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Frozen Yogurt Market Share

ID: MRFR//2020-HCR | 110 Pages | Author: Tejas Chaudhary| May 2024

In the dynamic and competitive landscape of the Frozen Yogurt Market, businesses employ various market share positioning strategies to differentiate themselves and gain a strong market presence. One prevalent strategy is flavor innovation, where frozen yogurt shops constantly introduce new and unique flavors to cater to changing consumer preferences. By offering a diverse range of flavors, companies can attract a broader customer base and encourage repeat visits. This strategy also taps into the trend of experiential dining, providing customers with the excitement of trying novel and seasonal frozen yogurt options.

Moreover, customization plays a key role in the market share positioning strategies of frozen yogurt businesses. Allowing customers to create their own customized frozen yogurt bowls with a variety of toppings, sauces, and mix-ins enhances the overall customer experience. The ability to personalize their treat according to taste preferences fosters customer engagement and loyalty. This strategy not only sets brands apart from competitors but also aligns with the demand for unique and interactive food experiences.

Strategic partnerships and collaborations are also leveraged to enhance market share in the Frozen Yogurt Market. Partnering with popular brands, local businesses, or events can increase visibility and attract a larger customer base. For example, collaborations with confectionery brands for co-branded flavors or tie-ups with fitness studios for healthy toppings can create synergies that appeal to specific consumer segments. These partnerships contribute to brand recognition and customer acquisition.

In addition to flavor and customization, health and wellness positioning is a crucial strategy in the Frozen Yogurt Market. Brands that emphasize the health benefits of frozen yogurt, such as being a source of probiotics or offering low-fat and low-sugar options, appeal to health-conscious consumers. This strategy aligns with the growing trend of mindful eating and attracts customers seeking healthier dessert alternatives. Clear communication about nutritional information and the use of quality ingredients further strengthen the health positioning of frozen yogurt brands.

Franchise and expansion strategies are instrumental in gaining market share in the Frozen Yogurt Market. Companies that successfully establish franchise networks can rapidly expand their footprint, reaching new markets and demographics. Franchising offers a scalable model for growth, allowing businesses to leverage the entrepreneurial efforts of franchisees while maintaining brand consistency. Expanding into high-traffic locations, shopping centers, or strategic urban areas also contributes to market share growth by increasing accessibility to a wider customer base.

Pricing strategies play a role in market share positioning, especially in a market characterized by price-sensitive consumers. Some frozen yogurt businesses adopt a cost leadership strategy, offering affordable pricing to attract a larger customer base. This approach often involves promotions, discounts, or loyalty programs to encourage repeat business. On the other hand, premium pricing strategies may be employed by brands focusing on premium ingredients, unique flavors, or a higher-end customer experience.

Digital marketing and social media engagement are vital components of market share positioning in the Frozen Yogurt Market. Establishing a strong online presence, showcasing visually appealing content on social media platforms, and leveraging digital marketing campaigns can significantly impact brand visibility and customer engagement. Customer reviews, user-generated content, and online promotions contribute to building a positive brand image and attracting a larger audience.

Global Frozen Yogurt Market Overview


Frozen Yogurt Market Size is projected to grow at a significant rate of 5.33% from 2022 to 2030 to reach a market value of USD 10.25 billion by the end of 2030.


Consumers are increasing their demand for low-calorie and high-protein desserts that are healthy and hence, the frozen yogurt market will undergo a good demand during the marker forecast period. Also, low-fat products are increasing in popularity. The market is witnessing the introduction of healthy variants that also offer a variety of flavors that will help in catering to the demand of a larger audience. Consumers have numerous options in terms of healthy yogurt options.


Covid 19 Analysis


The coronavirus pandemic has given a very hard time to most of the manufacturing, developing, production, and logistic units of the market. Due to this pandemic situation, restrictions were imposed by the government of different countries. People have altered their requirements especially related to the kind of intake which they are opting for. The food and beverage industry has been impacted drastically which in turn has lowered the sales of frozen yogurt market.


For the same, the government is increasing their investment scale for research and development of flavors that are targeting the potential audience across various global locations. Also, the key market players are coming up with strategies that have a lot of positive attributes that will help the frozen yogurt market expand during the forecast period.


Market Dynamics


Drivers


The industry report for the frozen yogurt stores shows the rising demand and trends of various packaging. The amount of consumption is largely dependent on age and gender. The IBISWorld research shows that consumers whose age lies between 18 to 35 years, tend to buy more frozen yogurt. Generally, females dominant the demand in comparison to males. This accounts for 41.8 of the worldwide sales. This will impact the futuristic scope of the frozen yogurt market and help it grow as per the expected CAGR rate during the forecast period.


Restraints


The increasing concerns regarding the presence of high sugar and fat content in frozen yogurt is a major factor that may hamper the growth of this market. As it is a well-known fact that the consumption of foods having high sugar content in them can make a consumer open to various health diseases. Also, the rising number of substitutes for frozen yogurt market is another factor that may act as a barrier to the growth of this market. Consumers will prefer a product that will have good taste and low content of sugar and fat present in it at the same time. So, this factor may restrain the sales of frozen yogurt.


Technology Analysis


Most of the consumers that are spread across various global locations are impressed with the conveniently available frozen dessert-based snacks that are known to possess various kinds of health benefits. Also, their taste is excellent and hence, can act as an excellent snacking substitute. Also, there is a change in the behavior of ice cream consumption of the target audience which is pushing for a huge demand amongst the audience of the globe. The majority of consumers belong to the US audience and are acting as meal replacements for people who used to have a liking for ice creams. Also, the hectic lifestyle of people that is coupling with the rising awareness related to the health and wellness of people are driving for global changes.


Study Objectives



  • To study the futuristic scope of the frozen yogurt market after the impact of the pandemic and also, understand the market understanding which is important to predict the market valuation and CAGR rate of growth during the forecast period

  • To consider the viewpoints presented by the market leaders and industry players and have in-depth market analysis and revenue models by discussing the performance of the market segments across various global locations

  • To draw a competitive graph amongst the key market players based on their performance and also consider the recent developments as undertaken by the market during the forecast period


Segmentation

Owing to the frozen yogurt market trends, it is important to have a deep analysis of the functionality of the market segments in various global regions. Also, the segment overview helps in understanding the revenue potential of the overall market and further, this will make the investors make better decisions during the forecast period that will end in 2030. The segments are as follows:


ByType

The global market under the product type segment deals in the dairy-based frozen yogurt, alongside the non-dairy-based frozen yogurt.


By Distribution Channels


The global frozen yogurt market players make use of various distribution channels to make the products available to the market end-users like supermarkets and hypermarkets, online retailers, convenience stores, amongst others. Making use of different verticals, the target is to enhance the product availability and cater to the demand of the target consumers.


By Regions


The frozen yogurt market is functional in major regions like Europe, the North American regions, the APAC region, Latin America, alongside the Middle East and African continents and catering to the demand of the audience located in these regions during the forecast period.


Regional Analysis


The North American market is expected to dominate the global frozen yogurt market during the forecast period. The US market is expected to hold a significant share during the period as the frozen yogurt market trends are witnessing a gradual shift in consumer preference from dairy products to frozen yogurt during the period. Also, there is a decline in non-dairy-based products during the period. The demand is high amongst the people belonging to the high-income consumers. The manufacturers producing frozen yogurt in the market are targeting consumer insights and capabilities that can compete with the developed competencies. This is likely to attract a large consumer base amongst the other innovative products and portfolio developments. The APAC region is adding on to the exceptional flavor experience and hence, is likely to experience good growth amongst the global market growth.


August 2023- Bavarian Meats space at Pike Place Market, cases packed with wurst have been substituted by white tile and the cool gleam of a stainless-steel countertop. Set into its surface are 12 flavors of what looks to be ice cream. Everyone is enveloped in its own clear plastic bubble top; in a paddle, it spins hypnotically, keeping every batch of marionberry or coconut frozen to just the correct consistency. The effect is part Jetsons car, part slushie machine. Alex Apostolopoulos is still planning what to call the frozen scoops he caters to at this new Hellenika Cultured Creamery. The product is designed so technically that it succeeds as frozen yogurt. But that phrase offers some people bad '90s flashbacks. As for the fat content, "It's closer to gelato," he says. Whatever the terms, Seattle's latest frozen treat is dense and decadent, with that cultured dairy tang that transmutes a scoop from an everyday sweet to something more complex. Hellenika silently opened its doors in July. The brand doesn't yet have a website or an Instagram.

March 2024 – Pinkberry® is starting the spring season with the latest Mango Lemonade frozen yogurt. Available for a constrained time only, this refreshing and vibrant flavor is now available at joining Pinkberry locations. Mixing the sweetness of mangoes with the tangy zing of lemonade, the latest Mango Lemonade swirl is like a tropical vacation in a cup! Pinkberry's Latest Mango Lemonade Frozen Yogurt and Crushed Teas. Offered for a limited time only. In addition, Pinkberry is introducing two new crushed teas to the menu this season: Watermelon and Passion Mango. Passion Mango is made using mango-flavored syrups, passion fruit, fresh mango pieces, ice, and cold brew black tea.

Competitive Landscape


The report aims to analyze the competition that is prevailing in the frozen yogurt market and hence, have an idea about their key strategies for growth during the forecast period. The players are investing in the research and development strategies that will help in coming up with innovative and creative product development and launch strategies. The players are as follows:



  • 16 Handles (US)

  • L.L.C. (US)

  • Unilever (UK)

  • Wells Enterprises (US)

  • General Milld Inc (US)

  • TCBY (US)


Recent Developments


Statistic Brain conducted a survey whose results show that nearly 80% of the American population have more fondness towards frozen yogurt in comparison to the high-end ice-cream brands. Also, they prefer other frozen treats which in turn, staggers an excellent demand for the products offered by the key market players in this region during the forecast period.


The major players belonging to the APAC region are focusing on the development of strategies that have long-term effects and are backed with steps related to product innovation and flavor discovery. This step is a result of the fact that the frozen yogurt market is shifting towards a developing demand for new yogurt flavors.


The North American population is increasing their knowledge about the health benefits of consuming different products. They have a hectic lifestyle and there is an urgent need for change. Also, they are quite aware of the goodness of probiotics that are a part of frozen yogurt. Probiotics are reliable when it comes to resolving health issues like digestion. Also, its connection with slimming and beauty is likely to develop a good demand for the frozen yogurt market and its target audience during the forecast period. Also, these are gaining huge momentum as meal replacements for people who are cutting down on calorie-intake to reduce weight in the domestic region.


The manufacturers that are functioning in the European market are coming up with innovative steps that are a result of the constant engagement of the companies in extensive activities for research and development. The availability of safer and natural products and their dominance while competing with synthetic products will help the market a significant growth by the end of the forecast period.


Intended Audience



  • National labs

  • Market investors

  • Nutritionists

  • Research and development departments

  • Public sector and agencies


Report Outlook


The frozen yogurt market report helps in offering the market insights that will help in understanding the potential of the market during the forecast period. The market offers the viewpoints of the experts and market players and analyzes the performance of the market segments across various global regions. The report also undertakes the prevailing market competition amongst the key market players by witnessing the recent developments of the market during the forecast period.

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