Global Gift Wrapping Paper Market Overview
The Gift Wrapping Paper Market Size was estimated at 10.17 (USD Billion) in 2022. The Gift Wrapping Paper Industry is expected to grow from 10.52(USD Billion) in 2023 to 14.2 (USD Billion) by 2032. The Gift Wrapping Paper Market CAGR (growth rate) is expected to be around 3.4% during the forecast period (2024 - 2032).
Key Gift Wrapping Paper Market Trends Highlighted
Key market drivers for gift wrapping paper include rising consumer disposable income, increasing demand for personalized and eco-friendly packaging, and growing e-commerce sales. Opportunities for exploration lie in the development of sustainable and innovative wrapping products, targeted marketing to specific consumer segments, and expansion into emerging markets. Recent trends in the gift wrapping paper market revolve around sustainability, with consumers seeking environmentally friendly options such as recyclable and biodegradable papers. Digital printing technologies are also making it possible to create customized and personalized wrapping paper designs. Furthermore, the rise of online gifting services has led to increased demand for premium and decorative wrapping papers that enhance the unboxing experience.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gift Wrapping Paper Market Drivers
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Rising Demand for Sustainable Packaging Solutions in the Gift Wrapping Paper Market Industry
The leading factors boosting the development of the gift wrapping paper market industry are the growing scale of environmental concerns and the enlargement of the demand for sustainable packaging items. The modern consumers are becoming progressively saturated with the massive environmental impact of their commercial activities, and therefore, they are seeking alternatives to traditional gift wrapping materials. Recently, such options as environmentally sustainable gift wrapping papers, which could be made from recycled, biodegradable, or plant-based materials, have gained the perceptible rise in popularity.Subsequently, the rising demand for sustainable packaging solutions is likely to facilitate the development of the gift wrapping paper market industry further on.
Increasing Popularity of Online Gifting in the Gift Wrapping Paper Market Industry
Moreover, the increasing popularity of online gifting is another major factor that propels the growth of the gift wrapping paper market industry. Currently, with the advent of e-commerce, consumers are more likely to buy the gifts through online platforms. Thus, this further results in the increasing demand in the gift wrapping paper as consumers would like to present it in a good condition when it arrives at the doorstep of the recipients.The increasing popularity of online gifting is expected to drive the growth of the gift wrapping paper market industry in the future years.
Growing Demand for Premium and Personalized Gift Wrapping Paper in the Gift Wrapping Paper Market Industry
The growing demand for premium and personalized gift wrapping paper is another key factor driving the growth of the gift wrapping paper market industry. Consumers are increasingly looking for unique and stylish ways to wrap their gifts. This has led to a surge in demand for premium gift wrapping paper, which is often made from high-quality materials and features intricate designs. Additionally, consumers are increasingly seeking out personalized gift wrapping paper, which can be customized with their own names, messages, or photos.The growing demand for premium and personalized gift wrapping paper is expected to continue to drive the growth of the gift wrapping paper market industry in the coming years.
Gift Wrapping Paper Market Segment Insights
Gift Wrapping Paper Market Material Insights
The gift wrapping paper market is classified into Material, Application, Distribution Channel, and Region. Depending on Material, the market is distinguished into Kraft Paper, Tissue Paper, Recycled Paper, Plastic, and Foil. Kraft Paper is the leading material used in the production of gift wrapping paper due to the material being sturdy, cheap, and eco-friendly. Tissue Paper is chosen for its softness and weight, as well as its plethora of colors and shapes. The Tissue Paper revenue will amount to USD 10.5 billion by 2024, experiencing a CAGR of 4.2% between 2023 and 2024.People increasingly adopt Recycled Paper for gift wrapping as they become more aware of environmental issues. The Recycled Paper market will reach a total of USD 8.2 billion in 2024, with a CAGR of 5.1% in 2023-2024. Plastic gift wrapping paper is highly durable and watertight, which makes it suitable for wrapping gifts that can be affected by moisture. The corresponding market revenue of the Plastic gift wrapping paper market is expected to be USD 6.8 billion in 2024, with a CAGR of 2.9%. Foil is potentially the most elegant variant of wrapping paper and makes gifts seem more exquisite.The total revenue of the Foil gift wrapping paper market will be USD 4.6 billion in 2024, with a CAGR of 3.6%. The choice of the wrapping paper material depends on various factors, such as the occasion, the nature of the gift, the personal preferences of the givers. Kraft Paper can be used for any occasion, Tissue Paper is better for small gifts, and Plastic wrapping paper is a great choice for humid climates.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gift Wrapping Paper Market Design Insights
The Gift Wrapping Paper Market segmentation by Design primarily comprises Solid Colors, Prints, Embossed, Foiled, and Glitter. Among these segments, Solid Colors hold a significant market share due to their versatility and timeless appeal. They are widely used for both personal and commercial gifting purposes. Prints, on the other hand, cater to specific themes and occasions, such as birthdays, holidays, and weddings, driving their demand in the market. Embossed designs add a touch of elegance and sophistication to gift wrapping, making them popular for luxury and premium gifting.Foiled designs, with their metallic accents, enhance the visual appeal of gifts, leading to their growing popularity in the market. Glitter designs, known for their sparkle and glamour, are often used for festive and celebratory occasions, contributing to their market growth.
Gift Wrapping Paper Market Size and Shape Insights
The Gift Wrapping Paper Market is segmented by Size and Shape into Sheets, Rolls, Boxes, Bags, and Custom Sizes. Among these, Sheets held the largest market share in 2023, accounting for approximately 42.5% of the revenue. The Sheets segment is expected to continue its dominance throughout the forecast period, owing to its versatility and wide range of applications. Rolls, on the other hand, are projected to witness the fastest growth during the forecast period, with a CAGR of 4.2%, driven by the increasing popularity of pre-cut rolls for gift wrapping.Boxes and Bags are also expected to experience steady growth, supported by the rising demand for premium packaging solutions. Custom Sizes, which cater to specific gift sizes and shapes, are expected to gain traction in the coming years.
Gift Wrapping Paper Market Purpose Insights
The Purpose segment of the Gift Wrapping Paper Market is categorized into Birthdays, Holidays, Weddings, Anniversaries, and Special Occasions. Among these, the Holidays segment holds the largest market share due to the increased demand for gift wrapping paper during festive seasons such as Christmas, Thanksgiving, and New Year. The Birthdays segment is another significant contributor to the market, with a considerable share attributed to the growing trend of birthday celebrations and gifting. Weddings and Anniversaries segments also contribute to the market growth, driven by the increasing number of weddings and anniversary celebrations worldwide.The Special Occasions segment encompasses various events such as graduations, promotions, and baby showers, which further contribute to the market demand for gift wrapping paper. The Gift Wrapping Paper Market is driven by factors such as rising disposable income, increasing urbanization, and growing e-commerce industry, which has led to a surge in online gifting and the need for attractive and presentable gift wrapping.
Gift Wrapping Paper Market Usage Insights
The Gift Wrapping Paper Market is segmented based on usage, which includes wrapping gifts, decorating, crafting, and packaging. The wrapping gifts segment accounted for the largest share of the market in 2023, and is projected to continue to dominate the market during the forecast period. The decorating segment is expected to witness the highest growth rate during the forecast period. The growth in the usage of gift wrapping paper for decoration purposes is attributed to the increasing popularity of DIY projects and home décor trends. The crafting segment is also expected to witness significant growth, owing to the increasing popularity of paper crafts.The packaging segment is expected to witness a steady growth rate during the forecast period.
Gift Wrapping Paper Market Regional Insights
The Gift Wrapping Paper Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America holds the largest market share, followed by Europe and APAC. The growth of the North American market is attributed to the increasing demand for gift wrapping paper from various end-use industries such as retail, e-commerce, and personal use. The European market is also expected to witness significant growth due to the rising popularity of gift wrapping as a way to express creativity and add a personal touch to gifts.The APAC region is projected to be the fastest-growing market due to the increasing disposable income and the growing adoption of gift-giving practices in countries such as China and India. The South American and MEA markets are also expected to experience steady growth over the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Gift Wrapping Paper Market Key Players And Competitive Insights
Major players in Gift Wrapping Paper Market industry are focusing on expanding their product portfolio by introducing new and innovative products. Leading Gift Wrapping Paper Market players are also investing in research and development to improve the quality of their products. The Gift Wrapping Paper Market development is driven by the increasing demand for sustainable and eco-friendly wrapping paper. Gift Wrapping Paper Market Competitive Landscape is expected to remain competitive in the coming years, with new entrants and established players vying for market share.Hallmark Cards, Inc. is a leading player in the Gift Wrapping Paper Market. The company offers a wide range of gift wrapping paper products, including traditional, contemporary, and licensed designs. Hallmark Cards, Inc. also has a strong presence in the online market, which has helped it to reach a wider customer base. The company's commitment to innovation and customer service has made it a trusted brand in the Gift Wrapping Paper Market.American Greetings Corporation is another major player in the Gift Wrapping Paper Market. The company offers a variety of gift wrapping paper products, including solid colors, patterns, and designs. American Greetings Corporation also has a strong presence in the retail market, with its products being sold in a variety of stores across the country. The company's focus on quality and value has made it a popular choice among consumers.
Key Companies in the Gift Wrapping Paper Market Include
- Mitsubishi Paper Mills
- Target
- WestRock
- DS Smith
- Stora Enso
- Dollar Tree
- Mondi
- UPMKymmene
- International Paper
- Walmart
- Dollar General
- GeorgiaPacific
- Smurfit Kappa
- Nippon Paper Industries
- Big Lots
- Amazon
- APP Sinar Mas
- Oji Holdings
Gift Wrapping Paper Market Industry Developments
The gift wrapping paper market is projected to reach a value of USD 14.2 billion by 2032, expanding at a CAGR of 3.4% from 2024 to 2032. Rising consumer spending on gifting occasions, increasing demand for eco-friendly packaging solutions, and growing popularity of online gifting platforms are key factors driving market growth.Recent developments include the launch of sustainable gift wrapping paper made from recycled materials by major players like Hallmark and Paper Source. Additionally, there is a growing trend towards personalized gift wrapping, with companies offering custom printing and design services for unique and memorable packaging.
Gift Wrapping Paper Market Segmentation Insights
Gift Wrapping Paper Market Material Outlook
- Kraft Paper
- Tissue Paper
- Recycled Paper
- Plastic
- Foil
Gift Wrapping Paper Market Design Outlook
- Solid Colors
- Prints
- Embossed
- Foiled
- Glitter
Gift Wrapping Paper Market Size and Shape Outlook
- Sheets
- Rolls
- Boxes
- Bags
- Custom Sizes
Gift Wrapping Paper Market Purpose Outlook
- Birthdays
- Holidays
- Weddings
- Anniversaries
- Special Occasions
Gift Wrapping Paper Market Usage Outlook
- Wrapping Gifts
- Decorating
- Crafting
- Packaging
Gift Wrapping Paper Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
10.17(USD Billion) |
| Market Size 2023 |
10.52(USD Billion) |
| Market Size 2032 |
14.2(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
3.4% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Mitsubishi Paper Mills ,Target ,WestRock ,DS Smith ,Stora Enso ,Dollar Tree ,Mondi ,UPMKymmene ,International Paper ,Walmart ,Dollar General ,GeorgiaPacific ,Smurfit Kappa ,Nippon Paper Industries ,Big Lots ,Amazon ,APP Sinar Mas ,Oji Holdings |
| Segments Covered |
Material ,Design ,Size and Shape ,Purpose ,Usage ,Regional |
| Key Market Opportunities |
Ecofriendly materials Personalized designs Luxury options |
| Key Market Dynamics |
Increased environmental consciousness Growing ecommerce sector Expansion of organized retail sector Rising disposable income Innovations in design and materials |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The gift wrapping paper market was valued at 10.52 billion U.S. dollars in 2023 and is projected to reach 14.2 billion U.S. dollars by 2032, exhibiting a CAGR of 3.4% during the forecast period 2023-2032.
North America is expected to hold the largest market share in the gift wrapping paper market throughout the forecast period. The region's large consumer base and high disposable income levels are key factors driving market growth in North America.
The key growth drivers of the gift wrapping paper market include rising consumer spending on gifts, increasing demand for eco-friendly packaging solutions, and growing popularity of online gifting platforms.
The major applications of gift wrapping paper include wrapping gifts for birthdays, holidays, weddings, and other special occasions. It is also used for decorative purposes and as a protective layer for fragile items.
Some of the key competitors in the gift wrapping paper market include Smurfit Kappa, Mondi Group, International Paper, and Nippon Paper Group. These companies offer a wide range of gift wrapping paper products, including traditional and specialty papers, to meet the diverse needs of consumers.
The key challenges facing the gift wrapping paper market include rising raw material costs, intense competition from alternative packaging materials, and growing environmental concerns. Manufacturers are focusing on sustainable practices and eco-friendly products to address these challenges.
Emerging trends in the gift wrapping paper market include the growing popularity of digital printing, customization, and personalized gift wrapping solutions. Consumers are increasingly seeking unique and memorable gift wrapping experiences.
The outlook for the gift wrapping paper market is positive. The market is expected to continue growing in the coming years due to increasing consumer spending on gifts, rising demand for eco-friendly packaging solutions, and growing popularity of online gifting platforms.
Key opportunities for growth in the gift wrapping paper market include expanding into emerging markets, developing innovative products and designs, and focusing on sustainable and eco-friendly practices. Manufacturers can also explore collaborations and partnerships to strengthen their market position.
Key challenges that the gift wrapping paper market is likely to face in the future include rising raw material costs, increasing competition from alternative packaging materials, and growing environmental concerns. Manufacturers need to focus on cost optimization, product differentiation, and sustainable practices to address these challenges.
