ID: MRFR/F-B & N/7139-HCR | February 2021 | Region: Global | 90 pages
Fruit Tea Market is expected to cross USD 2.15 Billion by 2025 at a CAGR of 8.50% during the forecast period of 2019 to 2025. The market is fragmented with the presence of numerous active sellers catering to the increasing and ever-changing consumer demand. The market is governed by several regional and local players recognized through their prominent brands. For instance, Dilmah Ceylon Tea Company PLC, a subsidiary of MJF Teas (Private) Limited, provides fruit tea in Sri Lanka and other countries under the brand name Dilmah. Market players are focusing on product development by investing in R&D and establishing strategic partnerships with distributors to strengthen and expand their distribution networks.
Fruit tea is a type of functional beverage that contains real fruit juice or infuses the sweetness of exotic fruits with herb, spices, and earthy teas. It is consumed as an alternative to sugary and caffeinated drinks. The global fruit tea market is expected to grow at a moderate pace. It accounted for around 28% of the global functional tea market, which was valued at nearly USD 1.67 billion in 2018. The growing demand for functional beverages has boosted the sales of fruit tea, which offers various health benefits due to the presence of polyphenols acting as antioxidants, as well as vitamins, minerals, and amino acids. The consumption of fruit tea helps boost immunity, reduce cholesterol, and increase metabolism. Rising awareness of the health benefits associated with fruit tea is influencing market growth. Moreover, iced fruit tea is seen as a healthy alternative to sugary, caffeinated cold drinks, which is driving the demand for fruit tea. The expansion of specialty and functional tea retailers and launch of innovative products are also propelling the growth of the market. However, the widespread consumption of beverages such as coffee and high prices of fruit tea as compared to regular tea are impeding the global fruit tea market growth.
Widespread availability of flavor variants and attractive packaging
By Distribution Channel
|Market Size||USD 2.15 Billion (2025)|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||Type, Category, Distribution Channel|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||Twining and Co. Ltd. (UK), Martin Bauer Group (Germany), Tata Global Beverages (Tetley) (India), The London Tea Company (UK), Unilever plc (Tazo) (UK), Dilmah Ceylon Tea Company plc (Sri Lanka), The Hain Celestial Group Inc. (Celestial Seasonings)(US), Typhoo Tea Ltd. (UK), Harney & Sons Fine Teas (US), McLeod Russel India Ltd. (India), The Stash Tea Co. (US), Vorwerk Temial GmbH (Germany), Bird & Blend Tea Co. (UK), Carslake Tea Company (UK), True Tea Co. (UK)|
|Key Market Opportunities||Increasing consumption of other beverages such as coffee|
|Key Market Drivers||
Frequently Asked Questions (FAQ) :
Fruit Tea Market projected to grow at a 5.5% CAGR between 2019-2025.
North America is expected to lead the Fruit Tea Market.
Fruit Tea Market is predicted to touch USD 662.7 million by 2025.
Demand for organic fruit tea and innovative flavors are the key factors driving the Fruit Tea Market.
High price and rising consumption of coffee may limit the Fruit Tea Market growth.