As per MRFR analysis, the GCC Augmented Analytics Market Size was estimated at 118.4 (USD Million) in 2023.The GCC Augmented Analytics Market Industry is expected to grow from 139.2(USD Million) in 2024 to 1,138.4 (USD Million) by 2035. The GCC Augmented Analytics Market CAGR (growth rate) is expected to be around 21.051% during the forecast period (2025 - 2035).
Key GCC Augmented Analytics Market Trends Highlighted
The GCC Augmented Analytics Market is undergoing a substantial transformation as a result of the growing emphasis on data-driven decision-making among enterprises in the region. Government initiatives that are designed to facilitate digital transformation, including the National Artificial Intelligence Strategy of the UAE and Vision 2030 in Saudi Arabia, are significant market drivers that encourage the implementation of sophisticated analytics solutions. These programs are increasing the investment in technology infrastructure, necessitating that organizations utilize augmented analytics to enhance operational efficiency and gain a critical competitive advantage.Â
Furthermore, organizations in the GCC are acknowledging the significance of real-time data analysis, which enables them to respond to business opportunities and gain insights more quickly. Given the increasing emphasis on optimizing resource allocation and improving customer experiences, businesses are increasingly inclined to incorporate augmented analytics tools that offer predictive and prescriptive insights. Additionally, there are emerging opportunities in sectors such as finance, healthcare, and retail, where augmented analytics can be instrumental in the development of actionable strategies.Â
For example, healthcare organizations can analyze patient data to optimize services, while retailers can leverage insights to develop personalized marketing strategies. An ecosystem that encourages innovation in analytics solutions is emerging as a result of the recent trend of heightened collaboration between traditional businesses and technology companies in the GCC.Â
Furthermore, the transition is further bolstered by the increase in the number of competent professionals in data science and analytics in the region, as an increasing number of companies are seeking to employ individuals who are capable of navigating intricate datasets. These factors collectively represent a significant transformation in the GCC Augmented Analytics Market, providing a plethora of opportunities for future growth and development.
GCC Augmented Analytics Market Drivers
Rapid Digital Transformation in GCC Countries
The digital transformation initiatives in the Gulf Cooperation Council (GCC) countries are significantly accelerating the adoption of augmented analytics. Governments in the GCC have recognized the importance of digitalization in enhancing economic growth, leading to initiatives such as the Saudi Vision 2030 and UAE Vision 2021.Â
According to the Saudi Arabian Monetary Authority, the digital sector's contribution to the GDP is expected to increase from 3% to 12% by 2025, which underlines a projected market demand for innovative digital solutions, including augmented analytics.This transformation enables businesses to leverage advanced data analysis for better decision-making.Â
Prominent organizations like STC (Saudi Telecom Company) and Etisalat are investing heavily in digital capabilities, fostering an ecosystem where augmented analytics can thrive. The GCC Augmented Analytics Market Industry is set to benefit from this trend as more businesses look to adopt data-driven strategies to enhance operational efficiency and competitive advantage.
Increasing Data Volume and Complexity
The explosive growth of data generated across various sectors in the GCC is a significant driver for the augmented analytics market. Recent studies indicate that data production in the region is expected to reach 180 zettabytes by 2025. This surge in data complexity requires advanced analytics solutions that can process large datasets efficiently. Government agencies such as the UAE's Telecommunications Regulatory Authority are promoting smart city initiatives that further contribute to data generation, necessitating tools that can provide actionable insights quickly.
Leading companies like Qatar Airways and Dubai Airports are utilizing data analytics to optimize their operations, showcasing the essential role that augmented analytics will play in managing vast amounts of information. The GCC Augmented Analytics Market Industry will expand as organizations strive to make sense of this data deluge.
Growing Demand for Business Intelligence Solutions
There is an increasing demand for business intelligence solutions across the GCC region, driving the augmented analytics market. According to the Dubai Chamber of Commerce, around 45% of businesses in the GCC are actively investing in business intelligence tools to enhance their decision-making process.Â
With the region's economy shifting towards diversification and innovation, organizations seek real-time analytics and insights to adapt to market changes efficiently.Notable companies like Majid Al Futtaim and Al-Futtaim Group reinforce this trend by integrating advanced analytics into their operations, allowing them to remain competitive. Additionally, the rising interest in digital solutions in the retail and finance sectors will further fuel the GCC Augmented Analytics Market Industry as companies increasingly prioritize data in strategic planning.
Augmented Analytics Market Deployment Mode Insights
The GCC Augmented Analytics Market has been experiencing significant growth, particularly within the Deployment Mode segment, which is a critical aspect shaping the landscape of this industry. The rising adoption of advanced analytics solutions among organizations, driven by the increasing demand for actionable business insights and the need for real-time data processing, has fundamentally impacted how companies in the Gulf Cooperation Council deploy these technologies.Â
Within this segment, the Deployment Mode can be characterized into three primary categories: Cloud, On-Premises, and Hybrid. The Cloud deployment model is notably gaining traction due to its flexibility, scalability, and cost-effectiveness, enabling organizations to manage large volumes of data without the need for extensive investments in physical infrastructure. This mode allows enterprises to access sophisticated analytical tools from anywhere, fostering collaboration and innovation, which is particularly important in the rapidly evolving GCC business environment.
On the other hand, the On-Premises deployment model continues to hold relevance for certain sectors within the GCC, especially in industries that prioritize data security and regulatory compliance. Organizations in sectors such as finance and healthcare often opt for this model as it allows them to maintain tighter control over their data and infrastructure, aligning with stringent regulations seen in the region. Furthermore, the Hybrid deployment mode emerges as a significant player, offering the best of both worlds by combining the benefits of both Cloud and On-Premises solutions. This approach enables businesses to leverage the scalability of Cloud services while ensuring that sensitive data remains within their direct control, effectively addressing both agility and security concerns.
As organizations in the GCC increasingly recognize the importance of augmented analytics in driving strategic decision-making, the demand for robust deployment options continues to grow. The ongoing digital transformation initiatives supported by government initiatives aimed at enhancing data-driven economies are likely to amplify this trend. Furthermore, the rise of advanced technologies, such as artificial intelligence and machine learning, is expected to influence the Deployment Mode segment significantly, as businesses seek to streamline their operations and enhance analytical capabilities.Â
Overall, the Deployment Mode within the GCC Augmented Analytics Market reflects a diverse array of approaches tailored to meet the unique needs of organizations across the region, making it an essential aspect of market segmentation that is pivotal for understanding future growth trajectories and technological advancements.
Augmented Analytics Market Component Insights
The GCC Augmented Analytics Market, particularly in the Component segment, showcases a dynamic landscape consisting of Software, Services, and Platforms that power data analysis and insights generation. The region has witnessed significant advancements in digital transformation, propelling the demand for sophisticated analytics solutions to enhance decision-making processes across various industries. Software solutions play a crucial role by providing intuitive tools for data visualization and real-time analytics, essential for businesses aiming to interpret complex data patterns efficiently.Services, which encompass consulting and support, are vital in ensuring the successful implementation of augmented analytics strategies, addressing unique organizational needs.Â
Furthermore, Platforms facilitate seamless integration of various data sources, enabling businesses to harness comprehensive insights from their data ecosystems. The emphasis on leveraging data-driven strategies is a key trend within the GCC, supported by government initiatives aimed at enhancing data literacy and analytics capabilities across sectors. This growing focus underscores the importance of each component in optimizing data utilization and fostering a culture of analytics within organizations across the region.
Augmented Analytics Market End User Insights
The End User segment of the GCC Augmented Analytics Market is a critical component characterized by significant applications across various industries including Banking, Financial Services, and Insurance (BFSI), Healthcare, Retail, Manufacturing, Information Technology (IT), and Telecommunications. The BFSI sector showcases a growing reliance on data analytics for risk assessment, fraud detection, and enhancing customer experience, driving its importance in the market landscape.Â
Meanwhile, the Healthcare industry leverages augmented analytics to improve patient care and streamline operations by utilizing vast amounts of medical data for decision-making processes.The Retail sector is also adapting rapidly, focusing on consumer behavior analysis and inventory management, contributing to its major role in market development. In Manufacturing, the integration of augmented analytics supports predictive maintenance and operational efficiency, responding to the increasing demand for automation.Â
The IT sector is witnessing a surge in data-driven decision-making, promoting innovative solutions tailored to business needs. Lastly, Telecommunications benefit from augmented analytics to optimize network performance and enhance user satisfaction.Overall, each industry harnesses the power of augmented analytics to drive efficiency and derive actionable insights, thereby solidifying the End User segment's impact on the GCC Augmented Analytics Market landscape.
Augmented Analytics Market Function Insights
The GCC Augmented Analytics Market is becoming increasingly significant, driven by a growing need for data-driven decision-making across organizations. The Function segment of this market includes various crucial areas such as Data Discovery, Data Preparation, Data Visualization, and Data Integration, each playing a vital role in enabling businesses to leverage their data effectively. Data Discovery is essential as it allows organizations to identify trends and patterns, promoting a data-centric culture.Â
Data Preparation is significant for ensuring data quality and consistency, which aids in accurate analytics.Data Visualization transforms complex data sets into intuitive, visual insights that enhance comprehension and communication among stakeholders, making it more actionable. Data Integration connects disparate data sources, facilitating a unified view that is critical for comprehensive analysis. These functions are dominating the market as organizations in the GCC region are prioritizing efficient data management solutions to foster growth, innovation, and improved operational efficiency, ultimately driving the GCC Augmented Analytics Market statistics upwards.The region's commitment to investing in technology underscores the importance of these functions in adapting to an ever-evolving digital landscape.
GCC Augmented Analytics Market Key Players and Competitive Insights
The GCC Augmented Analytics Market is experiencing a dynamic evolution driven by advancements in artificial intelligence, machine learning, and data processing technologies. Organizations across the Gulf Cooperation Council are increasingly leveraging these technologies to enhance their data analysis capabilities and drive informed decision-making processes. In this competitive landscape, several key players are significantly impacting the market, each deploying distinctive strategies and solutions tailored to meet the specific needs of various industries. The rise in data-driven decision-making has prompted businesses to focus on implementing augmented analytics solutions, which combine conventional data analytics with advanced AI tools to automate insights generation.Â
As companies seek to harness insights from vast amounts of data, the competition among providers intensifies, characterized by innovation, strategic partnerships, and a commitment to customer-centric models.Oracle has established a robust presence in the GCC Augmented Analytics Market by offering a comprehensive suite of analytics solutions that enable organizations to gain deep insights into their data. Known for its strong technical foundation and advanced capabilities, Oracle provides tools that empower users to access, analyze, and visualize data effectively. The company’s strengths in the region stem from its well-recognized portfolio that combines database management with advanced analytics features.Â
Furthermore, Oracle emphasizes security and compliance, a critical factor for enterprises operating in the GCC, which enhances its attractiveness. The ability to adapt its offerings to suit various local industries, including finance, healthcare, and retail, further solidifies Oracle's competitive standing in the market.Microsoft is another significant player within the GCC Augmented Analytics Market, recognized for its innovative product lineup, particularly its Power BI platform, which brings together business intelligence, data analytics, and interactive visualizations. Microsoft's strong market presence in the region is supported by its cloud services, integration capabilities, and user-friendly interface, making advanced analytics accessible to a broader user base.Â
The company leverages its global infrastructure to ensure data security and scalability, addressing key concerns for businesses in the GCC. Furthermore, Microsoft has successfully engaged in various strategic partnerships and acquisitions that enhance its capabilities and service offerings in augmented analytics. By positioning itself as a leader in providing comprehensive data solutions tailored to the regional market needs, Microsoft continues to maintain its competitive advantage, catering to diverse sectors, thus reinforcing its role in shaping the future of augmented analytics in the GCC.
Key Companies in the GCC Augmented Analytics Market Include:
GCC Augmented Analytics Market Industry Developments
SAP announced in January 2025 that the SAP Business Technology Platform (BTP) is now accessible on Google Cloud in Saudi Arabia for regulated clients, including government entities and critical infrastructure. This action guarantees that cloud-based data, analytics, integration, and AI services are in compliance with Saudi Vision 2030 regulations, thereby facilitating secure, augmented-analytics deployments in the public sector throughout the GCC.
In June 2024, SAP rolled out improvements to SAP Analytics Cloud, which included augmented analytics features such as conversational analytics experiences with enhanced "search-to-insight" and "smart insights" capabilities. This allowed users in GCC regions to query their SAP HANA data models in natural language and automatically identify key metric drivers.
GCC Augmented Analytics Market Segmentation Insights
Augmented Analytics Market Deployment Mode Outlook
Augmented Analytics Market Component Outlook
Augmented Analytics Market End User Outlook
Augmented Analytics Market Function Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 118.4(USD Million) |
| MARKET SIZE 2024 | 139.2(USD Million) |
| MARKET SIZE 2035 | 1138.4(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 21.051% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Oracle, Microsoft, Teradata, SAP, SAS, Tableau, Qlik, Sisense, Alteryx, MicroStrategy, Google, Domo, Snowflake, IBM, Looker |
| SEGMENTS COVERED | Deployment Mode, Component, End User, Function |
| KEY MARKET OPPORTUNITIES | Rising demand for data-driven decisions, Growing adoption of AI and machine learning, Increasing investment in digital transformation, SMEs seeking affordable analytics solutions, Enhanced focus on real-time data insights |
| KEY MARKET DYNAMICS | Increased data volumes, Demand for real-time insights, Growing adoption of cloud solutions, Rising need for data democratization, Advancements in AI and machine learning |
| COUNTRIES COVERED | GCC |
Frequently Asked Questions (FAQ) :
The GCC Augmented Analytics Market is expected to be valued at 139.2 USD Million in 2024.
The market is projected to grow to 1138.4 USD Million by the year 2035.
The expected CAGR for the market during this period is 21.051 %.
The Cloud deployment mode is expected to have the highest market value at 440.0 USD Million by 2035.
The On-Premises deployment mode is valued at 40.0 USD Million in the year 2024.
Major players include Oracle, Microsoft, Teradata, SAP, SAS, Tableau, and Qlik among others.
The Hybrid deployment mode is expected to reach a market value of 378.4 USD Million by 2035.
Key growth opportunities include increased demand for data-driven decision making and advancements in AI technologies.
The current global scenario is driving businesses to adopt advanced analytics for competitive advantage, positively impacting the market.
The Cloud deployment mode is valued at 55.0 USD Million in the year 2024.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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