Feed Palatability Enhancers Modifiers Market Size

Feed Palatability Enhancers Modifiers Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

Feed Palatability Enhancers and Modifiers Market is expected to reach USD 3.64 billion by 2024 and is expected to maintain this value by 2030. This stability is based on a CAGR of 3.62% from 2023 to 2030, indicating a steady demand for these products in the animal nutrition sector. The growth of the market is due to an increasing focus on enhancing the palatability and quality of feeds, driven by a growing demand for high-quality animal-derived products and the need for better feed efficiency in livestock production. Also, the development of new feed formulation and mixing technology and the growing awareness of the nutritional benefits of palatability enhancers will drive the market. In addition, the development of natural and organic feed additives will be particularly important as a result of the growing demand for sustainable and health-conscious animal products. Alltech, BASF and Cargill are some of the major players in the palatability enhancers and modifiers market. The companies have launched new products and forged strategic alliances to strengthen their market position and expand their product portfolios. The recent developments in the development of new feed additives, for example, are a reflection of the commitment of the industry to meeting the evolving demands of consumers and improving livestock performance.

Regional Market Size

Regional Deep Dive

The Feed Palatability Enhancers and Modifiers Market is undergoing a dynamic growth in various regions of the world, driven by the increasing demand for high-quality animal feed and the growing awareness of animal health and nutrition. In North America, Europe, and Asia-Pacific, the market is characterized by a strong focus on innovation and new product development, with a particular emphasis on natural and organic ingredients to meet consumer preferences. In the Middle East and Africa and Latin America, a gradual transition towards modern agricultural practices is underway, which is expected to increase the use of palatability enhancers and modifiers in animal feed.

North America

• Natural feed additives are experiencing a surge in demand in the North American market, driven by the growing preference for organic and non-GMO products among consumers. Alltech and Cargill are at the forefront of this trend, with their unique range of products which enhance feed palatability and ensure compliance with the strictest regulations.
• In recent years, the Food and Drug Administration has been encouraging the use of specific feed additives that improve animal health and productivity, thereby increasing the market for palatability enhancers.
• The rise of e-commerce in the field of distribution of animal feed is transforming the market, allowing small businesses to compete with large companies.

Europe

• In Europe the market is largely influenced by the strict regulations of the European Union on animal welfare and feed safety. This has forced the manufacturers to introduce natural and sustainable ingredients. DSM and BASF are the first to develop palatability improvers in line with these regulations.
• Pet food is the fastest growing category in the pet industry. The growing trend of humanizing pets is driving demand for high-quality pet food, which in turn is driving the need for palatability enhancers in the pet food industry. Companies like Mars Petcare and Nestlé Purina are investing in research and development.
• The trend towards a more sustainable diet is gaining momentum. In many European countries the use of food industry by-products as feed supplements is on the rise. It not only makes the food more palatable for the animals, but also reduces food waste.

Asia-Pacific

• The Asia-Pacific region is undergoing a rapid increase in livestock production, especially in China and India. This is driving the demand for palatability enhancers. Adisseo and Kemin Industries are growing in this market.
• Xianjiang is a land of innovation and new technology. The feed industry has developed rapidly, and the new technology, such as the development of flavorings and sweeteners, has been very popular in recent years.
• The palatability enhancers are thus the result of the growing demand for palatability, which is being promoted by government policies to improve the productivity of livestock and to ensure food security.

MEA

• The demand for meat and dairy products in the Middle East and Africa has led to increased investment in animal feed. Nutreco and InVivo are actively involved in this market.
• In the region, a trend towards the adoption of modern farming methods is underway. Governments are encouraging the use of feed additives to improve animal health and productivity. This is expected to drive the palatability enhancers market.
• Local companies have developed their products according to local tastes.

Latin America

• A new era in Latin America is dawning, where the adoption of the most modern feed technology is in the ascendant, thanks to the need to increase livestock production and thus meet the growing demand for animal-derived food. Evonik and Archer Daniels are expanding their presence in this part of the world.
• In recent years, with the growing importance of sustainable agriculture, farmers are looking for natural feed additives which enhance palatability and minimize the impact on the environment.
• Governments are encouraging the use of additives that improve animal welfare and health, thereby encouraging the growth of the market.

Did You Know?

“For, as approximately seventy per cent of the total cost of the farm is in the feeding, the palatability of the feed is of the utmost importance for the profit of the enterprise.” — FAO (Food and Agriculture Organization of the United Nations)

Segmental Market Size

The Feed Palatability Enhancers and Modifiers Market is playing a vital role in improving the taste and appeal of animal feed, thus ensuring higher consumption rates in livestock and pets. This market is experiencing a positive outlook owing to the rising demand for high-quality animal products and the need for efficient feed utilisation in livestock production.

The palatability enhancers market is driven by the increasing animal welfare awareness, which encourages the use of palatability enhancers in order to ensure the proper nutrition of animals, and by the advances in the technology of the formulation of feeds, which provide more effective flavoring solutions. At the moment, the market is in the stage of adoption, which is characterized by the expansion of its use, and by the emergence of new and more effective products. The main application areas are in poultry, swine and aquafeeds, where certain flavor profiles can improve feed intake. The trends of sustainability and the natural ingredient are accelerating the growth, while microencapsulation and masking are influencing the evolution of the industry.

Future Outlook

The feed palatability enhancers and modifiers market is expected to grow at a CAGR of 3.62% from 2024 to 2030. The market is expected to remain at approximately $ 3.6 billion. This is a reflection of the consistent demand for products that increase the palatability and nutritional uptake of feed in livestock. As the world population increases, the need for sustainable and efficient livestock farming will continue to drive the demand for palatability enhancers, especially in regions such as Asia-Pacific and Latin America, where the livestock industry is growing rapidly.

The feed additives market is expected to be characterized by technological developments such as the development of natural and organic feed additives. The increasing awareness of consumers for animal welfare and the growing demand for high-quality animal products are expected to drive the use of palatability enhancers that are in line with these values. Also, the use of safe and effective feed additives is expected to increase under the influence of regulatory requirements. Also, the use of digital feed formulation and the trend toward individual animal nutrition will lead to increased use and penetration of feed additives by feed manufacturers and livestock producers.