As per MRFR analysis, the India Augmented Analytics Market Size was estimated at 414.4 (USD Million) in 2023.The India Augmented Analytics Market Industry is expected to grow from 487.2(USD Million) in 2024 to 2,055 (USD Million) by 2035. The India Augmented Analytics Market CAGR (growth rate) is expected to be around 13.98% during the forecast period (2025 - 2035)
Key India Augmented Analytics Market Trends Highlighted
The India Augmented Analytics Market is expanding at a rapid pace, driven by a variety of critical market factors. Organizations in a variety of sectors have been compelled to implement augmented analytics solutions as a result of the growing complexity of data and the necessity for real-time analytics. Businesses in India are acknowledging the significance of utilizing sophisticated analytics tools to acquire actionable insights in response to the increase in data generation. This trend is further supported by government initiatives that are designed to digitize industries, which in turn promote the implementation of innovative data analytics solutions. This market presents a variety of opportunities, particularly for entrepreneurs and established technology companies that provide scalable and intuitive augmented analytics platforms.
The demand for solutions that can seamlessly integrate with existing cloud infrastructures is increasing as Indian businesses increasingly employ cloud services. Additionally, the sector is experiencing increased investment and innovation as a result of the new opportunities that artificial intelligence and machine learning are providing for companies to improve their analytics capabilities. The potential for development is demonstrated by the growing emphasis on data-driven decision-making in industries such as healthcare, retail, and manufacturing. There has been a significant change in the way Indian enterprises value data in recent years. Organizations are transitioning to self-service analytics, which allows employees of all levels to access and analyze data without the need for extensive technical expertise.
The convergence of data across various departments is also becoming a trend, enabling more comprehensive insights and collaborative decision-making. This transition is additionally supported by an increasing consciousness of data privacy and compliance concerns, which has resulted in the creation of analytics tools that are developed with ethical and security considerations in mind. In general, the India Augmented Analytics Market is characterized by a plethora of opportunities, which are fueled by the evolving requirements of organizations and technological advancements.
India Augmented Analytics Market Drivers
Rapid Data Growth and Demand for Analytics Solutions
The rapid increase in data generation in India is driving the Augmented Analytics Market industry, with the country projected to reach a data generation volume of 44.9 zettabytes by 2024, according to the National Association of Software and Service Companies (NASSCOM). This overwhelming growth in data necessitates advanced analytics solutions to derive insights efficiently, leading to higher demand for augmented analytics tools.
Companies such as Tata Consultancy Services (TCS) have been advocating for enhanced analytics capabilities, highlighting the rising need for businesses to leverage big data for better decision-making.As organizations recognize the value of data-driven insights, the adoption of augmented analytics solutions will continue to escalate in India.
Government Initiatives towards Digital Transformation
The Indian government's focus on digital transformation through initiatives such as Digital India and Smart Cities Mission is a key driver for the augmented analytics market. These initiatives aim to enhance connectivity and promote digital services across various sectors. In light of this, the Ministry of Electronics and Information Technology (MeitY) reported that the digital economy in India is expected to reach 1 trillion USD by 2025.
This turbocharged growth presents substantial opportunities for augmented analytics, as organizations within the public and private sectors seek to harness data for improved urban planning, public services, and overall operational efficiency.
Increased Adoption of Artificial Intelligence and Machine Learning
The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies into analytics is significantly driving the growth of the India Augmented Analytics Market industry. A report from the Ministry of Electronics and Information Technology revealed that AI adoption in Indian enterprises is expected to grow by 50 percent by 2025, with Indian businesses increasingly leveraging these technologies for data analysis and predictive insights.
Companies like Infosys and Wipro are investing heavily in AI and ML to enhance their analytics platforms, reflecting the industry's readiness to embrace augmented analytics solutions that facilitate smarter data interpretation and user-friendly insights.
Augmented Analytics Market Deployment Mode Insights
The India Augmented Analytics Market, particularly in the Deployment Mode segment, is witnessing notable expansion as it adapts to the diverse needs of various industries. Within this segment, the Deployment Modes are categorized primarily into Cloud, On-Premises, and Hybrid solutions, each playing a crucial role in the market's overall landscape. Cloud deployment has gained significant traction due to its flexibility, scalability, and cost-effectiveness, making it increasingly popular among small to medium-sized enterprises looking to leverage data analytics without heavy upfront investments.This mode allows for seamless updates and access to advanced features that can be utilized in real-time, which aligns well with the growing trend of remote work and digital transformation initiatives across India. On-Premises solutions, while traditionally favored for their control over data security and compliance, are witnessing a gradual shift as organizations evaluate their resource allocation amidst changing market dynamics.
Nevertheless, this mode is still favored by large corporations and sectors with stringent regulatory requirements who prioritize enhanced data governance.Lastly, Hybrid deployment merges the strengths of both Cloud and On-Premises setups, allowing organizations to balance their data workloads effectively while optimizing operational efficiency. This flexibility gives businesses the opportunity to scale their analytical capabilities based on specific project demands or sensitivity of the data involved. The growing importance of advanced analytics in business decision-making, along with increasing investments in data-driven initiatives, is propelling the market forward. As a result, the overall India Augmented Analytics Market is taking shape, creating numerous opportunities for innovation and adoption of new technologies, thus attracting attention from various sectors seeking efficient analytics solutions tailored to their needs.
The ongoing digitalization in India, backed by supportive government initiatives, is further contributing to the heightened demand for robust augmented analytics deployment modes that can enable organizations to derive actionable insights and facilitate comprehensive data analysis. This evolving landscape underscores the importance and significance of various deployment modes within the market, highlighting their essential roles in fostering a data-centric culture across industries.
Augmented Analytics Market Component Insights
The India Augmented Analytics Market under the Component segment encompasses various critical elements that contribute to the overall functionality and growth of the industry. Within this segment, Software, Services, and Platforms play pivotal roles, each providing unique capabilities and addressing specific business needs. Software solutions are vital as they empower organizations to automate data preparation, enhancing decision-making processes. Services are equally significant, offering tailored support that facilitates the implementation of augmented analytics, ensuring that businesses can harness their data efficiently.Platforms serve as the backbone of the ecosystem, enabling seamless integration and delivering advanced analytics capabilities.
The increased adoption of cloud technologies and the rising demand for data-driven insights are driving the expansion of these components. Moreover, India's growing emphasis on digital transformation across all sectors increasingly fuels the need for robust analytics solutions. As organizations recognize the value of harnessing data for strategic advantages, investments in these components are likely to surge, reinforcing their importance in the ever-evolving data landscape.Overall, the Component segment of the India Augmented Analytics Market is positioned for robust growth, underpinned by innovation and evolving business requirements.
Augmented Analytics Market End User Insights
The End User segment of the India Augmented Analytics Market showcases significant diversity and depth, reflecting the varied applications across multiple industries. Sectors including Banking, Financial Services, and Insurance (BFSI) leverage augmented analytics for improved risk assessment and compliance, demonstrating a critical need for advanced data-driven insights. The Healthcare sector utilizes these technologies to enhance patient care through predictive analytics and operational efficiency, addressing the country's pressing health challenges.Retailers adopt augmented analytics to better predict consumer behavior and optimize supply chains, crucial in a rapidly evolving shopping landscape influenced by digital transformation.
Furthermore, Manufacturing entities are increasingly integrating these solutions to streamline operations and minimize waste, aligning with the “Make in India” initiative that emphasizes efficiency. The IT sector relies on these analytics for enhanced decision-making and service optimization, while Telecommunications companies use advanced data analysis to improve customer experiences and network management.Overall, each of these sectors underscores the vital role of augmented analytics in driving operational excellence and strategic growth in India, contributing significantly to the India Augmented Analytics Market revenue. With the rise of data-centric decision-making, opportunities abound for further innovation and investment in these areas, making it a key focus for stakeholders in the industry.
Augmented Analytics Market Function Insights
The India Augmented Analytics Market, particularly within the Function segment, showcases remarkable growth and innovation as businesses continue to prioritize data-driven decision-making. This segment includes critical functions such as Data Discovery, Data Preparation, Data Visualization, and Data Integration, each playing a vital role in enabling organizations to harness data effectively. Data Discovery is significant as it empowers users to uncover insights quickly, which enhances overall efficiency in analytics processes. Data Preparation streamlines the process of transforming raw data into actionable formats, reducing operational bottlenecks and enabling timely analysis.
Meanwhile, Data Visualization is crucial for presenting complex data in accessible formats, making it easier for stakeholders to grasp key insights. Data Integration ensures seamless connectivity between diverse data sources, facilitating a cohesive understanding of information across platforms. Collectively, these functions not only support agile decision-making but also drive the ongoing digital transformation across industries in India, as organizations increasingly recognize the necessity of becoming more data-centric in a competitive market landscape.
India Augmented Analytics Market Key Players and Competitive Insights
The competitive landscape of the India Augmented Analytics Market is increasingly dynamic, characterized by a surge in demand for advanced analytics capabilities as organizations seek to enhance their data-driven decision-making processes. The market is propelled by the growing adoption of cloud technologies, machine learning, and artificial intelligence, which are integral to augmented analytics solutions. Companies are investing heavily in research and development to innovate and differentiate their offerings. As numerous players vie for market share, understanding the unique positioning and strategic initiatives of leading organizations becomes essential for stakeholders in this sector.
The intense competition not only fuels innovation but also leads to collaborative partnerships, mergers, and acquisitions as companies strive to enhance their capabilities and aesthetic appeal to clients through customized solutions.Oracle has established a robust presence in the India Augmented Analytics Market by leveraging its extensive suite of cloud-based applications and database management tools. The organization is known for its strong focus on empowering users to derive actionable insights from complex data through intuitive analytics platforms. Oracle's strengths lie in its comprehensive offering that integrates data management, analytics, and data visualization aspects seamlessly, catering to various industries including retail, finance, and healthcare. Its strong partnerships with local enterprises and its continuous investment in cloud infrastructure have bolstered its market position, enabling Oracle to stay ahead in delivering top-tier analytics solutions customized for Indian businesses.
Moreover, the company's commitment to data security and compliance has resonated well with organizations looking to enhance their information governance frameworks through augmented analytics.Microsoft's entry into the India Augmented Analytics Market has been marked by a strategic mix of innovative products and services, particularly through its Power BI suite, which stands as a key offering in this domain. Microsoft has maintained a significant market presence through its aggressive pricing strategy and emphasis on user-friendly interfaces that democratize access to analytics across various user levels within organizations. Its strengths include extensive integration capabilities with its Azure cloud platform and existing enterprise resources, facilitating smooth data operations. Additionally, Microsoft has actively sought to expand its reach in India through mergers and acquisitions that enhance its analytics competencies and data processing capabilities. This continuous evolution reflects the company's responsiveness to local market needs and trends, allowing it to provide tailored solutions and maintain a competitive edge in the rapidly changing landscape of augmented analytics within India.
Key Companies in the India Augmented Analytics Market Include
India Augmented Analytics Market Industry Developments
In May 2025, Microsoft formed a partnership with Yotta Data Services to foster the adoption of AI innovation and analytics in the public sector and Indian enterprises by integrating Azure AI services with Yotta's sovereign Shakti Cloud platform.In April 2025, Tata Consultancy Services (TCS) unveiled a Google Cloud Gemini Experience Center at its Retail Innovation Lab in Chennai. It provides AI-driven analytics solutions, including voice-based real-time insights, visual receiving automation, agentic AI assistants, and product content recommendation tools, that are specifically designed for retail and enterprise consumers in India.
In May 2024, analysts acknowledged TCS as a leader in advanced analytics and insights services, highlighting its cloud-based AI-infused delivery approach and investments in its DeXAM™ Data Exchange and Marketplace platform to support contextual analytics and orchestration across sectors in India.
India Augmented Analytics Market Segmentation Insights
Augmented Analytics Market Deployment Mode Outlook
Augmented Analytics Market Component Outlook
Augmented Analytics Market End User Outlook
Augmented Analytics Market Function Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 414.4(USD Million) |
| MARKET SIZE 2024 | 487.2(USD Million) |
| MARKET SIZE 2035 | 2055.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 13.98% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Oracle, Microsoft, Wipro, SAP, SAS, Tableau, Deloitte, Qlik, Tata Consultancy Services, Sisense, Infosys, Google, Cognizant, IBM, Accenture |
| SEGMENTS COVERED | Deployment Mode, Component, End User, Function |
| KEY MARKET OPPORTUNITIES | Growing demand for data-driven insights, Increasing adoption of AI and ML technologies, Expanding cloud-based analytics solutions, Rise in small and medium enterprises analytics, Enhanced data visualization tools and capabilities |
| KEY MARKET DYNAMICS | growing data volume, increasing demand for insights, rise of self-service analytics, advancements in AI technologies, need for real-time decision-making |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The India Augmented Analytics Market is expected to be valued at 487.2 million USD in 2024.
By 2035, the India Augmented Analytics Market is projected to reach a valuation of 2055.0 million USD.
The market is expected to grow at a CAGR of 13.98 percent from 2025 to 2035.
The Cloud deployment mode is anticipated to dominate the market, expected to reach 650.0 million USD by 2035.
The Hybrid deployment mode is expected to be valued at 1005.0 million USD by 2035.
The On-Premises deployment mode is expected to be valued at 120.0 million USD in 2024.
Major players include Oracle, Microsoft, Wipro, SAP, SAS, and Tableau among others.
Key applications include data visualization, predictive analytics, and business intelligence solutions.
Emerging trends like AI integration and increased data-driven decision making present significant growth opportunities.
The market is prominently driven by urban areas with a growing emphasis on digital transformation across industries.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
