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Imitation Jewelry Market Research Report - Global Forecast till 2027

Imitation Jewelry Market Research Report: Information By Product Type (Necklaces & Chains, Earrings, Rings, Bracelets, Cufflinks & Studs, Others), End-User (Men, Women, Unisex), By Distribution channel (Store-Based, Non-Store-Based) - Forecast till 2027

ID: MRFR/CR/8921-HCR | February 2021 | Region: Global | 90 pages

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Imitation Jewelry Market Overview:


The imitation jewelry market size is expected to reach around USD 22 billion by 2027. The growth rate for the market for the present years is recorded at a CAGR of 6.3%. 


The simple definition of imitation jewelry products is ornaments that are made with inexpensive materials, gemstones, and metals. There are various types of jewelry that are designed by the major key players across the globe and are being worn by a large section of audience across various regions of the world. As of now, it is seen that the youth is contributing more towards increasing the sales rate for the imitation jewelry market. 


One of the other evident reasons for people turning up to imitation jewelry is that the pricing of gold and silver is increasing day by day. And people who want to get fashionable jewelry without paying a hefty amount are relying upon imitation jewelry. The reputed brands market their imitation jewelry in launch events and try to bring in more design options for favorable audiences. Cartier reputed key players introduced many new bracelet variants and designs in the year 2017. The idea of this step by Cartier was to increase the customer base. 


The report focuses on highlighting the core growth potential of the imitation jewelry market. It highlights the market segmentation, regional analysis, market analysis, and other such insightful information upon how this industry is all set to generate higher revenue in the present forecast years than the earlier records. 


Covid-19 Impact Analysis


COVID 19 disrupted the streamlined workflow of the imitation jewelry market players. It is because the lockdown, which forced the companies to halt the work and ensure the safety of their workers. As a result, the demand cycle kept on rising at a heavy toll, but the supply was less. Hence, the COVID months did put an adverse impact on the overall imitation jewelry market growth. 


But as of now, COVID 19 is now under control, with vaccinations being injected into the worldwide citizens. Therefore, the businesses and industries are returning to their normal working pace. And this is helping the global imitating jewelry market meet the piled-up supply needs on priority. Hence, with the increased sales and demand rate, there is a healthy prediction for increased market size in the present forecast years. 


Market Dynamics



  • Market Key Drivers 


With COVID 19 pandemic coming under control, the global imitation jewelry market has picked up the pace again to meet the supply and demand ratio. The major market driving potential for the industry is the rising number of working women across the globe. As women are the major contributors to the overall market sales, this fact can possibly be the best driving factor for the industry. 


The online sales rate for jewelry is also multiplying gradually over the past few years. Hence, this is what triggers the sense of increased sales in the present forecast years. The fashion consciousness is also increasing among the public across the world. And that is somehow responsible for this imitation jewelry market to experience demand and sales hike in the coming years. 



  • Market Opportunities


There are different marketing strategies available for the global imitation jewelry industry! These strategies act as opportunities, as key players are getting a chance to spread their exposure to a wide audience. With each key player imposing practical marketing strategies, the global industry will thrive with increased sales. 


The growth of eCommerce platforms and aspiring entrepreneurs in the field is yet another opportunity for the industry to grow. With more of such jewelry selling online platforms, the ultimate sales rate will hike, which will contribute collectively to the market share. 



  • Market Restraints


The idea of imitation jewelry was to manufacture ornaments that are of low-cost materials. But this idea is also being used to counterfeit products. It means that in some instances, people are selling off duplicate replicas in the name of original ones. 


Hence, this is one such restraint that is slowing down the progress by a percent. But that doesn’t make much of a difference, as the demand cycle is still high for the products being sold by the genuine key players. 



  • Market Challenges


One of the evident imitation jewelry market challenges is the frequently changing import and trade laws for jewelry. The law keeps on changing upon the making and sales of imitation jewelry. 


The key players are trying to abide by all the necessary rules to avoid any violation and complications towards their respective and global market sales rate. 


Market Segmentation


By-Products



  • Based upon the product type segmentation, the global imitation jewelry market trends revolve around necklaces, chains, earrings, rings, bracelets, studs, and cufflinks. There are many other pieces of jewelry that are less demanding but are part of this industry to contribute to the total cumulative share.  


These are some of the most trending products that are being worn commonly across all parts of the world. Some regions have specific demands upon necklaces and chains, as it was recorded as the highest-selling product in the previous forecast period. 



  • By End-User:


Based on the end-user segmentation, the global imitation jewelry market analysis states that this industry focuses upon both men and women for making jewelry. Apart from that, it also makes unisex jewelry for both genders. 


In the previous forecast period, women were accountable for making the most purchases and generated the largest end-user-wise market share. They were dominant in the past and are expected to have the same demand rate in present years. 



  • By Distribution Channel: 


Based on the distribution channel segmentation, the global imitation jewelry market operates and sells its products from store-based and non-store-based channels. The non-store-based distribution channels are gaining exposure in the present years because of the rise of e-commerce shopping stores. 


But as of the previous forecast period, the store-based channel recorded the major sales. It is because most of the customers intend to see the jewelry right in front of their sight to verify quality and standards before making the purchase. Hence, this trend for retail store purchases for jewelry is going nowhere during the present years as well. 


The major sales rate of jewelry is recorded from that of the retail stores. And as per the statistics, the online sales showed a fall in their respective sales rate following 2019. The fall is marked by a 9.7% drop. The experts blame the pandemic for this fall and expect online sales to rise further in the coming years. 


Regional Analysis


The global imitation jewelry market share is collected by the successful sales rate obtained across various regions of the globe. North America, Europe, and Asia-Pacific are the most successful regions in terms of having the highest imitation jewelry market outlook. Apart from that, this market is also widely spread across other parts of the world as well. 


Asia-Pacific is expected to hold the largest imitation jewelry market size in the present forecast years. It is because the previous imitation jewelry market forecast period was recorded to have generated the highest revenue from the Asia-Pacific region. And as per the statistics are measures, the growth scale is stable and rising around the region. As a result, the market is expected to boom in the present years as well. 


With Asia-Pacific being on the top, it is not to be ignored that Europe also generated the second-largest share in the previous forecast period. Therefore, the same can be expected from this region in the present years as they have presented a stable imitation jewelry market growth. 


Competitive Landscape Analysis


Here are the major key players who are contributing their technology, manpower, and efficiency for enhancing the imitation jewelry market value:



  • LOUIS VUITTON (France)

  • Stuller, Inc. (US)

  • Yurman Design, Inc. (US)

  • Billig Jewelers, Inc. (US)

  • DCK Concessions (UK)

  • Avon Product Inc. (US)

  • BaubleBar Inc. (US)

  • Buckley Jewellery Limited (UK)

  • Gianni Versace S.p.A. (Italy)


Amongst all these top key players, Louis Vuitton has been a popular name across the globe. They make imitation jewelry and maintain their quality at optimal levels. It is to ensure that the brand value doesn’t deteriorate. The brand intends to drive more productive measures into designing more imitation jewelry to escalate the demands for it across the operating regions. All the other key players are also inspired by the rising demand scale and are trying to implement better measures in the manufacturing and marketing arena to boost sales. 


Recent Developments



  • July 2021- Louis Vuitton launches its new high jewelry collection, which is titled the ‘Bravery’ Collection. 

  • July 2021- Stuller launched its new bridal catalog for the years 2021 to 2022. This catalog is of 800 pages that consist of bridal offering jewelry starting from engagement rings to the wedding bands, of all styles. 


Report Overview


This report intends to give a complete exposure of market player efforts towards driving the global imitating market to success heights. The imitation jewelry market size is expected to boom by the end of the present forecast period. And this report has put up the market opportunities, challenges, trends, and other such aspects to showcase the current position of the industry and its measures towards attaining the predicted value. 


Segmentation Table:


By Product Type: 



  • Necklace and Chains

  • Rings

  • Bracelets

  • Studs and Cufflinks

  • Others


By End-User:



  • Women

  • Men

  • Unisex


By Distribution Channel:



  • Store-based

  • Non-store based


By Region:



  • North America

  • Asia-Pacific

  • Rest of the World



Report Scope:
Report Attribute/Metric Details
  Market Size   USD 22 Billion
  CAGR   6.3% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, End-User and Distribution channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   LOUIS VUITTON (France), Yurman Design, Inc. (US), Billig Jewelers, Inc. (US), Avon Product Inc. (US), Stuller, Inc. (US), BaubleBar Inc. (US), DCK Concessions (UK), Buckley Jewellery Limited (UK) and Gianni Versace S.p.A. (Italy)
  Key Market Opportunities

  • The pandemic has created lucrative opportunities for imitation jewelry manufacturers across the globe
  • Innovative marketing campaigns on social media uplift market growth
  •   Key Market Drivers

  • Growing number of working women population
  • Surge in online sales of jewelry
  • Rise in the number of fashion-conscious consumers


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    Frequently Asked Questions (FAQ) :

    The predicted market size for the global imitation jewelry industry is USD 22 billion by the end of the present forecast years.

    Asia-Pacific is expected to generate the highest market revenue by the end of the present forecast years, as it has records of generating maximum revenue in the previous period as well.