Hard Seltzers Market Research Report Information By Flavor (Lime, Berries, Pineapple, Grapefruit, Orange, Blends and Others), Packaging Type (Bottles and Cans), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Liquor Stores and Others], Non-Store Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast till 2027

1 EXECUTIVE SUMMARY

1.1 MARKET ATTRACTIVENESS ANALYSIS 15

1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15

1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16

1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17

1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18

2 MARKET INTRODUCTION

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 20

2.5 KEY BUYING CRITERIA 20

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 24

3.5 FORECAST MODEL 25

3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26

4 MARKET INSIGHTS

5 MARKET DYNAMICS

5.1 INTRODUCTION 29

5.2 DRIVERS 30

5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30

5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30

5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30

5.2.4 DRIVERS IMPACT ANALYSIS 32

5.3 RESTRAINT 32

5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32

5.3.2 RESTRAINT IMPACT ANALYSIS 33

5.4 OPPORTUNITIES 33

5.4.1 PRODUCT INNOVATION 33

5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34

5.4.3 INNOVATIVE MARKETING STRATEGIES 34

6 MARKET FACTOR ANALYSIS

6.1 VALUE CHAIN ANALYSIS 35

6.1.1 RAW MATERIAL PROCUREMENT 36

6.1.2 PROCESSING 37

6.1.3 PACKAGING 37

6.2 SUPPLY CHAIN ANALYSIS 37

6.3 PORTER’S FIVE FORCES MODEL 38

6.3.1 THREAT OF NEW ENTRANTS 39

6.3.2 BARGAINING POWER OF SUPPLIERS 39

6.3.3 THREAT OF SUBSTITUTES 39

6.3.4 BARGAINING POWER OF BUYERS 39

6.3.5 INTENSITY OF RIVALRY 39

6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40

7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR

7.1 OVERVIEW 42

7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2020–2027 43

7.2 LIME 43

7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 43

7.3 BERRIES 44

7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 44

7.4 PINEAPPLE 44

7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 45

7.5 GRAPEFRUIT 45

7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 45

7.6 ORANGE 46

7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 46

7.7 BLENDS 46

7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 47

7.8 OTHERS 47

7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 47

8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE

8.1 OVERVIEW 48

8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2020–2027 49

8.2 BOTTLES 49

8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 49

8.3 CANS 50

8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 50

9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL

9.1 OVERVIEW 51

9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2027 52

9.2 STORE-BASED 52

9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 52

9.3 NON-STORE-BASED 53

9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 53

10 GLOBAL HARD SELTZERS MARKET, BY REGION

10.1 OVERVIEW 54

10.2 NORTH AMERICA 56

10.2.1 US 58

10.2.2 CANADA 60

10.2.3 MEXICO 61

10.3 EUROPE 63

10.3.1 GERMANY 65

10.3.2 UK 67

10.3.3 SPAIN 68

10.3.4 ITALY 70

10.3.5 REST OF EUROPE 71

10.4 ASIA-PACIFIC 73

10.4.1 CHINA 76

10.4.2 JAPAN 78

10.4.3 SOUTH KOREA 79

10.4.4 AUSTRALIA & NEW ZEALAND 81

10.4.5 REST OF ASIA-PACIFIC 82

10.5 REST OF THE WORLD 84

10.5.1 SOUTH AMERICA 86

10.5.2 MIDDLE EAST 88

10.5.3 AFRICA 89

11 COMPETITIVE LANDSCAPE

11.1 INTRODUCTION 91

11.1.1 MARKET STRATEGY ANALYSIS 91

11.2 COMPETITIVE BENCHMARKING 92

11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93

11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93

11.3.2 INVESTMENTS 93

11.3.3 ACQUISITION 93

12 COMPANY PROFILES

12.1 MARK ANTHONY BRANDS 94

12.1.1 COMPANY OVERVIEW 94

12.1.2 FINANCIAL OVERVIEW 94

12.1.3 PRODUCTS OFFERED 94

12.1.4 KEY DEVELOPMENTS 95

12.1.5 SWOT ANALYSIS 95

12.1.6 KEY STRATEGIES 95

12.2 ANHEUSER-BUSCH COMPANIES, LLC 96

12.2.1 COMPANY OVERVIEW 96

12.2.2 FINANCIAL OVERVIEW 96

12.2.3 PRODUCTS OFFERED 97

12.2.4 KEY DEVELOPMENTS 97

12.2.5 SWOT ANALYSIS 98

12.2.6 KEY STRATEGIES 98

12.3 MOLSON COORS BEVERAGE COMPANY 99

12.3.1 COMPANY OVERVIEW 99

12.3.2 FINANCIAL OVERVIEW 99

12.3.3 PRODUCTS OFFERED 99

12.3.4 KEY DEVELOPMENTS 100

12.3.5 SWOT ANALYSIS 100

12.3.6 KEY STRATEGIES 100

12.4 CONSTELLATION BRANDS, INC. 101

12.4.1 COMPANY OVERVIEW 101

12.4.2 FINANCIAL OVERVIEW 101

12.4.3 PRODUCTS OFFERED 102

12.4.4 KEY DEVELOPMENTS 102

12.4.5 SWOT ANALYSIS 103

12.4.6 KEY STRATEGIES 103

12.5 BOSTON BEER CO. 104

12.5.1 COMPANY OVERVIEW 104

12.5.2 FINANCIAL OVERVIEW 104

12.5.3 PRODUCTS OFFERED 105

12.5.4 KEY DEVELOPMENTS 105

12.5.5 SWOT ANALYSIS 106

12.5.6 KEY STRATEGIES 106

12.6 POLAR BEVERAGES 107

12.6.1 COMPANY OVERVIEW 107

12.6.2 FINANCIAL OVERVIEW 107

12.6.3 PRODUCTS OFFERED 107

12.6.4 KEY DEVELOPMENTS 108

12.6.5 KEY STRATEGIES 108

12.7 BLITZ-WEINHARD BREWING CO. 109

12.7.1 COMPANY OVERVIEW 109

12.7.2 FINANCIAL OVERVIEW 109

12.7.3 PRODUCTS OFFERED 109

12.7.4 KEY DEVELOPMENTS 109

12.7.5 KEY STRATEGIES 109

12.8 CRAFT COCKTAIL COMPANY 110

12.8.1 COMPANY OVERVIEW 110

12.8.2 FINANCIAL OVERVIEW 110

12.8.3 PRODUCTS OFFERED 110

12.8.4 KEY DEVELOPMENTS 110

12.8.5 KEY STRATEGIES 110

12.9 OSKAR BLUES 111

12.9.1 COMPANY OVERVIEW 111

12.9.2 FINANCIAL OVERVIEW 111

12.9.3 PRODUCTS OFFERED 111

12.9.4 KEY DEVELOPMENTS 111

12.9.5 KEY STRATEGIES 111

12.10 DIAGEO PLC 112

12.10.1 COMPANY OVERVIEW 112

12.10.2 FINANCIAL OVERVIEW 112

12.10.3 PRODUCTS OFFERED 113

12.10.4 KEY DEVELOPMENTS 113

12.10.5 KEY STRATEGIES 113

12.11 NATRL DRINKS 114

12.11.1 COMPANY OVERVIEW 114

12.11.2 FINANCIAL OVERVIEW 114

12.11.3 PRODUCTS OFFERED 114

12.11.4 KEY DEVELOPMENTS 114

12.11.5 KEY STRATEGIES 114

13 REFERENCES

14 LIST OF TABLES

TABLE 1 PRIMARY INTERVIEWS 22

TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26

TABLE 3 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2020–2027 (USD MILLION) 43

TABLE 4 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 43

TABLE 5 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 44

TABLE 6 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 45

TABLE 7 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 45

TABLE 8 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 46

TABLE 9 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 47

TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 47

TABLE 11 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 49

TABLE 12 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 49

TABLE 13 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 50

TABLE 14 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 52

TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 52

TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 53

TABLE 17 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 55

TABLE 18 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 56

TABLE 19 NORTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 57

TABLE 20 NORTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 57

TABLE 21 NORTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 58

TABLE 22 US: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 58

TABLE 23 US: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 59

TABLE 24 US: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 59

TABLE 25 CANADA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 60

TABLE 26 CANADA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 60

TABLE 27 CANADA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 61

TABLE 28 MEXICO: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 61

TABLE 29 MEXICO: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 62

TABLE 30 MEXICO: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 62

TABLE 31 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 63

TABLE 32 EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 64

TABLE 33 EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 64

TABLE 34 EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 65

TABLE 35 GERMANY: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 65

TABLE 36 GERMANY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 66

TABLE 37 GERMANY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 66

TABLE 38 UK: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 67

TABLE 39 UK: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 67

TABLE 40 UK: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 68

TABLE 41 SPAIN: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 68

TABLE 42 SPAIN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 69

TABLE 43 SPAIN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 69

TABLE 44 ITALY: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 70

TABLE 45 ITALY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 70

TABLE 46 ITALY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 71

TABLE 47 REST OF EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 71

TABLE 48 REST OF EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 72

TABLE 49 REST OF EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 72

TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2020–2027 (USD MILLION) 73

TABLE 51 ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 75

TABLE 52 ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 75

TABLE 53 ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 76

TABLE 54 CHINA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 76

TABLE 55 CHINA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 77

TABLE 56 CHINA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 77

TABLE 57 JAPAN: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 78

TABLE 58 JAPAN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 78

TABLE 59 JAPAN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 79

TABLE 60 SOUTH KOREA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 79

TABLE 61 SOUTH KOREA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 80

TABLE 62 SOUTH KOREA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 80

TABLE 63 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 81

TABLE 64 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 81

TABLE 65 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 82

TABLE 66 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 82

TABLE 67 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 83

TABLE 68 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 83

TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2020–2027 (USD MILLION) 84

TABLE 70 REST OF THE WORLD: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 85

TABLE 71 REST OF THE WORLD: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 85

TABLE 72 REST OF THE WORLD: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 86

TABLE 73 SOUTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 86

TABLE 74 SOUTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 87

TABLE 75 SOUTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 87

TABLE 76 MIDDLE EAST: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 88

TABLE 77 MIDDLE EAST: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 88

TABLE 78 MIDDLE EAST: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 89

TABLE 79 AFRICA: HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 89

TABLE 80 AFRICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 90

TABLE 81 AFRICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 90

TABLE 82 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93

TABLE 83 INVESTMENTS 93

TABLE 84 ACQUISITION 93

TABLE 85 MARK ANTHONY BRANDS: PRODUCTS OFFERED 94

TABLE 86 MARK ANTHONY BRANDS: KEY DEVELOPMENTS 95

TABLE 87 ANHEUSER-BUSCH COMPANIES, LLC: PRODUCTS OFFERED 97

TABLE 88 ANHEUSER-BUSCH COMPANIES, LLC: KEY DEVELOPMENTS 97

TABLE 89 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 99

TABLE 90 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 100

TABLE 91 CONSTELLATION BRANDS, INC.: PRODUCTS OFFERED 102

TABLE 92 CONSTELLATION BRANDS, INC.: KEY DEVELOPMENTS 102

TABLE 93 BOSTON BEER CO.: PRODUCTS OFFERED 105

TABLE 94 BOSTON BEER CO.: KEY DEVELOPMENTS 105

TABLE 95 POLAR BEVERAGES: PRODUCTS OFFERED 107

TABLE 96 BLITZ-WEINHARD BREWING CO.: PRODUCTS OFFERED 109

TABLE 97 CRAFT COCKTAIL COMPANY: PRODUCTS OFFERED 110

TABLE 98 CRAFT COCKTAIL COMPANY: KEY DEVELOPMENTS 110

TABLE 99 OSKAR BLUES: PRODUCTS OFFERED 111

TABLE 100 OSKAR BLUES: KEY DEVELOPMENTS 111

TABLE 101 DIAGEO PLC: PRODUCTS OFFERED 113

TABLE 102 NATRL DRINKS: PRODUCTS OFFERED 114

15 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 14

FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL HARD SELTZERS MARKET, (2020) 15

FIGURE 3 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY FLAVOR, (2020) 15

FIGURE 4 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY PACKAGING TYPE, (2020) 16

FIGURE 5 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 17

FIGURE 6 GLOBAL HARD SELTZERS MARKET ANALYSIS, BY REGION, 2020 18

FIGURE 7 GLOBAL HARD SELTZERS MARKET: STRUCTURE 20

FIGURE 8 KEY BUYING CRITERIA FOR HARD SELTZERS 20

FIGURE 9 RESEARCH PROCESS 21

FIGURE 10 TOP-DOWN AND BOTTOM-UP APPROACHES 24

FIGURE 11 NORTH AMERICA: HARD SELTZERS MARKET SIZE, BY COUNTRY (2020 VS. 2027) 27

FIGURE 12 EUROPE: HARD SELTZERS MARKET SIZE, BY COUNTRY (2020 VS. 2027) 27

FIGURE 13 ASIA-PACIFIC: HARD SELTZERS MARKET SIZE, BY COUNTRY (2020 VS. 2027) 28

FIGURE 14 REST OF THE WORLD: HARD SELTZERS MARKET SIZE, BY REGION (2020 VS. 2027) 28

FIGURE 15 MARKET DYNAMICS OVERVIEW 29

FIGURE 16 DRIVERS IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 32

FIGURE 17 RESTRAINT IMPACT ANALYSIS: GLOBAL HARD SELTZERS MARKET 33

FIGURE 18 VALUE CHAIN: GLOBAL HARD SELTZERS MARKET 36

FIGURE 19 GLOBAL HARD SELTZERS MARKET: SUPPLY CHAIN ANALYSIS 37

FIGURE 20 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL HARD SELTZERS MARKET 38

FIGURE 21 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2020 (% SHARE) 42

FIGURE 22 GLOBAL HARD SELTZERS MARKET, BY FLAVOR, 2020–2027 (USD MILLION) 42

FIGURE 23 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020 (% SHARE) 48

FIGURE 24 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE, 2020–2027 (USD MILLION) 48

FIGURE 25 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE) 51

FIGURE 26 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2020–2027 (USD MILLION) 51

FIGURE 27 GLOBAL HARD SELTZERS MARKET, BY REGION, 2020–2027 (USD MILLION) 54

FIGURE 28 GLOBAL HARD SELTZERS MARKET, BY REGION, 2020 (% SHARE) 54

FIGURE 29 NORTH AMERICA: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 56

FIGURE 30 EUROPE: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 63

FIGURE 31 ASIA-PACIFIC: HARD SELTZERS MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 73

FIGURE 32 REST OF THE WORLD: HARD SELTZERS MARKET SHARE, BY REGION, 2020 (% SHARE) 84

FIGURE 33 BENCHMARKING OF MAJOR COMPETITORS 92

FIGURE 34 MARK ANTHONY BRANDS: SWOT ANALYSIS 95

FIGURE 35 ANHEUSER-BUSCH COMPANIES, LLC: FINANCIAL OVERVIEW SNAPSHOT 96

FIGURE 36 ANHEUSER-BUSCH COMPANIES, LLC: SWOT ANALYSIS 98

FIGURE 37 MOLSON COORS BEVERAGE COMPANY: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 38 MOLSON COORS BEVERAGE COMPANY: SWOT ANALYSIS 100

FIGURE 39 CONSTELLATION BRANDS, INC.: FINANCIAL OVERVIEW SNAPSHOT 101

FIGURE 40 CONSTELLATION BRANDS, INC.: SWOT ANALYSIS 103

FIGURE 41 BOSTON BEER CO.: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 42 BOSTON BEER CO.: SWOT ANALYSIS 106

FIGURE 43 DIAGEO PLC: FINANCIAL OVERVIEW SNAPSHOT 112