Imitation Jewelry Market Research Report - Global Forecast till 2027

Global Imitation Jewelry Market Research Report: Information By Product Type (Necklaces & Chains, Earrings, Rings, Bracelets, Cufflinks & Studs, Others), End-User (Men, Women, Unisex), By Distribution channel (Store-Based, Non-Store-Based) - Forecast till 2027

ID: MRFR/CR/8921-HCR | February 2021 | Region: Global | 90 pages

Please note that the assessment period of report has been updated from 2018-2027 to 2020-2027. Cordially fill the sample form for updated data.

Market Scenario


Global Imitation Jewelry Market size is projected to reach approximately USD 22 Billion by 2027, at a CAGR of 6.3% from 2020 to 2027.  Imitation jewelry is made from inexpensive metals and gemstones. It includes necklaces & chains, earrings, rings, bracelets, and cufflinks & studs. The increasing demand for imitation jewelry among the growing working population is driving the market. The rise in the number of fashion-conscious consumers and the growing popularity of imitation jewelry among the youth are supporting the growth of the global imitation jewelry market. Furthermore, due to the high prices of gold and silver jewelry, consumers are more inclined towards imitation jewelry. Product launches by the key players are driving the growth of the global imitation jewelry market. For instance, in 2017, Cartier introduced new love bracelet designs among consumers to increase the customer base. Manufacturers are also focusing on product innovation and launching the latest designs in imitation jewelry. An increase in demand for artificial jewelry products among the consumers is expected to create an opportunity for the manufacturers.


The outbreak of COVID-19 has resulted in lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak has surged the demand for imitation jewelry around the world.


Market Synopsis


Global Imitation Jewelry Market has witnessed high growth in recent years. The pandemic has created lucrative opportunities for imitation jewelry manufacturers across the globe. Other drivers expected to fuel the growth of the global imitation jewelry market are frequent product innovations. Innovative marketing campaigns on social media uplift market growth. To cater to the trending consumer needs, market players are focusing on the launch of innovative products with claims such as modern imitation jewelry with excellent decorative accessories. Furthermore, the rise in sales of imitation jewelry through supermarkets & hypermarkets is further expected to amplify the growth of the global market during the forecast period. The outbreak of a global pandemic, COVID-19 has created lucrative opportunities for imitation jewelry manufacturers across the globe. 


Market USP


The growing popularity of imitation jewelry among fashion-conscious consumers


Market Drivers



  • Growing number of working women population: Growing working population and improving living standard of the consumers are driving the demand for imitation jewelry globally. This is boosting the growth of the global imitation jewelry market.

  • Surge in online sales of jewelry

  • Rise in the number of fashion-conscious consumers

  • Effective marketing strategies

  • Advent of e-Commerce platforms


Market Restraints



  • Counterfeit Products

  • Import & Trade laws for jewelry


Segmentation


By Product Type



  • Necklaces & Chains: The necklaces & chains segment accounted for the largest market share in 2019 and is projected to remain dominant during the forecast period. The growing popularity of necklaces and chains among consumers is driving the growth of the segment.

  • Earrings

  • Rings

  • Bracelets

  • Cufflinks & Studs

  • Others


By End-User



  • Women: The women segment accounted for the largest market share in 2019 and is projected to remain dominant during the forecast period. Increasing demand for imitation jewelry suitable for different seasons is driving the demand for imitation jewelry across women.

  • Men

  • Unisex


By Distribution Channel



  • Store-Based: The majority of imitation jewelry is sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019 and is anticipated to remain dominant during the forecast period.

  • Non-Store-Based


By Region



  • North America

  • Europe: Europe accounted for the second-largest share of the global imitation jewelry market in 2019. The key country-level markets include the UK, Germany, France, and Spain. Imitation jewelry manufacturers in Europe are focusing on the traditional designs and neutral colors of the imitation jewelry in the manufacturing process.

  • Asia-Pacific: Asia-Pacific is expected to be the largest market by value. The rising population in the developing nations, along with the rise in the number of fashion-conscious consumers, is anticipated to boost the growth of the Asia-Pacific imitation jewelry market.

  • Rest of the World


Key Players



  • LOUIS VUITTON (France)

  • Yurman Design, Inc. (US)

  • Billig Jewelers, Inc. (US)

  • Avon Product Inc. (US)

  • Stuller, Inc. (US)

  • BaubleBar Inc. (US)

  • DCK Concessions (UK)

  • Buckley Jewellery Limited (UK)

  • Gianni Versace S.p.A. (Italy)



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 22 Billion
  CAGR   6.3% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, End-User and Distribution channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   LOUIS VUITTON (France), Yurman Design, Inc. (US), Billig Jewelers, Inc. (US), Avon Product Inc. (US), Stuller, Inc. (US), BaubleBar Inc. (US), DCK Concessions (UK), Buckley Jewellery Limited (UK) and Gianni Versace S.p.A. (Italy)
  Key Market Opportunities

  • The pandemic has created lucrative opportunities for imitation jewelry manufacturers across the globe
  • Innovative marketing campaigns on social media uplift market growth
  •   Key Market Drivers

  • Growing number of working women population
  • Surge in online sales of jewelry
  • Rise in the number of fashion-conscious consumers