Fitness Equipment Home & Gym Training Market Research Report Information By Application (Residential and Commercial), Product Type (Cardiovascular Training Equipment and Strength Training Equipment), Demographics (Men, Women, Unisex, and Kids), Pricing (Premium/ Luxury and Mass), End User (Recreational and Professional) Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online, and Others) And By Region (North America, Europe, Asia-Pacific, Latin America and Middle East & Africa) - Forecast Till 2032

Global Fitness Equipment Home & Gym Training Market Overview

Fitness Equipment Home & Gym Training Market Size was valued at USD 10,138.08 million in 2024. The Fitness equipment home & gym training market is projected to grow USD 15,762.61 million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.86% during the forecast period (2024 - 2032). The rising health awareness among consumers coupled with substantial number of people with diabetes and obesity is a vital factor boosting its market growth. As a part of this, according to Diabetes Research Institute, in 2018, 10.5% of Americans, or 34.2 million people, have diabetes. 10.2% of the population, or around 26.8 million people, were projected to have diabetes. 

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

There are about 7.3 million diabetics who have not yet received a diagnosis. In addition, there were 1.5 million new cases of diabetes identified in adults in the United States. This includes over 210,000 kids and teenagers under the age of twenty. Besides this, the growing initiatives taken by various government bodies across different region to control obesity is likely to propel its market growth. For instance, The Alabama Cooperation System's Alabama Preventing and Reducing Obesity is helping Alabamians for Long-Term Health (ALProHealth) is further increasing the access towards healthier foods by improving nutrition recommendations in local agencies and community sites and investigating a food hub infrastructure. They are also establishing expert plans and land use interventions to connect transportation infrastructure with residences, early care and education programs, schools, workplaces, and parks or leisure facilities. 

Furthermore, the Arkansas Delta Region Obesity Program is improving state and local programs and systems, working with partners to connect sidewalks, paths, bicycle routes, and public transit with homes, early care and education, schools, workplaces, parks, and recreation centers, and working with food vendors, distributors, and producers on healthier food purchasing and sales. The program is also establishing healthy nutrition standards in key institutions. Georgia is focusing on locations in the counties of Calhoun, Clay, Dooly, Stewart, and Taliaferro where kids and families frequently congregate, such as schools, areas where food is sold, health departments, churches, and parks. Georgia is also concentrating on transportation, distributing food, and raising awareness via social media and the media. For a more significant systemic change, activities will be conducted in local communities, at the county level, and at the regional/state level.

Besides this, increasing inclination towards digital technology is another factor boosting its market growth. For example, the next generation of wearable fitness technology is comprised of fitness trackers, which are pedometers modern replacement. Numerous fitness-related metrics, including steps taken, heart rate, calories burned, and others, are recorded. Smartwatch elements, such as phone notification alerts, are becoming increasingly incorporated into wearable fitness equipment, such as FitBit's line of fitness trackers. Smartwatches also offer several fitness monitoring possibilities. Contrarily, fitness trackers are less expensive because they have fewer features and place more emphasis on functionality than on appearances. Apart from this, the growing gym membership is set to contribute to the growth of fitness equipment home and gym training which may serve as an opportunity for market growth. However, the prohibitive cost of the product may serve as a restraint for its market growth.

Fitness Equipment Home & Gym Training Market Trends

• Rising Health Awareness Among The Consumers

Economic growth reports a surge in the quantity and quality of the economic goods and services that are developed by society and consumed. A rise in disposable earnings over the counties reveals the growing standard of living that is leading to the increasing demand for home fitness equipment due to the growing trend of fitness and body building among consumers. Thereby, growing the market of the home fitness equipment market. For instance, according to the organization for economic cooperation and development (OCED), the household disposable earing over several countries such as Canada, Australia, France, Austria, and many others observed a significant increase during 2018-2019. As in Canada, the gross regulated household disposable income per capita was USD 35,892.5 in 2019 that increased by USD 39,005.5 in 2020. Additionally, the increasing obesity and overweight population globally and rising health concerns coupled with the desire to maintain their physical and mental well-being are some of the other vital factors that are surging the home fitness equipment market. For instance, nearly 73% of US adults are overweight or obese. Out of which, 42% of American adults had obesity and 10% were severely obesity, while another 30.7% were overweight.

Fitness Equipment Home & Gym Training Market Segment Insights

Fitness Equipment Home & Gym Training Product Type Insights

The Fitness Equipment Home & Gym Training Market segmentation, based on the product type, has been segmented into cardiovascular training equipment, and strength training equipment. The cardiovascular training equipment segment accounted for a market share of 49.6% in 2021 in the Fitness Equipment Home & Gym Training Market revenue. Cardiovascular training equipment includes treadmills, stationary bikes, elliptical machines, rowing machines, and others. This segment dominates the fitness equipment market and is expected to maintain its leading position during the forecast period. Treadmills are the most popular form of cardiovascular training equipment, as they offer a wide range of benefits such as convenience, ease of use, and versatility. Stationary bikes are another popular form of cardiovascular training equipment that offers a low-impact and safe way to exercise. They come in different forms such as upright and recumbent bikes and offer adjustable resistance levels to simulate different terrains. The Nautilus recumbent bike is a type of exercise equipment designed for cardiovascular workouts, featuring a seated, reclined position for the user during cycling. Elliptical machines provide a low-impact workout that can help to improve cardiovascular fitness while also working the upper and lower body muscles. They are particularly popular among individuals who are looking for a low-impact workout due to injury or joint problems. There is a rising concern about health issues such as obesity, heart disease, and diabetes, which has led to an increase in demand for cardiovascular training equipment. This is poised to positively impact the fitness equipment home & gym training Market in the forecast period. Rouge Fitness is a prominent provider of high-quality strength and conditioning equipment for both home and commercial gyms.

March 2022 Technogym has opened an experiential center in Dubai spanning over 1,000 square meters and has an occupancy of forty clients to train at once. The center houses an advanced and premium range of equipment including Myrun, Technogym Ride, ellipticals, etc. The new center with an Italian architect is expected to attract a significant pool of customers in the Dubai region.

February 2022 Echelon Fitness has entered the Middle East region including Kuwait, UAE, and Saudi Arabia with the launch of its smart fitness equipment range via a digital launch event conducted in Dubai.

October 2021 JHT’s Matrix Fitness has entered into a partnership with Myzone, the wearable technology solutions provider company. The integration of the Myzone with Touch consoles of the Matrix product offerings. The partnership is expected to boost the usability features of its equipment and provide a personalized workout experience. Technological development will be available on the Touch and Touch XL consoles that are purchased post-September 2021 through a software update.

April 2021 Matrix Fitness has collaborated with iFit to provide interactive content for both companies in its range of offerings to a commercial clientele comprising health clubs and fitness facilities similar to its launch for the home sector in December 2020. This collaboration integrated the on-demand workouts created by more than 180 trainers of the iFit company. The users who are presently using Touch and Touch XL consoles will be receiving collaborative content through a software update.

June 2021 Echelon Fitness has partnered with the American businessperson Pitbull known for rapping. As a result of the partnership, the brand’s fitness app will stream member-exclusive content of Pitbull music to boost the workout experience.

August 2021 Johnson Fitness & Wellness retailer has opened around seventeen stores across the major metro markets of the United States of America. The stores are involved in retailing, commercial sales, and services with an aim to market premium fitness products that are manufactured for both commercial and residential use. To achieve excellence in customer service and relationship management, the company has rolled out around sixty well-experienced fitness consultants in these retail stores. This new expansion has resulted in a strong store base in the US totaling 114 stores.

June 2021 Dyaco expanded its production facilities in the domestic region, and it also bought land in the US for warehousing and to meet customer service requirements.

May 2021 The company has opened a factory in the US for the production of Tread, Bike, and Bike+ products which will receive an investment of around USD 400 million over the years. The expansion is providing an advantage to the company in the distribution and logistics of the equipment in the region

Figure 1: Fitness Equipment Home & Gym Training Market, by Product Type, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training Application Insights

Based on application, the Fitness Equipment Home & Gym Training Market data has been bifurcated into residential and commercial. The commercial segment includes fitness equipment that is designed for use in public facilities such as health clubs, gyms, hotels, corporate offices, and public institutions. This segment is driven by factors such as increasing health awareness, the rising number of fitness enthusiasts, and the growing trend of corporate wellness programs. The health club/gym segment is one of the largest segments in the commercial fitness equipment market. This segment includes equipment such as treadmills, elliptical machines, strength training equipment, and others. The demand for smart fitness equipment with features such as real-time tracking, interactive training programs, and internet connectivity is increasing. The growing popularity of group fitness classes such as spinning, HIIT, and Zumba is also driving the demand for specialized equipment. This has further broadened the growth opportunity for the fitness equipment home & gym training Market in the commercial sector.

Figure 2: Fitness Equipment Home & Gym Training Market, by Application, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training Demographics Insights

Based on demographics, the global fitness equipment home & gym training Market has been segmented into men, women, unisex, and kids. The unisex segment includes fitness enthusiasts who prefer to use equipment that caters to their fitness goals. Unisex equipment includes ellipticals, treadmills, stationary bikes, and dumbbells. The demand for smart fitness equipment is also increasing among the unisex segments. The demand for fitness equipment that offers versatility, functionality, and durability is driving the unisex segment's growth. This further drives the growth of fitness equipment home & gym training industry in the forecast period.

Figure 3: Fitness Equipment Home & Gym Training Market, by Demographics, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training Pricing Insights

Based on pricing, the global fitness equipment home & gym training market has been segmented into premium/luxury and mass. The mass segment of the fitness equipment market includes affordable products that cater to the mass market. The mass market is characterized by customers who are price-sensitive and looking for affordable fitness equipment. These products are budget-friendly and offer basic features, making them accessible to a wider customer base. Companies that offer budget-friendly products with basic features are likely to succeed in this segment. The COVID-19 pandemic has led to a surge in demand for home fitness equipment due to the closure of gyms and fitness centers. This drives the growth of fitness equipment home & gym training Market for mass segment in the forecast period.

Figure 4: Fitness Equipment Home & Gym Training Market, by Pricing, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training End User Insights

Based on end user, the global fitness equipment home & gym training Market has been segmented into recreational, and professional. The professional fitness equipment comprises products that are designed for use in commercial settings, such as gyms, fitness centers, and sports clubs. This segment of the market is driven by the increasing demand for fitness equipment from these establishments, as well as the rise in health and fitness awareness among consumers. Professional fitness equipment includes products such as treadmills, ellipticals, stationary bikes, strength training equipment, and other related accessories, but are typically designed to withstand heavy usage and higher user loads. However, there is an increasing trend towards functional fitness equipment, such as battle ropes, plyometric boxes, and agility ladders, which are designed to help users build functional strength and improve their overall fitness levels. This has further broadened the growth opportunity for the fitness equipment home & gym training industry.

Figure 5: Fitness Equipment Home & Gym Training Market, by End User, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training Distribution Channel Insights

Based on distribution channel, the global fitness equipment home & gym training market has been segmented into supermarkets and hypermarkets, specialty stores, online, and others. Specialty stores cater to the specific fitness needs of customers, such as yoga, weight training, and cross-fit. These stores offer a wide range of fitness equipment, supplements, and accessories to customers. Specialty stores provide a personalized shopping experience to customers and offer expert advice from trained staff. These stores also offer after-sales services, such as installation and maintenance, which enhances customer satisfaction. Specialty stores have a loyal customer base due to their expertise, and they offer high-quality products from niche brands that are not easily available in supermarkets or hypermarkets.

Figure 6: Fitness Equipment Home & Gym Training Market, by Distribution Channel, 2021 & 2030 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fitness Equipment Home & Gym Training Regional Market Insights

By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. North America is the largest region in the fitness equipment home & gym training market with a market share of 37.13% in 2021 and is likely to register a CAGR of 6.22% during the projected period.

Figure 7: FITNESS EQUIPMENT HOME & GYM TRAINING MARKET SHARE BY REGION 2021 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

The North America fitness equipment home & gym training market is expected to expand at a robust rate over the projected period, according to Market Research Future. Fitness awareness in the Canada has also boosted the further demand for the equipment as growth is driven by factors such as increasing health consciousness, rising disposable income, and government initiatives to promote physical activity and healthy living. Canada is another important market in North America, with a significant share in the global fitness equipment home and gym training market. The presence of the key players in the region also contributes to the factors that are positively affecting the growth of the products. The major players in the North American fitness equipment home and gym training market include Icon Health & Fitness, Johnson Health Tech, Nautilus, Brunswick, Technogym, and Precor. These players are focusing on product innovation, development, and strategic partnerships to expand their market presence and increase their customer base. Furthermore, with the increasing demand for home fitness equipment, the market is expected to continue to grow in the coming years, and major players in the market are likely to focus on product innovation, development, and strategic partnerships to expand their market presence.

Europe’s fitness equipment home & gym training market accounts for the second largest market share as of 2021. Germany and the UK are among the largest markets for fitness equipment in Europe, with a high level of disposable income and a strong culture of fitness. In the UK, companies like Life Fitness and Precor have a strong presence in the market, offering a range of innovative solutions for home and commercial use. Furthermore, the European market for fitness equipment is highly competitive, with several large players dominating the market. These include NordicTrack, Technogym, Life Fitness, and Precor. However, there are also many smaller players in the market, offering a range of specialized equipment and innovative solutions. For instance, home fitness equipment sales surged in Europe during the COVID-19 pandemic, with companies like NordicTrack reporting a 300% increase in sales. Consumers turned to home fitness solutions to maintain their fitness routines during lockdowns, and many discovered the convenience of working out at home. Moreover, the enlarged health awareness in other countries in Europe as well supported the growth for the product. The Nordic countries, including Sweden, Norway, and Denmark, have a strong culture of fitness and are among the highest consumers of fitness equipment in Europe. NordicTrack, a company based in Sweden, offers a range of home fitness equipment, including treadmills, ellipticals, and stationary bikes, which are popular throughout the region.

The Asia Pacific region is one of the fastest-growing markets for fitness equipment, both for home and gym training. The region is comprised of several countries including China, India, Japan, South Korea, and Australia, among others. The market for fitness equipment in the Asia Pacific region is primarily driven by increasing health consciousness among consumers, rising disposable incomes, and growing urbanization. China is one of the largest markets for fitness equipment in the Asia Pacific region. The increasing middle-class population and the rise in the number of fitness enthusiasts in the country have led to an upsurge in demand for fitness equipment. Additionally, the government's focus on promoting a healthy lifestyle among its citizens has boosted the demand for fitness equipment in the country. India is another prominent market for fitness equipment in the Asia Pacific region. The growing urban population, along with increasing health awareness, has led to a surge in demand for fitness equipment in the country. In a survey, the majority of Indian consumers have been exercising more since the start of the COVID-19 pandemic, with significant amount of them opting for home workouts. Additionally, the increasing number of gyms and fitness centers across the country has also boosted the demand for fitness equipment, thereby boosting the growth of Asia-Pacific fitness equipment home & gym training market.

The demand for fitness equipment is rapidly increasing in this region due to the growing awareness of the importance of physical fitness and the increasing number of fitness centers. Countries such as Brazil, Argentina, and Colombia are expected to drive the growth of the fitness equipment market in South America. In Argentina, the fitness equipment market has grown due to the increasing number of fitness centers and the rising popularity of group fitness classes. For example, the fitness chain Megatlon is present in more than twenty-three locations in Argentina, offering a variety of fitness equipment and classes. The Middle East fitness equipment home & gym training market has witnessed a significant rise in the demand for fitness equipment due to the increasing focus on maintaining a healthy lifestyle. Countries such as Saudi Arabia, the United Arab Emirates, and Qatar are some of the major markets in the region.

Fitness Equipment Home & Gym Training Key Players & Market Competitive Landscape

The fitness equipment home & gym training market is expected to expand thanks to the heavy investment in research and development by market major players. Recent market statistics show that new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations are just some of the strategic steps market participants are doing to expand their global footprint, broaden their market outlook and focus on market growth.

There are numerous worldwide, regional, and local players in the market for fitness equipment home & gym training. There is a lot of competition in the market, and everyone is trying to expand their part of it. While tier-1 and tier-2 corporation control over ~65% of the worldwide market share between them, tier-3 companies make up the rest of the pie. A number of factors, including market and economic growth, government laws, and technological progress, affect how quickly and how large market players can expand. As a result, businesses in the sector need to concentrate on increasing output to keep up with demand and bettering their offerings to grow in line with the expected market forecast.

Latest market report from Market Research Future portrays the leading players in the fitness equipment home & gym training market, which include Johnson Health Tech Co., Ltd. (Republic of China), Technogym S.p.A. (Italy), Trisport AG (Switzerland), Nautilus, Inc. (United States), Echelon Fitness Multimedia LLC. (England), Peloton Interactive, Inc. (USA), iFit Inc. (United States), Dyaco (Republic of China), Anta Sports Products Limited (China), Life Fitness (United States), Rogue Fitness (Coulter Ventures, LLC), and Accel Group (Tuntri New Fitness B.V.) (The Netherlands). Most of these firms are investing R&D resources into creating quality fitness equipment. Despite the dominance of global corporations, a number of regional and local players with relatively minor market shares are present as well. In key markets like North America, Europe, Asia-Pacific, the Middle East & Africa, and South America, the global players who have established production facilities or sales offices have expanded their operations.

Key Companies in the Fitness Equipment Home & Gym Training Market Include

• Johnson Health Tech Co., Ltd.


• Technogym S.p.A.


• Trisport AG


• Nautilus, Inc.


• Echelon Fitness Multimedia LLC.


• Peloton Interactive, Inc.


• iFit Inc.


• Dyaco


• Anta Sports Products Limited


• Life Fitness


• Rogue Fitness (Coulter Ventures, LLC)


• Accel Group (Tuntri New Fitness B.V.)

Fitness Equipment Home & Gym Training Industry: Market Developments

November 2022 Trisport AG launched “HOI by Kettler” Frame Bikes curated for home sports fitness. It is designed in such a way that the frame of the bike resembles a racing bike and has a Bluetooth connectivity feature. The equipment is launched in three different models namely FRAME, FRAME+, and SPEED curated to different training requirements including endurance/competition training, high intensity cycling training, and intensive indoor cycle training, respectively.

November 2022 Nautilus launched two bikes under the Schwinn brand named Schwinn 290 Recumbent Bikes and Schwinn 190 Upright. The two bikes are designed in such a way that it has connectivity feature with the JRNY platform.

September 2022 Nautilus launched a new treadmill named Bowflex BXT8J that can be connected to the company’s fitness app. The company has priced the product in the affordable range to maximize sales in the home fitness sector. The product is made available to the customers through selected online retail sales channels.

September 2022 US Peloton has launched a rental scheme in the US market where customers can experience the Peloton Bike and Peloton Bike+ equipment at a monthly fee of USD 89 and USD 119 respectively across various locations in the US

May 2022 Technogym launched a Bio circuit system that provides personalized workouts and is made available for gyms in age care homes and retirement villages. The new bio circuit strength stations are launched in three modes namely prescribe mode which is aimed at trainers and psychotherapists; a free mode that is designed for supervised users and experts; and the goal mode which caters to unsupervised users and beginners.

February 2022 Technogym launched around 2,000 new on-demand video workout content that will be streamed on the Technogym Live Platform and in all equipment range that has a console. The launch is expected to help the company capitalize on the growing demand for digital fitness.

December 2021 GOGO Hervanta and Life Fitness have extended their partnership for the incorporation of the latest Health & Fitness Club of Hervanta. This incorporation will be the home of the extensive product range of Life Fitness such as brands such as Hammer Strength.

August 2021 Johnson Health Tech acquired its distributor of the company in South Africa, Matrix Fitness South Africa. With the acquisition, JHT has officially become the first company in the global fitness and equipment market to have an owned subsidiary in the African region.

July 2021 iFit Inc. acquired Sweat-the largest digital fitness platform for women across the globe USD 300 million.

January 2020 Dyaco announced the acquisition of Sole Fitness, a leading brand for exercise equipment headquartered in North America.

June 2019 Life Fitness announced the completion of the acquisition of the fitness brand Brunswick Corporation by KPS Capital Partners- a leading investment company based in the USA.

Fitness Equipment Home & Gym Training Market Segmentation

Fitness Equipment Home & Gym Training Application Outlook

• Residential


• Commercial

Fitness Equipment Home & Gym Training Product Type Outlook

• Cardiovascular Training Equipment


• Strength Training Equipment

Fitness Equipment Home & Gym Training Demographics Outlook

• Men


• Women


• Unisex


• Kids

Fitness Equipment Home & Gym Training Pricing Outlook

• Premium/ Luxury


• Mass

Fitness Equipment Home & Gym Training End User Outlook

• Recreational


• Professional

Fitness Equipment Home & Gym Training Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Specialty Stores


• Online


• Others

Fitness equipment home & gym training Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • 
    

    South America

    
    
  
  
  • 
    

    Middle East

    
    
  
  
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    Africa