Greece Retail Packaging Market Research Report Information by Packaging Material (Paper and Paperboard Packaging, Plastics (PET, PVC, PE, PP, Others), Glass, Metal, Biodegradable and Eco-friendly Materials), by Packaging Formats (Bags (Plastic Bags, Paper Bags (Kraft Paper Bags, Luxury Paper Bags, Recycled Paper Bags)), Bottles & jars, Cartons, Cans, Tubes, Blister Packs, Vials, Pouches & Sachets, Films & Wraps, Trays, Others), by Packaging Type (Primary Packaging, Secondary Packaging, Tertiary Packaging), by End-Use Industry (Food & Bevera

Greece Retail Packaging Market Overview

The Greece Retail Packaging Market was valued at USD 2.42 Billion in 2024. The Retail Packaging Market industry is projected to grow from USD 2.52 Billion in 2025 to USD 3.61 Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 4.38% during the forecast period (2025-2035).

The growth of e-commerce and online retail drives packaging demand and Increasing demand for sustainable and eco-friendly packaging solutions are driving the growth of the Retail Packaging Market.

As per the Analyst at MRFR, the Greece retail packaging market remains on a strong growth trajectory because of several driving factors that epitomize shifting dynamics in broader consumer goods and retail sectors. Consumer demand is highly influenced in terms of demand for retail packaging by convenience, sustainability, and product differentiation; Greek consumers growingly become sensitized to green issues, propelling the demands for eco-friendly packaging solutions in the country. The shift has resulted in retailers taking the option to move to biodegradable, recyclable, and reusable materials, thereby further creating an outlet for the specialized market players operating in the sector of sustainable packaging.

 FIGURE 1: GREECE RETAIL PACKAGING MARKET VALUE (2019-2035) USD BILLION

 Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Greece Retail Packaging Market Opportunity

Adoption of innovative packaging technologies for convenience

Some of the key trends currently driving the changes in the Greek retail packaging market include innovative adoption of packaging technology for convenience. As the demand of the market continues to advance, the companies are more than just interested in brand development and hence have created solutions for easy usage and more value-added packing. This is not only a reaction to consumer demand but also a strategic move to compete with the stiff competition in the market. Packaging technologies have revolutionized how products are packaged, placing much emphasis on user experience. 

In Greece, where the consumers are getting more discerning, the need for packaging that combines practicality with modern design is at its highest. Innovations primarily focus on new packaging for a better life based on improved consumer convenience due to easy opening or re-sealing. Packings with the facilities of opening a tear strip or peelable lid or snap-on closure meet today's instant answer to growing desires of the consumers for simpler quick access. 

This satisfies the busy lifestyle that has dominated, especially among the urban crowds of Athens and Thessaloniki. Re-sealable packaging also provides a longer life for the product, thus eliminating waste and reducing food waste generally. For example, in the food and beverage industry, resealable pouches and bottles have gained much popularity as consumers can consume the product at their own pace, making it a perfect solution for single-person households or people with busy schedules.

Greece Retail Packaging Market Segment Insights

Retail Packaging by Packaging Material Insights

Based on Packaging Material, the Greece Retail Packaging market has been segmented into Paper and Paperboard Packaging, Plastics (PET, PVC, PE, PP and Others), Glass, Metal and Biodegradable and Eco-friendly Materials. The plastic retail packaging segment dominated the market in 2024, while the Biodegradable and Eco-friendly Materials segment is projected to be the fastest–growing segment during the forecast period. 

Plastic packaging materials dominate the retail packaging market in Greece, particularly for their durability, flexibility, and ability to preserve the freshness and safety of products. The plastics segment includes various types, such as PET (Polyethylene Terephthalate), PVC (Polyvinyl Chloride), PE (Polyethylene), PP (Polypropylene), and others like polystyrene and nylon. These materials are widely used for food and beverage packaging, household products, personal care, and pharmaceuticals. 

PET is one of the most commonly used plastics in packaging, especially for beverages like water, soft drinks, and juices. It is lightweight, transparent, and offers excellent barrier properties, protecting the contents from moisture, oxygen, and light. PVC, on the other hand, is frequently used for packaging items like shrink wraps, clear containers, and bottles for personal care products.

Retail Packaging by Packaging Formats Insights

Based on Packaging Formats, the Greece Retail Packaging market has been segmented into Bags (Plastic Bags and Paper Bags (Kraft Paper Bags, Luxury Paper Bags, and Recycled Paper Bags)), Bottles & jars, Cartons, Cans, Tubes, Blister Packs, Vials, Pouches & Sachets, Films & Wraps, Trays and Others. The Bottles & jars segment dominated the Greece market in 2024, while Pouches & Sachets segment is projected to be the fastest–growing segment during the forecast period. 

Bottles and jars, primarily made from glass and plastic, are a significant segment of the Greece retail packaging market, especially for food, beverages, cosmetics, and pharmaceuticals. Glass bottles are particularly popular in the beverage industry for packaging products such as wine, spirits, and soft drinks. 

Glass is perceived as a premium material because it is non-toxic, preserves the taste and aroma of products, and can be recycled indefinitely without losing quality. Plastic bottles are more commonly used for water, juices, and household products. They are lightweight, shatterproof, and cost-effective, which makes them ideal for mass-market products. Both glass and plastic bottles offer excellent sealing properties, ensuring that products remain fresh for extended periods.

Retail Packaging by Packaging Type Insights

Based on Packaging Type, the Greece Retail Packaging market has been segmented into Primary Packaging, Secondary Packaging and Tertiary Packaging. The Primary Packaging segment dominated the Greece market in 2024, while the Secondary Packaging segment is projected to be the fastest–growing segment during the forecast period. Primary packaging is the packaging that directly surrounds and contains the product itself. It is the first layer of packaging that protects and preserves the product. 

In the retail packaging market, primary packaging is critical for ensuring product safety, preservation, and consumer appeal. It includes packaging for various consumer goods such as food, beverages, cosmetics, pharmaceuticals, and personal care products.In Greece, as in other EU countries, primary packaging serves the dual role of protecting products and attracting consumers. The country's focus on eco-friendly and sustainable practices has had a significant influence on the development of primary packaging solutions. As a result, there is a growing trend towards using materials that are recyclable, biodegradable, or made from renewable resources.

FIGURE 2: GREECE RETAIL PACKAGING MARKET SHARE BY PACKAGING TYPE 2024 AND 2035 (USD BILLION)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Retail Packaging by End-Use Industry Insights

Based on End-Use Industry, the Greece Retail Packaging market has been segmented into Food & Beverages, Cosmetics & Personal Care, Pharmaceuticals, Household Products, Electronics and Others. The Food & Beverages segment dominated the Greece market in 2024, while the pharmaceuticals segment is projected to be the fastest–growing segment during the forecast period. The Food & Beverages packaging segment in Greece is a significant contributor to the retail packaging market, driven by evolving consumer preferences and increasing demand for convenience. 

Greek consumers are increasingly seeking on-the-go food items such as ready-to-eat meals, snacks, and beverages, which requires packaging that preserves freshness while offering portability. Flexible packaging, including pouches, stand-up bags, and bottles, is particularly popular in this sector due to its ability to preserve food quality and extend shelf life. Additionally, innovations in packaging, such as resealable options, portion-controlled packaging, and tamper-evident seals, are rising in popularity as consumers prioritize convenience and safety.

Greece Retail Packaging Key Market Players & Competitive Insights

Many Greece, regional, and local vendors characterize the Retail Packaging Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.

The major competitors in the market are DS Smith, Mondi, Crown Holdings, WestRock, and Ardagh Group, DUNAPACK Packaging, PLUSPACK S.A., Xenos Packaging S.A., ALLBOX Packaging, El Pack Group are among others. The Greece Retail Packaging Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.

Key Companies in the Greece Retail Packaging Market include

• DS Smith
• Mondi
• Crown Holdings
• WestRock
• Ardagh Group
• DUNAPACK Packaging
• PLUSPACK S.A.
• Xenos Packaging S.A.
• ALLBOX Packaging, El Pack Group

Greece Retail Packaging Market Industry Developments

May 2024: Mondi has unveiled a new secondary paper packaging solution, ‘TrayWrap’, to replace plastic shrink film used for bundling food and beverage products. TrayWrap comprises 100% renewable kraft paper with no coatings.

September 2024: DS Smith Hellas has announced the completion of the upgrade of its box plant in Korinthos, Greece. The €17.6m (USD 18m)) investment will lead to a further 30% increase in the plant's production capacity.

October 2021: Dunapack Packaging, part of the Austrian Prinzhorn Group, is expanded its productions site near Athens by an additional 6,960 m². The project was launched in the second half of 2019 and was scheduled to be finished in May 2022. The extension was mainly driven by an enlargement of the converting area as well as a new warehouse for raw materials and finished goods.

Greece Retail Packaging Market Segmentation

Retail Packaging by Packaging Material Outlook

• Paper and Paperboard Packaging
• Plastics
  • PET
  • PVC
  • PE
  • PP
  • Others
• Glass
• Metal
• Biodegradable and Eco-friendly Materials

Retail Packaging by Packaging Formats Outlook

• Bags
  • Plastic Bags
  • Paper Bags
    • Kraft Paper Bags
    • Luxury Paper Bags
    • Recycled Paper Bags
• Bottles & jars
• Cartons
• Cans
• Tubes
• Blister Packs
• Vials
• Pouches & Sachets
• Films & Wraps
• Trays
• Others

Retail Packaging by Packaging Type Outlook

• Primary Packaging
• Secondary Packaging
• Tertiary Packaging

Retail Packaging by End-Use Industry Outlook

• Food & Beverages
• Cosmetics & Personal Care
• Pharmaceuticals
• Household Products
• Electronics
• Others

Report Attribute/Metric	Details
Market Size 2024	USD 2.42 Billion
Market Size 2025	USD 2.52 Billion
Market Size 2035	USD 3.61 Billion
Compound Annual Growth Rate (CAGR)	4.38% (2025-2035)
Base Year	2024
Forecast Period	2025-2035
Historical Data	2019-2023
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Packaging Material, By Packaging Formats, By Packaging Type, By End-Use Industry
Geographies Covered	Greece
Countries Covered	Greece
Key Companies Profiled	DS Smith, Mondi, Crown Holdings, WestRock, and Ardagh Group, DUNAPACK Packaging, PLUSPACK S.A., Xenos Packaging S.A., ALLBOX Packaging, El Pack Group
Key Market Opportunities	·         Adoption of innovative packaging technologies for convenience ·         Increase in domestic and international retail brands in Greece
Key Market Dynamics	·         Growth of e-commerce and online retail drives packaging demand ·         Increasing demand for sustainable and eco-friendly packaging solutions