.

Additionally, it includes access to quality inputs such as seeds, fertilizers, and equipment, which are instrumental for enhancing productivity. As the agricultural sector in India grapples with challenges like labor shortages and climate variability, these services play an indispensable role in boosting farm output while minimizing risks.

Access to Markets has also emerged as a key area in the Service Type category, linking farmers directly with buyers, thus minimizing the influence of intermediaries. This streamlined approach is particularly significant amid the ongoing modernization of agricultural supply chains, fostering transparency and enabling fair prices for farmers.

Such access empowers producers to reach broader markets, thereby enhancing their revenue potential while effectively communicating quality and standards to consumers. The integration of technology in this domain is facilitating new platforms and networks that are making market access more robust for farmers across the country.

Overall, these elements within the Service Type segment are contributing to the evolution of the India Farming-as-a-service Market by addressing the unique needs of agricultural producers, enhancing productivity, and fostering sustainable practices conducive to the growth and modernization of the agriculture industry in India.

Factors such as technology adoption, scalable solutions, and increasing farmer awareness are driving changes in this segment, which is expected to continue to influence the agricultural landscape significantly. This dynamic environment presents numerous opportunities for innovation and investment, reflecting the ongoing transformation within India's agricultural sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Farming-as-a-Service Market Delivery Model Insights

The Delivery Model segment within the India Farming-as-a-service Market showcases significant growth potential, driven primarily by evolving consumer preferences and technological advancements. The market is diversifying into various models including Subscription and Pay-per-use, which cater to the diverse needs of farmers across the country.

Subscription services are emerging as a popular choice, offering consistent access to essential farming tools and resources, thus enabling farmers to optimize their productivity and yield throughout the agricultural cycle. Meanwhile, the Pay-per-use model provides flexibility for farmers, allowing them to pay only for what they use, which is crucial in a cost-sensitive marketplace.

With a predominantly agrarian economy, India’s farming landscape is seeing increasing adoption of these innovative delivery models, aligning with government initiatives aimed at modernizing agriculture and enhancing food security.

The ongoing shift towards digital solutions further boosts the significance of these delivery methods, making them vital components of the Farming-as-a-service landscape. Overall, this segment is anticipated to play a pivotal role in revolutionizing agricultural practices in India.

Farming-as-a-service Market End User Insights

The End User segment of the India Farming-as-a-service Market plays a crucial role in shaping the industry's landscape. This segment encompasses a diverse range of entities including Corporates, Financial Institutions, Advisory Bodies, Farmers, and Governments.

Farmers represent a significant portion, as they directly benefit from Farming-as-a-service solutions, which enhance productivity and sustainability in agricultural practices. Corporates are increasingly leveraging these services to optimize supply chains and ensure quality control in their agricultural inputs.

Financial Institutions are becoming pivotal by providing necessary funding and resources that empower farmers to adopt innovative farming technologies. Furthermore, Advisory Bodies contribute valuable insights and assessments that foster better decision-making across the sector.

Governments are also actively engaged, implementing policies that aim to modernize farming practices and support the overall growth of the Agriculture sector. As these different users interact within the market, they drive progress and innovation, enabling improved efficiency and productivity in India's agriculture landscape, thus setting the stage for substantial market growth and transformation.

India Farming-as-a-service Market Key Players and Competitive Insights:

The India Farming-as-a-service Market has witnessed a surge in competition due to the increasing adoption of technology in agriculture and the growing demand for efficient farming solutions. This market is characterized by a blend of traditional agricultural practices and innovative business models that aim to enhance yield, reduce costs, and provide farmers with access to necessary resources.

Various players, from startups to established agricultural service providers, are continuously evolving their offerings to cater to the diverse needs of farmers across the country. The competition is driven by a variety of factors, including technological advancements, accessibility of services, and the ability to create robust farmer networks that facilitate knowledge sharing and resource optimization.

DeHaat stands out in the India Farming-as-a-service Market for its multi-faceted approach to agricultural services that empowers farmers with a range of solutions. The company has created a strong market presence by offering end-to-end services, including access to agricultural inputs, expert advisory services, and market linkages for selling produce.

DeHaat leverages a technology-driven platform to connect farmers with suppliers and buyers, ensuring the seamless flow of information and resources. Its strength lies in its extensive network of micro-entrepreneurs who act as local service providers, thereby enhancing its outreach to farmers in diverse regions.

This localized approach helps DeHaat in understanding the unique needs of each farming community while effectively addressing agricultural challenges.

Key Companies in the India Farming-as-a-service Market Include:

• DeHaat
• Farms2Fork
• Fasal
• Ninjacart
• CropIn

India Farming-as-a-serviceMarket Developments

Under the PPPAVCD initiative, the Ministry of Agriculture approved a PPP-based maize value-chain project in Uttar Pradesh in April 2025. In collaboration with Ninjacart, the company committed to purchasing 25,000 tonnes of maize per year from more than 10,000 farmers, providing structured farming methods, a guaranteed price, and integration with both state and federal programs.

Ninjacart said in May 2024 that 79% of farmers, 81% of merchants, and 91% of dealers now earn more thanks to its tech-enabled supply chain and advising services. A cooperation between Garuda Aerospace and Ninjacart was established earlier in March 2023 to offer drone-based services on financing conditions, allowing rural business owners to use drones for analytics, soil mapping, and spraying.

In the meanwhile, CropIn and Syngenta partnered in May 2024 to leverage satellite and AI data to raise yields for Indian farmers, increasing their net income from ₹5,000 to ₹10,000 per acre to an average of ₹20,000 per acre.

Utilizing the platform, farmers claim quantifiable gains in crop forecast, pest management, and irrigation timing.The Maharashtra government approved a Rs 500 crore MahaAgri AI Policy (2025–29) in June 2025.

The policy calls for the integration of platforms like CropIn, Fasal, and other advisory schemes into the recently launched ADeX Agricultural Data Exchange system for improved FaaS service delivery, as well as the deployment of tools like drones, smart sensors, satellite imagery, and smartphone-based AI advisory services (like Vistaar) throughout the state's agri-data infrastructure.

India Farming-as-a-service Market Segmentation Insights

• Farming-as-a-service Market Service Type Outlook

  • Farm Management Solutions
  • Production Assistance
  • Access to Markets

• Farming-as-a-service Market Delivery Model Outlook

  • Subscription
  • Pay-per-use

• Farming-as-a-service Market End User Outlook

  • Corporate
  • Financial Institutions
  • Advisory Bodies
  • Farmers
  • Governments

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	322.53(USD Million)
MARKET SIZE 2024	371.88(USD Million)
MARKET SIZE 2035	1200.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	11.238% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	DeHaat, Kisan Network, Tracxn, Intello Labs, Nectar Agro, Agritech India, Krishi Network, Farms2Fork, Fasal, Agribazaar, AgroStar, Bengalurubased AgroWest, Wow Kida, Ninjacart, CropIn
SEGMENTS COVERED	Service Type, Delivery Model, End User
KEY MARKET OPPORTUNITIES	Precision agriculture technology adoption, Sustainable farming solutions demand, Customizable farming service models, Enhanced access to funding, Integrated supply chain solutions
KEY MARKET DYNAMICS	Technological adoption in agriculture, Increasing demand for sustainable practices, Rising labor costs, Access to finance and credit, Government support and initiatives
COUNTRIES COVERED	India