Growler Market

Stainless Steel, Glass, Ceramic, and Plastic are the most commonly used materials for manufacturing growlers. Each material offers unique advantages and disadvantages that cater to specific consumer preferences and usage scenarios. Stainless Steel: Stainless steel growlers are popular for their durability, resistance to corrosion, and ability to maintain beverage temperatures. They are preferred by outdoor enthusiasts and those who value longevity. The stainless steel growler market is projected to reach USD 2.43 billion by 2024, exhibiting a CAGR of 4.2%.Glass growlers are known for their transparency, allowing consumers to see the contents easily.

They are often used for craft beer and other beverages that benefit from visual appeal. The glass growler market is estimated to reach USD 1.87 billion by 2024, growing at a CAGR of 3.8%. Ceramic growlers offer a combination of style and functionality. They are available in various colors and designs, making them suitable for both casual and formal settings. The ceramic growler market is expected to surpass USD 1.21 billion by 2024, with a CAGR of 4.1%.Plastic growlers are lightweight and inexpensive, making them a practical option for everyday use.

The Capacity segment of the Growler Market is segmented into 32 oz, 64 oz, 128 oz, and Other. In 2023, the 32 oz segment held the largest market share of 42.1%, followed by the 64 oz segment with a market share of 31.3%. The 128 oz segment is expected to grow at the highest CAGR of 5.2% during the forecast period. The Other segment includes growlers with capacities of less than 32 oz and greater than 128 oz. This segment is expected to grow at a CAGR of 4.8% during the forecast period.

The growth of the Capacity segment is being driven by the increasing popularity of craft beer and the growing trend of home brewing.Growlers allow consumers to transport and store beer from breweries and bars to their homes. The 32 oz and 64 oz segments are the most popular sizes, as they are easy to carry and store. The 128 oz segment is growing in popularity due to the increasing number of home brewers who are looking for larger containers to store their beer.

The type segment of the Growler Market is segmented into Pressurized and Non-Pressurized. The Pressurized segment held the largest market share in 2023 and is projected to continue its dominance throughout the forecast period. Pressurized growlers allow for the storage and transportation of carbonated beverages, such as beer, and maintain their freshness and carbonation levels for extended periods.

The Non-Pressurized segment, on the other hand, is expected to witness significant growth during the forecast period, owing to its increasing adoption of packaging non-carbonated beverages, such as water, juice, and tea.The Growler Market revenue for the Pressurized segment is projected to reach USD 4.2 billion by 2032, while the Non-Pressurized segment is expected to generate a revenue of USD 5.2 billion by the same year. The segmentation of the Growler Market provides valuable insights into the market dynamics and helps stakeholders identify opportunities for growth and innovation.

Growler Market usage segment is divided into online retailers, home improvement stores, and specialty beer stores. In 2023, the home brewing segment accounted for a significant share of the Growler Market revenue, owing to the growing popularity of home brewing as a hobby. Craft beer taprooms have also emerged as a key segment, with increasing demand for fresh, locally brewed beer served in growlers. Restaurants and bars are traditional users of growlers, and their demand for growlers is expected to remain steady in the coming years.Segmentation insights like these aid in understanding the target market and developing effective marketing strategies.

The distribution channel segment of the Growler Market is expected to grow significantly in the coming years. Online retailers are projected to hold a major share of the market, owing to the convenience and wide selection of products they offer. Home improvement stores are also expected to perform well, as they offer a convenient location for consumers to purchase growlers and other home brewing supplies.

Specialty beer stores are expected to continue to be a niche market, but they are likely to benefit from the growing popularity of craft beer.Overall, the distribution channel segment of the Growler Market is expected to continue to grow in the coming years, driven by the increasing popularity of home brewing and the growing demand for craft beer.