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Humectants Market Research Report Information by Type (Glycols, Glycerol, Sugar Alcohols, Polysaccharides, Alpha Hydroxy Acids and others), Source (Natural and Synthetic), Application (Food Beverages, Personal Care, Pharmaceuticals and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2030

ID: MRFR/F-B & N/6409-HCR | 90 Pages | Author: Snehal Singh| July 2024

Humectants Market

Humectants Market Size is Anticipated to Reach  at a 5.3% CAGR and reach USD 38.9 Billion by 2020- 2030.

Humectants are hygroscopic substances added to products to help retain moisture. They are widely used in food products, beverages, cosmetics, pharmaceuticals, agrochemicals, and animal feed. Market growth can be attributed to the growth of application industries, rising demand for healthy food & beverages, surging demand for biodiesel, and fluctuating prices of sugar. Natural humectants are being consumed in large volumes in the food & beverage industry as they help in increasing product shelf life, imparting sweetness, and balancing the moisture content of products. However, the implementation of stringent regulations pertaining to the production and consumption of emollient and humectants, especially in the developed economies in Europe and North America, is hampering market growth. Humectant manufacturers must comply with the international quality standards set by regulatory authorities, which is creating hurdles to the growth of the global humectants market.


The Global Humectants Market has been segmented based on type, source, application, and region.

By type, the global market has been classified as glycols, glycerol, sugar alcohols, polysaccharides and alpha hydroxy acids (AHAs), and others. The sugar alcohols segment is expected to garner the largest market share and register the highest CAGR during the forecast period.

The global market has been segregated, on the basis of source, into natural and synthetic. In 2018, the synthetic segment accounted for the larger revenue share of the global market. However, the natural segment is projected to exhibit the higher growth rate during the forecast period of 2019 to 2024.

Based on application, the global market has been categorized as food & beverages, personal care, pharmaceuticals, and others. The food & beverages segment has further been divided into bakery and confectionery, dairy and frozen desserts, beverages, and others. The food & beverages segment is expected to account for the largest revenue share of the market and exhibit the highest growth rate from 2019 to 2024, with the bakery & confectionery sub-segment dominating the market.

The global humectants market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.

The North American humectants industry has further been segmented into the US, Canada, and Mexico. The European humectants industry has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The humectants market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The humectants industry in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

  • Cargill, Incorporated (US)

  • BASF SE (Germany)

  • Archer Daniels Midland Company (US)

  • DowDuPont (US)

  • Roquette Frères (France)

  • Ingredion Incorporated (US)

  • Ashland Global Holdings Inc. (US)

  • Barentz (Netherlands)

  • Batory Foods (US)

  • Lianyungang Dongtai Food Ingredients Co., Ltd (China)

  • Sweeteners Plus Inc. (US)

  • Galactic S.A. (Belgium)

  • Fooding Group Limited (China)

  • Nutra Food Ingredients LLC (US)

  • Brenntag AG (Germany)

Regional Market Summary

Global Humectants Market Share (%), by Region, 2018  Humectants Market_Image

Source: Secondary Sources and MRFR Analysis

Europe is projected to dominate the global humectants market during the forecast period owing to the surging demand for bakery products and confectioneries. Moreover, the high consumption of humectants in the animal feed industry is catalyzing market growth in Europe. However, the market in Asia-Pacific is expected to register the highest growth rate during the forecast period due to the expanding industries, where humectants and humectant products are widely used, in developing countries such as China and India.

Global Humectants Market, by Type

  • Glycols

  • Glycerol

  • Sugar Alcohols

  • Polysaccharides and Alpha Hydroxy Acids (AHAs)

  • Others

Global Humectants Market, by Source

  • Natural

  • Synthetic

Global Humectants Market, by Application

  • Food & Beverages

    • Bakery and Confectionery

    • Dairy and Frozen Desserts

    • Beverages

    • Others

  • Personal Care

  • Pharmaceuticals

  • Others

Global Humectants Market, by Region

  • North America

    • US

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe

  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific

  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa

Intended Audience

  • Humectants producers/processors

  • Food & beverage manufacturers

  • Personal care products and cosmetics manufacturers

  • Pharmaceuticals and nutraceuticals manufacturers

  • Animal feed manufacturers

  • Raw material suppliers and distributors

  • Traders, exporters, and importers

Frequently Asked Questions (FAQ) :

Humectants Market is expected to grow at a 5.3% CAGR and reach USD 38.9 Billion by 2030

Cargill, Incorporated (US),BASF SE (Germany),Archer Daniels Midland Company (US),DowDuPont (US),Roquette Frères (France),Ingredion Incorporated (US),Ashland Global Holdings Inc. (US),Barentz (Netherlands),Batory Foods (US),Lianyungang Dongtai Food Ingredients Co., Ltd (China),Sweeteners Plus Inc. (US),Galactic S.A. (Belgium),Fooding Group Limited (China),Nutra Food Ingredients LLC (US),Brenntag AG (Germany)

Rising demand for healthy food and beverages • Surging demand for biodiesel • Fluctuating prices of sugar

by Type, Source , Application, and Region of Humectants Industry

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